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INDONESIA
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 25 Documents
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Search results for , issue "Vol. 2 No. 6 (2024): June" : 25 Documents clear
THE IMPACT OF ORGANISATIONAL ORIENTATION RHETORIC ON FUNDRAISING SUCCESS IN SUSTAINABLE DEVELOPMENT Andi Sumarlin K; Nurfatimah
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 6 (2024): June
Publisher : Adisam Publisher

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Abstract

This study aims to explore the impact of organizational orientation rhetoric on fundraising success in the context of sustainable development. The research method used is literature. The results show that clear and insightful rhetoric can achieve organizational goals towards sustainable development and fundraising success. Organizations that successfully communicate their sustainable values and goals in an authentic and transparent way are more likely to attract support from committed donors. An effective communication strategy proves essential in building trust and creating awareness among stakeholders, both of which are key factors in securing financial and non-financial support. In addition, the implementation of technological innovations and utilization of social media as part of sustainability-oriented fundraising strategies adds to the effectiveness of such efforts, contributing to more significant and sustainable outcomes.
EVOLUTION OF SUSTAINABILITY ACCOUNTING: IMPLEMENTATION OF FINANCIAL ACCOUNTING STANDARDS AND ITS IMPACT ON BUSINESS SUSTAINABILITY Franco Benony Limba; Gilby Sapulette, Shella
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 6 (2024): June
Publisher : Adisam Publisher

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Abstract

The use of accounting allows for good financial management, where good financial management in a business will of course have more potential for the sustainability of a business. Accounting is a powerful tool that plays a central role in achieving business sustainability goals. Financial accounting standards act as a compass that directs the flow of financial information so that it remains on the correct and trustworthy path. Implementation of sustainable financial accounting standards has a positive impact on business sustainability, both in terms of financial transparency and support for sustainable development goals. This research in-depth investigates the evolution of sustainability accounting: the implementation of financial accounting standards and its impact on business sustainability using literature study methods. This research discusses the evolution of sustainability accounting, the definition and types of financial accounting standards, accounting as the main tool in realizing sustainable business, the implementation of financial accounting standards and its impact on business sustainability.
PLATFORM-BASED BUSINESS DEVELOPMENT STRATEGY: INCREASING CUSTOMER ENGAGEMENT AND COMPETITIVE ADVANTAGE IN SMEs Muh. Husriadi; Muhammad Aswin; La Ode Wahidin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 6 (2024): June
Publisher : Adisam Publisher

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Abstract

The aim of this research is to determine the factors that influence the continuity of micro, small and medium enterprises (MSMEs) in Kendali. Using a cross-sectional survey, we analyze access to capital, supporting infrastructure, and digital technology adoption as independent variables. The analysis shows that access to capital, supporting infrastructure, and the application of digital technology have a significant impact on MSMEs operations and sustainability. These findings show the importance of developing policies that support access to capital and supporting infrastructure, as well as increasing awareness among SMEs of the importance of adopting digital technology to increase the competitiveness and sustainability of their businesses. Realizing this impact, it is hoped that small, medium and micro businesses in Kendari City can develop sustainably and contribute more to regional economic growth.
THE IMPACT OF USING THE QRIS FEATURE ON CUSTOMER TRANSACTIONS Hendrian Yonata
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 6 (2024): June
Publisher : Adisam Publisher

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Abstract

Quick Response Code Indonesian Standard (QRIS) is the most efficient instant payment method which is a collaboration product between Bank Indonesia and the Indonesian Payment System Association (ASPI). Non-cash payments in the digital era have made Bank Indonesia innovate non-cash payment systems by promoting and socializing to the public about the Quick Response Code Indonesia Standard (QRIS). The presence of QRIS can improve non-cash payment system services efficiently. QRIS has become an increasingly common technology used in electronic payments in Indonesia, and this research aims to understand how QRIS affects transaction patterns, customer convenience. Consumers are the parties who encourage the implementation of QRIS in transactions. A consumer is someone who buys goods or uses services. The public's enthusiasm for using QRIS is a momentum that can be used to accelerate the acceleration of QRIS. There is high interest from the Indonesian people, the majority of whom consist of the millennial generation, to be able to make digital payment transactions easily, quickly and safely. The many conveniences provided by QRIS make people carry out completely digital transactions. Of course there are advantages and disadvantages to using the QRIS payment method.
ANALYSIS OF NATIONAL PRIVATE BANK MARKETING MANAGEMENT STRATEGIES IN AN EFFORTS TO ATTRACT FUNDS FROM THE COMMUNITY Ruby Santamoko
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 6 (2024): June
Publisher : Adisam Publisher

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Abstract

Marketing strategy is a planned and structured marketing procedure that will be carried out to achieve company goals. As a company develops, company competition cannot be avoided, especially in the banking world. To implement the right and best marketing strategy, one way is for the company to look at the service quality and value of the services provided to consumers. This is important because marketing is carried out in order to fulfill consumers' needs and desires for a product/service. Marketing can also be done in order to face competitors who are increasing over time. Professional marketing management is needed to meet the needs and desires of customers. Banking marketing strategies must be adapted to the bank's external and internal environmental conditions, as well as the bank's resources and capabilities. Therefore, there are several points in the marketing strategy at this bank that can be explained, namely product strategy, price strategy, location and layout strategy, promotion strategy.

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