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Ika Diyah Candra Arifah
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ikaarifah@unesa.ac.id
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jdbim@unesa.ac.id
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G2 Building Floor 1 Faculty of Economics and Business Universitas Negeri Surabaya Campus Ketintang Surabaya 60231
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INDONESIA
Journal of Digital Business and Innovation Management
Published by Universitas Negeri Surabaya
ISSN : -     EISSN : 29623898     DOI : 10.2670
Core Subject : Science,
Decision Sciences, Operations Research & Management Library & Information Science
Journal of Digital Business and Innovation Management (JDBIM) is a new, Open Access journal from Universitas Negeri Surabaya that aims to publish original research articles, reviews, and reports on the digitalization of business and management, how digital technologies can innovate the business, and what this means for the future of work. The journal will encourage submissions from diverse fields and areas of practice, from business, economics, marketing, and potentially computer science and information technology management. JDBIM publish twice a year (June and December).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 84 Documents
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Examining the Impact of User Experience, Electronic Word of Mouth, and Brand Trust on Purchase Intention among Generation Z Consumers of Local Skincare Products via TikTok Shop in Indonesia Fadia Nur Rohmah; Tias Andarini Indarwati
Journal of Digital Business and Innovation Management Vol. 4 No. 2 (2025): December 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdbim.v4i2.71955

Abstract

This study aims to examine the influence of user experience, electronic word of mouth (eWOM), and brand trust on the purchase intention of Generation Z consumers of local skincare products via TikTok Shop in Indonesia. The “Doctor Detective” phenomenon highlights the importance of active ingredient transparency and digital reviews, with eWOM playing a key role in shaping consumer perception and trust. Within the social commerce framework of TikTok Shop, user experience includes ease of navigation, visual appeal, and emotional engagement. As active and critical digital consumers, Gen Z increasingly relies on community-based recommendations. Guided by the Theory of Planned Behavior (TPB), this research offers strategic insights for local skincare brands to enhance user experience, strengthen brand trust, and leverage eWOM to effectively drive purchase intention in the digital.
A Systematic Literature Review on Artificial Intelligence Features Driving Purchase Intention on Web Commerce: Insights into Customer Experience and Trust Using Python-Based Analysis Siska Erliana
Journal of Digital Business and Innovation Management Vol. 4 No. 2 (2025): December 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdbim.v4i2.71956

Abstract

This study presents a Systematic Literature Review (SLR) exploring how artificial intelligence (AI) features influence purchase intention on web commerce platforms, with a focus on customer experience and trust as mediating factors. Using Python-based bibliometric and text mining tools, the review examines academic literature published between 2017 and 2024. Findings suggest that AI features such as personalization, chatbots, recommendation systems, and virtual try-ons significantly contribute to enhancing user experience and building trust, which in turn foster purchase intention. The study also highlights methodological trends and proposes directions for future research.
From Voice to Ease of Purchase: Analysis of Voice Search and Perceived Ease of Use on Purchase Intention Rizki Rahmawati; A. Al-Kairana Mazaya; Hafidzah Aryani; Tria Rizky Rosmalia; Muhammad Fajar Wahyudi Rahman; Thanh Ngan Bui
Journal of Digital Business and Innovation Management Vol. 5 No. 1 (2026): June 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdbim.v5i1.73982

Abstract

Perkembangan teknologi digital dan peningkatan penggunaan smartphone telah mengubah perilaku belanja online di Indonesia, terutama melalui proses pencarian dan transaksi yang lebih cepat dan mudah. Dalam konteks ini, pencarian suara dan kemudahan penggunaan yang dirasakan telah menjadi faktor penting dalam membentuk niat pembelian konsumen. Studi ini bertujuan untuk menganalisis pengaruh pencarian suara dan kemudahan penggunaan yang dirasakan terhadap niat pembelian di kalangan pengguna aplikasi Lazada. Penelitian ini menggunakan pendekatan kuantitatif dengan melibatkan 150 responden yang telah menggunakan fitur pencarian suara dalam tiga bulan terakhir. Data dikumpulkan melalui kuesioner online dengan skala Likert 5 poin dan dianalisis menggunakan SmartPLS. Analisis menunjukkan bahwa pencarian suara memiliki pengaruh positif dan signifikan terhadap niat pembelian, dengan nilai t-statistic sebesar 4.031, yang menunjukkan bahwa semakin baik kualitas dan kemudahan fitur pencarian suara, semakin tinggi niat konsumen untuk membeli. Selain itu, kemudahan penggunaan yang dirasakan juga memiliki pengaruh positif dan signifikan, dengan nilai t-statistic sebesar 6.784, dan pengaruhnya lebih kuat daripada pencarian suara. Temuan ini konsisten dengan Model Penerimaan Teknologi (TAM), yang menekankan bahwa Kemudahan Penggunaan yang Dirasakan dari suatu teknologi dapat meningkatkan niat pembelian konsumen.
Exploring the Benefits of Social Media in Supporting Sustainable Hiking Tourism in Puthuk Sempu, Indonesia Faturrohman Dwi Alimin; Dhiyan Septa Wihara; Tatik Mulyati
Journal of Digital Business and Innovation Management Vol. 5 No. 1 (2026): June 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdbim.v5i1.74163

