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Mohamad Toha
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Jalan Raya Tirtowening Jl. Raya Tirtowening Pacet No.17, Bendorejo, Bendunganjati, Kec. Pacet, Kabupaten Mojokerto, Jawa Timur 61374
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INDONESIA
IIJSE
Published by Universitas KH. Abdul Chalim
ISSN : -     EISSN : 2621606X     DOI : https://doi.org/10.31538/iijse
Core Subject : Economy,
Economics, Econometrics & Finance
The Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) is Sharia Economics Journal published by Sharia Economics Department Institut Pesantren KH. Abdul Chalim, Mojokerto. The Journal focuses on the issues of Sharia Economics, the History of Islamic Economic Thought, Islamic Law, Local Wisdom in Sharia Economic Perspective, and others related to Sharia economics. The journal is published periodically triannually in March, July, and November. Guidance for submission: ֎ The manuscript submitted to IIJSE must never be published elsewhere. ֎ The IIJSE is published in English. ֎ The articles must be submitted via OJS in Microsoft Word format. ֎ The articles should follow APA reference, with the body note, max 4000 words, and APA citation style.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 2,568 Documents
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The Study Regarding Social Media Adoption on Business Performance in Micro Small and Medium Enterprises Using a Service-Dominant Logic View (Empirical Study of Micro Small and Medium Enterprises) Saptarani, Amanda Anisa; Tae Ferdinand, Agusty
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3664

Abstract

This research aims to develop a conceptual model based on Social Media Adoption. Social Media Adoption itself is a variable that is expected to improve MSME business performance. In total, there were 210 MSME owners and MSME managers involved in this research activity. The Structural Equation Modeling (SEM) method was adopted as software to assist in testing models and hypotheses. Structural Equation Modeling (SEM) analyzed 150 questionnaires. The findings in this research are that Social Media Adoption has no effect on Business Performance in MSMEs. Commercial Value Accentuation and Innovation Capability are known to show that both can improve business performance, so this can be used as input for MSME managers to be able to benefit from the sales activities they carry out. The rejection of the hypothesis provides room for further research. The Bengkulu MSME sample framework limits the generalization power of the Commercial Value Accentuation concept, which then requires replication to achieve even broader generalizations. The theoretical implications of this research relate to strengthening the application of SDL theory in marketing studies. There are practical managerial implications for MSME entrepreneurs who want to improve Business Performance. This study explains the role of Commercial Value Accentuation and Innovation Capability on Business Performance. The conceptual model of this research was tested on a sample of MSMEs in the food and beverage sector from Bengkulu Province.
The Influence of Knowledge of Partai Keadilan Sejahtera (PKS) Cadres on the Preference of Saving in Sharia Bank with Religiosity as a Moderating Variable Ripai Saragih, Ahmad; Nurlaila, Nurlaila; Anggraini, Tuti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 2 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i2.3666

Abstract

The purpose of this research is to determine the effect of knowledge on saving preferences in Sharia banks and to determine the role of religiosity in moderating knowledge of saving preferences in Sharia banks. The approach is quantitative research. The research subjects were Partai Keadilan Sejahtera (PKS) Cadres in Percut Sei Tuan District. The results of this study indicate that the results of multiple linear regression analysis with the use of Moderated Regression Analysis (MRA) partially indicate that the knowledge variable (X1) has a positive and significant effect on saving preferences in Sharia bank, while the moderating variable, namely religiosity (Z) has an effect positive and significant towards saving preferences (Y) in Sharia banks. The variable multiplication between the independent variable and the moderating variable is PR (Knowledge x Religiosity) where the religiosity variable moderates by weakening the relationship between the knowledge variable and the preference variable for saving in Sharia banks. Religion is not able to moderate the effect of knowledge on saving preferences in Sharia banks. The results of multiple linear regression analysis with the simultaneous use of Moderated Regression Analysis (MRA) show that simultaneously influencing the dependent variable, namely the preference for saving in Sharia bank with a significant level of 0.000 <0.05 and calculated F value =1748,102 and F table =3,939, so 1748.102>3,939. Factor variations based on the results of multiple linear regression analysis with the use of Moderated Regression Analysis (MRA) that each variable is able to explain, variation of Preferences for Saving in Sharia bank of 98.1%. Meanwhile, another 1.9% is influenced by other variables outside the model.
The Influence of Sharia Financial Literacy and Trust in Customer Decisions with Religiosity as a Moderating Variable in Online Loan Applications in South Jakarta Namira, Annisa; Nurlaila, Nurlaila; Arif Lubis, Fauzi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 2 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i2.3668

