YOS SOEDARSO ECONOMICS JOURNAL
YOS SOEDARSO ECONOMICS JOURNAL (YEJ) Merupakan jurnal ilmiah yang diterbitkan oleh Program Studi Manajemen Fakultas Ekonomi, Universitas Yos Soedarso dengan ISSN: 2684-9720. YEJ mengkhususkan diri pada topik yang berkaitan dengan Pengembangan Ilmu Ekonomi & Manajemen Berdasarkan Hasil Penelitian. Kami mengundang dosen, peneliti, pelajar, praktisi dan akademisi untuk ikut berkontribusi pada jurnal tersebut. Kirimkan artikel Anda melalui sistem pengiriman online: https://ejurnal.uniyos.ac.id/ Informasi lebih lanjut: E-mail: yossoedarsoeconomicsjournal@gmail.com Website: https://ejurnal.uniyos.ac.id/ Alamat: Jl. Dukuh Kupang Barat I No. 216-218 Surabaya, 60225
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<![CDATA[Pengaruh Kualitas Layanan Terhadap Loyalitas Melalui Kepuasan Tenant Di Mall Ciputra World Surabaya ]]>
<![CDATA[Rizka Novianty Haninda]]>
<![CDATA[ Yos Soedarso Economic Journal (YEJ) Vol. 2 No. 1 (2020): April 2020 ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Yos Soedarso ]]>
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<![CDATA[The purpose of this study was to analyze the effect of service quality on tenant satisfaction and loyalty at Ciputra World Mall Surabaya; analyze the effect of satisfaction on tenant loyalty at Mall Ciputra World Surabaya; and analyze the effect of service quality on loyalty through tenant satisfaction at Ciputra World Surabaya Mall. This research uses a quantitative research approach. The population in this study were all tenants in Mall Ciputra World Surabaya as many as 453 people. While the samples used in this study were 82 tenants at Mall Ciputra World Surabaya. The analysis technique used in this study is Path Analysis. The results of the analysis that have been carried out can be concluded that the service quality variable directly affects the satisfaction and loyalty of tenants at Ciputra World Surabaya Mall with a positive direction; satisfaction variable influences tenant loyalty in Ciputra World Surabaya Mall directly in a positive direction, where the relationship is proven that satisfaction has a significant effect on tenant loyalty at Ciputra World Surabaya Mall with a significance value of less than 0.05; while service quality variables affect loyalty indirectly through tenant satisfaction at Ciputra World Surabaya Mall. Keywords: Service Quality; Customer Satisfaction; Customer Loyalty]]>
<![CDATA[Smart Power Dalam Pemasaran Relasional ]]>
<![CDATA[Erik Bisri Alamsyah]]>
<![CDATA[ Yos Soedarso Economic Journal (YEJ) Vol. 2 No. 1 (2020): April 2020 ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Yos Soedarso ]]>
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<![CDATA[This study is directed at building a basic and empirical theoretical model: Efforts to achieve strategic marketing outcomes based on the theory of relational marketing and power / power. Confirming and testing: the impact of smart power on trust, relational commitment, marketing cooperation, long-term relationship values (loyalty, relationship closeness, and chain messages); and the impact of long-term relationship values with strategic marketing outcomes (synergy of cooperation, competitive advantage and marketing performance). This study was conducted on tourism business organizations in Indonesia . The number of respondents was 315 leaders / managers of the organization. Measurement of research variables is done by using multiple indicators ,. in this research can be completed by positioning power / power and trust as a relational basis which is an antecedent of relational commitment and intensity of cooperation.Furthermore, long-term relationship values are social capital to obtain strategic marketing outcomes . Cooperation synergy is positioned as a mediating variable between behavioral results in relational marketing and strategic marketing results. So, the originality of the findings in this study is that the fabric of marketing relations between organizations will achieve higher marketing performance when based on relational marketing theory and power / power. The recommendations of this study, are: to build marketing cooperation must be based on an integrated market and resource base. At the operational and public policy level, the tourism industry in Indonesia needs to be developed by formulating a tourism development strategy based on local resources and culture.Keywords: Smart power ; Trust ; Relational Commitment]]>
<![CDATA[Analisis Technologi Acceptance Model Dan Friend Workplace Terhadap Kinerja Karyawan ]]>
<![CDATA[Deni Widyo Prasetyo]]>
<![CDATA[ Yos Soedarso Economic Journal (YEJ) Vol. 2 No. 1 (2020): April 2020 ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Yos Soedarso ]]>
