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Mohamad Toha
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Jalan Raya Tirtowening Jl. Raya Tirtowening Pacet No.17, Bendorejo, Bendunganjati, Kec. Pacet, Kabupaten Mojokerto, Jawa Timur 61374
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INDONESIA
IIJSE
Published by Universitas KH. Abdul Chalim
ISSN : -     EISSN : 2621606X     DOI : https://doi.org/10.31538/iijse
Core Subject : Economy,
Economics, Econometrics & Finance
The Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) is Sharia Economics Journal published by Sharia Economics Department Institut Pesantren KH. Abdul Chalim, Mojokerto. The Journal focuses on the issues of Sharia Economics, the History of Islamic Economic Thought, Islamic Law, Local Wisdom in Sharia Economic Perspective, and others related to Sharia economics. The journal is published periodically triannually in March, July, and November. Guidance for submission: ֎ The manuscript submitted to IIJSE must never be published elsewhere. ֎ The IIJSE is published in English. ֎ The articles must be submitted via OJS in Microsoft Word format. ֎ The articles should follow APA reference, with the body note, max 4000 words, and APA citation style.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 2,520 Documents
 73   74   75   76   77 
The Influence of TikTok Social Media Commerce Promotional Content and Viral Marketing on Buying Interest in Corkcicle Products with the Lifestyle of Gen Y Teenagers and Gen Z As Moderating Variables Niken Wukirsari; Albert Kriestian Adhi Nugraha
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6460

Abstract

This study aims to analyse the influence of TikTok social media commerce promotional content and viral marketing on Corkcicle product purchase interest among Gen Y and Gen Z teenagers. This study uses an online survey method with a sample of 100 respondents. The study results show that TikTok's social media commerce promotional content and viral marketing significantly affect Corkcicle's product purchase interest. The lifestyle of Gen Y and Gen Z teenagers acts as a moderating variable that strengthens this influence. This study contributes to digital marketing theory and provides strategic recommendations for business actors who use TikTok as a marketing channel.
The Influence of Direct Marketing and Flash Sales on Impulse Buying on Tiktok Shop Live Streaming Bayu Santoso; Albert Kriestian Adhi Nugraha
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6462

Abstract

This study aims to analyze the effect of marketing strategies using direct marketing strategies and flash sale promos on online impulse buying behavior in TikTok live streaming. This study also considers the intensity of use of the TikTok application as a moderating variable. This research method uses a survey conducted online by distributing questionnaires to 150 TikTok users in Salatiga City and its surroundings. The results showed that direct marketing and flash sales have a positive effect on online impulse buying. The intensity of use of the TikTok application strengthens this influence. This research contributes to digital marketing theory and provides strategic recommendations for businesses that use TikTok as a marketing channel.
The Influence of Influencers and Product Quality on Shopee Buying Interest Mediated by Consumer Trust Muhammad Sholahudin; Alvin Rio Sanjaya; Alif Radhia Rahman
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6473

Abstract

This study reveals seven key findings related to factors that influence consumer purchase intention on e-commerce platforms such as Shopee. Influencers have a significant influence on purchase intention, while product quality does not have a direct impact, but plays a role in building consumer trust. Consumer trust is proven to have a strong influence on purchase intention. Brand quality relationships and brand image mediate the influence of social media on purchase intention on Shopee. In addition, product quality contributes to increasing consumer trust, which then influences purchase intention. The results of the study confirm that consumer trust is a crucial element in determining purchase intention, with product quality as the main foundation in building this trust. To increase purchase intention on Shopee, sellers are advised to improve product quality, provide transparent product descriptions, and provide responsive customer service. Marketing strategies through influencers and social media can strengthen brand relationships and product image. Sellers also need to utilize e-commerce features such as product reviews and promotions to build consumer trust and attract purchase intention. These findings provide strategic guidance for sellers in optimizing sales performance on e-commerce platforms.
Analysis of Factors Influencing Repurchase Decision of Flight Tickets of Garuda Indonesia Airlines Using Binary Logistic Regression Rizki Agung Ramadani; Tiyanda Hanti Arum Kusuma; Rinta Agustiani Dwiputri; Jerry Heikal
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6474

