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Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Lampung Gd B, Bandar Lampung Kode Pos : 35141 e mail : jkb@fisip.unila.ac.id Web : https://admbisnis.fisip.unila.ac.id/
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Jurnal Kompetitif Bisnis
Published by Universitas Lampung
ISSN : -     EISSN : 27757781     DOI : https://doi.org/10.0120/ss
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Kompetitif bisnis adalah jurnal kajian bisnis yang diterbitkan dua kali dalam setahun (Maret dan November) oleh Administrasi Bisnis-FISIP Universitas Lampung. Topik artikel yang diterbitkan adalah penelitian teoritis dan empiris yang berfokus pada studi tentang bisnis Topik artikel: Keuangan, Pemasaran, Sistem informasi, perilaku organisasi dan sumber daya manusia, manajemen strategis, tanggung jawab sosial perusahaan, kewirausahaan, bisnis kreatif dan inovasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 308 Documents
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PENGARUH KELENGKAPAN PRODUK, HARGA, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BANDAR LAMPUNG (SURVEI PADA KONSUMEN TOKO PUSH PIN BANDAR LAMPUNG) Alida Mawarni; Maulana Agung; Ghia Subagja
Jurnal Kompetitif Bisnis Vol 1 No 11 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This study aims to determine the effect of product completeness, price, and location on consumer purchasing decisions at push pin shops in Bandar Lampung. This research is a type of Explanatory Research with a quantitative approach. The sampling technique is using the purposive sampling technique using the Non-Probability Sampling method with a sample of 100 respondents from push pin shop consumers. Analysis of the data in this study using multiple linear regression analysis with the help of SPSS 26. The results of this study indicate that the completeness of the product, price, and location simultaneously affect the purchase decision by 60.8%. While the partial test results of each variable indicate that the completeness of the product has a positive and significant effect on purchasing decisions by 3.71%, the price has a positive and significant effect on purchasing decisions by 5.21% and location has a negative and insignificant effect on purchasing decisions by - 0.56%. The biggest influence lies in the product completeness variable, seen from the availability of various brands, the availability of products at the store makes consumers consider buying a product at the store.
KAJIAN PERILAKU KONSUMEN DALAM PEMBELIAN KOPI SERTA PENDAPATNYA TERHADAP STORE ATMOSPHERE DAN PERSEPSI HARGA (STUDI PADA PENGGUNA COFFE SHOP BUN KOPI DI BANDAR LAMPUNG) Ketut Artini; Nur Efendi; Gita Paramitha Djausal
Jurnal Kompetitif Bisnis Vol 1 No 13 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

ABSTRAKBun Kopi memberikan suasana toko yang nyaman agar konsumen tertarik dan menetapkan pilihan alternatif sebagai keputusan berkunjung. Bun Kopi menghadirkan desain identik yang berbeda dimana menghadirkan pioneer botol kaca, dinding yang berwarna putih, jendela yang berbentuk lingkaran mengindahkan bentuk interior yang memberikan kesan menarik bagi konsumen. Penelitian ini menganalisis keputusan pembelian pada konsumen Bun Kopi di Bandar Lampung, dilihat dari aspek suasana toko dan persepsi harga.Penelitian ini menggunakan pendekatan kuantitatif, dengan menggunakan kuesioner pada google form yang disebar kepada 100 responden.Teknik pengambilan sampel dalam penelitian ini dengan menggunakan teknik purposive sampling. Teknik analisis data menggunakan analisis regresi berganda dengan alat uji program SPSS 25. Berdasarkan uji F (simultan) menunjukkan bahwa variabel suasana toko dan persepsi harga secara bersama-sama memiliki pengaruh secara simultan terhadap keputusan pembelian dengan nilai koefisien determinasi sebesar 44,5%. Secara parsial menunjukkan bahwa variabel suasana toko memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian di Bun Kopi Bandar Lampung.Sedangkan variabel persepsi harga memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian di Bun Kopi Bandar Lampung.Kata Kunci : keputusan pembelian, persepsi harga, dan keputusan pembelian konsumen.
Pengaruh Dewan Komisaris Independen, Komite Audit, Ukuran Perusahaan Dan Profitabilitas Terhadap Penghindaran Pajak Pada Perusahaan Manufaktur Yang Terdaftar Di Bei Periode 2016-2020 Nur Hanifah; Damayanti Damayanti; M. Iqbal Harori
Jurnal Kompetitif Bisnis Vol 1 No 10 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

