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Ika Diyah Candra Arifah
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ikaarifah@unesa.ac.id
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jdbim@unesa.ac.id
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G2 Building Floor 1 Faculty of Economics and Business Universitas Negeri Surabaya Campus Ketintang Surabaya 60231
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INDONESIA
Journal of Digital Business and Innovation Management
Published by Universitas Negeri Surabaya
ISSN : -     EISSN : 29623898     DOI : 10.2670
Core Subject : Science,
Decision Sciences, Operations Research & Management Library & Information Science
Journal of Digital Business and Innovation Management (JDBIM) is a new, Open Access journal from Universitas Negeri Surabaya that aims to publish original research articles, reviews, and reports on the digitalization of business and management, how digital technologies can innovate the business, and what this means for the future of work. The journal will encourage submissions from diverse fields and areas of practice, from business, economics, marketing, and potentially computer science and information technology management. JDBIM publish twice a year (June and December).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 62 Documents
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Reexamining the Environmental Kuznets Curve in Selected N-11 Countries: The Role of Financial Markets, Institutional Quality, and Environmental Technology Nareswari, Ninditya; Fazlurrahman, Hujjatullah; Faiz Sugihartanto, Mushonnifun
Journal of Digital Business and Innovation Management Vol. 3 No. 2 (2024): December 2024
Publisher : Universitas Negeri Surabaya

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Abstract

Economic growth is crucial for emerging economies, yet the sustainability of this growth must consider its environmental impact. The Environmental Kuznets Curve (EKC) hypothesis suggests that while economic expansion initially worsens environmental degradation, it can ultimately lead to environmental improvements as income levels rise. This study reexamined the EKC hypothesis in a selected of countries from the Next Eleven (N-11) group. Using a random effects model regression, the analysis examined the effects of gross domestic products, financial market development, institutional quality, and environmental technology on CO₂ emissions. The findings supported the EKC hypothesis, indicating that economic growth initially increased environmental degradation but eventually contributed to improved environmental outcomes. Financial market development was associated with lower CO₂ emissions, suggesting that robust financial systems may promote eco-friendly investments. In contrast, environmental technology exhibited a positive effect on CO₂ emissions, potentially reflecting an early adoption stage were technology increases emissions. Institutional quality did not show a significant impact on CO₂ emissions. Several recommendations were provided balancing economic growth with environmental sustainability. Keywords: Carbon dioxide emission, Environmental Kuznets Curve, Environmental Technology, Financial Market, Institutional Quality.
Designing Effective Mobile Push Notifications: Machine Learning Insights into User Engagement Wicaksana, Dwi Yoga; Aisyah, Rheyna Jufri Sifa Zie; Qurrata A'yun, Dian Ulhaq
Journal of Digital Business and Innovation Management Vol. 3 No. 2 (2024): December 2024
Publisher : Universitas Negeri Surabaya

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Abstract

This study investigates the impact of mobile push notification design elements on user engagement, utilizing machine learning to derive actionable insights. By analyzing a dataset of over 700 million notifications from an e-commerce platform, the research evaluates the influence of three key features: the presence of emojis, deadlines, and subject line length. A logistic regression model was employed to identify the features most strongly associated with high engagement, defined as notifications receiving over 1,000 opens. The findings reveal that the inclusion of emojis significantly enhances engagement rates, achieving a 91% success rate compared to 20% for notifications without emojis. While deadlines slightly increased engagement, their effect was not statistically significant when examined in isolation. Subject line length demonstrated no consistent influence on engagement. However, a synergistic combination of emojis and deadlines yielded the highest engagement rates at 100%, emphasizing the value of integrating visual and psychological triggers.This study underscores the potential of machine learning in optimizing mobile push notification strategies, offering practical recommendations for businesses to refine their digital marketing efforts. These findings contribute to the growing body of literature on user engagement and provide a foundation for future exploration of notification design and effectiveness.
Encouraging Local MSME Products Towards Global Through Blockchain Technology Supriadi, Iman; Ida, Rahvita; Wardoyo, Dewie Tri Wijayati
Journal of Digital Business and Innovation Management Vol. 3 No. 2 (2024): December 2024
Publisher : Universitas Negeri Surabaya

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Abstract

This study aims to analyze the role of blockchain technology in enhancing global market access for local MSME (Micro, Small, and Medium Enterprise) products, identify key barriers to its adoption, and formulate implementation strategies tailored to the needs and capacities of MSMEs. The research employs a qualitative case study approach based on a literature review. Data were obtained from academic journals, reports, and policy documents related to blockchain, MSMEs, and international trade. Analysis was conducted using content analysis methods, supplemented by source and theoretical triangulation to enhance the validity of the findings. Blockchain technology has proven capable of supporting MSME products in entering global markets through product traceability, supply chain efficiency, and cross-border payment systems. The challenges faced by MSMEs include low technological literacy, high implementation costs, and inadequate regulatory frameworks. Recommended implementation strategies include improving technological literacy, providing subsidies for blockchain adoption, and developing adaptive regulations. This study contributes by offering a strategic framework for MSMEs to adopt blockchain technology and serves as a reference for policymakers and business stakeholders in fostering an innovation ecosystem that supports the global competitiveness of MSMEs.
Analyzing the Influence of Change Readiness on Change-Supportive Behavior in Health Information Systems Wardani, Ratna; Wulandari, Laili; Safitri, Endah Wulan; Pratiwi, Rifka Sari
Journal of Digital Business and Innovation Management Vol. 3 No. 2 (2024): December 2024
Publisher : Universitas Negeri Surabaya

