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The Journal of City: Branding and Authenticity
Published by Institute for Advanced Science, Social, and Sustainable Future
ISSN : -     EISSN : 30254000     DOI : -
Core Subject : Economy, Social, Engineering,
Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Social Sciences Transportation
The Journal of City promotes Branding and Authenticity explores and explains the two related but distinct practices named in its title. City branding applies brand strategy and related techniques to advance the economic, social, political and cultural development of cities, regions and countries. City authenticity describes the unpacks the odd connection between digital media and derelict buildings, the consequences of how we think about industry and place, and the political processes that have enabled a new paradigm in urban planning. The accomplishments and failures of nations, regions, and cities in their pursuit of reputation management and external audience influence have been documented and analysed in a disjointed manner across many disciplines. Branding and Authenticity brings together the essential ideas to give a single comprehensive, cohesive forum for discussing all aspects of the topic. This authoritative publication includes peer-reviewed papers, news, discussions, interviews, literature reviews, case studies, and special features in addition to peer-reviewed articles. The Journal of City focuses on Branding and Authenticity is a worldwide publication that invites practitioners, researchers, students, consultants, government professionals, and the general public to debate contemporary topics and exchange best practices.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 33 Documents
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Re-envisioning the heritage: Towards interpreting Mandalay’s multi-ethnicity through the lens of old city quarters Shwin, Win Thant Win; Su , Su; Myo, Ohmmar; Aung, Tharaphy; Htay, Yamin; Thu, Soe Kyaw; Khaing, Nang Ei Ei; Zin, Kay
The Journal of City: Branding and Authenticity Vol. 1 No. 2: (January) 2024
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v1i2.2024.486

Abstract

Mandalay is a multi-ethnic metropolitan city since the 19th century. Mandala symbolism is included in the city structure of Mandalay. In order to compete the Western power structure, Mandala was based in Mandalay’s city planning design which was planned in parallel with Yangon to go against the colonial power. It was quite transparent which ethnic groups were kept there, how they served the king and made cultural exchange among them and formed the national centre of cosmopolitan power and future multi-ethnic capital city. After the king was sent to exile and during the colonial period, these diverse cultural patterns were disturbed. It has undergone many changes since its creation, very slow and inappropriate ad-hoc developments after independence and only promoting the ancient Myanmar cultural heritage in past few decades. This paper highlights the multi-ethnic cultural heritages of Mandalay where Mandala symbolism is included in the the city planning concept. The unique Myanmar feature of Mandalay not only lies in its Buddhist and ritual believes, but also in its multi-ethnic groups’ rituals and meanings because of nearly 170 years of impermanence of different heritage of diverse ethnic groups. There are some parts still visible in daily fabric and activities. The paper concludes that the complexity of urban cultural heritage highlights that simple definition of urban identity does not make sense for Mandalay. Capturing Mandalay’s ethnic complexity is beyond the range of a single short paper. In this paper we will limit our discussion to a focused discussion of Islamic, Thai, Chinese, Christian and Manipuris and Assamese communities. Mandala’s cultural exchange was transparent and there are still the possibilities to be so in 2023 landscape.
The impact of urbanization on environmental degradation in Jakarta Putra, Anggi Aran; Trisnawati, Cahyani Eko; Widayat, Puji Wahyu
The Journal of City: Branding and Authenticity Vol. 2 No. 1: (July) 2024
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v2i1.2024.903

