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The Journal of City: Branding and Authenticity
ISSN : -     EISSN : 30254000     DOI : -
The Journal of City promotes Branding and Authenticity explores and explains the two related but distinct practices named in its title. City branding applies brand strategy and related techniques to advance the economic, social, political and cultural development of cities, regions and countries. City authenticity describes the unpacks the odd connection between digital media and derelict buildings, the consequences of how we think about industry and place, and the political processes that have enabled a new paradigm in urban planning. The accomplishments and failures of nations, regions, and cities in their pursuit of reputation management and external audience influence have been documented and analysed in a disjointed manner across many disciplines. Branding and Authenticity brings together the essential ideas to give a single comprehensive, cohesive forum for discussing all aspects of the topic. This authoritative publication includes peer-reviewed papers, news, discussions, interviews, literature reviews, case studies, and special features in addition to peer-reviewed articles. The Journal of City focuses on Branding and Authenticity is a worldwide publication that invites practitioners, researchers, students, consultants, government professionals, and the general public to debate contemporary topics and exchange best practices.
Articles 33 Documents
The Authenticity redefined: A new paradigm for sustainable heritage in yangon’s iconic governor's residence Aung, Theingi
The Journal of City: Branding and Authenticity Vol. 2 No. 2: (January) 2025
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v2i2.2025.1423

Abstract

Background: The Governor's Residence in Yangon, Myanmar, is a historical icon embodying the city's colonial past and architectural heritage. As urbanization and environmental challenges mount, redefining such heritage sites through sustainable practices becomes imperative. Methods: This study employed a qualitative research approach, integrating historical analysis, field observations, and stakeholder interviews. Data were gathered from archival records, peer-reviewed literature, and architectural site visits. Comparative analysis with similar heritage conservation projects in Southeast Asia provided additional insights. Findings: By employing eco-conscious architectural restoration, integrating renewable energy systems, and fostering community engagement, the residence can maintain its historical integrity while contributing to environmental stewardship. Additionally, adaptive reuse and educational initiatives can ensure its cultural and social relevance in the 21st century. Conclusion: The proposed approach underscores the importance of balancing historical preservation with sustainable modernization, offering a replicable framework for a heritage site. Novelty/Originality of the Study: This study introduces a novel approach to heritage conservation, combining eco-conscious restoration, renewable energy integration, and community engagement to transform a colonial-era structure into a sustainable cultural landmark. The findings present a replicable model for other historical sites facing similar urbanization and environmental challenges.
Anchors of identity: Integrating maritime heritage into Singapore's urban authenticity Saifudeen, Izzah Sarah Binte Omer Ali
The Journal of City: Branding and Authenticity Vol. 2 No. 2: (January) 2025
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v2i2.2025.1425

Abstract

Background: Singapore’s identity as a global city is deeply intertwined with its maritime history, yet its urban narratives often prioritize land-based development over maritime heritage. This paper explores the integration of Singapore’s maritime legacy into the concept of City Authenticity, arguing that maritime heritage sites, such as jetties, harbors, and kelongs, are vital cultural anchors that sustain a more authentic urban identity. Methods: Using a mixed-methods approach combining ethnographic observations, interviews, and archival research, the study examines the historical, cultural, and communal values of these spaces. Findings: Findings reveal a significant gap between public recognition of maritime heritage and its representation in conservation policies, which are skewed towards urban structures. Conclusion: The paper proposes a Maritime Heritage Conservation Framework, merging existing conservation criteria with marine-specific considerations, emphasizing historical significance, communal engagement, and aesthetic integration. The framework also suggests innovative educational tools, including digital exhibits and interactive programs, to reconnect younger generations with Singapore’s maritime roots. By aligning these efforts with the broader discourse on City Authenticity, the study underscores the potential of maritime heritage to balance modernization with cultural continuity. Ultimately, the research advocates for a holistic and inclusive approach to urban conservation that values maritime heritage as a cornerstone of Singapore’s national and urban identity. Novelty/Originality of this article: This study offers a novel perspective on integrating Singapore's maritime heritage into the concept of City Authenticity, proposing a Maritime Heritage Conservation Framework to bridge the gap between urban development and cultural preservation.
Experiencing place identity: A phenomenological study of visitor perception in old Jeddah AlGhunaim, Jory; Saputra, Irfan Adi; Rahmani, Ahmad Ridho
The Journal of City: Branding and Authenticity Vol. 2 No. 2: (January) 2025
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v2i2.2025.1427

