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Journal Economic Excellence Ibnu Sina
Published by Sekolah Tinggi Ilmu Kesehatan Ibnu Sina Ajibarang
ISSN : 30252148     EISSN : 30252156     DOI : 10.59841
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
bidang Ilmu Manajemen dan Ekonomi. Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 28 Documents
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Search results for , issue "Vol. 2 No. 4 (2024): Journal Economic Excellence Ibnu Sina" : 28 Documents clear
Implementasi Kenaikan Suku Bunga Kredit dan Investasi terhadap Pertumbuhan Ekonomi di Sumatera Utara Yanti Masryana Sianturi; Chelsya Olyza Malau; Nadia Enjel Lina Silalahi; Anggun Sibarani
Journal Economic Excellence Ibnu Sina Vol. 2 No. 4 (2024): Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i4.2070

Abstract

The aim of this research is to see how increases in credit and investment interest rates impact economic growth in North Sumatra from 2013 to 2023. Indonesia faces the challenge of balancing economic growth, price stability and job creation as a developing country. Quantitative methods were used in this research, which used secondary data from the National Center for Statistics. This method is multiple linear regression analysis. Included in the variables studied are economic growth, investment, and credit interest rates. The research results show that credit interest rates have a positive but insignificant impact on economic growth, while investment has a negative and significant impact. According to multiple regression analysis, fluctuations in credit and investment interest rates can be responsible for 37.9% of economic growth. Additional unexamined factors influence the remaining sections. This research suggests that the government and stakeholders re-evaluate investment strategies to encourage sustainable economic growth in North Sumatra.
Membangun Startups Incubator Untuk Membentuk Ekosistem Startups Yang Inovatif Dan Kompetitif Linda Ayu Widyaningrum; Wuliandari Tri Putri; Sugotowikan Sugotowikan; Asep Taryana
Journal Economic Excellence Ibnu Sina Vol. 2 No. 4 (2024): Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i4.2073

Abstract

The Fourth Industrial Revolution has driven significant changes across various sectors, with startup emerging as key players in the global economy. Despite their immense potential, many startup face significant challenges, including a high failure rate within the first five years of operation. Design Thinking, a human-centered approach, has surfaced as a solution to address these challenges by helping startup understand user needs, identify problems, and create innovative solutions. This study aims to analyse the application of Design Thinking in building an innovative and competitive startup ecosystem. Using a literature review methodology, this research identifies various tested approaches and strategies, as well as the challenges and opportunities faced by startup in implementing Design Thinking. The findings indicate that the application of Design Thinking can enhance a startup's competitiveness by accelerating product innovation and improving responsiveness to market changes. The main challenges include a lack of understanding of the method and limited human resources with the necessary skills in technology and design. We suggest establishing Startups Incubator, with the framework adapted and modified to include active participation from stakeholder. The Startups Incubator will place members as strategic component of socio-economical system; will create a culture of adaptive innovation that is able to solve problems in society, in line with stakeholder needs, market realities and system complexity. By integrating some Startups Incubators, then we can create startups ecosystem that is continuously innovate and market-competitive.
Analisis Oligopoli pada Industri Telekomunikasi di Indonesia : (Studi Kasus PT Telkomsel Tbk dan PT Indosat Tbk) Kania Sukma ‘Aadilah Effendi Putri; Naerul Edwin Kiky Aprianto; Maisa Ahallah Nur Aminah; Windiarti Inayah; Farah Shodiqotun Al Muharromah
Journal Economic Excellence Ibnu Sina Vol. 2 No. 4 (2024): Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i4.2076

Abstract

This study aims to analyze the practice of oligopoly in the telecommunications industry in Indonesia, specifically between PT Telkomsel Tbk and PT Indosat Tbk. The background of this research is the majority share ownership by Temasek in two major telecommunications operators in Indonesia, namely PT Telkomsel Tbk and PT Indosat Tbk, which collectively control approximately 75% of the shares in these two companies. This study employs a qualitative method with a descriptive qualitative approach, using primary data from books, journals, articles, and other library sources as secondary data. The findings of this study indicate the existence of oligopoly practices in the telecommunications industry in Indonesia conducted by Temasek through PT Telkomsel Tbk and PT Indosat Tbk.
Analisis dan Rancangan di PT Honda Atthaya Dwi Putri; Hendra Riofita
Journal Economic Excellence Ibnu Sina Vol. 2 No. 4 (2024): Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i4.2085

Abstract

This article describes the analysis and development strategy at PT Astra Honda Motor, one of the leaders of the Indonesian two-wheel industry. This article uses SWOT analysis and Porter's Five Forces model to examine the strengths, weaknesses, opportunities and threats facing the company. PT Astra Honda Motor is known for its product quality and strong brand image, but faces challenges from competitors such as Yamaha. Strategic design includes product differentiation, design innovation, and price adjustments to maintain market share.
Pengaruh Lingkungan Pemasaran Makro Dan Mikro Terhadap Strategi Bisnis Epson Satrio Wicaksono; Hendra Riofita
Journal Economic Excellence Ibnu Sina Vol. 2 No. 4 (2024): Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i4.2086