Abstract

This study aims to explore the benefits of social media in supporting the implementation of sustainable tourism in the Puthuk Sempu hiking tourism area. This study aims to explore the role of social media in the sustainability of Puthuk Sempu hiking tourism based on the location of Puthuk Sempu hiking tourism between two other hiking tourism, but Puthuk Sempu hiking tourism has been able to survive until now. This study uses qualitative methods through observation, interviews, and documentation to obtain narrative data. The results show that social media has been proven to support promotion, communication, and digital mapping. This study also emphasizes the importance of integrating local resources and simple digital utilization to maintain the sustainability of hiking tourism, by showing the correlation between obstacles and supporting factors for the sustainability of Puthuk Sempu hiking tourism.
Blockchain and Data Security Management in Financial Services: A Strategic Evaluation with the COBIT 2019 Framework Desinta Riski Ashari; Khusnul Khotimah; Samuel Domatius Surya Putra; Adz Dzukran Zaki Zharauri Naimullah Shalih; Angga Rafael Cristian Tambun; Meisyanda Adelia Rahma Putri; Jessica Joylynn Kaligis
Journal of Digital Business and Innovation Management Vol. 5 No. 1 (2026): June 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdbim.v5i1.67033

Abstract

In the digital era, data security is a top priority for the banking industry, given the increasing cyber threats and the demands of strict regulatory compliance. This study aims to analyze the impact of blockchain on data security, regulation, and business efficiency in the banking sector, and provide strategic recommendations for companies that want to adopt this technology. The method used is the Systematic Literature Review (SLR) with the PRISMA approach and bibliometric analysis using Publish or Perish and VOSviewer to identify research trends from 2015 to 2025. The case study at Bank XYZ emphasizes the importance of using the COBIT 2019 framework in evaluating and improving IT infrastructure, as well as the need for better risk management and increased collaboration between teams to achieve higher effectiveness. The results of the study show that blockchain technology, IT governance, and cybersecurity are the main pillars in the digital transformation of banking, where the integration of the three can improve efficiency, security, and transparency in digital financial services, although challenges such as cyber threats, regulation, and risk management still need to be overcome to achieve sustainable optimization. However, challenges such as implementation complexity, high costs, and dynamic regulatory changes are still major obstacles. Therefore, this study recommends the implementation of risk-based security strategies, increasing cyber awareness in the workplace, and utilizing cutting-edge technologies such as artificial intelligence (AI) in data protection systems. With a more adaptive approach, banks can strengthen their security systems and minimize potential cyber threats.
Exploring Customer Perceptions through Sentiment Analysis of Google Reviews at Rainbow Alamanda: SVM vs Naive Bayes Algorithm Farizal Salman; Prima Dina Atika; Rafika Sari
Journal of Digital Business and Innovation Management Vol. 5 No. 1 (2026): June 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdbim.v5i1.73320

Abstract

As one of the popular family tourist destinations, Rainbow Alamanda Park has received thousands of reviews from visitors on the Google Review platform. These reviews reflect public perceptions of the quality of services and facilities offered, making it important to analyze them systematically. This study aims to analyze the sentiment of visitor reviews on Google Review regarding Rainbow Alamanda using two machine learning algorithms: Naive Bayes and Support Vector Machine (SVM), and to compare the performance of both methods. The research process follows the SEMMA approach (Sample, Explore, Modify, Model, Assess), utilizing a dataset of 2,394 reviews collected through web scraping techniques. The evaluation results show that the Naive Bayes method performed best with a training-to-testing data ratio of 70:30, achieving an accuracy of 86.32%, precision of 86.83%, recall of 85.81%, and an F1-score of 86.08%. Meanwhile, the SVM method with an RBF kernel (C=10, γ=0.1) achieved higher performance, with an accuracy of 88.44%, precision of 90.27%, recall of 88.31%, and an F1-score of 89.28%.
User Interface and User Experience (UI/UX) Design Of Scholar East Based on Design Thinking Alia Mega Putri; Ravendiartha Muchlas Aldino; Hidayah Kamulya; Nava Gia Ginasta
Journal of Digital Business and Innovation Management Vol. 5 No. 1 (2026): June 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdbim.v5i1.73708

