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Jurnal Manajemen, Akuntansi dan Logistik (JUMATI)
Published by Ciptakind Publisher
ISSN : 30263581     EISSN : 3026359X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen, Akuntansi dan Logistik (JUMATI) merupakan salah satu jurnal yang dikelola oleh Cipta Kind Publisher. JUMATI merupakan jurnal ilmiah yang terbit secara on-line dan menerbitkan artikel atau karya ilmiah hasil penelitian dalam bidang Manajemen, Akuntansi dan Logistik. Pernyataan kode etik publikasi ilmiah merupakan pernyataan kode etik untuk semua pihak yang terlibat dalam proses publikasi jurnal ilmiah JUMATI, diantaranya: Pengelola, Editor, Mitra Bestari, dan Penulis/Author.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 151 Documents
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PENGARUH BUDAYA LOKAL TERHADAP STRATEGI PEMASARAN PRODUK BANK SYARIAH putri yuanti; Muhammad Iqbal Fasa
Jurnal Manajemen, Akuntansi dan Logistik (JUMATI) Vol. 2 No. 4 (2024): Jurnal Manajemen, Akuntansi, dan Logistik ( JUMATI )
Publisher : Cipta Kind Publisher

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Abstract

The place of digital marketing in influencer integration in Islamic banks plays a key role in enhancing innovative promotional strategies. In the fast-paced digital era, Islamic banks must adapt to technology to stay relevant and competitive. Influencer integration is one of the efficient strategies to increase customer understanding and confidence in Islamic bank products and services. This research shows that creative and engaging digital content, and collaboration with influencers who have influence on the target audience, can increase the attention of potential customers and strengthen customer confidence in Islamic banks. Efficient digital marketing strategies include the use of social media such as Instagram, TikTok, and X to disseminate up-to-date product and service data and campaigns on sharia principles and the advantages of sharia products. Keywords: Digital Marketing, Influencer Integration, Promotion Strategy, Islamic Bank, Marketing Innovation.
Pengaruh Transformasi Digital Dan Pengembangan Financial Technology (Fintech) Terhadap Inovasi Layanan Perbankan Syariah Amanda Taskia Rahmah; Iqbal Fasa, Muhammad
Jurnal Manajemen, Akuntansi dan Logistik (JUMATI) Vol. 2 No. 4 (2024): Jurnal Manajemen, Akuntansi, dan Logistik ( JUMATI )
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Abstract

Digital transformation and developments in financial technology (fintech) have changed the global banking landscape, including sharia banking. In the Islamic banking sector, digital transformation and fintech present great opportunities to increase efficiency, reach and quality of service. The method used in this research is a qualitative method by collecting secondary data from various related sources. The research results show that the adoption of digital technology and innovation in fintech has increased efficiency, accessibility and quality of banking services and attracted customer interest. Fintech expands access to sharia financial services, increases operational efficiency and encourages product development such as mobile banking and digital payments.
PEMANFAATAN MEDIA SOSIAL DAN DIGITAL MARKETING DALAM PEMASARAN PRODUK BANK SYARIAH INDONESIA Ari Wibowo; Muhammad Iqbal Fasa
Jurnal Manajemen, Akuntansi dan Logistik (JUMATI) Vol. 2 No. 4 (2024): Jurnal Manajemen, Akuntansi, dan Logistik ( JUMATI )
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Abstract

Penelitian ini bertujuan untuk mengetahui pemanfaatan media sosial dalam pemasaran produk bank syariah Indonesia. Penelitian ini menggunakan metode deskriptif kuliatatif dengan pendekatan fenomenologi. Dimana peneliti menggambarkan hasil penelitian dari fenomena-fenomena yang terjadi saat ini. Hasil dari penelitian yaitu perkembangan media sosial berkembang sangat pesat di masyarakat dan jumlah pengguna media sosial terus meningkat setiap tahunnya. Hal ini dapat membuka peluang bagi dunia perbankan khususnya bank syariah Indonesia untuk mempromosikan produk dan jasa perbankannya di media sosial yang digunakan untuk menarik nasabah sebanyak-banyaknya, dan mengenalkan produk bank syariah kepada nasabah di seluruh indonesia. Kata Kunci: Media Sosial, Pemasaran, Bank Syariah Indonesia
TRANSFORMASI DIGITAL ERA INDUSTRI 4.0 REVOLUSI ‎LAYANAN YANG MENGUBAH LANSKAP PERBANKAN SYARIAH ‎DI INDONESIA Bagas Dwi Arifin; Muhammad Iqbal Fasa‎
Jurnal Manajemen, Akuntansi dan Logistik (JUMATI) Vol. 2 No. 4 (2024): Jurnal Manajemen, Akuntansi, dan Logistik ( JUMATI )
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Abstract