Abstract

The study explains the effect of Sharia financial literacy and trust on customer decisions with the aspect of religiosity in online loan applications in South Jakarta. The study uses multiple regression analysis with 2 variables (X), 1 variable (Z), and 1 variable (Y). This research was conducted to determine the partial and simultaneous effects of each variable (Sharia financial literacy and trust). The results indicate that the Sharia financial literacy variable does not have a significant effect on customer decisions. The trust variable has an effect on decisions, the religiosity variable has an effect on decisions, and the Sharia Financial Literacy variable does not affect the Religiosity variable as a moderating variable for decisions.
Analysis of the Effectiveness of Waqf Management Benefits of Insurance and Investment Benefits in Takafulink Salam Waqf (Case Study at PT. Takaful Keluarga Medan Branch) Putri Amanda, Dea; Atika, Atika
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 2 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i2.3669

Abstract

The purpose of this study was to analyze the effectiveness of waqf management for investment benefits and insurance benefits for Takafulink Salam Waqf (a case study at PT. Takaful Keluarga Medan Branch). The method used in this research is descriptive qualitative research with the aim of making systematic and logical descriptions as well as research that aims to describe as accurately as possible something that becomes an object, symptom, or certain group so that later it will gain an understanding and understanding. The research results obtained are for the management of waqf insurance benefits and investment benefits of Takafulink Salam Waqf at PT. Takaful Keluarga Medan Branch. PT. Takaful Keluarga Medan Branch has been carried out effectively because all waqf management for insurance benefits and investment benefits is in accordance with the provisions of the MUI Fatwa and has also carried out the distribution of waqf management to parties who should receive it, which means the purpose and amount of the waqf distribution have also been implemented. in accordance with the management of waqf insurance benefits and investment benefits, themselves have been achieved where indeed their use is in accordance with the waqif pledge. And also where later when filling out the waqf form itself it is also filled in where the waqif wants the waqf to be registered at Indonesian Waqf Board (BWI), the objective of the effectiveness of waqf management is carried out by PT. Takaful Keluarga Medan Branch is not only compatible with the MUI Fatwa but also in accordance with the waqif pledge. Because of the management itself, PT. Takaful Keluarga Medan Branch cooperates with the Al Azhar Islamic Boarding School Foundation to manage the waqf funds that have been collected for further distribution throughout Indonesia and also regulates the participant’s waqf pledge deed. Thus, the implementation and achievement of the goals of the waqf itself are running effectively.
Analysis of Key Variables for the Sustainability of the Simantri Program in Tabanan District Lestari, Desak Putu Diah Merta; Ayu Nyoman Saskara, Ida; Wiwin Setyari, Ni Putu
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 2 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i2.3675

Abstract

Empowering farmers through the implementation of the Simantri Program is one of the regional agricultural development policies in Bali Province. The program aims to achieve long-term self-sufficiency in food, feed, organic fertilizer, energy (biogas), and farmer welfare. This study focuses on identifying the important variables that contribute to the sustainability of the Simantri program, with the research conducted in Tabanan Regency. The identification of key variables was done through a Focus Group Discussion (FGD) involving 19 stakeholders, and a questionnaire was also used to gather data from Gapoktan as a control measure for the FGD results. The collected data was analyzed using the MICMAC (Matrix of Cross Impact Multiplications Applied to a Classification) method to determine the variables that influence and/or depend on the sustainability of the Simantri Program. The analysis results revealed several crucial variables out of the 13 identified, namely seed assistance, fertilizer prices, natural capital, customary regulations, and local wisdom, all of which significantly impact the sustainability of the Simantri program.
Analysis of Brand Image Strategy to Enhance Purchase Interest in Culinary Products Azzahara, Revika Viola; Yafiz, Muhammad
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.3707

Abstract

One of the marketing strategies that need to be built by business actors is through marketing communications. One way to manage consumers and build consumer loyalty with brand image. This study aims to find out how the right brand image strategy is to increase interest in buying culinary products, especially in the city of Medan, and link this view with Islamic law. In this study, authors used a qualitative descriptive method with data collection techniques using observation and literature study, which is a data collection activity by conducting research through previous journals with environmental conditions of research objects that support research activities, so that a clear picture is obtained. about the condition of the research object. From this research it is known that the strategy to have a strong brand of culinary products is in five ways, namely: 1). Conduct brand assessment; 2) Develop a brand promise; 3) Create a brand blueprint; 4) Cultivate brand; 5) Increase brand advantage. This strategy is in line with business principles in Islam put forward by Hermawan Kartajaya who highly upholds consumer satisfaction, of course, based on Islamic law which consists of 10 principles that are all related to brand image strengthening strategies. With the characteristics of the Medan community that are diverse and dominated by nomads, the brand image strategy that is suitable for Medan City is a product image that can be accepted by all groups and certainly does not deviate from the rules or norms in society that are in accordance with current developments. ​
Strategy for Increasing Halal Tourism in the Indonesia Post-Pandemic Covid 19 Arohman, Arohman; Haryono, Slamet
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.3708