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<![CDATA[Human Resource Management Issues have recently been discussed and positions have become very important in terms of employee performance. Employee performance is very important in the company. For this reason, the authors are interested in conducting research and compiling the results of this study with the title Analysis of Technologi Acceptance Model and Friend Workplace to Improve Employee Performance.  From the description above, the formulation of the problems raised in this study are : 1.      Is there a significant relationship between Technologi Acceptance Model  on employee performance 2.      Is there a significant relationship between Friend workplace on employee the performance objectives of this study are:To know the relationship between Technologi Acceptance Model to employee performance To find out the relationship between Friend workplace on employee performance Data collection techniques in this study using quantitative techniques is the analysis of data that has been given a score in accordance with the measurement scale. That has been applied to give meaning. For the hypothesis used multiple linear regression analysis with the following formula : The steps to do the regression between the independent variable and the dependent variable are as follows: regression dependent variable Employee Performance (Y) with the independent variable Technologi Acceptance Model (X1) dependent variable Employee Performance  (Y) with the independent variable Friend workplace (X2) Keywords: Employee Performance, Technologi Acceptance Model, Friend workplace]]>
<![CDATA[Peran Informasi Akuntansi Manajemen Mengenai Pengambilan Keputusan Investasi Aktiva Tetap Pada Koperasi Jasa Angkutan di Jawa Timur ]]>
<![CDATA[Eny Rochmatulaili]]>;
<![CDATA[Jaka Dwi Saputra]]>
<![CDATA[ Yos Soedarso Economic Journal (YEJ) Vol. 2 No. 1 (2020): April 2020 ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Yos Soedarso ]]>
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DOI: 10.53027/yej.v2i1.31
<![CDATA[Koperasi Jasa Angkut is a cooperative that houses East Java Tourism transportation. One of the excellent facilities owned by East Java Tourism is the presence of vehicles that can take tourists from the bus park (terminal) to the East Java Tourism location. Here the Cooperative management requires management accounting information in analyzing the procurement of fixed assets in the place / terminal of Tourism which finally after that, the Cooperative can determine a decision.The purpose of this study was to determine the role of management accounting information in the decision making of Cooperative fixed assets investment. This research is a qualitative case study. Data collection methods include documentation, interviews and observations.The results of research conducted at the Transportation Services Cooperative in East Java show that cooperative management has used differential accounting information in making decisions on fixed asset investment, namely by buying elves in Malik Ibrahim Gresik Terminal based on smaller costs. Cooperatives should be more careful in assessing the relevant costs for making long-term investment decisions and evaluation should also be carried out so that further planning can obtain satisfactory results. Keywords: Management accounting information ; Fixed asset investment]]>
<![CDATA[Pengaruh Lifestyle Konsumen Terhadap Keputusan Membeli Produk ]]>
<![CDATA[Runik Puji Rahayu]]>;
<![CDATA[Alfi Hasaniyah]]>;
<![CDATA[Faizal Aprileo]]>
<![CDATA[ Yos Soedarso Economic Journal (YEJ) Vol. 2 No. 1 (2020): April 2020 ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Yos Soedarso ]]>
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<![CDATA[To find out consumer tastes, searches are often done so that consumers know the behavior and tastes that are increasingly dynamic and constantly changing. Dynamic environmental changes cause consumer lifestyle studies that are identified by how people spend their time (activities) can be seen from their style of speaking, style of dress and also their friends or teenage relationships. Then what they consider important in their environment (interest) that can be seen from hobbies, fun, or entertainment. As well as what they think about themselves and the world around them (opinions) can be seen from maintaining the image or self-esteem. The purpose of the study was to determine whether the effect of activity, interest and opinion variables had an effect simultaneously on the decision to buy Friday Killer Pamekasan products. This study uses quantitative methods. The population in this study is the entire community in Pamekasan. The sample used is random sampling, where the sample is taken randomly, regardless of the level in the population, each element of the population has the same opportunity and is known to be selected as an object. The number of samples used in this study is 100 respondents while the data analysis technique used is multiple linear regression analysis. Based on multiple linear regression analysis stated that variable lifestyle consisting of activities, interests, and opinions, simultaneously influence the decision to buy Friday Killer Pamekasan products. Activity variables have a more dominant influence between interests and opinions on the decision to buy Pamekasan Distro Friday Killer products. Keywords: Lifestyle; Activities; Interests; Opinions; Purchasing Decisions]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN,TERHADAP KEPUTUSAN MENGINAP ( Studi Pada Tamu Hotel Hasanah Jaya di Surabaya ) ]]>
<![CDATA[Sofiah Nur Iradawati]]>;
<![CDATA[WA Nur Dhuha Romadhana]]>
<![CDATA[ Yos Soedarso Economic Journal (YEJ) Vol. 2 No. 1 (2020): April 2020 ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Yos Soedarso ]]>