Abstract

This study aims to design the user interface (UI) and user experience (UX) for the Scholar East application using the Design Thinking method. This approach is used to facilitate students and scholarship seekers in finding educational opportunities. The research method consists of five stages: Empathize, Define, Ideate, Prototype, and Test. The Empathize stage involved distributing questionnaires to 35 respondents and conducting interviews with 2 respondents to identify user needs. These needs were then analyzed using the Kano Model in the Define stage. The result of this research is a UI/UX design prototype which was evaluated using Usability Testing. The usability testing was conducted using the System Usability Scale (SUS) with 21 respondents. The findings show an average SUS score of 77.88. This score indicates that the Scholar East application is categorized as “Good” to “Excellent” and is capable of meeting user needs for efficiently exploring scholarship information.
Implementation of Hotspot Analysis Using the Kernel Density Estimation (KDE) Algorithm for WebGIS-Based Visualization of Culinary MSME Businesses: A Case Study of Makassar City Mega Puspita Trianjani; Syamsu Alam; muhammad ashdaq
Journal of Digital Business and Innovation Management Vol. 5 No. 1 (2026): June 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdbim.v5i1.73813

Abstract

This study addresses the challenge of mapping the potential of culinary MSMEs (Micro, Small, and Medium Enterprises) in Makassar City by developing an interactive WebGIS-based visualization system. Using a Research and Development (R&D) approach, location data obtained from OpenStreetMap (OSM) were analyzed using the Kernel Density Estimation (KDE) algorithm to identify business hotspots. The findings reveal clear spatial concentration patterns, with the highest hotspot intensities located in the districts of Panakkukang, Rappocini, and Tamalate. A key contribution of this research is the identification of a substantial digital gap, as approximately 94% of officially registered MSMEs are not represented on digital map platforms. In response, the developed WebGIS system fulfills a dual role: it functions as an analytical tool for assessing business potential and as a strategic diagnostic instrument to support more targeted MSME digitalization initiatives.
The Role of Media and the Effectiveness of Influencer Marketing on Customer Behavior in Digital Business Raynaffan Prasadja; Abdul Khalid Al-Mubarak Dalimunthe; Achmad Farhan Prasojo; Mokhamad Mirza Rizky Sahara
Journal of Digital Business and Innovation Management Vol. 5 No. 1 (2026): June 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdbim.v5i1.74045

Abstract

This study examines the influence of Digital Media Role and InfluencerMarketing on Consumer Behavior within the context of TikTok, one of themost prominent short-video platforms shaping contemporary digitalconsumption patterns. Using a quantitative approach, data were generatedfrom 150 respondents to analyze how TikTok’s algorithmic features andinfluencer credibility jointly affect user decision-making. Reliability andvalidity analyses confirmed strong internal consistency across allconstructs. Descriptive results indicated generally positive perceptionstoward TikTok’s media affordances and influencer content. Regressionanalysis revealed that both Digital Media Role (X1) and Influencer Marketing(X2) significantly and positively influenced Consumer Behavior (Y),explaining 40% of the variance in behavioral outcomes. The balanced effectsizes indicate that platform-level stimuli and influencer-driven cuescontribute equally to shaping user responses. These findings support thetheoretical assumptions of the Stimulus–Organism–Response (S-O-R)framework and align with the AIDA model, highlighting how attention,perceived relevance, and credibility collectively drive behavioralengagement. This study contributes to the growing body of digital marketingliterature by demonstrating the dual-channel persuasion mechanisminherent in TikTok’s environment. Practical implications suggest that brandsshould optimize both algorithmic visibility and influencer partnerships toeffectively influence consumer behavior. Future research may include
Operational Business Planning Using Lean Canvas at PT ESPA: A Thematic Analysis Qualitative Interview Analysis Dendra nugraha; Shafarani Putri Raissa; Meuthya Kayla Puspita; Najmi Khairunnisa Gunawan; Aura Diva Nadira; Muhammad Fajar Wahyudi Rahman
Journal of Digital Business and Innovation Management Vol. 5 No. 1 (2026): June 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdbim.v5i1.74084

Abstract

PT ESPA experiences recurring operational issues due to the absence of a centralized system, leading to scattered documentation, uneven workflows, and delays in reporting. This study aims to develop an operational business plan that addresses these conditions by applying the Lean Canvas framework supported by qualitative findings. Using a qualitative case study approach, data were gathered through semi-structured interviews with key internal stakeholders across strategic, managerial, and operational levels. The interview data were analyzed using thematic analysis to identify core operational problems and system requirements. The analysis revealed essential themes such as documentation inefficiency, lack of workflow standardization, and the need for an integrated digital platform accessible through multiple devices. These themes were then translated into the nine Lean Canvas components to produce a structured operational model that reflects the company’s real needs. The study concludes that integrating thematic analysis with Lean Canvas provides a practical basis for designing an operational system that improves workflow clarity, accelerates reporting, and strengthens managerial oversight.

Page 7 of 9 | Total Record : 84

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