Articles
25 Documents
Search results for
, issue
"Vol. 2 No. 2 (2023)"
:
25 Documents
clear
<![CDATA[ANALISIS PERUMUSAN STRATEGI PADA PAWON MAEMI ]]>
<![CDATA[Rahmatina, Dita Pradela]]>;
<![CDATA[Kurniawati, Desi Tri]]>
<![CDATA[ Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 2 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.21776/jki.2023.02.2.25
<![CDATA[Competition between micro, small, and medium-sized enterprises (MSME) in Indonesia is increasing in every year. In order to survive, companies need to apply strategies that match their characteristics and environment. The objective of this research is to analyze the internal and external environments of Pawon Maemi and to determine the most suitable strategy to be applied by this catering business. This qualitative research uses primary data form interviews and observations and secondary data from books, journals, and websites. Following the analyses using IFE Matrix, EFE Matrix, SWOT Matrix, and QSPM, this study finds that the most appropriate strategy for the business is market penetration, as suggested by its TAS of 5.25.]]>
<![CDATA[STRATEGI PENINGKATAN KINERJA PEGAWAI ]]>
<![CDATA[Asri, Novia Mega]]>;
<![CDATA[Armanu, Armanu]]>
<![CDATA[ Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 2 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.21776/jki.2023.02.2.12
<![CDATA[The success of an organization to achieve its objectives and targets is determined by the performance of its human resource. This also applies to governmental organizations. However, there are problems in their performance, so employee performance management is expected to be able to enhance employees’ quality and professionalism. The objective of this research is to describe the external and internal environments of the Center for the Development and Empowerment of Educators and Education Personnel in Civil and Social Sciences (PPPPTK PKn and IPS) in Batu and to identify strategies to improve its employees’ performance. The data of this descriptive qualitative case study was harvested from observations, interviews, and documentations and was processed using SWOT analysis. This study finds that the performance of the agency’s employees has not been optimal due to poor disciplinary enforcement, performance assessment system, and career development system. The strategies to improve them are using online-based information technology, creating good workplace environment that support organizational performance, enhancing the effectiveness of organization’s internal communication.]]>
<![CDATA[PENGARUH KETERSEDIAAN BARANG DAN KECEPATAN PENGIRIMAN TERHADAP KEPUASAN PELANGGAN ]]>
<![CDATA[Bramasta, Adjie]]>;
<![CDATA[Ikram, Abdi Dzil]]>
<![CDATA[ Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 2 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.21776/jki.2023.02.2.23
<![CDATA[The objective of this research is to identify the effect of goods availability and delivery speed on customer satisfaction. The sample of this quantitative research is 130 customers of CV Favorite, a mineral water distributor company in Trenggalek, who were selected using simple random sampling. The data was harvested from questionnaires provided online and offline when the respondents were making transaction at the store. The results of the multiple linear regression analysis indicate that goods availability and delivery speed significantly affect customer satisfaction. Therefore, CV Favorite is suggested to maintain or increase the values of goods availability and delivery speed, so the company is able to keep or enhance the satisfaction of its customers.]]>
<![CDATA[PENGARUH KOMPENSASI DAN KOMITMEN ORGANISASIONAL TERHADAP KINERJA GURU ]]>
<![CDATA[Rosanti, Berliana Adhefita Alsafira]]>;
<![CDATA[Sudiro, Achmad]]>
<![CDATA[ Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 2 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.21776/jki.2023.02.2.10
<![CDATA[This study aims to determine the effect of depression and organizational commitment on teacher performance at Madrasah Aliyah Negeri 2 Malang City. This research uses descriptive research with a quantitative approach. Sampling in this study used a saturated sample technique, namely 79 teacher respondents at Madrasah Aliyah Negeri 2 Malang City, the data collection method used was a questionnaire, while the data analysis used in this study was carried out by testing validity, reliability testing, testing the coefficient of determination, classic assumption test, and hypothesis testing which consists of F test and t test using SPSS 24. The results showed that the influencer was positive and significant on teacher performance. This means that the existence of triggers causes an increase in teacher performance in Madrasah Aliyah Negeri 2 Malang City. Second, Organizational Commitment has a direct positive effect on teacher performance. This means that with an increase in organizational commitment to each teacher, it results in an increase in teacher performance at Madrasah Aliyah Negeri 2 Malang City. Based on the results of this study, it can be interpreted that there is a positive and significant influence of compensation and organizational commitment on teacher performance in Madrasah Aliyah Negeri 2 Malang City.]]>
