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Proceeding of International Conference on Entrepreneurship (IConEnt)
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 29882664     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Proceeding of International Conference on Entrepreneurship (IConEnt) berisi artikel-artikel ilmiah dari para peneliti dari lingkup internasional yang mengikuti konferensi IConEnt yang akan diadakan rutin setiap tahun oleh Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 370 Documents
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Antecedent Factors Influencing Manager Competency Rinto Rain Barry; Hendra Achmadi
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Objectives: This study investigates the mediating role of Protestant Work Ethic (PWE) in the relationships between Organizational Culture (OC), Transformational Leadership (TL), and Personality (P) on Teacher Performance (TP) in private Christian elementary schools in Banten Province. Methodology: A quantitative survey was conducted from November 2021 to May 2022, involving 236 Christian elementary school teachers as respondents. Data were collected using questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings: The hypothesis testing results indicate that Organizational Culture positively influences Protestant Work Ethic, while Transformational Leadership negatively affects it. Personality does not significantly impact Protestant Work Ethic. Furthermore, Protestant Work Ethic has a significant positive effect on Teacher Performance. Both Organizational Culture and Personality directly enhance Teacher Performance, whereas Transformational Leadership does not show a significant direct impact. Mediation analysis reveals that Protestant Work Ethic partially mediates the relationship between Organizational Culture and Teacher Performance, as well as between Personality and Teacher Performance, but not between Transformational Leadership and Teacher Performance. Conclusion: The study concludes that OC and P are crucial factors in improving TP, with PWE playing a significant mediating role. TL's negative impact on PWE suggests the need for further investigation into leadership styles within this context. The findings underscore the importance of fostering a positive organizational culture and developing personal competencies to enhance teacher performance.
Investigating the Influence of Employee Engagement and Supporting Factors Towards Organizational Performance: A Systematic Literature Review Rahel Sibatuara; Meyvanali; Manalu, Della Edelweiss
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

This study aims to find out the influence of employee engagement towards organizational performance. Many factors, such as work motivation and job engagement appear to strengthen employee engagement and affect organizational performance. The method used is through a comprehensive review of relevant literature and empirical studies. The results of the study indicate various factors, including employee engagement, work motivation, job engagement, and affecting the organization performance. The results indicate that cultivating a culture of participation must be a strategic focus for organizations seeking long-term success in a competitive global environment. In conclusion, improving employee engagement is crucial for organizational development and effectiveness.
The Effect of Budget Management Participation and Budget Management Experience On Budget Performance: The Moderating Role Of SIMA SIPKD Eliana; Farah Ivana; Banta Karollah; Naina Ursima
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

This study analyses the influence of budget management participation, and budget management experience, on budget performance and strengthened by SIMA SIPKD (IT). The sampling technique used is total sampling with the number of research samples to be analysed is the same as the population of 155 respondents, which are all members of the Aceh Government TAPA Team. The results showed that Budget Participation, and the experience of budget managers had a positive and significant effect on budget performance. SIMA SIPKD (IT) does not moderate the relationship between Budget Participation, budget manager experience and budget performance. The findings of this study agency problems in local budgeting are related to the experience of budget managers.
The Effect of Enterprise Risk Management, Intellectual Capital, and Dividend Policy on Firm Value Moderated by Good Corporate Governance Tampubolon, Sylvana Noviakusuma; Herlina Lusmeida
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

This study aims to test and empirically prove the effect of Enteprise Risk Management, Intellectual Capital, and Dividend Policy on Firm Value with Good Corporate Governance as a moderator. The source of this study uses data secondary data from companies available at S&P Capital IQ with a total of 141 observations that have met the criteria used using purposive sampling techniques . This study employed quantitative research by using multiple regression analysis with a moderator effect (Moderated ) Regression Analysis ) with the STATA program . The results of the study showed that Enterprise Risk Management had negative influence on firm value, Company policy, namely dividend policy , had positive effect on firm value, and Intellectual Capital also Good Corporate Governance had no effect on firm value. The study too showed that Good Corporate Governance as a moderator variable strengths the relationship between company policies, namely dividend policy , on firm value but Good Corporate Governance can't moderate the relationship between both Enterprise Risk Management and Intellectual Capital on firm value.
Unveiling The Impact of Perceived Control, Hedonic and Utilitarian Values on Skincare Purchase Intent: Emotional Pleasure as A Mediator, Flow Experience As A Moderator For The Skintific Brand Yokie Radnan Kristiyono; Avi Nurul Afia
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Analyze factors influencing consumer interest in Skintific beauty products in the Indonesian market: perceived behavioral control, hedonic value, utilitarian value, and emotional pleasure. A quantitative approach using a Google Form questionnaire was distributed to 324 respondents, focusing on variables like perceived behavioral control, hedonic value, utilitarian value, emotional pleasure,and purchase intention. The study found that hedonic value and perceived behavioral control do not significantly impactpurchase intention. In contrast, utilitarian values and emotional pleasure positively influence purchasing decisions. Notably, perceived behavioral control positively impacts both hedonic and utilitarian values. Additionally, hedonic value positively affects emotional pleasure, emphasizing the importance of experiential enjoyment. However, utilitarian value does not contribute to emotional pleasure, suggesting a potential separation between practical benefits and emotional fulfillment in consumer decision-making. Consumer decisions for Skintific products are more influenced by utilitarian value and emotional pleasure than perceived behavioral control and hedonic value. Insights suggest the importance of control and value perception in shaping consumer behavior in the skincare industry. This information is valuable for marketing and product development strategies.
Factors That Influence Brand Loyalty on Scarlett Whitening Products Theresia Suryadi; Margaretha Pink Berlianto
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

