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Proceeding of International Conference on Entrepreneurship (IConEnt)
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 29882664     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Proceeding of International Conference on Entrepreneurship (IConEnt) berisi artikel-artikel ilmiah dari para peneliti dari lingkup internasional yang mengikuti konferensi IConEnt yang akan diadakan rutin setiap tahun oleh Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 370 Documents
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Transforming Word of Mouth: The Role of EMR Design, Customer Support, and Security in Health Facilities Using Pinus Software in Surabaya and Pasuruan David Irawan Winoto; Yolanda Soedibyo
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

The healthcare industry's ongoing technological advancements make keeping electronic medical records a must. All healthcare facilities must use electronic medical records that are linked to SATUSEHAT, under rules issued by the Ministry of Health of the Republic of Indonesia. For software businesses that offer electronic medical record software, this creates enormous opportunity. The goal of this study is to examine how various aspects of the overall electronic medical records service quality, such as design, security/privacy, and customer support, affect customer satisfaction and trust, which in turn affect positive word of mouth among PINus Software users who use electronic medical records in Surabaya and Pasuruan. This study used a quantitative survey approach, gathering information from five healthcare facilities to gain 175 respondents, which were analyzed using SPSS. These results demonstrate variable customer support has no effect, two independent variables have a considerable impact. The study's conclusions highlight the significance of electronic medical record design, security/privacy, all of which have been shown to have a major impact on overall electronic medical record service quality, which in turn affects customer satisfaction and trust, which in turn affects word-of-mouth.
Boosting Repurchase Intentions: The Influence of Service, Quality, and Customization for Shopee Zerone Japan Users in Surabaya Christian Calvin Anggriawan; Yolanda Soedibyo
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

The current trend in vehicle maintenance focuses on keeping the appearance and performance of vehicles optimal by utilizing technology and environmentally friendly products. Modern consumers prioritize convenience, efficiency, and sustainability, including the use of applications for tracking vehicle conditions and scheduling regular services at official workshops. Maintenance products that support fuel efficiency and eco-friendly oils are also increasingly favored. Zerone Japan is a brand that provides a variety of automotive care needs for vehicle enthusiasts. This research aims to determine the influence of Information Quality, Service Quality, Preferential Treatment, and Customization on Repurchase Intention through Perceived Value. The expected benefit of this research is to expand knowledge in the field of management, particularly regarding the influence of these variables. The research is causal in nature, using a quantitative method and AMOS 24.0 software to process primary data from 150 Shopee Zerone Japan application consumers in Surabaya, gathered through the Snowball Sampling technique. The respondents are men and women, aged 18-60, residing in Surabaya, and have made purchases through the Shopee Zerone Japan app at least twice in the last six months. In this study, all variables, including Perceived Value, Information Quality, Service Quality, Preferential Treatment, and Customization, have a positive and significant effect on Repurchase Intention.
Influence of Customer Satisfaction and Customer Experience on Repurchase Intention of Express Delivery Services for Export Activities Through United Parcel Service (UPS) in Java and Bali, Indonesia Andry Gunawan; Hananiel Mennoverdi Gunawan
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

This study aims to determine the effect of the variables Price fairness (PRF), Customs clearance (CCE), Use of Supporting technology (STC), and Total time in transit (TTT) on Customer experience (CEX) and Customer satisfaction (CSA) which then affect Repurchase intention (RPI) for express delivery services in export activities. The data used are primary data with a valid sample of 140 out of 168 respondents (out of 508 samples) which was taken using purposive sampling because the determination of the sample is carried out with certain considerations, samples taken in full month of September 2024. The finding of this study indicates a significant positive result on the relationship between Customer experience on Repurchase intention and Customer satisfaction on Repurchase intention. Other findings show that United Parcel Service (UPS) is expected to pay attention to price fairness, the process of releasing goods from customs areas/ Customs clearance, the use of supporting technology, and total delivery time that influence the formation of positive Customer experience and Customer satisfaction aimed at increasing the repurchsae intention of express delivery services for export activities.
Enhancing Customer Referral Values: How Control Based Contributions Among Mobile Legends Players in Jakarta Napitupulu, Wempi Darwis; Yolanda Soedibyo
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

This study investigates the impact of various contributions - Control Based Contributions, Collaborative Contributions, Individual Contributions, and Calculated Contributions - alongside Customer Learning/Knowledge Values, Customer Influences Values, and Customer Referral Values on Customer Loyalty among Mobile Legends players in Jakarta. With the rising popularity of online mobile games, particularly Mobile Legends, understanding these dynamics is crucial for game developers aiming to foster loyalty and enhance user engagement. This research addresses significant gaps in the literature regarding the effects of gamification and customer involvement in online gaming, providing insights that could inform marketing strategies and loyalty programs within the gaming industry.
Analysis of Determinants of Consumer Intention to Use Online Car Loan Services in Indonesia Wilson Darma Setiawan; Yokie Radnan
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

