cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Hadenan Towpek
Contact Email
aslanalbanjary066@gmail.com
Phone
+6285245268806
Journal Mail Official
aslanalbanjary066@gmail.com
Editorial Address
Jalan. H. Muckhsin Dusun Tanjung Mentawa, Tanjung Mekar Sambas Village, West Kalimantan, Indonesia.
Location
Kab. sambas,
Kalimantan barat
INDONESIA
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 25 Documents
 1   2   3 
Search results for , issue "Vol. 2 No. 8 (2024): August" : 25 Documents clear
DIGITAL MARKETING STRATEGY IN INCREASING BRAND AWARENESS OF TECHNOLOGY STARTUPS Nova Yanti Maleha
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2024): August
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital Marketing is one of the marketing media that is currently in great demand by the public to support various activities carried out. Increasing sales competition is increasingly fierce, encouraging companies to place greater emphasis on adequate digital marketing strategies as a way of introducing products to the public, this term is called brand awareness. With increasingly sophisticated technological advances, businesses also have to adapt as quickly as possible. Brand awareness must also be increased in creative ways and not just like that. Brand awareness is very important in every business. Consumers' decisions to buy a product will be greatly influenced by the level of brand awareness of the product. Pull Strategy provides unique features in the application to make customers satisfied and happy in their work, as well as using Instagram social media to promote products/services, what events and giveaways will be held, promos, providing general knowledge packaged creatively, and publication through broadcast media, namely radio. Engagement with customers/consumers can increase awareness of the brand. Thus, the importance of social media as a tool that can help increase personal connections is by starting to gain participation from businesses and consumers.
INFLUENCING FACTORS UTILIZATION PMK TAX INCENTIVE NUMBER 128 OF 2019 Machfuzhoh, Asih; Fajar Muttaqin, Galih; Puspanita, Intan
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2024): August
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of the MBKM programs is a certified internship program. The government supports improving the quality of graduates, both undergraduate and diploma. Apart from the MBKM Program, from a tax perspective it also provides support related to increasing graduates, by providing tax incentives to companies that have contributed to providing internship opportunities to students. This incentive is the Supertax Deduction. It is hoped that by providing this incentive, many companies will contribute to providing internship opportunities for universities. Unfortunately, this facility has not been maximized by taxpayers. This research aims to test the influence of understanding supertax deduction incentive regulations, vocational student internships, socialization and ease of supertax deduction incentives, on the implementation of supertax deduction among vocational program partners. The sample for this research is all industrial partners involved internship program in 90 industries spread across Banten Province. The research methodology stage begins with collecting data through distributing questionnaires to vocational partners, followed by data analysis. This research data is primary, the data was analyzed using validity and reliability tests and multiple linear regression tests. The results of this research found that the influence of understanding the supertax deduction incentive regulations, socialization and ease of supertax deduction incentives had an influence on the implementation of supertax deduction
APPLICATION OF THE TRIPLE BOTTOM LINE IN INTEGRATED FINANCIAL REPORTS IN THE AUTOMOTIVE INDUSTRY Elmiano A.E. Erong, Marcella T. Abur, Ahmad Q. Izzuddin, Maria Yovita R. Pandin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2024): August
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to determine the application of the Triple Bottom Line (people, profit, planet) in integrated financial reports in the automotive industry listed on the IDX. The type of research carried out was qualitative with secondary data sources obtained from the Indonesian Stock Exchange and other sources. The population in this research is automotive companies listed on the Indonesia Stock Exchange, totaling 11 companies. There were 6 companies in the sample with certain criteria. Data analysis based on the triple bottom line concept. The research results show that when applying the triple bottom line with the Profit indicator, the company that has the highest profit in 2021-2023 as measured by the net profit margin is PT. Multi Prima Sejahtera in 2021 with a ratio of 0.20 and PT Selamat Selamat in 2022 and 2023 with a ratio of 0.19 and 0.20. Meanwhile, from People's point of view, PT Indo Kordsa with an employee salary growth rate of 0.212 in 2021 is the company that pays the most attention to employee salaries compared to the other five companies. Meanwhile, in 2022 it will be PT Multi Prima Sejahtera with a growth rate of 0.390 and in 2023 it will be PT Astra International with a growth rate of 0.153. Meanwhile, from the Planet indicators, the company that pays the most attention to the environment in 2021-2023 as measured by the environmental cost ratio or the ratio of environmental costs to net profit is PT Indo Kordsa with a ratio of 0.0176 in 2021, 0.0098 in 2022 and 0 .0390 in 2023.