Abstract

The aviation industry in Indonesia is one of the sectors that has experienced rapid growth along with the increasing mobility of society and the need for air transportation. This study aims to analyze the factors that influence the decision to repurchase airline tickets at Garuda Indonesia Airlines using the Binary Logistic Regression method. The aviation industry in Indonesia, especially Garuda Indonesia Airlines, faces a major challenge in maintaining customer loyalty amidst tight market competition. Consumer decisions to repurchase airline tickets or make a repurchase are important indicators in determining the success of an airline's marketing and service strategy. This study uses a quantitative approach with a cross-sectional survey design, involving 197 respondents selected through a purposive sampling technique. Data were collected through a structured questionnaire that measured seven factors of service quality and customer satisfaction. The analysis was conducted using SPSS, and the results showed that of the various indicators tested, four factors had a significant influence on repurchase decisions. These factors are call center services, promotions through official websites, email blasting, and Garudamiles services. Call center service factors, promotions through websites and email blasting, and the existence of Garudamiles membership products tend to be important factors that influence repurchase decisions with an accuracy rate of 80.7%. These results provide insight for Garuda Indonesia to optimize marketing strategies to increase customer retention and profitability.
Analysis of the Impact of MSMEs, Wage Levels, Population Size, and Education Levels on Unemployment in East Java Province Marisa Kurniawati; Muhammad Arif
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6483

Abstract

Unemployment remains a significant socioeconomic concern, diminishing both productivity and income while potentially triggering broader societal issues. This study investigates how Micro, Small, and Medium Enterprises (MSMEs), wage levels, population size, and education levels affect unemployment rates across districts and cities in East Java Province from 2019 to 2023. Utilizing secondary data sourced from the Central Bureau of Statistics (BPS), this research applies panel data analysis, integrating time series data from 2019 to 2023 with cross-sectional data from 39 districts and cities. Three regression models Common Effect Model (CEM), Fixed Effect Model (FEM), and Random Effect Model (REM) were examined, with the Fixed Effect Model (FEM) determined as the most suitable approach. Findings reveal that the independent variables collectively influence unemployment rates, as evidenced by an F-statistic of 10.87244 and a p-value of 0.000000, signifying strong statistical relevance. Further analysis reveals that wage levels negatively affect unemployment, implying that higher wages reduce unemployment rates. Meanwhile, population size and education levels positively influence unemployment, suggesting that an increasing population and higher education levels do not necessarily lead to lower unemployment. Interestingly, the study finds that MSMEs do not significantly impact unemployment rates in East Java.
Analysis of UIN Jakarta Students' Perception Towards Syariah Savings at BSI Bank Raza Syarif Hidayatullah; Windy Rizki Amelia; Nurul Sondang Diniari; Abdullah Azzam
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6484

Abstract

This study aims to analyze the perceptions of students of the State Islamic University of Jakarta towards sharia savings at Bank Syariah Indonesia (BSI). As a young generation who are technologically and financially literate, students are an important segment in the growth of Sharia banking. This study uses a quantitative method with a survey approach, involving 30 randomly selected respondents. Data were collected through a questionnaire that measured satisfaction, trust in sharia principles, product excellence, ease of service access, and interest and loyalty. Descriptive statistical analysis and one-sample t-test were used to assess students' overall perceptions. The results show that students' perceptions of Sharia savings at Bank BSI are generally positive. Respondents are satisfied with BSI's services, believe in sharia principles, and assess the product according to their needs. However, it is necessary to improve service accessibility and education related to product features to strengthen financial inclusion.
Optimizing Budget Accuracy in the Mining Industry Through Zero-Based Budgeting Firmansyah Firmansyah; Ahmad Juanda; Driana Leniwati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6485

Abstract

This study discusses the application of the Zero-Based Budgeting (ZBB) method in the mining industry to improve budget accuracy and operational efficiency. The main objective of this study is to explore how ZBB can help companies plan and manage budgets more effectively, as well as identify potential cost savings that can be achieved through an in-depth analysis of each budget item. The method used in this study is literature analysis, which includes a review of various academic sources and best practices in the application of ZBB in the mining industry. The results of the study indicate that the implementation of ZBB not only optimizes budget accuracy but also increases transparency in the budgeting process, strengthens accountability, and supports better decision making. In addition, this study found that ZBB can encourage a culture of savings and innovation within the organization, which in turn contributes to the sustainability and competitiveness of mining companies in the global market.
The Influence of Activity-Based Costing and Just-in-Time on Efficiency Cost Production with Company Size as a Moderation Variable Fri Medistya Anke Priyono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6490