This study examines the determinants of consumer intention to use online car loan services in Indonesia, focusing on the application of the Theory of Perceived Risk (TPR). As digital financial services continue to grow rapidly in Indonesia, understanding the factors influencing consumer adoption of online car loans becomes crucial. Using a quantitative approach, this research surveyed 400 potential users of online car loan services in major Indonesian cities. The study investigates six dimensions of perceived risk: financial, security, performance, privacy, time, and social risks. Results indicate that security and privacy risks are the most significant factors negatively affecting consumer intention, while perceived benefits and ease of use positively influence adoption intention. Notably, cultural and social factors unique to the Indonesian context also play a substantial role in shaping consumer behavior. These findings contribute to the growing body of literature on fintech adoption in developing countries and provide practical insights for online car loan service providers and regulators in Indonesia. The study suggests strategies for mitigating perceived risks and enhancing consumer trust to promote the adoption of online car loan services.
Clicks and Identity: Analyzing How Online Advertisement Interaction Affects Buying Behavior Among Tasya Farasya's Followers Raudhatul Rizka; Napitupulu, Priskilla E.E.
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

A global trend where influencers play an important role in digital marketing strategies. Tasya Farasya as one of Indonesia's leading beauty influencers offers a unique context to investigate this dynamic. There are still few studies that specifically explore how psychological factors such as trendiness, relaxation, boredom, and information seeking influence followers' buying behavior in clicking on online advertisements and social influencers with influencerproduced content. This study aims to analyze how these factors influence followers' buying behavior tendencies through clicking online advertisements and social influencers with content produced by Tasya Farasya's Instagram account. Using quantitative methods, data was collected through questionnaires distributed to 120 followers of Tasya Farasya's Instagram account, in Indonesia. This research includes into the category of causal research. The sampling technique used is non-probability sampling technique. Using Smart PLS 4 to process data. Of the eight hypotheses, there are two rejected hypotheses, namely trendiness has no significant effect on online advertisement clicking and social identification has no significant effect on buying behavior, others have a significant effect. Tasya Farasya's influence increases ad visibility, and encourages her followers' buying behavior.
Prediction of Bond Planning Based on Customer Characteristics in Indonesia Using the Random Forest Algorithm Hendra Achmadi
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

This research aims to identify industries receptive to wealth management products like bond insurance and to pinpoint the key factors influencing bond insurance premium closures. Given Indonesia's low life insurance penetration and density compared to other Asian countries, the study uses a purposive sample of 199 data points from 38 companies across various industries. This research found that the most influential factors in bond purchases are domicile, the second car, industry type, job position , housing type . The methodology that is used in thisresearch is called CRIPS-DM (Cross Industrial Standards Program Data Mining). The first steps what is the purpose of the organization, and the second is what data that needed, and then continue to data preparation, after that modeling, after modeling, it will make an interpretation of the result, and the final steps is deployment, it will plan how it will be implemented in the real world, and the accuracy score from this model is 98 %. From the result of the projection closing bond insurance from each industry, it can be concluded that the most industry that closed the bond insurance is Banking Industry, the second is from insurance and the third is education and the next is education, retail, bond, manufacturing and finance, hospitality, legal, publishing, technology and government and service industries.
The Effect of Subjective Norms, Perceived Behavior Control, Price, Service Quality, Airline Safety, Airline Reputation on Behavior Intention in Shaping Buying Behavior of LCC Super Air Jet Passengers in Surabaya Gerald Yeremi Ruddy Ngongoloy; Oliandes Sondakh
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

The purpose of this study is to examine how the Subjective Norm, Perceived Behavior Control, Price, Service Quality, Airline Safety, and Airline Reputation factors of Super Air Jet passengers affect Behavior Intention which ultimately shapes the Buying Behavior of passengers of this low-cost airline. A survey of 200 passengers was conducted to test the hypothesis. Data processing was carried out using SmartPLS 3 software. The results show the important role of Subjective Norm and Airline Safety in the Behavior Intention and Buying Behavior of Super Air Jet LCC passengers.
Does Perceived Ease of Usefulness and Perceived Usefulness Effect Customer Attitude and Satisfaction in Social Commerce Margaretha Pink Berlianto; Fanny Mutiara Dewi; Helen Novi Yanto; William M. Tan; Aulia Hidayati
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

As social media commerce has become extremely popular and an integral part of the world economy in recent years, identifying the factors influencing consumer attitudes towards social media sites has become a significant goal of many researchers in academia and industry. This study aims to identify factors that predict consumer attitudes and satisfaction towards using Instagram. This study uses 190 respondents who are in Jabodetabek using convenience sampling. The results showed that Perceived usefulness has a positive effect on attitude and satisfaction, Perceived ease of use has a positive effect on satisfaction, and customer attitude has a positive effect on satisfaction. This research successfully contributes that social commerce business actors need to pay attention to the perceived usefulness and perceived of use of the social commerce they manage and need to improve customer attitudes towards their social commerce.
Exploring Scarlett's Customer Loyalty: The Role of Purchase Decision as an Intervening Factor in the Context of Service and Product Quality Jesslyn; Alfonsius
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

The surge in beauty industry competitors has led to a decline in Scarlett's ranking on e-commerce platforms. To enhance Scarlett's consumer loyalty, research on Scarlett's service quality and product quality is necessary. The interconnection among service quality, product quality, purchase decisions, and consumer loyalty is analyzed through corresponding indicators. This research includes 125 respondents. Data undergoes validity, reliability, classical assumption tests, and path analysis for advanced multiple linear regression analysis. The results demonstrate that Scarlett's service quality and product quality significantly influence purchase decisions. Additionally, Scarlett's service quality and product quality significantly influence customer loyalty. Purchase decision has an intervening factor on service quality and product quality towards customer loyalty. Improving Scarlett's service and product quality can elevate both consumer loyalty and purchase decisions.

Page 13 of 37 | Total Record : 370

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