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Mohamad Toha
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INDONESIA
IIJSE
Published by Universitas KH. Abdul Chalim
ISSN : -     EISSN : 2621606X     DOI : https://doi.org/10.31538/iijse
Core Subject : Economy,
Economics, Econometrics & Finance
The Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) is Sharia Economics Journal published by Sharia Economics Department Institut Pesantren KH. Abdul Chalim, Mojokerto. The Journal focuses on the issues of Sharia Economics, the History of Islamic Economic Thought, Islamic Law, Local Wisdom in Sharia Economic Perspective, and others related to Sharia economics. The journal is published periodically triannually in March, July, and November. Guidance for submission: ֎ The manuscript submitted to IIJSE must never be published elsewhere. ֎ The IIJSE is published in English. ֎ The articles must be submitted via OJS in Microsoft Word format. ֎ The articles should follow APA reference, with the body note, max 4000 words, and APA citation style.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 2,568 Documents
 131   132   133   134   135 
Brand Image, Celebrity Endorser, Packaging: Driving Barenbliss Purchase Intent in Surabaya Nanda Oktavia; Lia Nirawati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.7539

Abstract

Indonesia’s beauty industry is experiencing rapid growth, driven by increasing public awareness of the importance of appearance and skincare. With a population exceeding 270 million, Indonesia holds substantial market potential, particularly among millennials and Generation Z, who are highly receptive to global beauty trends. Globalization has further facilitated access to international beauty products, including those from South Korea. This study aims to examine the influence of brand image, celebrity endorsers, and product packaging on consumers’ purchase intention toward Barenbliss products in Surabaya. A quantitative approach with a relational-causal method was employed. The study involved 217 respondents selected through purposive sampling based on specific criteria: residing in Surabaya, aged 17 years or older, having purchased and used Barenbliss products, and being aware of the brand’s promotional efforts. Data were collected via a structured questionnaire tested for validity and reliability. The data analysis utilized multiple linear regression. The results reveal that brand image, celebrity endorser, and product packaging have a significant simultaneous and partial influence on consumers’ purchase intention for Barenbliss products in Surabaya.
The Influence of Celebrity Endorsers, Electronic Word of Mouth, and Lifestyle on Purchasing Decisions for Eiger Adventure Products (A Study on Eiger Adventure Consumers in Surabaya City) Silvia Anisah Lubis; Budi Prabowo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7596

Abstract

This study aims to analyze the influence of celebrity endorsers, electronic word of mouth (e-WOM), and lifestyle on purchasing decisions for Eiger Adventure products. A quantitative approach was employed with data collected through questionnaires distributed to consumers who have purchased Eiger products. Multiple linear regression analysis was used to examine the effect of each variable. The findings show that simultaneously, celebrity endorsers, e-WOM, and lifestyle significantly influence purchasing decisions. However, partially, only celebrity endorsers and e-WOM have significant effects, while lifestyle does not. These findings highlight that promotional efforts through public figures and consumer reviews in digital media contribute more strongly to purchasing decisions than lifestyle factors. Therefore, companies are advised to maximize the role of endorsers and e-WOM strategies.
The Impact of Perceived Ease of Use, Perceived Usefulness, and Trust on Users’ Intention to Use QRIS on BCA Mobile in Surabaya Inggrid Destrina; Indah Respati Kusumasari
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.7615

Abstract

This study is based on technological advancement that have brought significant changes and contributions to various sectors, including finance. One such development is the adoption of financial technology, which integrates finance and technology to enhance efficiency and convenience for users. This research employs a quantitative method with an associative approach. The sampling technique used is purposive sampling, with a total of 150 respondents. Data were analyzed using the PLS-SEM (Partial Least Squares Structural Equation Modeling) method with the help of SmartPLS version 4.0.9.9. The results show that perceived ease of use has no significant effect on usage intention. Meanwhile, perceived usefulness and trust have a significant effect on the intention to use the QRIS feature in the BCA Mobile application in Surabaya.
The Influence of Social Media Marketing, Price Perception, and Product Quality on Purchasing Decisions for Citra Body Scrub Product in Surabaya Rr. Rachmalia Nadia Rizqina; Hery Pudjoprastyono; Nanik Hariyana
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7638