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<![CDATA[This research is motivated by the high growth rates of Semarang hotels that are imbalanced with the increase in the number of tourist. This certaintly will affect the number of visitor who stayed in a hotel. The hotel sevice provider must prepare the best strategy to attract consumers with the presence of the new hotel,because consumer of hotel become increasingly have many option to choose. Hotel Hasanah Jaya Surabaya is one of the hotels affected by these imbalances. Seen fron the data request to the hotel which had been steadily decrease since the year 2016 till 2020. The problem in this research is “ what is the factor that influence a person to staying in Hasanah Jaya Hotelsâ€. This specifically refers to three variables namely service quality, facillities and location. The purpose of this study was to examine the influence of these three vaiables in influencing the decission to stay at Hotel Hasanah Jaya Surabaya.After doing a literature review and preparation of hypothesis, data were collected through questionnaires to 90 guests of Hasanah Jaya Hotels obtain using sistematic sampling technique,Stay decission variables (Y), service quallity, facilities (X2) anf location (x3) testing the hypothesis using the t test showed that the three variables independent vaiables faound to sifnificantly influence the decission to stay as dependent variable. Then through the F test showed that the variable service quallity, facilities and location is appropriate to test the dependent variable decission to stay. Figures Adjusted R square of 0.473 shows that 47.3 percent of the variation can be explained by the three independent variables in the equation regression. While the other 52.7 percent is explained by other variables outside of the four variables used in this studyKeywords : Decission to Stay; Service Quality.]]>
<![CDATA[Hubungan Brand Equity Terhadap Keputusan Membeli Produk Pada Mahasiswa Universitas Yos Soedarso (Uniyos) ]]>
<![CDATA[Hendro Rumpoko]]>;
<![CDATA[Kartika Putri Larasati]]>
<![CDATA[ Yos Soedarso Economic Journal (YEJ) Vol. 2 No. 1 (2020): April 2020 ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Yos Soedarso ]]>
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<![CDATA[The main purpose of this research is to know the correlation between brand equity and decision in buying. According to Aaker (1997), brand equity have some impact by giving assets that have values to the customer, this value will increase customer’s self confidence to buy a product. The research participants are college student of Yos Soedarso University who are 18 – 25 years old, have pocket money ≤ Rp.200.000,- per month and also have understanding about branding. The measurement tools are questionaire that uses for measuring brand equity and decision in buying. The brand equity questionaire developed by using the dimensions of brand equity from Aaker (1997). Decision in buying questionaire developed by using the dimension of decision in buying from Engel (1995). The result shows that there is a positive correlation between brand equity and decision making (rxy = 0.514; p ≤ 0.05). This research need to be continued with different variabel such as the correlation between brand loyalty, brand awareness or perceived quality with decision in making. Different subject and some addition in tools are good to be considered. The implication of this research are giving some advantages for the company, marketing practitioner and also for the next researcher.------------Keyword: Brand Equity; Decision in Buying; Students.]]>
<![CDATA[PENGARUH PELAYANAN DAN PROSEDUR PERBANKAN TERHADAP KEPUTUSAN NASABAH DALAM MENGAMBIL PINJAMAN PADA BPR NAGA MULYA DI SURABAYA ]]>
<![CDATA[Suyanto Suyanto]]>;
<![CDATA[Tristi Yunita Kartika Sari]]>
<![CDATA[ Yos Soedarso Economic Journal (YEJ) Vol. 2 No. 1 (2020): April 2020 ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Yos Soedarso ]]>
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<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh pelayanan dan prosedur perbankan terhadap keputusan nasabah dalam mengambil kredit pada bpr naga mulya Surabaya. Populasi dari penelitian ini adalah seluruh nasabah yang mengambil kredit pada BPR Naga Mulya Surabaya yang berjumlah 11.517 orang, Teknik pengambilan sampel penelitian ini menggunakan teknik simple random sampling dengan sampel 240 responden.Variabel dalam penelitian ini adalah Keputusan Nasabah dalam Mengambil Kredit (Y), Pelayanan (X1) dan Prosedur Kredit (X2). Teknik pengumpulan data menggunakan kuisioner. Uji validitas instrumen menggunakan teknik product moment dan uji reliabilitas menggunakan rumus Alpha Cronbach. Uji prasyarat analisis meliputi uji normalitas dan uji linearitas.Berdasarkan hasil analisis penelitian menunjukkan (1) Pengaruh positif Citra Perbankan terhadap Keputusan Nasabah dalam Mengambil Kredit pada Bpr Naga Mulya Surabaya dengan R=0,036 dan nilai R2=0,001, (2) Pengaruh positif Citra Perbankan terhadap Keputusan Nasabah dalam Mengambil Kredit dengan Pelayanan sebagai Variabel Moderasi pada PD BPR Bank SIDOARJO dengan R=0,041 dan nilai R2=0,002, (3) Pengaruh positif Citra Perbankan terhadap Keputusan Nasabah dalam Mengambil Kredit dengan Prosedur Kredit sebagai Variabel Moderasi pada Bpr Naga Mulya Surabaya R=0,090 dan nilai R2=0,008.Kata Kunci : Keputusan Nasabah dalam Mengambil Kredit; Pelayanan; Prosedur Kredit.]]>