Abstract

Background: The urbanization discussed in this paper refers to the process of expansion in the proportion of the population living in urban areas. Urbanization is one of the population-growth processes that drives a region's functional transition from rural to urban activities. The case discussed in this paper is urbanization occurring in Jakarta city. This paper aims to examine the relationship between urbanization and the decline in environmental quality. Methods: In assessing environmental quality, the reference used follows that set by the Ministry of Environment and Forestry, namely the Environmental Quality Index (EQI), which consists of three elements, namely the Water Quality Index (WQI), Air Quality Index (AQI) and Land Cover Quality Index (LCQI). The data collection method used is secondary data collection through a literature review and official data sources from related stakeholders. The collected data is then descriptively analyzed to determine how urbanization affects each variable. Findings: Based on the literature review and the results of the LCQI data used, there is a negative correlation between population growth and land cover in Jakarta. This condition is marked by an increase in floods and an increase in surface temperature. Regarding air quality, this paper found a negative correlation between urbanization and AQI. However, from 2013 to 2018, a positive correlation was found between the population and AQI. Conclusion: This indicates that an increase in population is not always followed by a decrease in environmental quality. Meanwhile, concerning water quality, population growth from the urbanization process significantly impacts water quality in Jakarta. Novelty/Originality of this article: The development of a sophisticated and comprehensive correlation analysis method between population growth and environmental quality indicators provides a predictive tool that city governments can use to monitor, manage, and plan mitigation strategies, as well as support data-driven decision-making in sustainable urban planning.
Sustainable tourism and city branding: Balancing growth and authenticity Verances, Jennifer; Rusmiatmoko, Djudjun; Afifudin, Mukhtarul Anam
The Journal of City: Branding and Authenticity Vol. 2 No. 1: (July) 2024
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v2i1.2024.910

Abstract

Background: The rapid growth of tourism has necessitated a re-evaluation of its impacts on local cultures and economies, highlighting the need for sustainable practices. This paper explores the intersection of sustainable tourism and city branding, focusing on how destinations can balance economic growth with the preservation of authenticity. Method: Through a comparative case study analysis of Indonesia and the Philippines, this research examines the strategies employed by major cities in these countries to attract tourists while maintaining cultural integrity and promoting sustainability. In Indonesia, cities like Bali and Jakarta have implemented various initiatives aimed at fostering sustainable tourism, such as community-based tourism projects and environmental conservation efforts. Similarly, destinations like Manila and Cebu have developed branding strategies in the Philippines that emphasize cultural heritage and ecological sustainability. This study identifies common challenges faced by both countries, including managing the environmental impact of tourism and ensuring local community involvement in tourism planning. Result: The findings suggest that while Indonesia and the Philippines have made significant strides in integrating sustainability into their tourism and branding efforts, substantial hurdles remain to achieving a perfect balance. Conclusion: Key recommendations include enhancing policy frameworks, increasing stakeholder collaboration, and fostering greater awareness among tourists about sustainable practices. This paper contributes to the broader discourse on sustainable tourism and city branding by providing insights that can inform policy and practice in other regions facing similar challenges. Novelty/Originality of this study: They are developing a holistic and adaptable comparative framework for evaluating sustainable tourism strategies, integrating economic, social, cultural and environmental aspects, and considering each destination's unique characteristics. Various tourism destinations can adopt and adapt this framework to develop and implement tourism practices that effectively balance economic growth, cultural preservation and environmental sustainability in their local context.
Urban morphology and identity: The dock spaces of Melaka on the maritime silk road Zhihui, Mo
The Journal of City: Branding and Authenticity Vol. 2 No. 1: (July) 2024
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v2i1.2024.911