Abstract

The Indonesian cosmetic industry has begun to develop from year to year. However, the development of the cosmetic industry in Indonesia is also followed by internal and external challenges. The existence of competition with foreign markets, especially China, has made the cosmetic industry in Indonesia begin to be affected. If it is not immediately addressed, the Indonesian cosmetic industry can be defeated by the foreign cosmetic industry. This study aims to determine and analyze the influence of social media marketing variables, price perception, and product quality on purchasing decisions for Citra body scrub products in the city of Surabaya. Samples were taken using purposive sampling technique with a total of 112 respondents. Data collection was carried out by distributing questionnaires. The scale used in the questionnaire is a Likert scale of 1-5. The results of the questionnaire answers were analyzed using SmartPLS software. This study tests the hypothesis using the Structural Equation Model (SEM) technique with the Partial Least Square (PLS) analysis method. The results of this study indicate that social media marketing has a positive and significant effect on purchasing decisions. Price perception has a positive and significant effect on purchasing decisions. Product quality has a positive and significant effect on purchasing decisions.
Marketing Strategy Analysis in Increasing Sales Volume at Cafe Wong Paiton, Sapikerep Village, Probolinggo Regency Kevin Ramadhany Sukmana; Yanda Bara Kusuma
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7643

Abstract

In the highly competitive cafe industry, effective marketing strategies are a key factor in achieving significant sales growth, the lack of understanding of these preferences is the background to the existence of research related to the analysis of marketing strategies in increasing sales at Cafe Wong Paiton Probolinggo, which is relevant and important to be carried out and uses the latest theories. The purpose of this study is to determine and analyze the marketing strategies used by Cafe Wong Paiton in increasing sales volume. This research is expected to be useful for the development of knowledge that has been learned by the researcher during his service in the Business Administration study program at the National Development University "Veteran" East Java. The study was conducted using a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats), which allows cafe management to formulate strategies that can increase competitiveness, efficiency, and business sustainability. By using this analysis, Cafe 41 can identify its strengths, such as product quality (coffee, food), customer service, or strategic location, which can be utilized to attract more customers and build a strong reputation in the market. The results of the study show that Cafe Wong Paiton is in Quadrant I with a value of (X; Y) of (1.97; 0.63), which indicates that this cafe is in a strategic position to implement an aggressive strategy. Cafe Wong Paiton in the Internal-External matrix is ​​​​in Quadrant I with a value of (X; Y) of (3.31; 3.25), which indicates that it is currently in a grow and build position. This position illustrates that Cafe Wong Paiton is in a growth stage, both in terms of sales, assets, and profits.
Mediating Role of Work Motivation in the Relationship of Career Development and Distributive Justice with Employee Performance among Cosmetics Sector Employees Kodija Kodija; Fakhry Ardhusyarif; Dedi Muhammad Sidiq; James Tembo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.7725

Abstract

Employee performance is a crucial factor in achieving organizational goals. However, performance can be influenced by various organizational factors, such as career development and distributive justice. Despite numerous studies on these topics, the role of work motivation as a mediating variable remains underexplored. This raises the question: does work motivation mediate the effect of career development and distributive justice on employee performance? This study aims to examine the effect of career development and distributive justice on employee performance, with work motivation as a mediating variable. A quantitative research approach was used, employing Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method through SmartPLS 3.0 software. Data were collected from 115 employees in the cosmetics sector in Cirebon, Indonesia, using a structured questionnaire. The results show that career development and distributive justice both have a positive and significant effect on employee performance and work motivation. Additionally, work motivation significantly mediates the relationship between career development and distributive justice on employee performance. These findings suggest that organizations should pay greater attention to fairness in resource distribution and provide structured career development programs to enhance motivation, which in turn improves employee performance. This study contributes to the literature by emphasizing the role of motivation as a key mediator between organizational practices and performance outcomes.
The Theory of Planned Behavior Approach to Enhancing Purchase Intention of Environmentally Friendly Electronic Products Amid the Electronic Waste Crisis Fivi Ermaningsih; Yolanda Masnita
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7735