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Abstract

The main objective of this study was to assess the effect of communication quality and trust on behavior change, which supports the information system of health workers in public health centers through the mediating variable of readiness for change. Data were collected from 341 health workers working in public health centers in Indonesia through enumerators as data collectors. The statistical procedure is divided into descriptive analysis using SPSS 25 and structural equation model using bootstraps using Smart PLS 3.2.9. Structural Equation Model analysis found several results. The results positively affect the quality of communication, trust, willingness to change, and support for behavior change. In addition, the study readiness to mediate changes in communication quality and trust in supporting behavior change. Therefore, this study shows that the quality of communication and trust is significantly associated with behavioral changes that support the mediation readiness for change in health workers in East Java, Indonesia.The main question of this study is to assess the effect of communication quality and trust on behavioral change that supports the information system of health workers at public health centers through the variable of mediation readiness for change. Research has been conducted to answer this research question. It has been empirically proven that the quality of communication and trust affects changes in supportive behavior with and without mediation. We believe that the quality of communication and trust due to the combined effect of readiness for change produces behavioral changes that favor more than the quality of communication and trust itself.
Cyber Security Risk Management Practices: Insights From an ISO 27001 Certified Organization Putri, Shevani Resta Maulana; Bernandy, Marcelli Putri; Aulia, Cindy; Fikri, Muhammad Ghaza Raihan; Jasmine, Javanie
Journal of Digital Business and Innovation Management Vol. 3 No. 2 (2024): December 2024
Publisher : Universitas Negeri Surabaya

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Abstract

In the increasingly complex and dynamic digital era, cybersecurity risk management has become a critical aspect affecting the operations and sustainability of organizations. This study examines the practice of cybersecurity risk management from the perspective of organizations that have obtained ISO 27001 certification, an international standard that sets the criteria for information security management systems (ISMS). The focus of this research is ISO 27001, one of the world's leading information security standards. This study explores the meaning of ISO 27001, risk management, and the process of implementing this certification within organizations through a literature review. Findings indicate that the implementation of ISO 27001 has a significant impact on the organization's awareness of information security management. The implementation process of ISO 27001 includes a series of steps and approaches designed to help organizations effectively manage cybersecurity risks. This study highlights the importance of implementing ISO 27001 into cybersecurity risk management practices to enhance information security and prevent cyberthreats. The study also evaluates the level of organizational awareness of the ISO 27001 standard and its impact on the implementation of cybersecurity risk management practices. Our findings show that organizations with ISO 27001 certification have a higher awareness of the importance of cybersecurity risk management, thereby supporting the implementation of more effective risk management practices. Thisstudy aims to provide insights and practical guidance for organizations in applying and utilizing cybersecurity risk management according to the ISO 27001 standard. Therefore, this research contributes to the enhancement of awareness and the implementation of better information security standards in thecurrent digital era.
Exploring Live Selling in Social Commerce: A Systematic Review of Engagement Metrics and Sales Methods Cahya Kamila, Fanisa Ayu; Dwiyanti Utomo, Regina
Journal of Digital Business and Innovation Management Vol. 4 No. 1 (2025): June 2025
Publisher : Universitas Negeri Surabaya

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Abstract

Live selling has emerged as a transformative strategy within e-commerce, combining real-time interaction, entertainment, and social engagement to create a dynamic shopping experience. By integrating live video streaming with interactive elements such as product demonstrations, Q&A sessions, and viewer engagement, live selling has redefined the traditional shopping model. This study adopts a systematic literature review methodology, guided by PRISMA protocols, to explore the interplay between sales approaches and engagement metrics in live selling. The findings highlight that effective sales strategies in live selling include scarcity-driven promotions, interactive storytelling, and gamification, which drive immediacy and customer trust. Engagement metrics such as viewer retention rates, likes, comments, shares, and conversion rates are critical indicators of campaign success. These metrics not only measure audience interaction but also predict behavioral outcomes like purchase intent and customer loyalty. Furthermore, this review synthesizes evidence showing that real-time interaction enhances transparency and social proof, while urgency-based techniques amplify impulse purchases. The study also identifies gaps in regional adaptations and longitudinal effects, emphasizing the need for culturally specific research and long-term impact assessments. By bridging theoretical frameworks and practical applications, this research offers actionable insights for e-commerce practitioners aiming to optimize their live-selling strategies and academics seeking to advance knowledge in this evolving field. The results underscore live selling's potential to reshape consumer behavior and drive growth in the digital commerce ecosystem.
Iterative UI/UX Design in Environmental Social Governance Website Development: A Case Study of Financial Park Labuan SDN. BHD. Bagaskara Rahadi Putra; Husin, Nanang
Journal of Digital Business and Innovation Management Vol. 4 No. 1 (2025): June 2025
Publisher : Universitas Negeri Surabaya

