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Score: Jurnal Lentera Manajemen Pemasaran
Published by PT Lentera Ilmu Nusantara
ISSN : -     EISSN : 29877903     DOI : https://doi.org/10.59422/lmp.v1i01
Core Subject : Economy,
Economics, Econometrics & Finance
Score: Jurnal Lentera Manajemen Pemasaran, diterbitkan oleh Lentera Ilmu Nusantara. Jurnal Lentera Managemen Pemasaran mewadahi publikasi hasil Penelitian bidang ilmu Manajemen Pemasaran yang dilaksanakan oleh Dosen-Dosen sebagai bentuk manifestasi Tri Darma Perguruan Tinggi. Jurnal Lentera Managemen Pemasaran merupakan jurnal elektronik yang dikelola secara profesional dengan menggunakan Open Jurnal System, diterbitkan 2 kali dalam satu tahun yaitu pada bulan Mei, dan November.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 54 Documents
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Employees' Perceptions of Fairness and Ethical Implications of Artificial Intelligence Algorithms in Global Performance Assessment Agus Supriyanto
Score: Jurnal Lentera Manajemen Pemasaran Vol. 3 No. 02 (2025): November 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lmp.v3i02.1307

Abstract

The massive adoption of Artificial Intelligence (AI) in algorithmic management within multinational corporations has triggered a radical transformation in the landscape of International Human Resource Management (IHRM). This qualitative-exploratory study aims to investigate professional employees’ perceptions of the ethical and fairness dimensions of AI-based performance appraisal systems. Primary data were collected through online semi-structured in-depth interviews with white-collar professionals selected using purposive sampling techniques. The interview transcripts were subsequently analyzed using Braun and Clarke’s Thematic Analysis approach, supported by ATLAS.ti software to ensure systematic coding and the validity of findings. The results reveal that algorithmic autonomy systematically undermines the core pillars of organizational justice. The “black-box” nature of AI systems weakens procedural justice, data reductionism neglects qualitative contributions and compromises distributive justice, while the absence of empathy erodes interactional justice. This ethical crisis manifests in the form of workplace dehumanization through hyper-surveillance and diminished employee autonomy, contributing to phenomena such as quiet quitting and the emergence of algorithmic resistance. The study recommends a critical transition toward Human-Centric AI Management through the implementation of Human-in-the-Loop (HITL) principles to restore human dignity and ethical considerations within the global workplace.
Pengaruh Brand Ambassador Dinda Hauw Terhadap Kesadaran Merek Dan Keputusan Pembelian Produk Lozy Hijab Gita Ayu Pertiwi; Rendra Widyatama
Score: Jurnal Lentera Manajemen Pemasaran Vol. 4 No. 01 (2026): Mei 2026
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lmp.v4i01.1324

Abstract

Persaingan industri fashion muslim mendorong perusahaan memanfaatkan brand ambassador untuk meningkatkan kesadaran merek dan keputusan pembelian konsumen. Penelitian ini bertujuan menganalisis pengaruh Dinda Hauw sebagai brand ambassador terhadap kesadaran merek dan keputusan pembelian produk Lozy Hijab. Penelitian ini menggunakan Teori Stimulus-Organism-Response (S-O-R) sebagai landasan konseptual. Dengan pendekatan kuantitatif eksplanatif, data dikumpulkan melalui kuesioner daring terhadap 165 responden yang mengetahui Dinda Hauw sebagai brand ambassador dan mengenal produk Lozy Hijab, kemudian dianalisis menggunakan regresi linier sederhana. Hasil penelitian menunjukkan bahwa brand ambassador Dinda Hauw berpengaruh positif dan signifikan terhadap kesadaran merek (52,0%) dan keputusan pembelian (35,0%). Temuan ini menunjukkan pentingnya pemilihan brand ambassador yang sesuai dengan target pasar untuk meningkatkan efektivitas komunikasi pemasaran. Namun, hasil penelitian ini terutama berlaku pada responden perempuan muda yang mengenal Dinda Hauw dan Lozy Hijab.
Humanizing AI-Driven Human Resource Management through Islamic Work Ethics in the E-Commerce Industry Agus Supriyanto
Score: Jurnal Lentera Manajemen Pemasaran Vol. 2 No. 02 (2024): November 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lmp.v2i02.1327

