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M Nur Rianto Al Arif
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nur.rianto@uinjkt.ac.id
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INDONESIA
ETIKONOMI
ISSN : 14128969     EISSN : 24610771     DOI : -
Core Subject : Economy,
Etikonomi is a peer-reviewed journal on Economics, Business and Management by Faculty of Economic and Business State Islamic University (UIN) Syarif Hidayatullah Jakarta. FOCUS This journal focused on economics, business, and management studies and present developments through the publication of articles, research reports, and book reviews. SCOPE Etikonomi specializes on Economics, Business, and Management, and is intended to communicate original research and current issues on the subject. This journal warmly welcomes contributions from scholars of related disciplines.
Arjuna Subject : -
Articles 397 Documents
Emotional Branding and Consumer Well-Being in Experiential Culinary Retail Cahyati Ningsih; Endy Gunanto Marsasi
ETIKONOMI Vol. 25 No. 2 (2026)
Publisher : Faculty of Economic and Business, Universitas Islam Negeri Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/etk.v25i2.51183

Abstract

Research Originality: This study contributes to the Stimulus-Organism-Response (S-O-R) literature by proposing and testing an integrated model that examines how overall brand equity and customer delight translate brand love and experiential brand engagement into consumer psychological well-being. Research Objectives: This study investigates the effects of brand love and experiential brand engagement on overall brand equity, customer delight, and consumer psychological well-being. Research Method: A quantitative survey was conducted with 125 consumers of Indonesian local culinary brands. The proposed model was analyzed using structural equation modeling (SEM). Empirical Results: Brand love and experiential brand engagement significantly enhance overall brand equity and customer delight. Customer delight emerged as the strongest predictor of psychological well-being, whereas brand love and experiential brand engagement did not directly and significantly affect psychological well-being. These findings indicate that positive and memorable consumption experiences contribute more strongly to consumer well-being than emotional attachment alone. Implications: Managers should prioritize delight-generating experiences through engaging interactions, memorable service encounters, and experiential value creation to strengthen both consumer psychological well-being and brand equity. JEL Classification: M31, I31, L81
Evaluating the Effects of Digital Rupiah Innovation, Green Finance, and Monetary Policy Uncertainty on Sustainable Economic Growth in Indonesia I Ketut Patra; Sri Wahyuny Mustafa; Muh Ikbal; Halim Usman; Adya Utami Syukri
ETIKONOMI Vol. 25 No. 2 (2026)
Publisher : Faculty of Economic and Business, Universitas Islam Negeri Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/etk.v25i2.51341

Abstract

Research Originality: This study is the first to integrate digital rupiah innovation, green finance, and monetary policy uncertainty within a single sustainability-oriented macroeconomic framework for Indonesia. Research Objectives: It examines how these factors, together with digital financial inclusion and renewable energy investment, affect Indonesia's sustainable economic growth and identifies the main growth drivers. Research Method: The study applies a Common Effect Model pooled ordinary least squares regression to annual national aggregate data, following formal panel model selection tests. Empirical Results:  Digital rupiah innovation, digital financial inclusion, and renewable energy investment positively drive sustainable growth, while monetary policy uncertainty constrains it; green finance has no significant effect yet. Implications: Policymakers should accelerate digital payment adoption and financial inclusion, ensure credible monetary policy communication, and strengthen green finance market infrastructure. JEL Classification: E52, E58, G21, O44, Q42
From Artificial Intelligence to Customer Advocacy: Evidence from the Banking Industry Saripudin Saripudin; Yohanes Ferry Cahaya; Patria Laksamana; Suharyanto Suharyanto
ETIKONOMI Vol. 25 No. 2 (2026)
Publisher : Faculty of Economic and Business, Universitas Islam Negeri Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/etk.v25i2.51522

Abstract

Research Originality: This study contributes to the literature by integrating technological, relational, and behavioral perspectives and mechanisms to explain how AI-enabled banking services may translate into customer advocacy through Brand Trust, Customer Engagement, and Customer Satisfaction. Research Objectives: This study examines the direct and indirect effects of Artificial Intelligence on Brand Trust, Customer Engagement, Customer Satisfaction, and positive word-of-mouth (PWOM), with particular attention to the mediating roles of these customer relationship constructs. Research Method: We surveyed 484 Indonesian banking customers using AI-enabled services and analyzed the data through Partial Least Squares Structural Equation Modeling (PLS-SEM).   Empirical Results:  The findings indicate that AI capability positively influences Brand Trust, Customer Engagement, and PWOM, with Brand Trust emerging as the most prominent mechanism associated with customer advocacy. Customer Engagement also positively influences Customer Satisfaction; however, Customer Satisfaction does not significantly influence PWOM. Implications:  The findings suggest that successful AI implementation in banking should extend beyond technological performance to encompass relationship building. Strengthening Brand Trust should therefore be a strategic priority, as trust appears to provide a stronger foundation for customer advocacy than Customer Satisfaction alone. JEL Classification: G21, G41, M15, O33
Human Resource Analytics and Organizational Renewal: Learning, Knowledge Sharing, and Analytical Culture Deden Sutisna; Solahuddin Ismail; Andhi Sukma
ETIKONOMI Vol. 25 No. 2 (2026)
Publisher : Faculty of Economic and Business, Universitas Islam Negeri Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/etk.v25i2.51682