Abstract

Green marketing is a strategic approach that emphasizes the importance of sustainability and environmental awareness in marketing activities. One of the pressing issues driving the urgency of this approach is the increasing amount of electronic waste, which is projected to exceed 12,000 tons per day in Indonesia by 2030. Although public awareness of environmental issues is rising, purchasing behavior toward eco-friendly products remains low, indicating a gap between attitude and action. This study employs the Theory of Planned Behavior (TPB) framework, modified by the addition of the Ethical Obligation variable, to analyze Purchase Intention toward environmentally friendly electronic products. The model includes five main variables: Subjective Norms, Perceived Behavioral Control, Environmental Concern, Attitude, and Ethical Obligation. The results show that Purchase Intention is influenced by Perceived Behavioral Control and Ethical Obligation, while Subjective Norms and Attitude do not have a positive effect on Purchase Intention. Environmental Concern influences Attitude, but not Purchase Intention directly. This research contributes to strengthening green marketing strategies and promoting sustainable consumer behavior. Recommendations include testing other green products and adding external variables such as price, product availability, and media influence as factors that may enhance the understanding of consumer Purchase Intention.
Implementation of Sharia Micro-Financing in Bank Syariah Indonesia Surabaya Rizki Alamsyah; Ika Yunia Fauzia; Teguh Imami
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7739

Abstract

Sharia microfinancing is considered a strategic instrument in supporting inclusive finance and the growth of MSMEs (Micro, Small, and Medium Enterprises) as the backbone of the national economy. However, this instrument remains limited by financing access, the sharia financial literacy, and technology utilization; thus, a sustainable and effective financing ecosystem model should be developed. This study aims to describe the sharia microfinancing ecosystem model and the distribution practices of microfinancing on MSMEs of Bank Syariah Indonesia (BSI) Surabaya HR Muhammad 1 Branch by utilizing a qualitative approach and case study methods. The result demonstrates that sharia micro financing in BSI involves diverse actors, including the bank, MSME clients, regulatory bodies, and business communities; by implementing sharia principles, for instance, transactions without riba (usury), maisir (speculation), or gharar (uncertainty), as well as using murabaha (cost-plus financing) and musharakah (sharing and partnership financing) agreement. Some products offered are Sharia KUR (People’s Business Credit) and Micro Business BSI - non KUR (non-PBC), with a credit ceiling up to IDR 500 millions. They are also supported by digital innovation, such as the I-Kurma application and the BSI Agent program. The financing scheme implementation positively affects MSMEs' growth, as observed through increasing sales volume and business expansion. However, some challenges remain present, such as a low level of literacy within the society regarding Sharia financing products and administrative problems in the digitalization process. Therefore, this research recommends BSI to advance its sharia financial education program, optimize its digital system, and strengthen risk management to improve the efficiency of sustainable sharia micro financing.
The Influence of Popularity, Credibility, and M-Banking Services on Customer Satisfaction and Loyalty at Bank BTN Egy Zidan Pakhlevi; Raden Roro Ratna Roostika
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.7745

Abstract

This study aims to analyze the influence of popularity, credibility, and the efficiency of Bank BTN's mobile banking services on customer satisfaction and loyalty. Utilizing a qualitative approach, data were collected through in-depth interviews with several customers. The findings indicate that both popularity and credibility play a significant role in shaping public interest in becoming customers, while the efficiency of digital services is a critical factor in determining satisfaction and loyalty levels. Recommendations are proposed to enhance digital promotion, improve the efficiency of mobile banking services, and expand product branding to better reach younger generations.
The Influence of Transformational Leadership, Work-Life Balance, and Organizational Culture on Employee Performance in Finance Corporate Aldi Prahasta; Muhammad Safii
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7824

Abstract

This study aims to analyze the impact of transformational leadership, work-life balance, and organizational culture on employee performance at PT Summit Oto Finance. The basis of this research is about the significance of employee performance in ensuring operational success and company competitiveness, especially in the financial services sector. The research method applied is quantitative, by collecting information using a questionnaire distributed to 100 respondents. The results of regression analysis show that transformational leadership (X1) and organizational culture (X3) have a positive and significant influence on employee performance, while work-life balance (X2) shows a significant negative influence. Assessment for validity and reliability showed that all tools utilized in the research were indeed valid and dependable. At the same time, the third independent variable significantly influences employee performance. This study highlights the significance of leadership style and organizational culture in improving performance, as well as providing more focus in the implementation of work-life balance policies.

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