ABSTRACT : The purpose of this study was to determine the effect of the independent variables, namely the independent board of commissioners, audit committee, firm size and profitability on the dependent variable, namely corporate tax avoidance. Sampling used purposive sampling method, and obtained 10 sample companies from a population of 26 manufacturing companies in the food and beverage sub-sector listed on the Indonesia Stock Exchange for the 2016-2020 period. The analytical method used is panel data regression analysis which is processed using the e-views 9 program. The results of this study indicate that partially independent board of commissioners/variables, company size and profitability have a significant effect on the avoidance of tax. While the audit committee has no significant effect on tax avoidance. The results showed that simultaneously independent board of commissioners, audit committee, firm size and profitability had a significant effect on tax avoidance. Keywords: Independent Board of Commissioners, Audit Committee, Company Size, Profitability and Tax Avoidance
ANALISIS KELAYAKAN USAHA HOME INDUSTRY TEMPE DIMASA PANDEMI COVID-19 DI KELURAHAN SAWAH BREBES (Studi Kasus Pada Home Industry Tempe Bapak M.Sanif) Kurnia Sandi; Damayanti Damayanti; Mediya Destalia
Jurnal Kompetitif Bisnis Vol 1 No 10 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

ABSTRACT The purpose of this study was to determine and analyze the financial and non-financial viability of Mr. M. Sanif's tempe home industry during the COVID-19 pandemic. This was a descriptive study that employed a qualitative approach. Observation, interviewing, and documentation were used for data collection. The results show that the financial aspect has a total production cost of Rp. 235.873.000 with a net profit of Rp. 167.327.000. On a non�financial level, it operates without a business license; marketing is conducted in the SMEP market through direct sales to consumers; environmental concerns regarding liquid waste management are addressed through the construction of water channels; and solid waste is used as animal feed. On a technical level, the production location is close to the location of theraw materials and sales, themanagement and human resources management divisions have two employees, and regarding social and economic aspects,this industry gives benefit by employingpeople of the surrounding community. The BEP price of rectangular tempe is Rp. 964 with a BEP quantity of 231 pieces, the BEP price of long tempe is Rp. 963 with a BEP quantity of 212 pieces, the R/C Ratio is 1.71, the B/C Ratio is 0.71, the ROI is 65%, the NPV is Rp 534.261.783 and the PI is 3,07%. Thus, the value obtained exceeds the standard eligibility criteria, indicating that Mr. M. Sanif's tempe home industry is feasible. Keywords: Feasibility
PENGARUH LINGKUNGAN KERJA, STRES KERJA DAN KOMPENSASI TERHADAP PRODUKTIVITAS KERJA KARYAWAN Riska Afriliani; Dadang Karya Bhakti; Hani Damayanti Aprilia
Jurnal Kompetitif Bisnis Vol 1 No 7 (2022): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This study aims to determine the effect of the work environment, work stress and compensation on the work productivity of PT.Samudera Indonesia Tbk employees. This research was conducted on employees of PT.Samudera Indonesia Tbk with a sample of 45 respondents, the sample technique used is simple random sampling, The type of research used is explanatory quantitative and uses descriptive data analysis, multiple linear regression test, classical assumption test, and hypothesis testing using software SPSS 23 for windows evaluation version. The results of this study indicate that the work environment variable has a positive and significant effect on the performance of PT.Samudera Indonesia Tbk employees, the work stress variable has a positive and significant effect on the performance of PT.Samudera Indonesia's employees and the compensation variable has a positive and significant effect on the performance of PT.Samudera Indonesia Tbk employees .
Pengaruh Utilitarian Shopping Value, Hedonic Shopping Value, dan Distribution Channels terhadap Intent to Repurchase pada Konsumen Lady Fame Shop di Bandar Lampung Resti Lestari
Jurnal Kompetitif Bisnis Vol 1 No 6 (2021): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

ABSTRACK : This study aims to determine how much influence the variables of utilitarian shopping value, hedonic shopping value, and distribution channels have on the intent to repurchase of lady fame shop consumers in Bandar Lampung. The size of the population is taken from the Lady Fame Shop Instagram followers as of June 2021, amounting to 1,000,000 followers. Sampling using simple random sampling technique to get 100 respondents. Collecting data in the field using a questionnaire distributed via google form. Data analysis in this study used simple linear analysis and multiple linear analysis with SPSS. Based on the results of research and data analysis, it is shown that simultaneously the utilitarian shopping value (X1), hedonic shopping value (X2), and distribution channels (X3) variables have a positive and significant effect on consumer intent to repurchase at the Lady Fame shop by 61.6%, or with In other words, 38.4% of the intent to repurchase variables were influenced by other factors not examined in this study.
PENGARUH DIGITAL MARKETING, KUALITAS PRODUK, KUALITAS PELAYANAN, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN Aulia Kartika; deddy Aplilani; Diang Adistya
Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

