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Nian Tana Sikka: Jurnal Ilmiah Mahasiswa
Published by Universitas Nusa Nipa
ISSN : 30249090     EISSN : 30249082     DOI : 10.59603
Core Subject : Humanities, Science, Education, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences
Ruang lingkup karya yang diterbitkan mencakup Multidisiplin diantaranya yaitu: Ilmu Sosial Humaniora, Pertanian, Kesehatan, Peternakan, perikanan, Politik, Pendidikan, Ilmu Teknik, Teknik Elektro dan Informatika, Desain Komunikasi Visual, Manajemen, Ekonomi dan Akuntansi, Kewirausahaan dan Bisnis.
Arjuna Subject : Umum - Umum
Articles 182 Documents
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Pengaruh Kualitas Pelayanan dan Lokasi Terhadap Kepuasan Pelanggan Pada Hotel Mathilda Petrus Adrian; Antonius Phillipus K.Gheta; Nunsio Handrian Meylano
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 3 No. 5 (2025): September : Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v3i5.1093

Abstract

Today's business development is characterized by diverse competition in all sectors. This situation increasingly demands businesses to have appropriate strategies to meet sales volume targets. Given the increasingly dynamic development of technology, people are required to act quickly and precisely to stay competitive. Marketing is crucial in line with the increasing demands of society.This study aims to determine the effect of service quality and location on customer satisfaction at the Mathilda Hotel. Customer satisfaction is a crucial factor in the sustainability of the hotel business, therefore, service quality and location are aspects that must be taken seriously. This research method used a quantitative method, with data collection techniques through distributing questionnaires to Mathilda Hotel customers. Data analysis was conducted using validity tests, reliability tests, multiple linear regression, and hypothesis testing (t-tests and f-tests) to determine the effect of independent variables on the dependent variable.The results showed that service quality has a positive and significant effect on customer satisfaction, while location also has a positive and significant effect on customer satisfaction. Simultaneously, service quality and location have a significant effect on customer satisfaction at the Matilda Hotel. Thus, it can be concluded that improving the quality of excellent service and selecting a strategic location are important factors in increasing customer satisfaction and loyalty to Hotel Mathilda.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Masyarakat Pada Kantor Desa Nangahale Kecamatan Talibura Scolastika Lidya Heret; Maria Silvana Mariabel Carcia; Nunsio Handrian Meylano
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 3 No. 5 (2025): September : Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v3i5.1110

Abstract

The research aimed to (1) investigate the effect of service quality on community satisfaction and (2) determine the magnitude of that effect. The population of this research included 3,675 residents of the Nangahale Village Office. Using Slovin's formula, 97 respondents were selected. Data were gathered through surveys and evaluated through descriptive statistical methods. The hypothesis was tested using the t-test. The results of the descriptive analysis showed that the independent variable, namely service quality (X), was categorized as good with a perception score of 80.44, while the dependent variable, namely community satisfaction (Y). was categorized as fair with a perception score of 67.7. Based on the hypothesis testing (t-test), it can be concluded that the service quality variable (X) had a positive and significant effect on the community satisfaction variable (Y). This was evidenced by the calculated t-value, which was greater than the t-table value (3.7671.984). The results of the determination analysis indicated that the contribution of the service quality variable (X) to community satisfaction (Y) at the Nangahale Village Office, Talibura Sub-district, Sikka Regency was 30.1%, while the remaining 69,9% was explained by other variables not included in this research model.
PENGARUH KUALITAS LAYANAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA CREW CUTS STUDIO BARBERSHOP MAUMERE Ferdinandus Constante Poling; Antonius Philipus K.Gheta; Nunsio Handrian Meylano
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 3 No. 5 (2025): September : Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v3i5.1120

Abstract

This study aims to describe Customer Loyalty, Service Quality, and Customer Satisfaction and to analyze the influence of Service Quality and Customer Satisfaction on Customer Loyalty, both partially and simultaneously. The population in this study were customers who received services at Crew Cuts Studio Barbershop Maumere. The sample size used in this study was 96 people using the Cochran formula. The descriptive analysis results indicate that the Customer Loyalty variable falls within the good criteria, the Service Quality variable falls within the good criteria, and the Customer Satisfaction variable falls within the good criteria. The t-test statistics indicate that partially, the service quality variable does not significantly influence customer loyalty. Furthermore, partially, the customer satisfaction variable does not significantly influence customer loyalty. The f-test statistics indicate that both service quality and customer satisfaction have a significant effect on customer loyalty. The results of the determination analysis indicate that both independent variables in this study are able to explain the relationship between the independent variables and customer loyalty, which is interpreted as low.
ANALISIS PERAN PEMERINTAH DESA DALAM MENINGKATKAN KOMPETENSI MASYARAKAT MELALUI PELATIHAN DAN PENGEMBANGAN (Studi Kasus di Desa Manubura Kecamatan Nelle, Kabupaten Sikka) Yuliana A. Boleng Subah; Nunsio Handrian Meylano; Viktor Eko Transilvanus
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 3 No. 5 (2025): September : Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v3i5.1125