<![CDATA[FRAUD PENTAGON ANALYSIS ON DETERMINAND FRAUD FINANCIAL STATEMENT ]]>
<![CDATA[Shlof, Mohamed A.]]>
<![CDATA[ Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 2 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.21776/jki.2023.02.2.21
<![CDATA[The purpose of this study was to determine the effect of Pressure on Fraudulent Financial Statements, Opportunity on Fraudulent Financial Statements, Rationalization on Fraudulent Financial Statements, Competence on Fraudulent Financial Statements, and Arrogance on Fraudulent Financial Statements. The population in this study were employees of Ahlia Cement Company. Structural Equation Modeling (SEM) which is run through the Partial Least Squares Structural Equation Modeling (PLS-SEM) program is an analytical technique used to examine the data in this study. The results showed that Pressure affects Fraudulent Financial Statements, Opportunity influences Fraudulent Financial Statements, Rationalization influences Fraudulent Financial Statements, Competence influences Fraudulent Financial Statements, Arrogance influences Fraudulent Financial Statements. For future research, it is hoped that it will enrich other independent variables which are expected to influence fraudulent financial statements, for example changes in total assets, company debt, changes in accounts receivable, and others. The next research is expected to multiply and expand the sample in the study, for example using all manufacturing companies, so that the sample obtained is wider and can describe the actual conditions.]]>
<![CDATA[IMPLEMENTASI DESIGN THINKING PADA STRATEGI PENGEMBANGAN PRODUK KRIYA ]]>
<![CDATA[Yahya, Disha Dwi]]>;
<![CDATA[Yuana, Pusvita]]>
<![CDATA[ Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 2 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.21776/jki.2023.02.2.08
<![CDATA[Appropriate product development strategy will place a craft industry player into a more superior position in the competition. Sae Japara is a craft business that produces furniture made from wood, glass, and rattan. This company is required to make product developments in order to survive in the craft business competition. This research aims to generate options for the company to help it develop craft products by implementing design thinking. This descriptive qualitative study was conducted through phases of definition, research, interpretation, ideation, prototyping, and evaluation. The data was harvested from interviews, observations, and documentation. The results of the analyses produced three craft product development ideas suitable for the need and the preference of Sae Japara’s target customers. They are rattan make-up container, wood-framed mirror with board addition, and rattan-framed mirror. Those products are customizable in size and color. Further, this research proves that design thinking can help the development of craft products that are high in quality and relevant with customer’s need and preference.]]>
<![CDATA[BUSINESS PLAN : RENCANA PENDIRIAN EVENT ORGANIZER ]]>
<![CDATA[Sazili, Zidhan Asy]]>;
<![CDATA[Hussein, Ananda Sabil]]>
<![CDATA[ Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 2 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.21776/jki.2023.02.2.19
<![CDATA[Opportunities for business services for organizing activities that are increasingly widespread and developing, either as activity planners or activity organizers. Here preparations that must be made to conduct events such as community gathering, music concert, wedding, and corporate events are discussed. The objective of this study is to determine strategies that will be realized based on the analyses on the related aspects in order to develop and to face competition in event organizing business in Bojonegoro. This qualitative descriptive research uses primary data obtained from observations and interviews and secondary data compiled from relevant literature. This study finds that the business planning has met the necessary aspects such as analysis of customer’s interest, support from the government, the availability of other companies for partnership purposes, planning workflow and event execution, analyses on competitors of the same field of industry, required service variations, form of partnership agreements, business legality, and analyses of sponsors from other companies as the supporting parties for the organization of an event.]]>