Abstract

Background: Jeddah (Al-Balad), a UNESCO World Heritage Site, embodies a rich tapestry of cultural and architectural heritage that shapes its unique place identity. Methods: This study explores the phenomenological experience of visitors to Old Jeddah, focusing on how sensory perceptions and spatial interactions contribute to their understanding of place identity. By employing a mixed-method approach combining in-depth interviews and on-site observations, this research uncovers the nuanced ways in which visitors engage with the physical and intangible heritage of Al-Balad. Findings: The findings reveal three primary dimensions of visitor experience that enhance place identity: spatial nostalgia, where historical architecture evokes memories and emotional ties; sensory layering, wherein the interplay of sights, sounds, and smells enriches the cultural narrative; and interactive belonging, where participatory activities, such as heritage tours or artisan workshops, foster a deeper sense of connection. A key novelty lies in demonstrating how these sensory and spatial dimensions collectively form a dynamic and evolving sense of place identity, distinguishing Old Jeddah from other heritage sites. Conclusion: This study contributes to heritage literature by bridging phenomenology and place identity theory, while providing actionable insights for policymakers and conservationists to design visitor-centered interventions that strengthen cultural preservation and engagement. Novelty/Originality of this article: By prioritizing authentic, multisensory experiences, this research highlights the potential of Old Jeddah to remain a living heritage site that resonates across generations.
The impact of transit-oriented development on heritage cities: A study of Haliç Metro and its influence on Istanbul’s urban fabric Krismawanti; Destiawan, Wawan
The Journal of City: Branding and Authenticity Vol. 2 No. 2: (January) 2025
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v2i2.2025.1429

Abstract

Background: Transit-Oriented Development (TOD) has emerged as a transformative approach to urban planning, aiming to balance modern infrastructure with sustainable urban growth. Methods: This study examines the impact of the Haliç Metro Köprüsü, a key component of Istanbul’s transit network, on the urban fabric of the Golden Horn—a heritage-rich area characterized by its historical and cultural significance. While the bridge has faced criticism for its modernist design and perceived disconnect from its surroundings, this research uncovers its latent potential to support placemaking strategies in heritage-sensitive contexts. Findings: The findings reveal that the Haliç Metro Köprüsü successfully enhances connectivity across Istanbul’s European districts, reducing congestion and providing efficient mobility for thousands of daily commuters. Its strategic location serves as a transit hub that links historically significant neighborhoods such as Balat and Galata, fostering economic activity and improving accessibility to cultural landmarks. Conclusion: The research highlights the need for targeted placemaking interventions, such as enhancing pedestrian pathways, integrating public art reflective of local history, and activating adjacent spaces for cultural events. These strategies could elevate the bridge’s role from a functional transit corridor to a vibrant public space that harmonizes modern infrastructure with Istanbul’s heritage identity. Novelty/Originality of this article: The study contributes new insights into the potential of TOD projects to act as catalysts for placemaking in heritage cities. By leveraging TOD principles and culturally sensitive urban design, infrastructure like the Haliç Metro Köprüsü can bridge the gap between modern urban needs and the preservation of historical identity, ensuring inclusive and sustainable development.
Navigating the tension between city branding and authenticity: a conceptual framework Eko Nursanty; Abu Hassan, Rahmawaty; Prastyadewi, Made Ika
The Journal of City: Branding and Authenticity Vol. 1 No. 1: (July) 2023
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v1i1.2023.20

