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Mohamad Toha
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INDONESIA
IIJSE
Published by Universitas KH. Abdul Chalim
ISSN : -     EISSN : 2621606X     DOI : https://doi.org/10.31538/iijse
Core Subject : Economy,
Economics, Econometrics & Finance
The Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) is Sharia Economics Journal published by Sharia Economics Department Institut Pesantren KH. Abdul Chalim, Mojokerto. The Journal focuses on the issues of Sharia Economics, the History of Islamic Economic Thought, Islamic Law, Local Wisdom in Sharia Economic Perspective, and others related to Sharia economics. The journal is published periodically triannually in March, July, and November. Guidance for submission: ֎ The manuscript submitted to IIJSE must never be published elsewhere. ֎ The IIJSE is published in English. ֎ The articles must be submitted via OJS in Microsoft Word format. ֎ The articles should follow APA reference, with the body note, max 4000 words, and APA citation style.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 2,568 Documents
 130   131   132   133   134 
Analysis of the Influence of Brand Experience on Smartphone Customer Loyalty in Indonesia Indah Dwi Cahyani; Aldilla Nadhira Ayu Setyaning
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.7146

Abstract

This research analyzes the influence of brand experience, perceived quality, brand trust, and brand loyalty on smartphone consumers in Indonesia. This research was motivated by the intense competition in the Indonesian smartphone market, so it is important to understand the factors influencing consumer loyalty to brands. This research used a quantitative approach with the Structural Equation Model (SEM) method and data collection through purposive sampling. Data samples were taken from Indonesian smartphone consumers aged 20 to 34, with 280 respondents. This research has five hypotheses, and four of them are accepted. However, perceived quality does not positively and significantly affect brand loyalty.
The Effect of Perceived Ease of Use, Free Shipping Program, and E-Servicescape on E-Satisfaction (Study on Alfagift Application Users in Surabaya) Angela Clarisa Wijaya; Sonja Andarini
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.7164

Abstract

Businesses evolve, and retail is no exception. Companies must have the right strategy amid the digital era and understand consumer needs to win the competition in an increasingly tight market. One of the things that companies must pay attention to is consumer habits in shopping online. This study aimed to determine and analyze the effect and significance of perceived ease of use, free shipping program, and e-Servicescape simultaneously and partially on e-satisfaction in Alfagift application users in Surabaya. Quantitative is the type of research used in this study. The number of samples needed is 150 respondents who were taken using purposive sampling which is part of the non-probability sampling technique. Primary data is the type of data used, which is taken from distributed questionnaires. Multiple linear regression analysis is a data analysis technique in this study. The research findings show that: (1) perceived ease of use, free shipping program, and e-Servicescape simultaneously have an effect and are significant on e-satisfaction; (2) perceived ease of use and e-Servicescape partially have an effect and are significant on e-satisfaction; and (3) free shipping program partially has no effect and is not significant on e-satisfaction.
Digital Marketing Strategy at SOD Group in Increasing Interest in Purchasing Concert Tickets Sounds of Downtown Festival in Surabaya Arifania Pratiwi; Indah Respati Kusumasari
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.7202

Abstract

The existence of business development supported by technology has become the backbone for many companies that want to survive and thrive in the midst of increasingly rapid business changes by implementing digital marketing in their business. Companies can implement digital marketing as part of their strategy to keep up with fast-moving market trends. This research highlights SOD Group's digital marketing strategy in increasing interest in purchasing Sounds Of Downtown Festival concert tickets. The purpose of this research is to analyze the effectiveness of digital marketing strategies implemented by SOD Group in influencing concert ticket purchasing decisions. The type of research used is qualitative research with a descriptive approach. The data analysis method used is SWOT analysis to identify strengths, weaknesses, opportunities, and threats. The results of the research analysis using the IFAS and EFAS tables show that Sounds Of Downtown Festival has four main factors. Strength factors with a total score of 3.09, weakness factors get a total score of 0.38, opportunity factors get a total score of 2.12, and threat factors have a total score of 0.80. Based on the consequences of the SWOT line, Sounds Of Downtown Festival is in quadrant I with a value of (X;Y) (2.71 - 1.32) which indicates a strategic position to implement aggressive strategic planning.
The Influence of Internal Control System, Internal Audit, and GCG on Banking Financial Performance Esti Mugi Lestari; Eko Giyartiningrum
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7283

Abstract

The purpose of this research is to analyze the impact of internal control systems, internal audits, and GCG on the financial performance of banks listed on the Indonesia Stock Exchange (IDX). A quantitative research method using multiple linear regression was used with 46 banks from a total of 138 observations. The data used are secondary data obtained from published annual reports of banks. The dependent variable in this research is banking financial performance as measured by Return on Equity (ROE). The variables of internal control systems, internal audits, and good corporate governance (GCG) are the independent variables in this research. The GCG variable is proxied by independent commissioners, institutional ownership, the board of directors, managerial ownership, the audit committee, and the activities of the board of commissioners. The research results show that only the activities of the board of commissioners have a significant effect on improving bank financial performance. Thus, other factors need to be further studied to understand their impact on overall banking financial performance.
The Influence of Facilities and Service Quality on Participant Satisfaction BPJS Employment Mojokerto Branch Office Khoirun Nisak Shabira; Sumainah Fauziah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7377

Abstract

This study aims to investigate the effects of amenities and service quality on participant satisfaction at the BPJS Ketenagakerjaan Mojokerto Branch Office. The process used by applying quantitative descriptive research methodologies is known as quantitative research. This study's goal is to objectively describe the issue using figures. The study's population consists of the 196,378 current workers of the BPJS Ketenagakerjaan Mojokerto Branch Office in 2024. Additionally, the study's sample consisted of 100 responders. The results of the study indicate that participant satisfaction is highly impacted by both the quality of the facilities and the services provided, and that this impact is partially.
The Influence of Electronic Word of Mouth and Product Quality on Purchasing Decisions Nivea Sunscreen Lotion in Surabaya Roudhotul Jannah; Hery Pudjoprastyono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7415

