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Department of Management, Faculty of Economics and Business, Universitas Airlangga JL. Airlangga 4, Surabaya, Indonesia, 60286
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Southeast Asian Business Review
Published by Universitas Airlangga
ISSN : -     EISSN : 30255171     DOI : https://doi.org/10.20473/sabr.v1i1.45844
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The SABR is committed to publishing the high quality articles from business and management perspectives in regards to within and between the Southeast Asian region. The covered domains but not limited to, such as: Marketing management, Finance, and management accounting, Strategic management, Operation, logistic, and supply chain management, Human resource management, Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 40 Documents
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The Role of Knowledge Management Orientation in Driving the Performance of MSMEs Barinta, Dunga
Southeast Asian Business Review Vol. 1 No. 2 (2023)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v1i2.51666

Abstract

The evaluation of a company's performance is a critical aspect when assessing the alignment of business activities with established plans. Regular performance measurement is vital for small-scale enterprises like Micro, Small, and Medium Enterprises (MSMEs). Internal challenges encountered by MSMEs, such as ineffective knowledge and information management, along with misunderstandings about the market, impede these businesses from enhancing their performance. In this context, possessing an orientation towards knowledge management and market awareness is crucial for propelling company performance. This study aims to investigate the impact of knowledge management orientation and market awareness on improving the performance of MSMEs, addressing existing research gaps and the challenges faced by these enterprises. Both knowledge management orientation and market awareness are considered influential factors for boosting MSME performance. Employing a quantitative approach with purposive sampling for data collection, the research successfully compiled data from 112 MSME practitioners in Malang, utilizing 100 datasets for analysis. Structural Equation Modeling (SEM) via the SmartPLS 3.0 software was employed for data analysis. The study's findings support previous research, affirming the significance of both knowledge management orientation and market orientation in driving improvements in MSME performance. Effectively managing and processing knowledge can serve as a long-term intangible asset for attaining competitiveness in the business landscape.
How Demographics and General Economic Mood Affect Investor Risk Tolerance? Restana, Median Dwi; Komalasari, Puput Tri
Southeast Asian Business Review Vol. 1 No. 2 (2023)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v1i2.51759

Abstract

Investment decisions made "‹"‹by investors are strongly influenced by their risk tolerance. Individual risk tolerance will influence their asset allocation decision. This paper used primary data to examine the factors influencing investor risk tolerance. Two factors considered in this study are demographics and general economic mood. Demographic characteristics include gender, occupation, age, marital status, income, and education. General economic mood is people's perceptions about the prospects for a country's economy at present and in the future. Using convenience sampling, we distributed questionnaires to investors in the Indonesia Stock Exchange and senior students. The total number of data used in this research is 200 respondents. This research found that the general economic mood, gender, and occupation positively impact investor risk tolerance. In contrast, our research found the negative impact of education and average monthly income on investors' risk tolerance. Further, age and marital status do not affect the investor's risk tolerance. This finding is important for financial planners to advise on personal investment decisions.
Does Green Purchase Intention Mediate the Effect of Ethical Self Identity on Green Purchase? Afifah, Imroatul; Kuswati, Rini
Southeast Asian Business Review Vol. 1 No. 2 (2023)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v1i2.51974

Abstract

This research aims to examine the influence of ethical self-identity on green purchasing, mediated by green purchase intention. The study elucidates pro-environmental behavior concerning the purchase of environmentally friendly products that support issues related to the circular economy in the digital era. The research methodology employs a quantitative deductive approach to test hypotheses. A survey research design was used to investigate green purchasing behavior, with a sample size of 205 respondents from the Surakarta city area. Non-probability sampling was utilized employing the purposive sampling method. Instrument tests included assessments for convergent validity, discriminant validity, as well as reliability tests using Cronbach's alpha and composite reliability, confirming valid and reliable results. These instrument tests and hypothesis testing were conducted using Smart PLS 3.2.9 software, generating output for the outer model and inner model. Data analysis involved a two-step algorithm process and bootstrapping. The analysis results indicate that ethical self-identity and green purchase intention significantly influence green product purchasing behavior. It was evidenced that the intention to purchase green products mediates the influence of ethical self-identity on green product purchasing behavior.
Encouraging Pro-Social Behavior Through Ecological Motivation and Self-Esteem Kuswati, Rini; Krisnawan, Gata
Southeast Asian Business Review Vol. 2 No. 1 (2024)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v2i1.52815