The purpose of this study is to determine and explain the influence of digital marketing, product quality, service quality, and price perception toward customer’s purchase decision at LadyFame in Bandar Lampung. This research category is belonged to explanatory research with quantitative method. Purposive sampling was used to get a valid data with 100 Ladyfame Store consumers as the respondent using Likert Scale. SPSS Version 20.0 was used to analayzed the data. Based on the result, this research shows all the variables that consist of digital marketing, product quality, service quality, and price perception simultaneously have positive influence toward purchase decision but in a low number with R Square 0.109. Partially only product quality that have positive influence with t-value 3.309 > t table, meanwhile the other variable have no influence toward purchase decision on LadyFame Bandar Lampung.
PENGARUH VARIAN RETURN, VOLUME PERDAGANGAN SAHAM, BID-ASK SPREAD DAN UKURAN PERUSAHAAN TERHADAP HARGA SAHAM YANG TERCATAT DALAM INDEKS LQ-45 PERIODE 2016-2019 Ovindha Gustyas; suripto suripto; M. Iqbal Harori
Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

The purpose of this study is to see how much return variance, stock trading volume, bid-ask spread, and company size affect stock prices in the LQ-45 index from 2016 to 2019. Explanatory research with a quantitative approach is used in this type of study. Companies included in the LQ-45 stock index listed on the Indonesia Stock Exchange for the 2016- 2019 period make up the study's population. Purposive sampling was used in this study, with a sample size of 25 . According to the research, trading volume and company size have a partial significant on stock prices, while return variance and bid-ask spread have a negligible significant. Return variance, trading volume, bid-ask spread, and company size all have a positive and significant effect on stock prices at the same time. These findings suggest that the return variance, trading volume, bid-ask spread, and company size all contribute to the stock price.
Pengujian Pecking Order Theory dan Trade Off Theory pada Perusahaan Barang Konsumsi yang Terdaftar di Bursa Efek Indonesia Tahun 2016-2020 Delvi Krisda Hertanti; K Bagus Wardhianto
Jurnal Kompetitif Bisnis Vol 1 No 7 (2022): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Tujuan dari penelitian ini adalah untuk menguji dua teori struktur modal yaitu Pecking Order Theory dan Trade Off Theory dengan mengkaji pengaruh pengaruh profitabilitas, ukuran perusahaan, pertumbuhan perusahaan, dan struktur aktiva terhadap leverage. Dalam penelitian ini teknik pengambilan sampel memakai teknik purposive sampling dan diperoleh 19 sampel perusahaan yang tercatat di Bursa Efek Indonesia periode tahun 2016-2020. Teknik analisis data yang digunakan adalah analisis regresi berganda model data panel dengan alat uji program eviews 12. Berdasarkan uji F (simultan) diperoleh bahwa variabel profitabilitas, ukuran perusahaan, pertumbuhan perusahaan, dan struktur aktiva bersama-sama memiliki pengaruh secara simultan terhadap leverage. Secara parsial menunjukkan bahwa variabel profitabilitas berpengaruh signifikan dan memiliki arah hubungan yang negatif terhadap leverage, variabel ukuran perusahaan berpengaruh signifikan dan memiliki arah hubungan yang positif terhadap leverage, variabel pertumbuhan perusahaan berpengaruh signifikan dan memiliki arah hubungan yang positif terhadap leverage, dan variabel struktur aktiva tidak berpengaruh signifikan dan memiliki arah hubungan yang negatif terhadap leverage. Berdasarkan hasil tersebut, kebijakan pendanaan pada perusahaan barang konsumsi yang terdaftar di Bursa Efek Indonesia (BEI) tahun 2016-2020 sejalan dengan teori struktur modal Pecking Order Theory.
PENGARUH KEPUASAN KERJA, KOMITMEN ORGANISASI DAN GAYA KEPEMIMPINAN TERHADAP PERILAKU KEWARGAAN ORGANISASI (PKO) Hizrani Hizrani; Dadang Karya Bakti; Fenny Saptiani
Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This study aims to determinate how much the effect of job satisfaction, organizational commitment and leadership style on organizational citizenship behavior. This study uses quantitative approach and takes sample by using purposive sampling technique. The sample consist of 72 employees of PT Siger Jaya Sentosa. The method of analysis use partial or statistical t and simultan or f test. The type of data used in this research was primary and secondary data. The result of this research show that job satisfaction has a positive effect on organizational citizenship behavior, organizational commitment has a positive effect on organizational citizenship behavior and leadershi style has a negative effect on organizational citizeship behavior also simultaneously job satisfaction, organizational commitment and leadership style have an effect of 34,3% on organizational citizenship behavior.

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