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Pipin Noviati Sadikin
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pipin@bogorhospitalityjournal.com
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+622517534343
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lppm@stpbogor.ac.id
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LPPM (Lembaga Penelitian dan Pengabdian Masyarakat) Sekolah Tinggi Pariwisata Bogor. Jl. Curug Mekar No. 17 Yasmin. Bogor Barat, Kota Bogor, Jawa Barat, Indonesia, 16113.
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Jawa barat
INDONESIA
Bogor Hospitality Journal
Published by Sekolah Tinggi Pariwisata Bogor
ISSN : 25809911     EISSN : 26213591     DOI : https://doi.org/10.55882
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other
Bogor Hospitality Journal is a scientific publication. It is published periodically, twice a year, in June and December. The journal was published by Research and Community Development Centre (LPPM) – Sekolah Tinggi Pariwisata Bogor. Bogor Hospitality Journal is dedicated to fostering the creation and exchange of ideas between academics, industry or practical business, and government institutions in the field of tourism and hospitality management. Every received article should follow Author guideline. Any submitted paper will be reviewed by reviewers. Review process employs Double-blind Review that the reviewer does not know the identity of the author, and the author does not know the identity of the reviewers."
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 6 Documents
 1 
Search results for , issue "Vol 7 No 1 (2023): Bogor Hospitality Journal" : 6 Documents clear
PENGARUH INSTAGRAM MARKETING DENGAN MODEL AIDA TERHADAP KEPUTUSAN PEMBELIAN DI RESTORAN DAIJI RAAMEN BOGOR Julia Ratna Skawanti; Fachry Achmad Sungkar
Bogor Hospitality Journal Vol 7 No 1 (2023): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v7i1.73

Abstract

The culinary sector is a contributor to the contribution of fairly large gross domestic product (GDP) in Indonesia with a growth of 37.77% in the 1st quarter of 2022. Small and Medium Industries (IKM) have become tourism potential in Indonesia. In Bogor City, Daiji Raamen is one of the culinary sectors in the form of a typical Japanese restaurant that has survived for 12 years. Daiji Raamen does marketing through Instagram marketing but has not been optimal due to the lack of response from followers. Model Attention, Interest, Desire, and Action (AIDA) is a model used to examine the response to a marketing effort. This study aims to analyze the influence of AIDA variables, the magnitude of the contribution of AIDA variables, and the form of AIDA variable regression equations on purchasing decisions in Daiji Raamen Bogor. The methods carried out include multiple linear regression analysis methods, simultaneous tests, and partial tests. The independent variables studied are attention, interest, desire, and action variables. The dependent variable under study is the purchase decision. The results showed that the independent variable had a significant effect on the dependent variable, with the F-test value (135.028) greater than the F-table (2.466), and the probability of significance was 0.000. The Attentation, Desire and Action variable significantly affects the partially bound variable, while the interest variable has no partially significant effect. The contribution of the AIDA variable in explaining the purchasing decision variable is 85%. The difference in multiple linear regression in this study was Y=4.238+(0.328)X1+(-0.418)X2+(0.367)X3+(0.702)X4
PENGARUH PROMOSI MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN BERKUNJUNG DI CURUG LEUWI HEJO Taufiq Kurniawan; M. Fajri Gifar Muqtabar
Bogor Hospitality Journal Vol 7 No 1 (2023): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v7i1.74

Abstract

The development of technology and communication has led to an increase in the use of social media in Indonesia as a promotional tool. One example is the use of Instagram by the management of Curug Leuwi Hejo tourist attraction. The purpose of this research is to determine the influence of Instagram social media promotion on visitors' decisions to visit Curug Leuwi Hejo. This research uses a quantitative approach with a sample size of 100 respondents. The sampling method used is purposive sampling, which means the respondents are active Instagram users who have visited Curug Leuwi Hejo tourist attraction. Based on the regression analysis, the results show a p-value of 0.000. This value is smaller than the alpha of 0.5 or 5%, indicating that there is an influence of Instagram social media on visitors' decisions to visit Curug Leuwi Hejo. Therefore, the conclusion of this study is that Instagram social media promotion has a significant impact on visitors' decisions to visit Curug Leuwi Hejo. The managerial implication based on the above conclusion is that the management of Curug Leuwi Hejo tourist attraction needs to improve its promotion activities on Instagram by creating good, attractive, and informative content.
PERSEPSI MASYARAKAT TERHADAP DAMPAK EKONOMI BALKONDES DI DESA BOROBUDUR DAN TUKSONGO, MAGELANG Octaviani Gita Putri; Moch Bagoes Pakarti
Bogor Hospitality Journal Vol 7 No 1 (2023): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v7i1.75