Abstract

This research examines ecological motivation's influence on pro-social behaviour mediated by self-esteem. This research describes pro-environmental behaviour in purchasing environmentally friendly products that support issues related to the circular economy in the digital era. The research methodology uses a quantitative deductive approach to test hypotheses. The research design used was a survey to determine environmentally friendly purchasing behaviour, with a sample size of 165 respondents from the Surakarta city area and the public. Non-probability sampling was carried out using the purposive sampling method. Instrument testing includes assessing convergent and discriminant validity and reliability testing using Cronbach's alpha and composite reliability to produce valid and reliable results. Instrument and hypothesis testing used SmartPLS 3.2.9 software to produce output for the outer and inner models. Data analysis involved a two-step algorithmic process and bootstrapping. The results of the analysis show that ecological motivation towards environmentally friendly purchases has a significant effect on pro-social behaviour. It has been proven that the intention to purchase environmentally friendly products mediates self-esteem in purchasing behaviour for environmentally friendly products.
Perspicacity Customer Satisfaction of Online Banking: A Study in India Chauhan, Saraswati; Singh, Netra Pal
Southeast Asian Business Review Vol. 2 No. 2 (2024)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v2i2.53845

Abstract

The usage of online banking by the banking sector has been expanding quickly as a practical and effective way to add value for customers. Faster and more dependable services for online consumers is one of the well-liked offerings from traditional banks. Online banking has the potential to draw in more clients to affiliated banks by taking use of the swift advancements in information technology. But the primary issue that providers of online banking are dealing with is that many bank customers are unwilling to use the services that are available for online banking. This occurred as a result of the fact that customers are still not satisfied with the services provided by online banking. A crucial component in assisting banks in maintaining their competitive advantages is customer satisfaction. Thus, the goal of this study is to identify and investigate the variables that affect customers' satisfaction with online banking. Customer satisfaction with online banking can be influenced by five factors: convenience, speed, security and privacy, web design and content, and service quality. 216 working adults who took part in the study were asked a series of questions (questionnaire), and their answers and comments on the aforementioned elements that affect customers' decisions to utilize online banking were very insightful. The study's findings revealed that the top three factors influencing consumers' satisfaction with online banking are ease of use, speed, and web design and content.
Understanding The Role of Attractiveness and Parasocial Interaction on Hedonics Consumption: Cognitive Assimilation as Mediating Ratulangi, Agnes; Kuswati, Rini
Southeast Asian Business Review Vol. 2 No. 1 (2024)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v2i1.54159

Abstract

In the digital era, technological advancement has provided many benefits to the public in all aspects of life, including consumption. One example is the live-streaming phenomenon practised by beauty influencers. Live streaming is a feature that allows beauty influencers to communicate in real-time with their viewers. Gorgeous people are more liked and admired by others. Attractiveness and parasocial contact can affect hedonic consumption. The study distributed questionnaires to 205 social media users familiar with TF and who have used or previously used a product from brand X, particularly those who live in the Sukoharjo area. Based on the analysis using SEM (Structural Equation Modeling) and SMART PLS (Partial Least Squares), this study found that: 1. Attractiveness is positively associated with cognitive assimilation; 2. Attractiveness is not associated with hedonic consumption; 3. Cognitive assimilation positively influences hedonic consumption; 4. Parasocial interaction is positively connected to cognitive assimilation; 5. Parasocial interaction is positively associated with hedonic consumption; 6. Cognitive assimilation fully mediates the relationship between attractiveness and hedonic consumption, and similarly, cognitive assimilation also partially mediates the effect of parasocial interaction on hedonic consumption.
Well-being and Resilience on Higher Education: A Systematic Literature Khaira, Nurul; Sayekti, Andita
Southeast Asian Business Review Vol. 2 No. 1 (2024)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v2i1.54911