Abstract

Study This aiming for test the influence of Activity Based Costing (ABC) and Just in Time (JIT) on Efficiency Cost Production (EBP) with Company Size as variable moderation. In competition, an increasingly growing industry, strict efficiency cost production has become important in increasing the Power competitiveness and profitability of companies. The ABC method is used for allocate cost based on actual activity​ consume source power, while JIT focuses on reducing waste and optimization production through management proper stock​ time. This Research uses is quantitative approach with a regression moderation approach to test the connection between the variables studied. Data obtained from the company manufacturing listed on the Indonesia Stock Exchange (IDX) for the 2020–2023 period. The results of the study show that ABC and JIT have an effect positive and significant to efficiency cost production. In addition, Company Size strengthens the influence of ABC on efficiency cost production, but no to moderate the influence of JIT. This is show that more ABC implementation effective in the company with a larger scale large, while JIT can apply optimally without​ influenced by size company. Combination implementation of ABC and JIT can become strategic approach​ in increase efficiency cost production and power competition companies in the industry manufacturing.
Integrating Sustainable Supply Chain Practices and Risk Management: Strategies to Enhance MSMEs Performance in Indonesia Annisa Sayyidah Amin; Siti Nursyamsiah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6504

Abstract

This study aims to investigate the implementation of Sustainable Supply Chain Management Practices (SSCMP) in Micro, Small, and Medium Enterprises (MSMEs), which are important contributors to economic development but are still limited in their implementation. Through exploring the role of Supply Chain Risk Management (SCRM) as a mediating and moderating variable in improving MSME Sustainable Performance (SP). This study aims to provide a comprehensive understanding of how effective SCRM implementation can significantly affect MSME performance and sustainability. This study adopts a quantitative approach, building on previous studies to formulate hypotheses and conceptual frameworks, and adding a new variable, SCRM. Exploratory Factor Analysis was conducted to align the indicators with the specific conditions of MSMEs in Indonesia. Data were collected from 152 MSMEs in various sectors and processed using SEM-PLS to evaluate the proposed model and test the hypotheses. The findings reveal that SSCMP has a significant positive impact on SP and SCRM. SCRM was found to have a significant positive influence on SP, as well as a significant mediating role in the relationship between SSCMP and SP, thus enhancing the positive impact of SSCMP on performance. Other findings indicate that SCRM does not act as a moderating variable in the relationship between SSCMP and SP, indicating that its influence is more mediating than interactive. This study contributes theoretically by showing that SSCMP positively influences SP and SCRM, with SCRM acting as a significant mediator, but fails to support its role as a moderator in the relationship.
The Effect of Work Competence, Workload, and Advertisy Intelligence on Employees' Performance, with Work Motivation as an Intervening Variable Robertus Paulino Ndawa; Budiyanto Budiyanto; Budhi Satrio
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6506

Abstract

This study analyzed the effect of work competence, workload, and adversity intelligence on employees’ performance with work motivation as an intervening variable. Besides, it aimed to improve employees’ understanding and performance at KSP KOPDIT Mitan Gita in Maumere, Sikka. Moreover, the study was associative-quantitative with a correlational approach and path analysis, to examine the relationship among the variables on employees’ performance through work motivation. The population was 138 permanent employees at KSP KOPDIT Mitan Gita. Furthermore, the data were collected through questionnaires and documentation. The testing included validity, reliability, F-test, determination coefficient (R2), and t-test. As a result, the descriptive statistics test identified the significant effect of deadlines, work patterns, flexibility, and life needs on employees’ performance. Additionally, the result of validity and reliability was guaranteed (Cronbach’s alpha 0,60). The independent regression model was free from normality, multicollinearity, and heteroscedasticity. In addition, the result of the path analysis showed that work motivation was effective as a mediator with the best model (R2 56,56%). In short, work competence, workload, and adversity intelligence had a significant effect on employees’ performance at KSP KOPDIT Mitan Gita, with work motivation as an important mediator.

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