Abstract

Community-based tourism development is very important because the community is the main component in supporting the development of the regional tourism economy. One example of such a program is the Village Economic Center (Balai Ekonomi Desa/ Balkondes). This program is a program from the Ministry of BUMN (State- owned enterprises) to help improve the economic welfare of rural communities. Therefore, this study aims to determine how the community's perceptions of the economic impact of Balkondes in Borobudur and Tuksongo Villages, Magelang because community's perceptions and attitudes are related to the support given for the success of further tourism development. The primary data were taken from observations and in-depth interviews. The secondary data is taken from article data, Balkondes data, theory and others. Based on the research results, if it is related to positive perceptions, the similarities are increased income, employment and PADes (Village original income); while the difference is that the Tuksongo community feels an increase in village development, and the Borobudur community feels that the impact of development is not that significant. If it is related to negative perceptions, the similarity is that the economic impact of Balkondes has not been maximized due to challenges from incompetent human resources; while the difference is community of Borobudur who feel that the presence of Balkondes can increase competition even unfairly
PENGARUH PENERAPAN CHSE DAN PROMOSI TERHADAP KEPUTUSAN TAMU UNTUK MENGINAP PADA HOTEL SANTIKA Rangga Anggara; Chelsia Pranindyasari
Bogor Hospitality Journal Vol 7 No 1 (2023): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v7i1.76

Abstract

The determination of the Covid-19 pandemic by the World Health Organization and government policies related to the PSBB policy had a major impact on room occupancy rates, this condition caused worry for guests to carry out activities in the hotel area. To prevent a significant decrease in the number of room occupancy rates, the Ministry of Tourism and Creative Economy issued a CHSE guidance program for the hotel industry to ensure that health protocols are in place and provide a sense of security for hotel guests who come, so that guests feel comfortable deciding to stay at the hotel. However, the phenomenon that occurred at Hotel Santika for the 2019- 2021 period was a decrease in the average occupancy from 69% before the pandemic to 43% and fluctuations occurred in the following years. The purpose of this study was to analyze the influence of the implementation of CHSE and promotions on the decision for guests to stay overnight, the data source of this research is primary data derived from samples, namely hotel guests. Data collection used a saturated sample by distributing questionnaires to 109 respondents. Research using multiple linear regression analysis method. The results of this study indicate that; CHSE in guest entrance, lobby front desk, restaurant, rest room & meeting room has a positive effect on the decision to stay and CHSE in the guest room, although the promotion variable does not have a significant effect on the decision to stay of guests at Hotel Santika, because during the pandemic many hotels reduced room prices simultaneously.
FAKTOR YANG MEMPENGARUHI KEPUASAAN KONSUMEN DALAM MEMILIH KULINER TRADISIONAL KOTA BOGOR Dyah Prabandari; Kania Sofiantina Rahayu; Annisa Rizkiriani; Melewanto Patabang; Natasha Indah Rahmani
Bogor Hospitality Journal Vol 7 No 1 (2023): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v7i1.77

Abstract

The condition of culinary tourism in Bogor is dominated by modern cuisine, which has led to the exclusion of traditional cuisine. This research aims to determine the factors influencing tourist or consumer satisfaction in choosing traditional culinary delights in Bogor City. The method used in this study is quantitative. The analysis used in this research to determine the level of feasibility of the questionnaire used was the validity and reliability test to test the questionnaire for determining the attributes of tourist or consumer satisfaction. The subsequent analysis used in this research is a regression analysis to determine the factors influencing consumer satisfaction in choosing traditional culinary delights in Bogor City. The research results show that culinary products can make tourists or consumers satisfied. Bogor City's traditional culinary products consist of a variety of products with varying levels of taste, quality, presentation, and packaging. The price, service, or motivation don't affect tourist satisfaction when choosing culinary.
URBAN ECOTOURISM: TANTANGAN DALAM MENINGKATKAN PARTISIPASI MASYARAKAT KAMPUNG WISATA KOTA BOGOR Helianthi Dewi; Occy Bonanza; Bedi Mulyana; Insan Kurnia; Dyah Prabandari
Bogor Hospitality Journal Vol 7 No 1 (2023): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v7i1.78

Abstract

The success of urban ecotourism in tourism villages requires community participation, both in developing tourism activities and businesses and in tourism management. The research aims to analyze three aspects, namely natural and cultural potential, the obstacles faced by the community in managing tourism villages, and the potential for community participation in managing tourism villages. The research was conducted in two tourism villages located in the center of Bogor City, namely Pulo Geulis Village and Labirin Village. Primary data was collected by distributing questionnaires to community respondents and analyzed descriptively using the Kruskal Wallis test. The study shows that cultural potential is more likely to be utilized in an effort to improve the community's economy and attract tourist visits. Community participation is still limited to Kompepar membership and food and beverages providers. The low participation is strongly suspected because the income derived from the tourism business is still unable to meet daily needs. Continuous coaching and increasing synergy between communities in tourism villages is an important thing to do to increase community participation in tourism development.

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