This study examines the digital transformation in the context of Islamic banking services revolution in Indonesia. Employing a qualitative research method based on a literature review, this research analyzes the implementation of digital technologies, their impact on Islamic banking performance, and the factors influencing the success of digital transformation. The findings reveal that digital transformation has introduced various service innovations such as mobile banking, internet banking, and digital payment systems, enhancing operational efficiency and accessibility of Islamic banking services. However, the transformation faces challenges including limited human resources, cybersecurity, regulations, and financial literacy among the public. Key success factors include technological innovation, effective risk management, collaboration with fintech, development of digital infrastructure, enhancement of human resource competencies, and appropriate regulatory support. This study provides valuable insights for developing digital transformation strategies in Islamic banking that align with Shariah principles and the demands of the digital era. Keywords: Digital transformation, Islamic banking, Industry 4.0, Fintech, Digital technology
Pemanfaatan Platform E- Commerce Untuk Menaikkan Omset Penjualan UMKM Puteri Mutiara Dita; Muhammad Iqbal fasa
Jurnal Manajemen, Akuntansi dan Logistik (JUMATI) Vol. 2 No. 4 (2024): Jurnal Manajemen, Akuntansi, dan Logistik ( JUMATI )
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Abstract

Utilization of e-commerce platforms has become an important strategy in increasing sales turnover for Micro, Small and Medium Enterprises (MSMEs). Digitalization through e-commerce allows MSMEs to expand market reach, increase operational efficiency, and introduce products to a wider range of consumers without geographic limitations. This research aims to analyze the positive impact of using e-commerce platforms on increasing MSME sales turnover, the factors that influence technology adoption by MSMEs, as well as the challenges faced in the digitalization process. Data was collected through survey methods and literature studies on MSMEs that have implemented e-commerce strategies. However, obstacles such as limited technological knowledge and capital are the main challenges for MSMEs in adapting to e-commerce platforms. Therefore, support is needed from the government and various related parties in providing training, access to capital and adequate digital infrastructure for MSMEs to maximize the potential of e-commerce. Keywords: MSMEs, e-commerce, sales turnover, digitalization, marketing.
Strategi Marketing Bank Syariah di Era Digital Mariyam Ulfa; Iqbal Fasa, Muhammad
Jurnal Manajemen, Akuntansi dan Logistik (JUMATI) Vol. 2 No. 4 (2024): Jurnal Manajemen, Akuntansi, dan Logistik ( JUMATI )
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Abstract

This article discusses the marketing strategy of Islamic banks in the digital erd in the pontext of growing information technology and changing consumer behavior Islamic banks ust implement innovative and adaptive marketing strategies. By using digital platforms such as social media and mobile applications, Islamic banks can increase awareness of their products, expand their market, and build stronger relationships with their customers Digital transformation also creates opportunities for product and service innovation, but also faces challenges such as data security and privacy protection. This research provides insights into the importance of marketing strategies adapted to technological developments to improve the competitiveness of Islamic banks in an increasingly competitive market
TANTANGAN DAN PELUANG DIGITAL PEMASARAN BANK SYARIAH DI ASIA TENGGARA riky kurniawan; muhamammad iqbal fasa
Jurnal Manajemen, Akuntansi dan Logistik (JUMATI) Vol. 2 No. 4 (2024): Jurnal Manajemen, Akuntansi, dan Logistik ( JUMATI )
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Abstract

The development of digital technology has significantly changed the landscape of the banking industry, including sharia banking in Southeast Asia. This research aims to identify the challenges and opportunities faced by Islamic banks in implementing digital marketing strategies. Through a comprehensive literature study, this research will analyze various factors that influence the success of Islamic bank digital marketing, such as regulations, competition, consumer behavior and technology adoption. It is hoped that the research results can contribute to the development of more effective digital marketing strategies for Islamic banks in the Southeast Asia region.
Strategi Media Promosi Terhadap Pemasaran Produk Tabungan Haji DiBank Syariah tria anggraini; Iqbal Fasa, Muhammad
Jurnal Manajemen, Akuntansi dan Logistik (JUMATI) Vol. 2 No. 4 (2024): Jurnal Manajemen, Akuntansi, dan Logistik ( JUMATI )
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Abstract