Abstract

Background: This research investigates the intricate relationship between historical docks and the urban development of Melaka, a significant maritime entrepot along the Maritime Silk Road. Focusing on the physical connections and urban morphological performance, this study explores how these docks have influenced the urban morphology and architectural typology of Melaka from its earliest settlement to the present. Method: Utilizing a multidisciplinary approach that combines urban planning, architectural analysis, historical research, and extensive fieldwork, this research identifies key dock spaces along the Melaka River and examines their connections to the city's inland areas. Through historical mapping and analysis of lost docks and market spaces, as well as religious buildings, the study reveals the complex interactions between these maritime infrastructures and urban development. Result: The findings highlight numerous challenges in preserving these historical nodes, including issues related to modern urban integration and conservation. Conclusion: The research concludes with recommendations for the conservation and management of these historical sites, emphasizing their importance in preserving Melaka’s historic urban landscape. By safeguarding these cultural heritage nodes, Melaka can maintain its urban identity and continue to honor its rich maritime history. Novelty/Originality of this study: The development of a comprehensive and adaptive maritime heritage integration model in modern urban planning, which combines urban morphology, historical mapping, and socio-economic impact assessment, provides a multidimensional framework for urban planners to preserve and revitalize infrastructure nodes while accommodating contemporary urban development needs, thereby creating a balance between heritage preservation and urban progress.
Heritage and identity: The vernacular transformation of De Tjolomadoe Widiantara, I Wayan Andhika; Pratama, Rama N.; Kamal, Astia
The Journal of City: Branding and Authenticity Vol. 2 No. 1: (July) 2024
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v2i1.2024.913

Abstract

Background: This research paper focuses on the adaptive reuse of the De Tjolomadoe (Colomadu) heritage sugar factory within the field of vernacular architecture. Methods: Utilizing qualitative research methods such as in-depth interviews, site observations, and archival analysis, it examines the preservation of industrial heritage through its integration into vernacular architectural practices, yielding insights for sustainable development. Findings: The De Tjolomadoe factory, a prominent Indonesian historical and cultural landmark, serves as a compelling case study in adaptive reuse, offering significant findings. Firstly, it illustrates how adaptive reuse effectively preserves cultural identity by seamlessly blending vernacular design elements and traditional building techniques, thereby maintaining a strong connection to its historical and cultural heritage. Secondly, the De Tjolomadoe case exemplifies adaptive reuse as a sustainable development strategy. By utilizing local resources and adhering to vernacular construction methods, the project minimizes environmental impact while generating economic and social benefits for the community. Community engagement emerges as a crucial factor in the success of adaptive reuse projects, as actively involving local communities ensures the authenticity and relevance of such initiatives. Moreover, the transformation of the De Tjolomadoe factory into a cultural destination underscores its substantial economic impact on the region. Similar adaptive reuse projects have the potential to boost tourism, stimulate local economies, and preserve cultural heritage. Conclusion: The lessons drawn from the De Tjolomadoe case offer practical insights and principles guiding future adaptive reuse endeavours, emphasizing cultural preservation, sustainability, community participation, and economic viability. Novelty/Originality of this article: These findings contribute to the growing knowledge base on the adaptive reuse of industrial heritage sites within the context of vernacular architecture, inspiring and informing initiatives aimed at revitalizing our industrial heritage for future generations.
Crafting urban identities: Local cuisine and city branding in Indonesia and Myanmar Htet, Thazin; Husni, Muhammad Fahd Diyar; Apriliani, Fadila Dwi
The Journal of City: Branding and Authenticity Vol. 2 No. 1: (July) 2024
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v2i1.2024.914

Abstract

Background: This comparative study examines the significant role of local cuisine in shaping urban identities and enhancing city branding in Indonesia and Myanmar. With a rich tapestry of culinary traditions, these Southeast Asian nations offer unique insights into how food culture can be leveraged as a strategic asset in urban planning. The research delves into integrating local cuisine in city branding initiatives, highlighting successful examples from major cities in both countries. By analyzing local food's cultural, economic, and social dimensions, the study underscores its potential to foster a sense of place and community, attract tourism, and stimulate local economies. Method: This study uses a comparative case study approach to investigate the role of local cuisine in shaping urban identity and enhancing city image in Indonesia and Myanmar. Data were collected through semi-structured interviews with key stakeholders and document analysis from various sources. Data analysis was conducted using thematic analysis to identify key themes and comparative analysis to highlight differences and similarities between the two countries. This approach allows the study to develop practical recommendations for urban planners and policymakers. Findings: The findings reveal that incorporating local cuisine into urban planning not only preserves culinary heritage but also enhances the distinctive character of cities, making them more appealing to both residents and visitors. Furthermore, the research discusses the challenges and opportunities urban planners and policymakers face in promoting local cuisine while balancing modernization and cultural preservation. Conclusion: Through a comparative lens, the study provides practical recommendations for cities aiming to integrate culinary elements into their branding strategies. The insights gained from Indonesia and Myanmar's experiences can serve as a valuable reference for other cities globally, seeking to enrich their urban identities through the celebration of local cuisine. Novelty/Originality of this study: The development of a comprehensive model for integrating local cuisine into a city’s branding strategy provides practical and measurable guidance for city planners to leverage culinary heritage to enhance city attractiveness, identity, and local economic empowerment while maintaining the authenticity and sustainability of culinary traditions.
City’s Authenticity: Examining Community Participation in Rebuilding Buraydah Historical Gates, Al-Qassim, Saudi Arabia Rahmayati, Yenny; Alsaid, Renad
The Journal of City: Branding and Authenticity Vol. 2 No. 1: (July) 2024
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v2i1.2024.966

