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Program Studi Ilmu Komunikasi Universitas Islam Jember Jl. Kyai Mojo No.101 Kaliwates Kab. Jember 68133 Jawa Timur
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Medio Jurnal Ilmu Komunikasi
Published by Universitas Islam Jember
ISSN : 29881420     EISSN : 29881412     DOI : https://doi.org/10.56013/mji.v1i2.2323
Core Subject : Education,
Languange, Linguistic, Communication & Media
Medio Jurnal Ilmu Komunikasi is a bi-annual journal issued on June and December. It consists of research-based articles and /or conceptual articles in communications. Medio Jurnal Ilmu Komunikasi has been published since 2023 by Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Islam Jember. The publisher only accepts an original work, which has not been published elsewhere. The article should be submitted through this site in accordance with our format (see Author Guidelines). Submitted article will be reviewed and edited for format uniformity, term, and other procedures.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 23 Documents
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Analisis Framing Media Indonesia.com dan Detik.com Dalam Isu Endorse Jokowi Pada Prabowo Subianto Yaqin M.S, Agus Ainul
Medio Jurnal Ilmu Komunikasi Vol. 1 No. 2 (2023): DESEMBER
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/mji.v1i2.2480

Abstract

The mainstream media in constructing news is always different. Construction depends on a variety of influencing factors, such as political interests, socio-cultural economy and ideology. In this study, researchers examined "Framing Analysis of Media News Indonesia.com and Detik.com in the issue of Jokowi's endorsement of Prabowo Subianto. The research uses a qualitative approach with a descriptive type of research. The analysis method is the framing analysis of the Robet N.Entman model. The result of the study is the difference in framing Detik.com and MediaIndonesia in the issue ofJokowi's endorsement of Prabowo Subianto. Keywords: Social Construction, Endorse, Jokowi, Prabowo Subianto
Media Komunikasi dalam Hubungan LDR Pada Mahasiswa Bimbingan Konseling Universitas Islam Jember Ramadhan, Clarisa Sandra; Bachtiar, Choirul
Medio Jurnal Ilmu Komunikasi Vol. 1 No. 2 (2023): DESEMBER
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/mji.v1i2.2486

Abstract

The title of this research is Whatsapp as a Media of Communication in LDR Relationships in Counseling Guidance Students at the Islamic University of Jember. This study aims to determine the intensity of communication between Long Distance Relationship partners through whatsapp media. This study used 4 informants consisting of 2 couples, who had long-distance relationships between Jember-Lampung and Jember-Yogyakarta. This research method uses descriptive qualitative research methods with data collected through observation, interviews, and documentation. The theory used in this study is the theory of relationships in the cybernetic tradition of patterns of interaction by the Palo Alto Group. The results of this study are that the intensity of communication between long-distance couples goes well, in the morning the long-distance partners always say good morning, and tell their partners that they will be carrying out activities, and at night the long-distance partners return to communicate to ask each other questions and stories the activities carried out, apart from that when there is a conflict over long distances, they also solve it by communicating via whatsapp media. The intensity of good communication can foster a partner's trust, and harmony so that they can maintain their relationship.
Media Komunikasi Pemasaran Usaha Jamu Buk Tum Didesa Andongsari Kecamatan Ambulu Rizqi, Lika
Medio Jurnal Ilmu Komunikasi Vol. 1 No. 2 (2023): DESEMBER
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/mji.v1i2.2497

Abstract

Technological civilization is developing very quickly with many advances in the economic, political, socio-cultural and educational fields. In the field of marketing, communication is very much needed to market products and services. Current technological capabilities answer all challenges on how to market products and services more effectively and efficiently. Increasingly developing technology makes communication possible using communication media. Communication is carried out using communication media, namely WhatsApp. Whatsapp is a cross-platform messaging application that allows us to exchange voice and text messages without using credit, because WhatsApp uses the internet or wifi network. The title of this research is "Using Whatsapp as a Marketing Communication Media for the Buk Tum Herbal Medicine Business in Andongsari Village, Ambulu District." From this title, WhatsApp social media can be used to carry out communication interactions between sellers and potential buyers. This research method uses descriptive qualitative research methods where data is collected through observations carried out in the field, interviews conducted in the field and documentation carried out in the field. The use of digital marketing communications is carried out to exchange information between participants and communicators via WhatsApp social media.
Efektifitas TikTok sebagai Media Literasi Digital untuk Meningkatkan Pengetahuan Program Penjaminan Simpanan bagi Generasi Milenial Qautsar Pratama, M. Al Qautsar Pratama; Palupi, Anggi Trivina
Medio Jurnal Ilmu Komunikasi Vol. 2 No. 1 (2024): JUNI
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/mji.v2i1.2653