This research aims to analyze the marketing strategy of the Hajj Savings product at Bank Muamalat and its effectiveness in enhancing competitive advantage. Using a qualitative approach, data were obtained through observation, interviews, and documentation. The results show that Bank Muamalat implements cooperation strategies with other institutions such as KBIH, as well as STP strategies (segmentation, targeting, positioning) and marketing mix (product, price, place, and promotion). Bank Muamalat focuses on price competition, exploring opportunities, and maintaining good relationships with customers. This research concludes that effective promotion can increase public interest in Hajj Savings products, thereby strengthening the bank's position in the Islamic banking market. Keywords: Marketing Strategy, Hajj Savings Product, Competitive Advantage.
ANALISIS PERKEMBANGAN PERBANKAN SYARIAH DIMASA KOVID-19 Ledi antoni; Muhammad iqbal fasa
Jurnal Manajemen, Akuntansi dan Logistik (JUMATI) Vol. 2 No. 4 (2024): Jurnal Manajemen, Akuntansi, dan Logistik ( JUMATI )
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Abstract

Kondisi Perbankan Syariah di Indonesia pada masa Covid-19 dapat diketahui dengan kinerja cukup baik, walaupun masih terdapat problematika yang serius dengan persaingan yang dihadapi semakin kompleks. Penelitian ini mengkaji terkait dengan analisis perkembangan perbankan syariah dimasa covid-19. Penelitian ini bertujuan untuk menganalisis terkait analisis perkembangan perbankan syariah dimasa covid-19. Metode yang digunakan pada penelitian ini adalah analisis deskriptif kualitatif, sedangkan teknik pengumpulan data dilakukan melalui wawancara, dan observasi. Hasil penelitian menunjukkan bahwa dampak covid-19 terhadap perekonomian di Indonesia, diantaranya adalah 1) Pertumbuhan ekonomi indonesia bisa minus 0,4, 2) Penurunan dalam sektor ekspor dan impor, 3) Sektor UMKM, dan 4) Nilai tukar Rupiah anjlok terhadap Dolar AS. Sedangkan pada dampak covid-19 terhadap sektor Bank Syariah yakni: 1) Penyaluran kredit (pembiayaan), 2) Penurunan kualitas aset, dan 3) Pengetatan margin bunga bersih. Perbankan syariah harus terus bertransformasi untuk menjadi perbankan yang kuat dan stabil, namun begitu lembaga keuangan termasuk perbankan syariah di berbagai Negara mengalami hambatan dan tantangan dalam perkembangannya yakni adanya pandemi Covid 19. Kata Kunci: Perkembangan; Perbankan; Syariah.
Tantangan dan Peluang Perbankan Syariah di Era Digital dalam Pertumbuhan Berkelanjutan Rizki Kurniawan; Muhammad Iqbal fasa
Jurnal Manajemen, Akuntansi dan Logistik (JUMATI) Vol. 2 No. 4 (2024): Jurnal Manajemen, Akuntansi, dan Logistik ( JUMATI )
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Abstract

Perkembangan teknologi digital telah mengubah lanskap industri perbankan syariah secara signifikan. Fenomena ini menciptakan tantangan baru sekaligus peluang dalam mewujudkan pertumbuhan berkelanjutan bagi lembaga keuangan yang mengikuti prinsip syariah. Latar belakang ini menunjukkan bahwa perbankan syariah telah bertransformasi secara cepat dalam mengadopsi teknologi digital untuk meningkatkan layanan dan memenuhi kebutuhan pasar yang semakin kompleks. Namun, pemahaman mendalam tentang dampak sosial dan ekonomi dari transformasi digital ini pada masyarakat Muslim, terutama di negara-negara berkembang yang memiliki keterbatasan sumber daya teknologi dan keterampilan.Penelitian ini adalah fokus pada pentingnya aspek regulasi dan perlindungan konsumen dalam memaksimalkan manfaat transformasi digital bagi komunitas Muslim. Penelitian ini juga mengidentifikasi bahwa kemampuan teknologi dan keterampilan digital di kalangan masyarakat Muslim perlu ditingkatkan melalui pendekatan yang inklusif dan berkelanjutan.Hasil analisis menunjukkan bahwa transformasi digital memiliki dampak positif pada aksesibilitas terhadap layanan keuangan syariah bagi masyarakat Muslim, efisiensi operasional lembaga keuangan syariah, dan inovasi produk yang disesuaikan dengan kebutuhan pasar. Kesimpulannya, penting bagi perbankan syariah untuk terus menghadapi tantangan dan memanfaatkan peluang yang ditawarkan oleh era digital untuk mencapai pertumbuhan berkelanjutan dan memberikan manfaat yang lebih besar bagi masyarakat Muslim secara luas

Page 13 of 16 | Total Record : 151

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