Abstract

This research aims to analyze the influence of micro and macro marketing environments on the business strategy of Epson, a global technology company focused on innovation and sustainability. With a qualitative approach through the literature review method, this research examines various literatures from relevant national and international journals, including the works of academics such as Hendra Riofita. The micro marketing environment, which includes customers, suppliers, competitors, and distribution partners, is analyzed to understand its direct relationship with Epson's business operations. Meanwhile, macro-environmental factors such as technological developments, regulations, and socio-cultural changes are evaluated as external elements that influence the company's strategy. The analysis results show that Epson successfully utilizes innovation, digital marketing, and a sustainability-oriented approach to face global market challenges. The combination of these strategies allows Epson to maintain competitiveness, build customer loyalty, and strengthen its brand image.
Pengaruh Lingkungan Pemasaran Mikro dan Makro terhadap Kinerja Bisnis Abdur Rahman; Hendra Riofita
Journal Economic Excellence Ibnu Sina Vol. 2 No. 4 (2024): Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i4.2087

Abstract

This article discusses the influence of micro and macro marketing environments on business operations using Epson as a case study. The article highlights how internal and external factors affect the company's performance, customer relationships, and competitive positioning. By analyzing these factors, companies can better understand the dynamics of the marketing environment and develop strategies to remain competitive in a complex market.  
Pengaruh Kualitas Layanan Dan Kemudahan Penggunaan Terhadap Kepuasan Konsumen Generasi Milenial Di Platform Tokopedia Lafreda Nanda Wibowo; Widarto Rachbini
Journal Economic Excellence Ibnu Sina Vol. 2 No. 4 (2024): Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i4.2089

Abstract

This study aims to analyze the effect of service quality and ease of use on millennial consumer satisfaction on the Tokopedia e-commerce platform. Along with the development of technology, e-commerce has become the main choice for consumers because of its convenience, accessibility, and ease of use. This study uses a quantitative method with a survey approach by distributing online questionnaires to respondents who meet demographic criteria, with a purposive sampling technique. Data analysis was carried out using SPSS, including normality tests, ANOVA, and coefficient analysis to measure the effect of service quality and ease of use on consumer satisfaction. The results of the study show that both variables have a positive and significant effect on consumer satisfaction, so that improving service quality and ease of use is an important strategy in building customer loyalty in the digital era.
Dampak Media Sosial Terhadap Keputusan Pembelian Konsumen di E-Commerce M. Raghil; Hendra Riofita
Journal Economic Excellence Ibnu Sina Vol. 2 No. 4 (2024): Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i4.2092

Abstract

This study examines the impact of social media on consumer purchasing decisions in e-commerce. With advancements in information technology, social media platforms such as Instagram, TikTok, and Facebook have evolved from mere promotional tools into essential means of building brand awareness and consumer trust. Social media facilitates direct interactions with consumers through visual content, customer reviews, and influencer collaborations, creating more personal and emotional shopping experiences. Additionally, features like TikTok Shop streamline promotion and purchasing processes on a single platform, offering new business opportunities. The study also highlights the role of testimonials, reviews, and influencer marketing in shaping purchasing decisions. Findings indicate that social media enhances brand awareness, fosters trust, and drives consumer loyalty, ultimately strengthening brand image in the digital marketplace.
Analisis Dampak Rancangan Pekerjaan Terhadap Pertumbuhan Perusahaan Roland Immanuel; Teguh Ainur Rohman; Wahyu Kristia Ningsih; Riska Nur Cahaya; Aurora Sheyra Nazwha Izzaty; Dewi Nuraini
Journal Economic Excellence Ibnu Sina Vol. 2 No. 4 (2024): Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i4.2097

Abstract

A company is an entity that aims to achieve targets effectively and efficiently, where human resources (HR) play a crucial role as the main asset. For this reason, a job analysis is needed that includes an understanding of the responsibilities, authority and obligations of HR. From this analysis, companies can develop more specific job designs so that tasks can be carried out according to their respective skills and authority. The work design aims to explore topics related to the field of study, contribute to knowledge, and increase understanding of the topic being researched. This process involves qualitative research methods with a case study approach. Data was collected through in-depth interviews and document analysis, with a focus on in-depth analysis related to the topics studied. The job design includes strategic planning stages, developing new products and services, as well as increasing HR competency and productivity. SWOT analysis is used to identify a company's strengths, weaknesses, opportunities and threats in the market. Based on the results of the analysis, the company formulates an innovation strategy in products, processes and marketing. Human resource development is a top priority, including training, career development, and creating a work environment that supports creativity. HR management is also supported by a digital-based performance management system to increase organizational efficiency. Performance evaluations are carried out periodically to assess the effectiveness of strategy implementation and adjust necessary steps. This approach aims to achieve sustainable growth and strengthen the company's competitiveness in the global market.
Hubungan Moderasi Antara Kepuasan Pelanggan Dan Pembelian Ulang Terhadap Barang E-Commerce Yang Dipengaruhi Oleh E-Wom Elca Vebi Anggelyani; Widarto Rachbini
Journal Economic Excellence Ibnu Sina Vol. 2 No. 4 (2024): Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i4.2101

Abstract

This study aims to explore how customer satisfaction can moderate the relationship between e-word of mouth (e-WOM) and e-commerce repurchase intentions. In today's digital era, e-WOM has become one of the important factors that influence consumer purchasing decisions. The method used surveyed e-commerce customers and analyzed the data using moderation regression. The results show that customer satisfaction is an important factor influencing the positive effect of e-WOM on repurchase intentions. These results provide e-commerce businesses with important knowledge to create effective marketing strategies and improve customer experience. It is hoped that this work will serve as a reference source for further research on the way these variables interact in the context of e-commerce.

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