Abstract

Lembaga Penjaminan Simpanan merupakan salah satu lembaga negara yang independen dan memiliki tanggung jawab langsung ke Presiden. Lembaga yang didirikan tahun 2004 ini diharapkan bisa membangun kembali kepercayaan masyarakat terhadap sektor perbankan akibat dampak dari krisis tahun 1998 sehingga posisi LPS sangat krusial dalam menjamin sektor perbankan tetap stabil dan sehat. Penelitian ini didasari atas kurangnya literasi masyarakat terhadap program-program LPS sehingga dibutuhkan media yang tepat guna dan bisa diakses oleh semua kalangan. Salah satu new media yang ditawarkan adalah TikTok, sebagai media yang berkembang pesat akhir-akhir ini. Penelitian ini adalah jenis penelitian kuantitatif dengan quasi eksperimental design. Rancangan penelitiannya menggunakan one.group.pretest-posttest with control group. Populasi dan sampel dalam penelitian ini adalah generasi milenial dengan rentang tahun kelahiran antara 1980 -1995 di lingkungan UIN Kiai Haji Achmad Siddiq Jember. Pembahasan penelitian ini akan mengupas sejauh mana persentase efektifitas TikTok sebagai media literasi dalam mengenalkan program-program LPS.
Pengaruh Iklan Shopee di YouTube terhadap Minat Beli Febriana, Alda; Najmuddin, Abdul Latif; Supriatno, Djoko
Medio Jurnal Ilmu Komunikasi Vol. 2 No. 1 (2024): JUNI
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/mji.v2i1.2881

Abstract

Indonesians shopping habits change over time. Indonesian shopping has many trends, from late-night shopping to online shopping which is currently on the rise. The shift to online shopping facilitated by various online platforms has fueled competition among these online stores. Shopee one of the online marketplaces, joined the market as a result of the e-commerce boom in Indonesia. Referring to the background previously described, the problem formulation is: How is the Effect of Shopee Ads on YouTube on Buying Interest? Advertising Exposure Theory by Aaker, Batra & Myers. This theory provides an explanation of what happens to customers after they are exposed to advertisements. This research uses a quantitative approach with the type of survey research. The population of this study were residents of Rt 003 / Rw 003 Sumber Jeruk Village, Kalisat District, Jember Regency. The sampling technique used purposive sampling with a total sample size of 54 respondents. The results of this study indicate that there is an effect of Shopee Ads on YouTube on Purchase Interest, as evidenced by the regression result of 0.397 with a t value of 5.037> t table 2.007 this value shows that H0 is rejected Ha is accepted, which means that there is an effect of Shopee Ads on YouTube on Purchase Interest.
Pesan Moral Dalam Film “KKN Di Desa Penari” (Analisis Semiotika Roland Barthes) Sasa, Nadya Dwi Safitri; Masruroh, Dorifatul
Medio Jurnal Ilmu Komunikasi Vol. 2 No. 1 (2024): JUNI
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/mji.v2i1.2883

Abstract

Films can provide education or motivation from the messages in them. Even horror films must have messages that can be taken as motivation. One of them is KKN in the Dancer Village. This film tells about students at a university in East Java who are conducting Community Service Program (KKN) in a dancer village. They carry out KKN in a village that is located in the middle of a forest and is the only village where there will certainly be many mystical phenomena and traditional customs that are inversely proportional to the habits of the city's students. From the phenomenon of the film, the researcher examines more deeply the messages and meanings in the film with a study entitled "MORAL MESSAGE IN KKN FILM IN PENARI VILLAGE (ROLAND BARTHES SEMIOTICS ANALYSIS). The purpose of this study is to find out what the moral messages are in the film KKN DI PENARI VILLAGE. Using a qualitative descriptive approach, namely photographing the social situation that will be thoroughly examined. The technique used is semiotic analysis which analyzes visuals using denotative, connotative and mythical techniques. Then it produces several moral messages, namely maintaining modesty in dress when in a new environment, speaking kindly and politely, violating the rules that have been given and committing indecent acts in prohibited places. It can be interpreted that in a film there is always a sign that leads to a meaning or message contained therein.
Pengaruh Promosi Cashback Shopee Terhadap Perilaku Konsumtif Adyanur Kholishoh, Siti; Ardani Putra, Ferdian
Medio Jurnal Ilmu Komunikasi Vol. 2 No. 1 (2024): JUNI
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/mji.v2i1.2943

Abstract

One of the conveniences that we get in modern times is the ease in the process of selling and buying which is known as online shopping. Lately, in the online shopping process, there is a word that is popular with producers and consumers, namely cashback. Cashback is the prima donna in the world of online buying and selling, producers use this word to increase the number of sales and consumers use this word to get as much profit as possible. Consumptive behavior is consumption behavior that goes beyond the limit without being based on interests, by prioritizing ambition at all times. Referring to the background that has been explained earlier, the formulation of the problem is whether there is an influence of shopee cashback promotions on consumptive behavior?. This study aims to test the Effect of Shopee Cashback Promotion on consumptive behavior. In proving and analyzing the data, the Validity Test, Reliability, Classical Assumption Test, Simple Linear Regression Test and T Test were used. This data can be seen in the results of the hypothesis test which produced a calculated t value smaller than the t table -0.166 < 2,000 and a significant value was found to be 0.869 > 0.05, which means that ho is accepted and Ha is rejected.
Representasi Nasionalisme pada Logo IKN NUSANTARA (Analisis Semiotika Charles Sanders Peirce) Bagus Syahrudin, Dicky; Dahliah, Dahliah; Safitri, Riksa Diah Safitri
Medio Jurnal Ilmu Komunikasi Vol. 2 No. 1 (2024): JUNI
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/mji.v2i1.3053