Abstract

The background of this rescarch has a strstegic rolr in improving community competence through training and development programs. However, the effectiveness of program implementation was often hampered by budget contraints,infrastructure,and minimal.Follow-up. This research aimed to determine the role of the village government,the obstacles faced, and the impact of training on increasing community capacity. The method used in this research was descriptive qualitative with data collection techniques through interviews,observation,and documentation.The data sources used wereprimary and seconday data. The results showed that the village government has made efforts to provide training facilities,conduct socialization, and implement various programs in following local potential,such as agri culture,entrepreneurship,and content creation. Howevwr,program implementation has not been optimal due to budget cnstraints ( the village fun allocation was only around 30% ), a lack of practical facilities, and the absence of continuous assistance and structured evaluation. These conditions have resulted in the impact of training tending to stop at increasing knowledge,which has not yet been fully implemented in the productive economic activities of the community.
Cafe Intelegensia: Kewirausahaan Berbasis Kebudayaan dalam Memperkenalkan Budaya Kalimantan Selatan Muhammad Rivaldi Akbar
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 4 No. 1 (2026): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v4i1.1218

Abstract

Cafe Intelegensia is an innovative concept initiated by entrepreneurs who aim to establish a culture-based café that contributes to regional development through community involvement. The café integrates cultural elements as its main attraction, including (1) Madihin performances, (2) a café library, (3) Panting music, (4) stand-up comedy, and (5) traditional Banjar games. These activities are designed not only to entertain visitors but also to introduce, preserve, and promote local culture in a modern setting. This study aims to examine how culture-based entrepreneurship can support the development of South Kalimantan’s cultural identity in the era of globalization, ensuring that younger generations of the Banjar community continue to value and preserve their original traditions while contributing to regional growth. The research method used is descriptive qualitative, employing a literature study approach and conceptual analysis to explore the role of cultural entrepreneurship in community development. The results indicate that Cafe Intelegensia functions not only as an economic driver but also as a space for cultural expression, social interaction, and the promotion of local wisdom in South Kalimantan, thereby strengthening cultural sustainability and community engagement.
Dampak Ekonomi Pendirian Alfamart Terhadap Usaha Pedagang Kios-Kios Kecil Di Kota Larantuka Petrus Tribowo Atahili Betan; Antonius Philipus K.Gheta; Nunsio Handrian Meylano
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 4 No. 1 (2026): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the economic impact of establishing Alfamart on small kiosks in Larantuka City. The problem formulation in this research is the Economic Impact of the Establishment of Alfamart on Small Kiosk Merchant Businesses in Larantuka City. The results of this research aim to obtain information about the economic impact of the establishment of Alfamart on the businesses of small kiosk traders in Larantuka City? To achieve this goal, the research used is field research. Data collection methods use interviews, observation and documentation methods. The data analysis used is a qualitative descriptive method. Based on data analysis, it was concluded that: regarding the impact of the establishment of Alfamart on small kiosks in Larantuka City, there was a negative impact on traders, namely that the majority of small kiosk traders stated that their income had decreased after the existence of Alfamart. This is proven by the decreasing number of commodities purchased.
PENGARUH KUALITAS PELAYANAN DAN WORD OF MOUTH (WOM) TERHADAP KEPUASAN PELANGGAN PADA USAHA RB RUMAH KITA DI DESA MANUBURA KECAMATAN NELLE KABUPATEN SIKKA Yoseph Ardiano Ruwe; Antonius Phillipus K.Gheta; Dimas Realino
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 4 No. 1 (2026): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to examine how customer satisfaction at RB Rumah Kita, which is situated in Manubura Village, Nelle District, Sikka Regency, is impacted by service quality and word-of-mouth (WOM). This study used a survey method with a quantitative approach. Customers of RB Rumah Kita made up the study's population, and the sample was chosen using a suitable sampling technique in compliance with quantitative research protocols. Multiple linear regression analysis was used to assess the data that was gathered via surveys. The study found that service quality had a favorable impact on customer satisfaction. In addition, word of mouth (WOM) was discovered to have a favorable and considerable impact on consumer satisfaction. Simultaneously, these two characteristics help to boost customer satisfaction at RB Rumah Kita. This research implies that the higher the level of customer satisfaction, the better the service quality and the stronger the positive word-of-mouth. This study makes practical recommendations for business owners seeking to improve service tactics and generate positive word-of-mouth in order to increase business competitiveness. Furthermore, this study makes theoretical contributions to the growth of marketing management studies, namely the relationship between service quality, word-of-mouth, and customer happiness.
PENGARUH ULASAN PELANGGAN DAN RATING PRODUK TERHADAP MINAT BELI DI E-COMMERCE SHOPEE (STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS NUSA NIPA MAUMERE) Yohanes Don Bosko Lolo; Antonius Phillipus K.Gheta; Nunsio Handrian Meylano