<![CDATA[PENGARUH MOTIVASI DAN KEPUASAN KERJA TERHADAP DISIPLIN KERJA ]]>
<![CDATA[Eriadi, Rizkie]]>;
<![CDATA[Nugrahini, Dwi Setya]]>
<![CDATA[ Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 2 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.21776/jki.2023.02.2.06
<![CDATA[This study aims to determine the effect of the variables of motivation and job satisfaction on work discipline at the Tirta Benteng Regional Public Company, Tangerang city. The population of this quantitative associative type of research was 214 people and a sample of 140 people using the Taro Yamane formula which from the number of samples taken could describe the condition of the original population. This study uses quantitative data in the form of primary data sources with survey data collection techniques using questionnaires. This study used instrument tests through validity and reliability tests, classical assumption tests through normality tests, multicollinearity tests, autocorrelation tests, and heteroscedasticity tests, and multiple linear regression analysis tests and hypothesis testing. The data analysis tool used is SPSS version 25. The results of the hypothesis show that the motivational variable has a significant effect on work discipline, the job satisfaction variable has a significant effect on work discipline, and the job satisfaction variable has a significant effect on work discipline.]]>
<![CDATA[ANALISIS LINGKUNGAN UNTUK MENENTUKAN STRATEGI BISNIS ]]>
<![CDATA[Sefel, Raja Abiyyu]]>;
<![CDATA[Aisjah, Siti]]>
<![CDATA[ Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 2 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.21776/jki.2023.02.2.17
<![CDATA[People’s need for smartphones is increasing globally, including in Indonesia. In Riau province, particularly in Pelalawan Regency, there is a business unit that engages in the sales of smartphone peripherals and internet data plan; it is Caghonti Ponsel. The business’ sales during the last six months have not been stable, and this affects its continuity. Using the problem as the research background, this study aims to identify and analyze the strengths, weaknesses, opportunities, and the threats of the business and to recommend the suitable strategy for the company. This qualitative descriptive research uses primary data obtained from interviews, observations, and documentations and secondary data in forms of books, journals, articles, etc. the instruments of the analysis are IFE Matrix, EFE Matrix, SWOT Matrix, and QSPM Matrix. The results of the analysis indicate that the most suitable strategy for Caghonti Ponsel is market penetration.]]>
<![CDATA[ANALISIS STRATEGI PENGEMBANGAN BISNIS DENGAN PENDEKATAN BUSINESS MODEL CANVAS DAN SWOT ]]>
<![CDATA[Agustiani, Windy Eka]]>;
<![CDATA[Isharina, Ikhtiara Kaideni]]>
<![CDATA[ Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 2 (2023) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.21776/jki.2023.02.2.04
<![CDATA[The phenomenon of fast fashion makes people highly consumptive in order to keep up with the current trend, but this behavior is environmentally unfriendly. One of the efforts to reduce the impact of fast fashion is reselling used clothes. The objective of this research is to identify the strength, weakness, opportunity, and threat of a business that are going to be sued to create a business plan. This qualitative research was conducted to grip certain understanding about the application of Business Model Canvas (BMC) and SWOT Analysis at Secondhand.jbg. the instrument of analysis is the Business Model Canvas (BMC), while SWOT analysis was used to identify the company’s internal and external conditions. Following the discovery of the internal and external factors, SWOT was employed to do to matching. The data of this research was acquired from interviews, observation, and documentation at the research site, i.e. Secondhand.jbg’s store. This study finds that the company needs to remake its business model using the Future Business Model Canvas. In the run, the shop is advised to run its business plan to develop its entire functional aspects in order to face the competition.]]>