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Abstract

This study aims to develop an interactive and responsive Environmental, Social, and Governance (ESG) website grounded in User Interface and User Experience (UI/UX) design principles to improve transparency, reporting efficiency, and stakeholder engagement at Financial Park Labuan Sdn. Bhd. The company is currently facing challenges in maintaining its competitiveness due to increasing demands for effective ESG implementation and communication. To address these issues, the development process adopted the Prototyping-based System Development Life Cycle (SDLC), allowing iterative testing and refinement based on user feedback. A quantitative approach was employed using surveys to evaluate user satisfaction and website usability. The findings from the survey revealed that the newly developed ESG website significantly enhances the accessibility of ESG-related information, strengthens stakeholder trust, and fosters active community engagement in sustainability initiatives. These outcomes suggest that incorporating user-centered digital solutions can support corporate efforts in meeting ESG standards while also improving public perception and organizational performance.
The Role of Social Media in Omnichannel Strategy To Improve Purchase Intention: Indicator-Based Approach (Case Study: XYZ Housing) Intan Mafiana, Agnes
Journal of Digital Business and Innovation Management Vol. 4 No. 1 (2025): June 2025
Publisher : Universitas Negeri Surabaya

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Abstract

Penelitian ini bertujuan untuk menganalisis dampak optimalisasi promosi omnichannel berbasis media sosial terhadap minat beli konsumen di Perumahan XYZ. Penelitian ini menggunakan pendekatan kuantitatif eksplanatif dengan menyebarkan kuesioner terstruktur kepada 30 responden terpilih. Indikator yang diteliti meliputi konsistensi konten, interaktivitas, aksesibilitas, dan keinformatifan di seluruh platform seperti Instagram, TikTok, dan Facebook. Data dianalisis menggunakan statistik deskriptif dan analisis regresi linier berganda untuk mengetahui pengaruh parsial dan simultan masing-masing indikator terhadap minat beli. Hasil penelitian menunjukkan bahwa promosi omnichannel yang konsisten dan informatif berpengaruh signifikan terhadap kepercayaan konsumen dan minat beli. Penelitian ini memberikan wawasan praktis bagi pengembang properti untuk mengelola pemasaran digital secara strategis melalui strategi konten terintegrasi dan berbasis data.
Development of Production Information System in a Plywood Company for Monitoring Production Duration Process Aziiza, Arizia Aulia; Chandra, Aaron Macauley; Prijambodo, Bambang; Absari, Dhiani Tresna
Journal of Digital Business and Innovation Management Vol. 4 No. 1 (2025): June 2025
Publisher : Universitas Negeri Surabaya

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Abstract

Production activities in manufacturing companies are essential elements of the company. Recording production activities must be documented to produce information needed to make the right decisions in production and use of all existing company resources. This study focuses on developing a Production Information System in a plywood company. The company's production planning activities and monitoring are documented using Excel. This causes difficulties in monitoring the duration of production activities carried out. This study aims to develop a production information system that monitors production processes. This system includes raw material procurement, production planning, inventory control, and production process monitoring. The development methods include production process analysis, data collection, cost calculation method research, system design, implementation, testing, and evaluation. The verification process is carried out by checking all features and the progress of the production process. The validation process is carried out by interviewing and testing the system on users. As a result, the system has been able to meet company standards in managing production routing based on the duration calculations prepared so that the PPIC manager can monitor the progress of ongoing production.
AI Chatbot as a Prompt Generator: A Solution for Enhancing Digital Marketing Campaign Productivity Buhori; Nanang Hoesen Hidres Abbrori
Journal of Digital Business and Innovation Management Vol. 4 No. 1 (2025): June 2025
Publisher : Universitas Negeri Surabaya

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Abstract

This research implements utilization of the artificial intelligence (AI) based chatbots for automatically generating prompt for digital marketing ideas to boost productivity. The interesting results of the study revealed through qualitative methods are that, besides tremendously speeding up the content creation process, chatbots attract a much larger audience. As AI understands the natural language and is processed, the chatbots can help with generating relevant and content ideas in compliance with user needs. This is an alarming discovery that emphasizes how required A.I is as a part of modern marketing strategies as personalization and efficiency are essential for a successful marketing campaign and part of marketing technology stack. The paper further discusses potential challenges like data privacy and algorithmic bias that should be taken into account while using AI. So the created chatbot system will be a sustainable solution. Keywords: AI Chatbot; Generator prompts; Digital marketing; Productivity; Engagement.

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