Abstract

Well-being and resilience are problems that often arise in various circles, including students and lecturers in higher education. This is due to pressure from both internal and external factors experienced. This research used 10 selected journals from a total of 679 articles found related to well-being and resilience in higher education in searches using the Scopus and ProQuest websites. Then a screening was carried out using the PRISMA-P method related to well-being, resilience, and higher education in the last 10 years. This research aims to determine the methods used to measure the well-being and resilience of lecturers and students. The results of this research explain that the methods that can be applied include quantitative research using analysis of variance (ANOVA) or Structural Equation Modeling (SEM) methods and qualitative research using interviews, focus group discussions, Stress Management and Relaxation Techniques (SMART), Mindfulness Training, and Coteaching Model. The advice researchers give for further research is to research what factors can influence well-being and resilience in higher education.
Lean Healthcare Analysis at Airlangga Health Service Center Kartika, Nurullaily; Widayanti , Putri
Southeast Asian Business Review Vol. 2 No. 1 (2024)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v2i1.55029

Abstract

Dental is one of the polyclinics whose biggest problems are waiting times and patient queues. The waiting time and patient queues are a waste in Hospitals. This study aims to identify any waste that occurs in the dental polyclinic at the Airlangga University Health Service Center (PLK) by implementing lean healthcare. Then, provide suggestions for improvements to reduce or eliminate the identified waste. The researcher used a qualitative approach with the results of the big-picture mapping to illustrate the flow of patient care in the dental clinic and determined which activities were value-added (VA) and which were not value-added (NVA). Interviews and questionnaires were distributed in this study to parties who have a role in the service delivery process to patients, namely the dental clinic coordinator, dentist, dental nurse, and service admin. The study's results found 7 value-added activities and 4 non-value-added activities. Then, the researcher used VALSAT to choose the right tools and process activity mapping with the highest score. The results of the waste identification show the weight of waste overproduction at 0.21, waiting at 0.33, transportation at 0.12, inappropriate process at 0.05, unnecessary inventory at 0.12, unnecessary motion at 0.07, and defect at 0.10. Then, a fishbone diagram is used to find the root cause of the waste, and then lean hospital to propose improvements to reduce or eliminate waste in PLK.
The Influence of Biospheric Values and Green Advertising on Green Product Purchase Intention with Green Product Values as Intervening Wiratama, Raihan; Sugandini, Dyah
Southeast Asian Business Review Vol. 2 No. 2 (2024)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v2i2.55329

Abstract

This research discusses the influence of Biospheric Values and Green Advertising on Green Product Purchase Intention, with Green Product Values as an intervening variable. Data for this research were collected using a quantitative approach with a questionnaire method. The data used were primary data from the responses of 110 residents in the Special Region of Yogyakarta selected through purposive sampling. Data collection was measured using a Likert scale and then analyzed using PLS in SMART PLS 3.0 software. The results of the study indicate that 1) Biospheric Values directly and significantly influence Green Product Purchase Intention, 2) Green Advertising directly and significantly influences Green Product Purchase Intention, 3) Green Product Values can act as an intervening variable in the positive and significant influence of Biospheric Values on Green Product Purchase Intention, 4) Green Product Values can act as an intervening variable in the positive and significant influence of Green Advertising on Green Product Purchase Intention.
The Effect of Celebrity Endorsers and Green Perceived Value on Purchase Behavior Mediated by Green Trust Variables Puspadewi, Mellania Indah; Sugandini, Dyah
Southeast Asian Business Review Vol. 2 No. 2 (2024)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v2i2.56173

Abstract

Celebrity endorsers are an important part of a product's promotional strategy and marketing campaign. The hope is that the image or quality of the celebrity will be transferred to the product and stimulate sales to increase the Purchase Behavior of consumers. The purpose of this study is to determine the effect of celebrity endorsers and green perceived value on purchase behavior mediated by the green trust by consumers at Easy Peasy Salad Bar & Healthy Catering. The method used in this study was causative correlational research involving 175 samples. The questionnaire became an instrument in this study using 19 indicators from each variable. The results of this study show the influence of Celebrity Endorsers and Green Perceived Value positively and significantly; Green trust is directly stated to have an influence and significance in mediating the influence of Celebrity Endorsers and Green Perceived Value on Purchase Behavior, as well as green trust have a positive and significant influence on Purchase Behavior in consumers at Easy Peasy Salad Bar &; Healthy Catering.

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