Abstract

The development of the internet makes buyers more selective in choosing products before making purchasing decisions, including self-care products such as Sunscreen Lotion. One of the famous Sunscreen Lotion brands is Nivea. Consumers often provide reviews and comments about products that they have previously purchased or used via the internet or commonly called Electronic Word Of Mouth (E-WOM). This study aims to determine the effect of E-WOM and product quality on purchasing decisions for Nivea Suncreen Lotion in Surabaya. This research was conducted on 98 respondents at Surabaya who have made purchases of Nivea Sunscreen Lotion. Data collection using Google Form questionnaire with non-probability sampling method and purposive sampling technique. Data was measured using the Partial Least Squares (PLS) analysis tool. The results showed that there is a significant positive influence between Electronic Word of Mouth (E-WOM) on purchasing decisions. Product quality has a significant positive effect on purchasing decisions for Nivea Sunscreen Lotion in Surabaya and is the most influential variable.
The Impact of Double Date Events, Flash Sales, and Free Shipping on Impulsive Buying Behavior: A Study of Shopee Using University Students in Surabaya Intan Mitayani; Budi Prabowo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.7446

Abstract

This study aims to analyze the influence of twin date events, flash sales, and free shipping promotions on impulsive buying behavior among university students who use the Shopee application in Surabaya. The rise of promotional activities in e- commerce, particularly during twin date events, has contributed to a growing trend of unplanned or impulsive purchases, especially among young consumers. This research employs a quantitative associative approach. The sampling technique used is purposive sampling, involving 100 student respondents who have shopping experience on Shopee. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS software. The results show that twin date events, flash sales, and free shipping promotions simultaneously have a significant effect on impulsive buying behavior. Partially, each independent variable also significantly influences impulsive purchases. These findings indicate that Shopee's marketing strategies—based on time-limited promotions and cost incentives—are effective in stimulating impulsive buying among students. This research contributes both theoretically and practically to the understanding of consumer behavior in the digital era.
The Effect of Provincial Minimum Wage, Open Unemployment Rate, and Average Years of Schooling on Labor Force Participation Rate in East Java Province Amelya Romawati; Ririt Iriani Sri Setiawati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.7510

Abstract

This research is motivated by human resources as a factor in economic development. Population productivity is measured through the labor force participation rate (LFPR). East Java Province is ranked second in LFPR in Java Island along with the fourth rank for the level of completion of high school/vocational high school education among provinces in Java Island. This study highlights education which is one of the factors in the LFPR benchmark in addition to minimum wages and open unemployment rates. This analysis was conducted using the classical assumption test, multiple linear regression analysis, t-test and F-test. The results of the analysis produced a provincial minimum wage variable with a negative and significant effect, the open unemployment rate with a negative and insignificant effect, while the average length of schooling had a positive and significant effect.
The Influence of Online Customer Review and Social Media Influencer on Purchase Decisions for Skin1004 Serum Ampoule Products for Generation Z TikTok Users in Surabaya City Indi Arimawasti; Sugeng Purwanto; Virginia Mandasari
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7520

Abstract

Indonesia's skincare industry is growing rapidly as awareness of healthy skin increases. Generation Z, as the main market, is influenced by social media such as TikTok in their consumption patterns. The rise of brand overclaims triggered a crisis of trust, making Gen Z rely more on online reviews and credible influencers. The aim of this research is to analyze the influence of online customer review and sosial media influencer on purchase decisions of Skin1004 Serum Ampoule by Generation Z TikTok users in Surabaya. Using a quantitative approach, data was collected from 108 participants with purposive sampling technique through an online questionnaire and analyzed with PLS-SEM. These research results show that Online Customer Reviews and Social Media Influencers have had a significantly positive impact on purchase decisions. Influencer credibility and expertise are dominant factors, emphasizing the importance of social validation strategies in the digital era.
The Influence of Store Atmosphere, Price Discount, and Service Quality on Consumer Satisfaction at Sociolla Store Pakuwon Mall Surabaya Cyntia Ayu Sukmaningati; Lia Nirawati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.7531

Abstract

Indonesia's dynamic retail sector, particularly its burgeoning beauty industry, increasingly demands experience-centric strategies to sustain competitiveness amidst rapid technological shifts and evolving consumer demands. Sociolla Store Pakuwon Mall Surabaya, a prominent player, nonetheless navigates persistent operational challenges, including pricing inconsistencies and fluctuating service quality during peak promotional periods, underscoring the critical need to optimize its in-store dynamics. This quantitative associative causal study meticulously analyzes the impact of store atmosphere, price discount, and service quality on consumer satisfaction. Data collected from 155 purposively sampled Sociolla consumers via online questionnaires ensured robust reliability through Cochran's formula. Analysis using SPSS 27 included classical assumption testing and multiple linear regression. Findings conclusively reveal all three variables simultaneously and significantly influence consumer satisfaction (based on the uji F, with a significance level of less than 0.001). Individually, a well-crafted store atmosphere (based on the uji t, also significant at p < 0.001) and high service quality (based on the uji t, significant at p < 0.001) demonstrably enhance satisfaction. Notably, price discount (based on the uji t, with p = 0.587) surprisingly exhibits no significant partial influence, underscoring consumers' distinct prioritization of holistic experiential factors over purely financial incentives in this specific retail context. This research enriches marketing theory by highlighting the dominance of experiential value, simultaneously guiding retailers to prioritize ambiance and service excellence for fostering long-term customer loyalty.

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