Abstract

The development of Artificial Intelligence (AI) has driven significant changes in human resource management practices within the e-commerce industry. Through algorithmic management systems, companies utilize AI to monitor, evaluate, and control employee performance in real time to enhance operational efficiency. However, the implementation of such systems has also raised various concerns regarding fairness, employee autonomy, and workplace well-being. This study aims to explore how Islamic Work Ethics (IWE) shape the responses of Muslim employees toward AI-driven management systems in the e-commerce industry in Kudus Regency, Central Java, Indonesia. This research employed a descriptive qualitative approach with a case study design. A total of 15 participants were selected through purposive sampling, consisting of five logistics couriers, five warehouse operational staff members, and five customer service representatives. Data were collected through semi-structured in-depth interviews and document analysis and were subsequently analyzed using thematic analysis. The findings revealed three major themes. First, the value of amanah (trustworthiness) encourages employees to remain honest and responsible despite being subjected to intensive digital surveillance. Second, the principle of ‘adl (justice) serves as the foundation for criticism of automated evaluation systems, which are perceived as not fully reflecting fairness because they overlook the contextual realities of work. Third, the values of ihsan (excellence) and ta’awun (mutual assistance) help employees cope with algorithm-based performance pressures by maintaining work quality and strengthening solidarity among workers. This study concludes that Islamic Work Ethics function as a moral foundation capable of humanizing the implementation of AI in the workplace. The integration of AI technologies with ethical values is essential for creating human resource management systems that are not only efficient but also fair, inclusive, and sustainable.
Brand Trust sebagai Mekanisme Intervening antara Brand Image, Kualitas Sistem, dan Purchase Intention Smartphone Samsung Joko Suhariyanto; Anggit Dian Permana
Score: Jurnal Lentera Manajemen Pemasaran Vol. 4 No. 01 (2026): Mei 2026
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lmp.v4i01.1329

Abstract

Perkembangan industri smartphone premium di Indonesia menunjukkan persaingan yang semakin ketat, khususnya pada produk Samsung yang memiliki brand positioning kuat serta dikenal melalui kualitas sistem yang tinggi. Dalam menghadapi persaingan tersebut, perusahaan perlu memahami faktor-faktor yang dapat memengaruhi purchase intention konsumen. Brand image dan system quality menjadi faktor penting yang berpotensi meningkatkan brand trust konsumen, yang selanjutnya dapat mendorong purchase intention terhadap produk Samsung. Penelitian ini bertujuan untuk menganalisis pengaruh brand image dan system quality terhadap purchase intention dengan brand trust sebagai variabel intervening pada konsumen HP Samsung. Metode penelitian yang digunakan adalah metode kuantitatif dengan instrumen kuesioner yang disebarkan kepada 105 responden menggunakan teknik non-probability sampling dengan pendekatan purposive sampling. Analisis data dilakukan menggunakan Structural Equation Modeling–Partial Least Square (PLS-SEM) menggunakan software SmartPLS. Hasil penelitian menunjukkan bahwa brand image dan system quality berpengaruh positif dan signifikan terhadap brand trust dan purchase intention. Selain itu, brand trust berpengaruh positif dan signifikan terhadap purchase intention serta terbukti memediasi secara parsial hubungan antara brand image dan system quality terhadap purchase intention. Temuan ini menunjukkan bahwa kepercayaan konsumen merupakan mekanisme penting yang memperkuat pengaruh citra merek dan kualitas sistem terhadap niat beli. Kontribusi penelitian ini adalah memberikan bukti empiris mengenai peran strategis brand trust dalam meningkatkan purchase intention pada industri smartphone premium, sekaligus memberikan implikasi bagi Samsung untuk memperkuat citra merek dan kualitas sistem guna membangun kepercayaan konsumen dan meningkatkan minat beli.

Page 6 of 6 | Total Record : 54

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