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 4 No. 1 (2026): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was conducted due to the increasing dependence of consumers on digital information, such as customer reviews and product ratings, in making purchasing decisions on e-commerce platforms, particularly Shopee. Reviews and ratings are considered indicators of trust that can reduce buyer uncertainty, especially among students who actively shop online. However, the prevalence of invalid reviews and inaccurate product information raises doubts in the decision-making process. Therefore, this study aimed to determine the description of customer reviews, product ratings, and purchase interest, as well as to analyze the partial and simultaneous effects of customer reviews and product ratings on the purchase interest of students at the Faculty of Economics and Business, Nusa Nipa University, Maumere. This study used a quantitative method with an associative approach that aimed to test the causal relationship between the variables of customer reviews (X1), product ratings (X2), and purchase interest (Y). Data were collected through a survey using a Likert scale questionnaire distributed to 94 students selected using the Slovin formula from a total population of 1,473 students of the Faculty of Economics and Business. The data sources consisted of primary data in the form of questionnaire results and secondary data in the form of literature, journals, and supporting documents. The results of the study based on descriptive analysis showed that Customer Reviews, Product Ratings, and Purchase Interest are in the “Good” category. The t-test results showed that, partially, customer reviews (X1) had a significant effect on purchase interest, as indicated by a t-count of Product ratings (X2) were also proven to have a significant effect on purchase interest with a t-value of Simultaneously, both variables contributed 44.1% to purchase interest, while the remaining 55.9% was influenced by other factors outside the scope of this study. The study concludes that reviews and ratings are important sources of information that shape consumer confidence before purchasing. Recommendations include the need for platforms to display verified reviews, improve the quality of rating information, and provide incentives for users who give honest reviews to increase the credibility of information for young consumers.
Pengaruh Media Sosial dan Brand Image terhadap Keputusan Pembelian Jasa Titip (Studi Kasus Pada El Jastip) Emanuel Roberto Karlos; Nunsio Handrian Meylano; Dimas Realino
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 4 No. 1 (2026): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of digital technology and social media has changed consumer behavior in making purchases. Social media has not only become a means of communication but also serves as am effective marketing platform to introduce products or services. One phenomenon that has emerged is the personal shopping service (jastip), where consumers use a third party to buy goods from certain locations.This study aims to: 1. What is the relationship between social media, brand image, and purchase decisions for personal shoppers? 2. Does social media influence purchase decisions for personal shoppers? 3. Does brand image influence purchase decisions for personal shoppers? 4. Do social media and brand image simultaneously influence purchase decisions for personal shoppers. The population of this study was 97 El Jastip consumers. Simple random sampling was used in this study. This study employed quantitative methods, with data collection techniques involving questionnaires distributed to 97 respondents. Data were analyzed using validity and reliability tests, descriptive analysis, classical assumption tests, multiple linear regression, F-tests, and t-tests using SPSS version 23.The results showed that all research instruments were valid and reliable. Partially, the Social Media variable has a positive and significant effect on Purchase Decisions, and the Brand Image variable also has a positive and significant effect on Purchase Decisions. Simultaneously, both independent variables also significantly influence Purchase Decisions at El Jastip Maumere. The coefficient of determination (R²) of 0.317 indicates that Social Media and Brand Image contribute 31.7% to Purchase Decisions, while the remaining 68.3% is influenced by other factors outside this study.
PENGARUH KUALITAS PRODUK DAN WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN PEMBELIAN PADA USAHA PEMBUATAN BATAKO DI PT RAJAWALI SAKTI MAUMERE Yoseph Rivaldy Lirong; Yoseph Darius Purnama Rangga; Nunsio Handrian Meylano
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 4 No. 1 (2026): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid expansion of the construction sector in Maumere has significantly escalated the demand for essential building materials, particularly concrete blocks. This surge has intensified market competition among local manufacturers. For a producer such as PT Rajawali Sakti, ensuring the quality of its construction materials and leveraging Word-of-Mouth (WOM) are critical strategies to influence consumer procurement decisions. This study aims to analyze the influence of product quality and WOM on the purchasing decisions of consumers of PT Rajawali Sakti’s concrete blocks in Maumere. Employing a quantitative method with a descriptive associative approach, this research collected data from 100 respondents via a Likert-scale questionnaire. The data were analyzed using multiple linear regression to determine the statistical relationships between the variables. The results indicate that product quality has a positive and significant effect on purchasing decisions. The model’s R-squared value of reveals that the combined contribution of product quality and WOM to purchasing decisions is while the remaining is influenced by external factors beyond the scope of this study. These findings provide critical managerial insights for PT Rajawali Sakti and similar construction material manufacturers, serving as an empirical basis for strategic evaluations aimed at enhancing material quality and optimizing WOM communication to improve market competitiveness and consumer adoption.

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