Abstract

As cities around the world increasingly embrace branding as a means of promoting economic growth and attracting investment, there has been a growing tension between the desire to create a strong and recognizable city brand and the need to maintain a sense of authenticity and place identity. This paper presents a conceptual framework for understanding this tension and proposes strategies for navigating it in the context of city branding. Drawing on existing literature and case studies of successful and unsuccessful city branding campaigns, the framework highlights the importance of balancing the desire for a strong city brand with the need to preserve a sense of authenticity and place identity. The framework suggests that city branding campaigns should be designed with careful consideration of local history, culture, and values, and should engage a diverse range of stakeholders in the branding process. Ultimately, the paper argues that successful city branding campaigns must strike a delicate balance between the desire for a strong and recognizable brand and the need to maintain a sense of authenticity and place identity.
UNESCO world heritage branding: learning from some cases in Asia Widodo, Johannes
The Journal of City: Branding and Authenticity Vol. 1 No. 1: (July) 2023
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v1i1.2023.21

Abstract

UNESCO World Heritage listing is often misunderstood as branding to promote mass tourism or as a vehicle for economic development by a city or the state party. The reflection is aimed to shed light on the fundamental principles that underlie the listing and the integration of the World Heritage scheme with the Sustainable Development Policy. The reflection is done through the case study method of a specific real-life phenomenon in Asia to gain insights into complex and intricate situations and highlight the common misunderstanding through several cases. The study found the policy bias towards investment and tourism agenda and not towards the fulfilment of public welfare, often without ethics applying the top-down policy. The study also found evidence of irreversible damages to tangible and intangible aspects of cultural and natural heritage due to gentrification, commodification, decreasing carrying capacity, and loss of authenticity. The study aims to understand better the four pillars of integrating the World Heritage and Sustainable Development policy in achieving environmental sustainability, inclusive social development, inclusive economic development, and fostering peace and security.
Adaptive reuse and authenticity: promoting urban conservation in Melaka's historic town Wee Kah Man, Angela
The Journal of City: Branding and Authenticity Vol. 1 No. 1: (July) 2023
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v1i1.2023.73

Abstract

This study investigates the impact of adaptive reuse on the sense of place and urban conservation in Melaka's historic town, where heritage shophouses have been repurposed as F&B establishments. Questionnaire surveys were used to collect data from stakeholders, including local communities, to assess their perceptions of adaptive reuse works. The study found that adaptive reuse works had a positive impact on the sense of place and urban conservation in Melaka's historic town. However, the preservation and adaptation of these buildings must be done with proper community engagement to avoid alienating locals from their built environment. Discussions with stakeholders revealed that a holistic approach that considers both heritage preservation and community needs is crucial in promoting sustainable and inclusive urban conservation practices. The study concludes that adaptive reuse works on heritage shophouses as F&B establishments can contribute to sustainable urban conservation and promote an authentic city brand. Community engagement is crucial in preserving the character of these buildings and ensuring the inclusion of locals in their built environment. By incorporating community input, adaptive reuse works can promote a sense of place and belonging that contributes to the overall urban conservation and sustainability of the city. The adaptive reuse of heritage shophouses as F&B establishments is becoming increasingly popular, contributing to the area's status as a UNESCO World Heritage City. However, the preservation and adaptation of these buildings must be done in a way that reflects the local community's values and needs to avoid alienating them from their built environment. By prioritizing community engagement and consultation, adaptive reuse works can promote sustainable urban conservation practices, enhance the city's authenticity, and contribute to a sense of place and belonging for both locals and visitors.
Renewing the old, creating the new: examining the strategies and results of urban conservation in Singapore and Shanghai Yihua, Zhao
The Journal of City: Branding and Authenticity Vol. 1 No. 1: (July) 2023
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v1i1.2023.83