Abstract

Indonesia has the potential to become a globally popular halal tourist due to its large Muslim population and beautiful and diverse cultural attractions. However, during the COVID-19 pandemic, the country faced several challenges in developing this sector. Halal tourists continue to experience a decline due to foreign and domestic tourists not making visits by considering many factors, including health, the economy, and the attractiveness of tourist attractions. This study seeks to explore strategies for increasing halal tourism in Indonesia by using a SWOT analysis consisting of strengths, weaknesses, opportunities, and threats. After observing and analyzing, we present research results based on the SWOT sub-indicators. The first is strength. Indonesia has a rich cultural heritage, diverse and attractive natural resources, a large Muslim population, and the availability of many places of worship for Muslim tourists which can be utilized to develop halal tourism. The country also has a well-developed tourism infrastructure, with international airports, hotels, and a transportation system in major cities. Second, weakness. Despite its potential, Indonesia faces several challenges in developing halal tourism, such as the ongoing pandemic that endangers the safety of tourism, limited accessibility, problems with halal certification standards, and weak marketing. The third is opportunity. Indonesia can exploit the growing demand for halal tourism by developing targeted marketing using platform media, creating halal-friendly accommodations and services, and streamlining the halal certification process. The country can also take advantage of emerging trends such as ecotourism and adventure tourism to attract more tourists. Fourth, threats. Indonesia faces competition from other countries that are also investing in halal tourism, such as Malaysia and Turkey. The country also faces external threats such as political instability and the COVID-19 pandemic which can disrupt the halal tourism industry. Therefore, to overcome these challenges, Indonesia can develop a comprehensive strategy that focuses on improving halal certification standards, promoting halal-friendly accommodations and services, and creating optimal and targeted marketing to attract Muslim tourists. Governments can also invest in infrastructure development, such as expanding airports and transportation systems, to enhance the tourism experience.
Arguments for The Islamic Economics' Scientific Construction (Epistemological Review) Yafiz, Muhammad
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 4 No 1 (2021): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v4i1.3712

Abstract

This essay seeks to provide an epistemological explanation of the scientific building of Islamic economics. The validity of Islamic economics as a body of knowledge that can be explained both rationally and religiously is also explained in this article through a number of arguments. A literature study strategy is used in the research method, which is qualitative research. Data gathered using library resources (library research) were simultaneously examined (descriptive analysis), i.e., the presentation of the data was done at the same time as the analysis. The results of this study explain that Islamic Economics as a discipline epistemologically is a discipline that can be accounted for scientifically by tracing the nature of Islamic economics, its sources and methods of acquisition as well as the validity and truth of Islamic economics.
Marketing Strategy: Promotion of Kacang Asin Pak Tani Brand Products at Tanjung Anom Village Husnah, Muslimatul; Suhairi, Suhairi; Dharma, Budi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 2 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i2.3717

Abstract

This research focuses on developing a marketing strategy for the “Kacang Asin Pak Tani” product. This product is a home industry engaged in selling dry food and snacks. Sales of Pak Tani’s Salted Peanuts have continued to increase from 2019 to 2022, but interview results show that this product has not implemented a good marketing strategy, including offline and online promotions, market segmentation, and other marketing mixes. In developing an effective marketing strategy, the 4P concept (Product, Price, Place, Promotion) is an important basis. The method used in this research is the descriptive qualitative method, with the observation approach and interview as a data collection technique, research data consists of secondary and primary data. Primary data was generated from interviews with home industry owners of Salted Peanut Products, employees, and consumers. Secondary data includes graphic data of the sales cycle for four years, EFAS and IFAS data, as well as SWOT analysis obtained from Kacang Asin Pak Tani company. The researchers also use literature reviews as a theoretical foundation that can support solving the problem being studied. Research results, based on the SWOT analysis can be seen that the strategy used is in quadrant 1, this position is a very profitable position, by implementing a strategy that supports aggressive growth policies (Grow Oriented Strategy). So, this is a strategy that can be carried out by the Kacang Asin Pak Tani Brand Product so that the strengths, weaknesses, opportunities, and threats of the business can be identified. As a suggestion, in terms of promotion, the “Kacang Asin Pak Tani” brand needs to develop a more effective promotion strategy to increase consumer awareness of the products and brands offered.
Factors Affecting Consumer Taste in Determining the Type of Drink Agades.id Labuhanbatu Nasution, Andre Agasi Pratama; Parlaungan, Ade; Rambe, Bhakti Helvi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3725

Abstract

The progress of a food and beverage product business can be noticed through its advertisements because by advertising its products, people will recognize it. Brand image also supports the success of a business, because a brand that is known to the wider community will influence consumer desires. Lastly is product design, where the form of packaging also influences consumer tastes from AGADES.ID, especially ZOZU products. Based on the results of the analysis and discussion that has been carried out, it can be concluded that the partial hypothesis testing shows that the advertising variable has a positive and significant effect on the consumer’s taste variable, the brand image variable has a positive and significant effect on the consumer's taste variable and the product design variable has a positive and significant effect on variable consumer tastes. This result means that the variable consumer taste can be influenced by advertising, brand image, and product design variables by 30.4%, while the remaining 69.6% is influenced by other factors not discussed in this study, such as discipline, motivation, and so forth.

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