ANALYSIS OF VARIABLES AFFECTING LABOR ABSORPTION IN THE WOOD CRAFT INDUSTRY IN GIANYAR DISTRICT I Gusti Putu Agung Masguhyantara, Ni Putu Martini Dewi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2024): August
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Labor absorption is the number of jobs that have been filled, which is reflected in the number of working people. The working population is absorbed and spread across various sectors of the economy. Gianyar Regency is known for its variety of souvenirs, one of which is a variety of wood craft industry centers. Through labor absorption, it can show the ability of a company to absorb a number of people to produce a product and increase production value. However, the wood craft industry in Gianyar Regency has an imbalance in labor absorption. The objectives of this study are: 1) To analyze the simultaneous influence of wages, education, capital, and sales turnover on the absorption of wood craft industry labor in Gianyar Regency, 2) To analyze the partial effect of wages, education, capital, and sales turnover on the employment of the wood craft industry in Gianyar Regency. This research was conducted in Gianyar Regency with a total of 476 wood craftsmen business units. The object of this research is the owner of the wood industry in Gianyar Regency. The sample in this study amounted to 83 respondents. The methods used include observation, structured interviews, and questionnaire methods. Based on the results obtained, it shows that 1) wages, education, capital, and sales turnover simultaneously have a significant effect on labor absorption 2) wages, education, capital, and sales turnover partially have a positive and significant effect on labor absorption in the wood industry in Gianyar Regency.
THE ROLE OF DIGITAL MARKETING STRATEGY MEDIATES THE INFLUENCE OF DIGITAL ORIENTATION ON SUSTAINABLE BUSINESS PERFORMANCE Rahmayanti, Putu Laksmita Dewi; Suartina, I Wayan; Yasa, Ni Nyoman Kerti; Tirtayani, I Gusti Ayu
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2024): August
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine and explain the role of digital marketing strategy in mediating the effect of digital Orientation on sustainable business performance. The population of this study is Endek M.S.M.E. business actors in Bali who have adopted digital strategies within the last three years. The sample size used was 65 people using the purposive sampling method. The analysis technique used is Path Analysis using SEM-PLS. The results showed that digital Orientation affects sustainable business performance, digital Orientation affects digital marketing strategy, and digital marketing strategy also affects sustainable business performance. Digital marketing strategy can partially mediate the effect of digital Orientation on sustainable business performance. Therefore, endek MSME need to pay attention and increase the intensity of adopting digital marketing strategies to improve sustainable business performance.
ANALYSIS OF FACTORS INFLUENCING THE INCOME OF FOOD STALL BUSINESS ENCINERS IN DENPASAR CITY Eri Santi Muhimatul Ulya, Ni Luh Karmini
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2024): August
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Micro Business is one of the businesses that is growing rapidly and is a priority in national economic development efforts in Indonesia. Micro businesses have several advantages, including being able to overcome unemployment, namely being able to absorb labor, creating new job opportunities, opening up new jobs, and also as a business solution for small communities, being able to increase Gross Domestic Product (GDP) , and being able to survive during economic crises. . The culinary sector is one of the productive sectors that must be paid attention to by the Denpasar City government. Apart from the high demand for food and drink, culinary businesses are also easy to develop because they do not require a lot of capital to develop them. This research aims to analyze the influence of working capital, working hours, number of buyers, price, business location and marketplace utilization on the income of food stall micro businesses in Denpasar City. The population in this study were all micro-food stall businesses in the culinary sector in Denpasar City with a total sample of 93 obtained using a non-probability sampling method, namely purposive sampling. The data analysis technique used in this research is multiple linear regression analysis. The results of the analysis found that working capital, working hours, number of buyers, price, business location and marketplace utilization simultaneously and partially influence the income of food stall micro businesses in Denpasar City. Micro food stall business actors in Denpasar City who have strategic business locations earn more average income than those who are not strategic and business actors who use the marketplace earn an average of more income than those who do not use the digital marketplace.
THE INFLUENCE OF PRODUCTION, CONSUMPTION AND FOREIGN EXCHANGE RESERVES ON RICE IMPORTS IN INDONESIA, 1993-2023 Yustiti Ros Sianturi, Ni Putu Martini Dewi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2024): August
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Trade is a very important thing in a country's economic activities. The active trade activities of a country are an indication of the level of prosperity of its people, as well as a benchmark for the level of the country's economy itself. Through trade, a country can establish diplomatic relations with neighboring countries. Import activities carried out by Indonesia are one of the government's policies in the field of international trade. The difference between the amount of production and the amount of people's needs is one of the causes of implementing the import trade policy. The aim of this research is to determine the simultaneous and partial influence of Production, Consumption and foreign exchange reserves on rice imports in Indonesia from 1993-2023. The analysis technique used is multiple linear analysis, and data collection is used through time series with observations for the period 1993-2023. The analysis tool used is SPSS (Statistical Program For Social Science). The research results show that simultaneously the variables of production, consumption and foreign exchange reserves do not have a significant effect on rice imports in Indonesia in 1993-2023. Partially, the variables Production, Consumption and foreign exchange reserves do not have a significant effect on rice imports in Indonesia in 1993-2023.
