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Fakultas Ushuluddin, Adab dan Dakwah, Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda, Jl. H. A. M. Rifaddin, Harapan Baru, Kec. Loa Janan Ilir, Kota Samarinda, Kalimantan Timur 75251
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Lentera: Jurnal Ilmu Dakwah dan Komunikasi
Published by Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda
ISSN : 25497391     EISSN : 2549578X     DOI : 10.21093/lentera
Core Subject : Religion, Humanities, Art, Social,
Religion Arts Humanities Social Sciences
Lentera: Jurnal Ilmu Dakwah dan Komunikasi [p-ISSN: 2549-7391, e-ISSN: 2549-578X] is a scholarly periodical journal published by the Faculty of Ushuluddin, Adab, dan Dakwah, Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda. This scholarly periodical specialized in the study of dakwah and communication and seek to present the various result of the latest research The journal is published twice a year on June and December.
Arjuna Subject : Seni dan Humaniora - Studi Agama
Articles 5 Documents
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Search results for , issue "VOL 5, No 02 (2021): LENTERA" : 5 Documents clear
Creativity of Messages on Instagram Content of @Winngas as a Trigger for Brand Addiction for Their Followers Salfiyah Vivi; Rusnoto Farady Marta; Muhamad Isnaini
Lentera: Jurnal Ilmu Dakwah dan Komunikasi VOL 5, No 02 (2021): LENTERA
Publisher : Fakultas Ushuluddin, Adab dan Dakwah, Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/lentera.v5i2.3536

Abstract

Instagram is one of the most commonly used social media in a company or institution in communicating company activities or activities with their respective goals. The digital era like today forces every marketer to be able to manage Instagram media so that it can be well received by consumers in order to create brand awareness. Winn Gas is a kitchen equipment brand that uses Instagram @winngas as a means of disseminating information about sales to consumers to increase brand awareness with creative message strategies that are created. Strategy based on Advertising approach, message appeal, execution framework and credibility of source or endorser. This study uses Holsti's qualitative content by paying attention to Instagram content from @winngas which is found in image content uploaded every day, plus by paying attention to Winn Gas's Instagram which protects with supporters. There are two endorsers to be studied, namely Chef Muto and Chef Devina Hermawan and Focus content taken from @winngas instargam posts categorized from product posts, mini quiz activities, holiday greetings, cooking content, events, interesting facts, creative message content. Posts are taken from a 30 day period represented by 10 Instagram posts. The results of the study show that the posts made by @winnga in the form of a creative message unit can increase brand addacition on social media Instagram
The Impact of Social Media on Adolescent Personality in Psychosocial Perspective Delvina Tri Agustin
Lentera: Jurnal Ilmu Dakwah dan Komunikasi VOL 5, No 02 (2021): LENTERA
Publisher : Fakultas Ushuluddin, Adab dan Dakwah, Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/lentera.v5i2.3719

Abstract

Advancement in technology has led to the emergence of social media applications that are widely adopted nowadays as a platform of communication. This brings a good impact on society, including on teenagers. From the perspective of social psychology, the use of social media affects teenagers’ personalities because social influence affects the decision-making process among teenagers. This article aims at revealing the use of social media among teenagers and its’ impact on their attitude towards the potential impacts of using social media. This article utilizes a survey result from a sample of teenagers from a junior high school is Samarinda. Findings show that teenagers use social media for entertainment and educational purposes. They are aware of the possibility that social media can be used as a platform to spread hoaxes and fake news due to the ability of the users to be anonymous during on social media.
The Urgency of E-Da’wa in The Digital Age Awaludin Pimay; Uswatun Niswah
Lentera: Jurnal Ilmu Dakwah dan Komunikasi VOL 5, No 02 (2021): LENTERA
Publisher : Fakultas Ushuluddin, Adab dan Dakwah, Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/lentera.v5i2.3921

Abstract

The rise of the digital era has changed almost all sectors of human life today. This is related closely to the rapid development of various internet-based digital media. Da'wah activities as one of the necessary steps to color all sectors of life with Islamic values ​​certainly need to take advantage of this development effectively and efficiently so that the objectives of da'wah can be achieved more easily. This paper aims to highlight the urgency of e-da'wah in the digital era as the ideal response of the da'i to the development of communication and information technology which has a direct impact on various ways and methods of carrying out da'wah. This research is a literature study that analyzes several articles in various popular and scientific media that discuss da'wah, information and communication, and internet technology. The results of the study indicate that several internet-based media can be used in implementing e-da'wah, such as websites, blogs, mailing lists, social media, and virtual meeting applications. Many da'wah media in this digital era need to be packaged creatively, innovatively, and adaptively to remain relevant amid rapid technological developments in recent decades.
Negotiation of National Identity of Teenager in the Context of Cyberspace in Border Territories of Indonesia-Malaysia Sitti Syahar Inayah; Andi Muhammad Abdi; Saputranur Saputranur
Lentera: Jurnal Ilmu Dakwah dan Komunikasi VOL 5, No 02 (2021): LENTERA
Publisher : Fakultas Ushuluddin, Adab dan Dakwah, Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/lentera.v5i2.4163

Abstract

Social media is a primary choice of teenagers today to present their existence. Social media can depict one’s life, however, it shows character restriction which can be used. Furthermore, the sociocultural conditions of teenagers also contribute to identity disclosure. Therefore, negotiation of identity can be a choice when they want to present themselves. Thus, this research was designed to describe the negotiation of national identity performed by teenagers, particularly those living in the border territories of Indonesia-Malaysia through their social media accounts. This research is a qualitative study using a method of documentation. By using documentation, the analysis was focused on the language aspect and any relevant contexts to teenagers’ national identity. Documentation was performed in a way by interpreting or construing any existing texts, for instance, a photo of a red-and-white flag uploaded on a post. The results of the study suggested that the main dynamics of their national identity emerged from symbolic communication with other people. Therefore, the characteristic of people living in a border territory also affects the negotiation of their national identity. For example, the use of the neighboring country flag is not necessarily a threat. This is associated with the socio-cultural condition of the border society which is unique and likely affecting their national identity. By understanding such uniqueness, negative perception can be avoided when perceiving the usage of the neighboring country’s symbols.
Charismatic Authority of Labai Religious Figures in Malay-Sambas Community in West Kalimantan Sahri sahri
Lentera: Jurnal Ilmu Dakwah dan Komunikasi VOL 5, No 02 (2021): LENTERA
Publisher : Fakultas Ushuluddin, Adab dan Dakwah, Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/lentera.v5i2.4252

Abstract

Amid a dynamic social change in modern times, religious leaders still carry out several critical societal roles and functions. The emergence of this situation is mainly due to the absence of new social institutions that can completely replace them. This study, therefore, aims to explain Labai's role as a religious and community figure in the Malay-Sambas community in West Kalimantan Province. This study uses Weber's concept of charisma to analyze the role and function of Labai in the Malay-Sambas society. A qualitative method with an ethnographic approach was applied to analyze the data collected through in-depth interviews with some Labai. The results of this study indicate that the charisma authority of Labai was built with the legitimacy of the Malay-Sambas community who positioned Labai as a public figure who not only played a role as a religious figure in charge of providing religious understanding or religious doctrine to the community but also as a community figure who is always stand-by when its members needed help. In this case, Labai plays a vital role in maintaining local wisdom that has been preserved for generations in the Malay-Sambas community in West Kalimantan.

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