Abstract

The Tree of Life logo, which is considered the origin of life, has three main components: roots, stems and flowers. The five roots at the bottom reflect the five principles of Pancasila. The seven sticks symbolize the large island chain in Indonesia. At its peak, there is a circle filled with 17 blooming flowers, symbolizing eternal freedom. The Tree of Life, apart from being a symbol of the source of life, also represents the abundant biological wealth in Indonesia. Seven stems growing from the roots, like flowing water, indicate that Indonesia is a maritime country, with seas and rivers as communication routes. All these elements are connected ina complete circle, where 17 blooming flowers develop which are an eternal symbol of freedom..This research focuses primarily on efforts to explore and gain a deeper understanding of how nationalism is represented in the Nusantara Capital City (IKN) logo. This research aims to identify and analyze the representation of nationalism contained in the IKN Nusantara logo. The research method used is qualitative with a descriptive approach. Data will be obtained through observation and document research. The collected data will be analyzed using various data analysis techniques, such as data reduction, data presentation, and data verification. This research will also use Charles Sanders Peirce's semiotic theory to analyze how nationalism is represented in the Nusantara Capital City (IKN) logo.
Pengaruh Komunikasi Pemasaran terhadap Keputusan Pembelian Konsumen Lipstik Brand Implora di Toko Jenny Shop Bondowoso Agustin, Isna; Latif Najmuddin, Abdul; Fauzi, Ahmad
Medio Jurnal Ilmu Komunikasi Vol. 2 No. 2 (2024): DESEMBER
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/mji.v2i2.3222

Abstract

Jhenny Shop is a shop that operates in the cosmetics sector. Purchasing decisions are still very important for the shop, purchasing decisions often occur that do not meet standards, this is caused by marketing strategies that are not well thought out and sales processes that are not properly monitored. Consumer purchasing decisions are the process by which each person considers various options and chooses one for a particular product. The large number of new products requires retailers to act as companies that offer various goods to consumers so that they can analyze the factors that form the basis of the consumer decision-making process in carrying out measurements of products that have been set aside. The aim of this research is to determine the influence of marketing communications on consumer purchasing decisions. The sampling method used a questionnaire of 57 respondents. Then analyzed using quantitative methods. The data analysis methods used are, linear regression test, classic assumption test which includes normality test, multicollinearity test, and heteroscedasticity test, then hypothesis test and coefficient of determination. With the independent variable Marketing Communication, the results of this analysis show that there is an influence of Marketing Communication on consumer purchasing decisions.
Strategi Editing Iklan Dalam Mengembangkan Layanan Masyarakat (Studi Kasus di Lembaga Penyiaran Radio RSAL FM Nganjuk) Aula, Miftachul; Sutamaji, Sutamaji
Medio Jurnal Ilmu Komunikasi Vol. 2 No. 2 (2024): DESEMBER
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/mji.v2i2.3263

Abstract

Editing adalah salah satu elemen penting yang sangat dibutuhkan dalam menyelesaikan pembuatan iklan guna untuk merapikan dan membuat sebuah audio menjadi lebih berguna dan enak didengarkan. Penelitian ini ingin mencari bagaimana formulasi strategi editing iklan dan bagaimana implementasi strategi editing iklan serta Bagaimana evaluasi strategi editing iklan dalam mengembangkan layanan masyarakat di Radio RSAL FM. Penelitian ini menggunakan metodologi kualitatif berasal dari pendekatan interpretatif atau subjektif. Pendekatan interpretatif ini mempunyai dua varian, yakni kritis dan constructivism. Adapun penelitian ini berangkat dari pendekatan kritis sebagaimana analisis framing pada umumnya. Dengan metodologi kualitatif yang lebih menekankan pada persoalan kedalaman (kualitas) data bukan pada banyaknya (kuantitas) data. Berdasarkan data di lapangan, peneliti menemukan fakta bahwa Radio RSAL. FM Nganjuk dari penyiapan, perencanaan, pelaksanaan, dan pengawasan penyampaian iklan sudah sangat efektif. Iklan merupakan sebentuk penyampaian pesan sebagaimana kegiatan komunikasi lainnya. Iklan merupakan suatu proses komunikasi yang memiliki kekuatan yang penting sebagai alat pemasaran dalam membantu menjual barang, memberikan pelayanan, dan ide-ide melaui saluran tertentu atau gagasan dalam bentuk yang persuasif.

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