Abstract

The historical gates of Buraydah are an important heritage site in Al-Qassim, Saudi Arabia. The Gates were built between 1850 and 1901 to protect the city but were demolished later, leaving almost no records or plans behind. The Prince of Al-Qassim has taken on the project to rebuild the Gates to teach future generations about their culture and heritage. The participation of the community becomes essential in this case. This study examines the role of the local community in the rebuilding process by questioning the extent of community participation to ensure the city's authenticity and how to enhance its involvement in the process. To achieve this objective, the study employed a combination of qualitative and quantitative methods for primary data collecting through online surveys. It was supported by a literature study as supplementary data especially to trace the history of the Gates. The aim is to provide a complete picture of the Buraydah Gates, including its history, how they were built and demolished, and their significance to the community in the present times. This project is not like most other rebuilding projects we see today. It is not a case of looking at old plans and drawings and recreating them. It argues that community participation through scouring for rare photographs of the original gate and drawing plans based on the perception of the elderly recalling the design is the most effective approach to ensure the city’s authenticity. In addition, this project stands out because it is based on what the community remembers and feels about the gates. However, many aspects of this site are undocumented, and it is imperative to record and make notes of the progression in order to serve our future generations this study enriches that documentation.
A place-making approach to reclaim public space in istanbul: Transforming haliç metro köprüsü Saputra, Sahrul Aji; Maulana, Fikri; Husni, Muhammad Fahd Diyar
The Journal of City: Branding and Authenticity Vol. 2 No. 2: (January) 2025
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v2i2.2025.1395

Abstract

Background: The transformation of public spaces in urban contexts requires a nuanced understanding of the interplay between architecture, cultural identity, and community needs. This study examines the Haliç Metro Köprüsü (Golden Horn Metro Bridge) in Istanbul, a structure that serves as both a critical piece of infrastructure and a contested public space within the city’s historical landscape. Positioned at the intersection of modernist design and the Golden Horn’s rich cultural heritage, the bridge has sparked debates about its impact on Istanbul's urban identity and public space. Methods: This study employs a case study approach to explore the Haliç Metro Köprüsü as a public space, using spatial analysis, stakeholder interviews, and archival research. Spatial analysis uses GIS and site observations to examine the bridge's physical characteristics, while stakeholder interviews gather perspectives on its functionality and cultural significance. Archival research reviews historical and policy documents to understand the socio-political context of the bridge's development. Findings: The study considers the challenges of reconciling the bridge’s functional role with the preservation of cultural authenticity, while also addressing the need for inclusive urban spaces that reflect the city’s diverse communities. Through a combination of spatial analysis, stakeholder perspectives, and theoretical frameworks on place identity, the research highlights strategies for reclaiming the bridge as a vibrant and culturally resonant public space. Findings emphasize the importance of integrating place-making principles into urban design processes, particularly in heritage-sensitive contexts. Conclusion: This approach not only enhances the usability and aesthetic value of public spaces but also strengthens their role as mediums for cultural expression and identity formation. Novelty/Originality of this article: The study contributes to ongoing discussions on urban authenticity and the evolving relationship between architecture, public space, and place identity.
Repurposing the past: Sarnies as the economic power of heritage in Bangkok Mya Myint Thu
The Journal of City: Branding and Authenticity Vol. 2 No. 2: (January) 2025
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v2i2.2025.1421