PRODUCT INNOVATION STRATEGY AND ITS IMPACT ON SME COMPETITIVENESS IN THE ERA OF THE DIGITAL ECONOMY Yussi Ramawati; Harmiaty Bahar, Muh. Husriadi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2024): August
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines product innovation strategies and their impact on the competitiveness of small and medium enterprises (SMEs) in the food and beverage sector in Kendari City, in the context of the digital economy. The aim of this research is to explore effective innovation strategies, analyze the impact of innovation on increasing competitiveness, and evaluate available support and resources. The research method uses mixed methods with survey design and in-depth interviews. The respondents were 50 small and medium businesses in the food and beverage industry in Kendari City. The research results show that the use of digital technology and the frequency of product development are key factors that help increase the competitiveness of SME businesses. In addition, external government support and access to financial resources greatly influence SMEs' ability to innovate. The implications of this research indicate the need for policies that support the integration of digital technology into SME innovation strategies and increase access to external resources and support.
THE INFLUENCE OF INTRINSIC MOTIVATION AND EMPOWERMENT ON AFFECTIVE COMMITMENT AND ITS IMPLICATIONS FOR ORGANIZATIONAL CITIZENSHIP BEHAVIOR E. Fitrah Nurkamilah, Kartawan, Yusuf Abdullah
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2024): August
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to identify the effect of intrinsic motivation and empowerment on affective commitment and its implication on organizational citizenship behavior. The research method used an explanatory with a quantitative approach and descriptive method to know category of these research construcs. The research sample amounted to 200 people of the employees of The Perumda in East Priangan. The sampling technique used a proportional random sampling technique. Data collection techniques used observation methods and questionnaire distribution. Research data in the form of primary and secondary data. Data analysis techniques used the Structural Equation Model (SEM) using the Smart Pls analysis tool. The results indicated that (1) intrinsic motivation and empowerment had effect on affective commitment; (2) intrinsic motivation and empowerment had effect on organizational citizenship behavior; (3) affective commitment had effect on organizational citizenship behavior; and (4). intrinsic motivation and empowerment had effect on organizational citizenship behavior that mediated by affective commitment of the employees of Perumda in East Priangan.
THE EFFECT OF PRICE DISCOUNTS, STORE ATMOSPHERE AND VISUAL MERCHANDISING ON IMPULSE BUYING Putu Rara Puspita, Gede Bayu Rahanatha
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 8 (2024): August
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of price discount, store atmosphere, and visual merchandising on impulse buying behavior of Transmart retail consumers in Denpasar. Stimulus-Response Theory is used in this study. The method of determining the sample in this study is non probability sampling using purposive sampling technique in a total of 112 respondents. The data were gathered through distributing research questionnaires to respondents. The analysis was conducted using statistic descriptive analysis and statistic inferential analysis that includes multiple linear regression analysis, classical assumption test, F-test and t-test. The result showed that price discount has a positive and significant effect on impulse buying; store atmosphere has a positive and significant effect on impulse buying; visual merchandising has a positive and significant effect on impulse buying; and those variables were simultaneously affecting the impulse buying behavior. The implication of this study suggests that price discount, store atmosphere, and visual merchandising can be considered as stimuli to increase impulse buying on Transmart retail consumers in Denpasar.

Page 1 of 3 | Total Record : 25

 1   2   3 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol. 3 No. 3 (2025): March Vol. 3 No. 2 (2025): February Vol. 3 No. 1 (2025): January Vol. 2 No. 12 (2024): December Vol. 2 No. 11 (2024): November Vol. 2 No. 10 (2024): October Vol. 2 No. 9 (2024): September Vol. 2 No. 8 (2024): August Vol. 2 No. 7 (2024): July Vol. 2 No. 6 (2024): June Vol. 2 No. 5 (2024): May Vol. 2 No. 4 (2024): April Vol. 2 No. 3 (2024): March Vol. 2 No. 2 (2024): February Vol. 2 No. 1 (2024): January Vol. 1 No. 3 (2023): December Vol. 1 No. 2 (2023): November Vol. 1 No. 1 (2023): October More Issue