Abstract

This paper explores the concept of authenticity in the conservation and renewal efforts in Singapore and Shanghai. Despite the past belief that demolishing or modifying historical buildings was acceptable for rapid urban development, the cities have recognized the value of preserving these buildings to maintain a sense of cultural heritage and authenticity. Through the analysis of typical conservation cases in both cities, the study examines the relevant strategies, methods, and results, and compares the changes and progress of conservation over time. The study finds that the conservation of historical buildings and districts can contribute to the authenticity and cultural identity of a city, fostering a sense of community and pride among residents. However, the concept of authenticity can be complex, and there may be debates over the appropriate level of restoration or modification required. Overall, the dissertation highlights the importance of balancing urban development and conservation and the evolving strategies towards people-based and coordinated development in both cities.
Reconceptualizing authenticity in islamic urban heritage: A critical spatial analysis of ritual practice, collective memory, and community engagement Yulistyoningsih, Maya; Mehmet A.K.; Ayako, Awa Salma
The Journal of City: Branding and Authenticity Vol. 3 No. 1: (July) 2025
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v3i1.2025.1841

Abstract

Background: Eyüpsultan, one of Istanbul’s most historically and spiritually significant Islamic urban quarters, faces increasing pressure from rapid urban development and heritage commodification. These transformations challenge conventional understandings of authenticity, especially in sacred urban contexts. This study aims to introduce and develop the concept of Lived Authenticity—a framework that interprets authenticity not only as material preservation but as a dynamic, culturally embedded experience shaped by ritual, spatial memory, and community engagement. Methods: Using a qualitative methodology, the research combines visual-spatial ethnography, photographic documentation, semi-structured interviews, and historical-architectural review conducted over a twelve-month period in Eyüpsultan. Findings: The study finds that the authenticity of Eyüpsultan is continuously produced and reaffirmed through embodied religious practices, evolving spatial configurations, and collective memory. This Lived Authenticity resists static or object-based definitions, offering instead a perspective rooted in continuity of use and sacred urban rhythms. Conclusion: The research challenges dominant conservation paradigms by proposing a contextually grounded model of authenticity, contributing to theoretical discourses in Islamic urban heritage and offering insights for participatory, community-oriented preservation strategies. Novelty/Originality of this Article: This study offers a novel concept of “Lived Authenticity” that reconceptualizes urban heritage authenticity as an active, embodied cultural experience shaped by community practices and spatial memory, moving beyond traditional static preservation models.
Evaluating regional tourism competitiveness through the competitiveness monitor framework: A spatial and policy-based approach to place branding Syafirah, Nurul Mutia; Mujahid, Laode Muhammad Asfan
The Journal of City: Branding and Authenticity Vol. 3 No. 1: (July) 2025
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jcbau.v3i1.2025.1943

Abstract

Background: Cilacap Regency, the largest in Central Java, has great potential for tourism development due to its diverse natural and demographic characteristics. However, tourism has not yet become a leading sector in regional revenue. To optimize development, it is essential to assess both internal and external subsystems of the tourism sector and measure its competitiveness against national standards. Methods: This study used a combination of qualitative and quantitative descriptive methods. The Competitiveness Monitor framework with eight indicators was applied to evaluate tourism competitiveness. Spatial analysis, including identity and union overlays, was used to analyze geographical factors. Data were collected through field observations, secondary data from Regional Government Organizations (OPD), and online sources, which were then mapped and interpreted. Findings: The results of this study show that Cilacap Regency is located in a coastal area with gentle slopes that dominate 58.76% of the total area. Because of these natural factors, many natural attractions are found in this regency coupled with the regency capital being right on the coast which makes tourism businesses develop a lot in this area. In addition to natural factors, Cilacap Regency Tourism is also supported by demographic, socio-cultural, technology use, economic, and political factors that discuss tourism policy. Through measurements using the Competitiveness Monitor, of the eight indicators, one indicator is in the improvement stage, namely EI, six of which are in the developing stage, namely HTI, PCI, IDI, TAI, HRI, and SDI. And one indicator is still in the undeveloped stage, namely OI. Conclusion: With targeted strategies, Cilacap can enhance its competitiveness and move toward becoming a prominent tourism destination on a national scale. Novelty/Originality of this article: It uniquely maps the relationship between geographic, demographic, economic, and infrastructural variables, presenting a detailed, data-driven roadmap for future tourism development in a region where tourism is not yet a primary economic sector.

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