Abstract

Background: The adaptive reuse of heritage buildings has emerged as a sustainable strategy for urban development, harmonizing historical preservation with modern functionality. This paper examines the transformation of Sarnies Bangkok, a 150-year-old former boat repair shop, into a thriving café, and its role as a driver of urban regeneration in Bangkok’s historic Old Town. Situated near the Chao Phraya River and Charoen Krung Road, the site leverages its rich historical and cultural significance to enhance urban identity, foster community engagement, and stimulate local economic growth. Methods: Using a qualitative research framework, the study employs architectural analysis and a review of relevant conservation practices to assess the socio-economic and cultural impacts of the project. Findings: The findings reveal that Sarnies Bangkok not only preserves the site’s architectural and historical integrity but also catalyzes heritage tourism, creates local employment opportunities, and strengthens the community’s cultural connection to the space. By employing sustainable design practices, the project mitigates environmental impact while maximizing cultural and economic benefits. Conclusion: This study concludes that adaptive reuse, as exemplified by Sarnies Bangkok, represents a replicable model for sustainable urban renewal. By integrating inclusive strategies, such projects can balance the risk of gentrification with the need for economic revitalization and cultural preservation, offering valuable insights for future urban development initiatives in rapidly modernizing cities. Novelty/Originality of this article: This article introduces a novel approach to adaptive reuse by highlighting the integration of minimal intervention, sustainability, and community engagement in the transformation of Sarnies Bangkok, a 150-year-old boat repair shop, into a thriving café. By contextualizing the project within Bangkok’s socio-economic and urban evolution, it provides a replicable framework for balancing heritage preservation with modern urban demands, offering fresh insights for sustainable urban regeneration.
Layers of authenticity: Tracing multicultural narratives in the goethe-institut building as a symbol of urban branding in yangon Win, May Thinzar
The Journal of City: Branding and Authenticity Vol. 2 No. 2: (January) 2025
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v2i2.2025.1422

Abstract

Background: This study investigates the Goethe-Institut building in Yangon, Myanmar, highlighting its significance as a case of adaptive reuse and heritage conservation. Constructed in the 1920s during British colonial rule, the building showcases a blend of architectural styles, merging colonial engineering with Burmese, Chinese, and Indian design elements. Over the years, it has transitioned from a private residence to a revolutionary headquarters, an art school, and now serves as a cultural hub. Methods: This study examines the Goethe-Institut building in Yangon, Myanmar, through site observations, historical analysis, and a literature review, focusing on its architectural significance and role in heritage conservation. Findings: The research delves into the building's historical evolution and architectural features while addressing the challenges of adaptive reuse within urban heritage conservation. It emphasizes how these strategies have preserved historical authenticity while meeting contemporary needs and sustainability goals. Key elements such as high ceilings, wide verandas, and intricate carvings are analyzed for their cultural significance. By comparing similar projects across Southeast Asia, the study illustrates the potential of heritage conservation to enhance cultural identity and community engagement. It argues that the Goethe-Institut exemplifies the transformative power of adaptive reuse in preserving architectural heritage, offering insights for sustainable urban development and postcolonial narratives. Conclusion: The findings underscore the importance of integrating historical context with modern functionality to foster resilience in urban environments. Novelty/Originality of this article: This study provides a unique contribution by analyzing the Goethe-Institut building in Yangon as a case of adaptive reuse, highlighting its role in preserving architectural heritage while addressing contemporary sustainability challenges, and offering comparative insights from similar projects across Southeast Asia.

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