Abstract

Research Originality: This study develops an integrated developmental-capability model that explains how Human Resource (HR) analytics drives organizational renewal through learning mechanisms and an analytical culture. Research Objectives: It examines the effects of HR Analytics Capability and Insight-Driven Performance Management on Knowledge Sharing and Learning Orientation, while assessing Analytical Culture as a direct predictor and moderator. Research Method: A cross-sectional survey of 320 managers from Indonesian tourism and creative economy organizations was analyzed using PLS-SEM. Empirical Results: Knowledge Sharing emerged as the strongest predictor of Organizational Renewal, while HR Analytics Capability most strongly enhanced Learning Orientation. Analytical Culture strengthened the links between analytics-related capabilities and both developmental mechanisms. Knowledge Sharing and Learning Orientation also significantly transmitted the effects of HR Analytics Capability and Insight-Driven Performance Management into Organizational Renewal. Implications: Organizations should institutionalize knowledge sharing, embed analytics in managerial reflection, strengthen continuous learning, and promote evidence-based decision norms. JEL Classification: M12, M15, D83
How Human Capital Development Drives Retention Through Service Recovery in Hotels Isniar Budiarti; Mayar Mohammed Sabah Ali Alkaabi
ETIKONOMI Vol. 25 No. 2 (2026)
Publisher : Faculty of Economic and Business, Universitas Islam Negeri Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/etk.v25i2.51824

Abstract

Research Originality: This study advances hospitality retention research by integrating human capital development, line manager HRM delivery quality, work engagement, service recovery performance, and psychological safety within a single process-oriented framework. Its novelty lies in positioning service recovery performance as the behavioral bridge between Engagement and Intention to stay. Psychological safety also serves as a boundary condition in the engagement–recovery relationship. Research Objectives: This study examines how human capital development contributes to employees' intention to stay through managerial HR delivery, work engagement, and service recovery performance, while considering psychological safety. Research Method: A two-wave, multi-source survey generated 350 matched employee–supervisor responses from three- to five-star hotels in Bandung, Jakarta, and Bali. We analyzed the data using PLS-SEM with 5,000 bootstrap subsamples. Empirical Results: Human capital development enhances the quality of line managers' HRM delivery, which in turn enhances work engagement and improves service recovery performance. Service recovery performance is the strongest predictor of intention to stay, while psychological safety strengthens the engagement–recovery relationship. Implications: Hotels should integrate development investment with supervisor coaching, post-training follow-up, recovery authority, and psychologically safe incident-review practices. JEL Classification: J24, J28, M12
Tourism Driving Growth ASEAN‑5 Policy Challenges Jan Horas Veryady Purba; Rizal Riyadi
ETIKONOMI Vol. 25 No. 2 (2026)
Publisher : Faculty of Economic and Business, Universitas Islam Negeri Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/etk.v25i2.51834

Abstract

Research Originality: This study presents a unified dynamic panel approach for the ASEAN-5, offering fresh empirical insights by integrating tourism and macroeconomic dimensions to reveal unexplored growth–policy linkages. Research Objectives: The main objective is to examine short‑run and long‑run determinants of GDP growth, with emphasis on tourism, macroeconomic stability, and fiscal policy. Research Methods: The study employs a robust fixed-effects panel model and a dynamic Panel VAR, complemented by IRF and VD, to capture short-run shocks, long-run responses, and determinants of change in ASEAN‑5. Empirical Results: Tourism, inflation, exchange rate, and fiscal expenditure are the main factors shaping GDP growth in ASEAN‑5. In the short run, tourism expansion and moderate inflation support growth, while fiscal imbalance and currency depreciation weaken it. In the long run, tourism remains a structural driver, but persistent fiscal imbalances and exchange rate depreciation have negative effects. Inflation’s influence fades over time. FDI and trade openness show no significant impact, reflecting dependence on sectoral allocation and institutional quality. Implications: Policymakers should strengthen tourism, optimize FDI for infrastructure development, pursue pro-growth fiscal strategies, and safeguard stability, aligned with ASEAN integration goals. JEL Classification: E62, F21, F43, L83, O47
Fintech, Financial Behavior, and Accounting Practices: Building SME Resilience in Emerging Economies Amir Hamzah; Teti Rahmawati
ETIKONOMI Vol. 25 No. 2 (2026)
Publisher : Faculty of Economic and Business, Universitas Islam Negeri Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/etk.v25i2.52296

Abstract

Research Originality: This study proposes an integrated framework linking fintech adoption, SAK EMKM implementation, financial behavior, and government support with SME sustainability. Digital literacy is identified as a moderating capability in an emerging economy. Research Objectives: This study examines the effects of fintech adoption, SAK EMKM implementation, financial behavior, and government support on financial and business sustainability. It also tests the moderating role of digital literacy. Research Method: We analyzed data from a quantitative survey of 367 SME owners and managers in Indonesia using partial least squares structural equation modeling (PLS-SEM) in SmartPLS 4.0 with bootstrapping. Empirical Results: Fintech adoption and financial behavior significantly improve both financial and business sustainability, while SAK EMKM implementation and government support significantly improve only financial sustainability. Financial behavior makes the strongest contribution. Digital literacy strengthens several relationships, particularly those involving fintech adoption and financial behavior. Implications: SME sustainability requires strong internal capabilities in addition to digital and institutional access. Policies should therefore integrate fintech access with digital literacy, financial management, and accounting capacity development. JEL Classification: G23, M13, O33