This research aims to analyze the factors that influence brand loyalty for Scarlett Whitening products. The population of this study was domiciled people in Jakarta, Bogor, Depok, Tangerang and Bekasi who had used Scarlett Whitening products using a purposive sampling technique and distributing questionnaires to a total of 265 respondents. Data was analyzed using PLS-SEM. The results showed that advertising spending, attitudes towards advertising, and value congruity have a positive effect on brand identification and brand image. Brand identification has a positive effect on brand image, brand engagement, brand love and brand loyalty. Brand image has a positive effect on brand love. Brand engagement and brand love have a positive effect on brand loyalty.
Convenience and Satisfaction Count: Exploring the Experience and Product Diversity on Repurchase Intention at Cold ‘N Brew, Medan Pasaribu, Timothy Robin; Kaban, Lila Maria
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

The study investigates the influence of customer experience, product diversity, and perceived convenience on repurchase intention, using customer satisfaction as a mediating variable, in the context of Cold ‘N Brew coffee shop. As global and local brands focus on innovation and customer engagement, coffee shops in Indonesia face profitability challenges, with nearly 20% failing within two years. The rapid growth of the coffee shop industry has led to intense competition, making customer retention crucial. Using a quantitative approach and SEM-PLS analysis, the research analyzes 160 responses from customers who have visited Cold ‘N Brew in Medan, Indonesia at least twice a year. The findings indicate that customer experience positively influences satisfaction, it does not directly influence repurchase intention. In contrast, product diversity and perceived convenience positively influence both satisfaction and repurchase intention, with satisfaction serving as a mediator for the influences of customer experience and perceived convenience but not for product diversity. The study offers insights for Cold' N Brew and similar businesses, emphasizing the importance of enhancing customer experience, a strategic emphasis on product diversification and enhanced convenience is essential for Cold 'N Brew, Medan to improve customer repurchase intention. The consumer experience will be optimized, and the quality of service will be enhanced, fostering greater loyalty. Furthermore, to attract a broader customer base and remain based on evolving consumer preferences, it is essential to invest in product innovation and enhance service accessibility. This research provides actionable strategies to improve customer satisfaction in a competitive market. This research provides actionable strategies to improve customer repurchase intention in a competitive market.
Influence of Application Design, Customer Service, Privacy Security, and Fulfillment on Customer Loyalty in Language Learning Platforms: The Mediating Role of Customer Satisfaction Among Cakap Users in Jakarta Hendra Christian; Oliandes Sondakh
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

The rapid growth of digital platforms has transformed the landscape of online education, making customer satisfaction and loyalty critical to the success of subscription-based services. This study investigates the impact of four key service quality dimensions application design, customer service, security, and fulfillment—on customer satisfaction and its mediating effect on customer loyalty, using the Cakap language-learning application as the research context. Data were collected through a structured survey from 255 respondents residing in Jakarta, selected through purposive sampling to ensure relevance. Respondents were required to have completed at least two learning modules on the Cakap platform within the past year, providing a valid and experienced sample for analysis. The findings provide both academic and practical insights. Academically, the study enriches the understanding of customer satisfaction and loyalty dynamics in educational technology platforms, especially in an emerging market context like Indonesia. Practically, it offers actionable recommendations for digital service providers, such as continuously enhancing app design, strengthening security protocols, and optimizing fulfillment processes to meet customer expectations. These strategies are essential for platforms like Cakap to maintain user satisfaction, foster loyalty, and secure sustainable growth in a competitive market.
The Influence of Perceived Ease of Use, Perceived Usefulness, Enjoyment and Subjective Norms on Satisfaction with Customer Experience Through Brand Engagement for Sephora Application Users in Surabaya Njoo Dylan Young; Janice Carysa Siahaya
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

This study aims to examine the effect of Perceived Ease of Use, Perceived Usefulness, Enjoyment, and Subjective Norms on customer experience satisfaction through brand engagement for Sephora application users in Surabaya. This study uses quantitative methods with data collected from 130 respondents who are active users of the Sephora application. Data processing was carried out using SPSS software to analyze the relationship between variables through multiple linear regression tests. The results showed that Perceived Ease of Use, Perceived Usefulness, Enjoyment, and Subjective Norms have a significant influence on brand involvement, which then affects the level of customer satisfaction in using the Sephora application. Enjoyment and Perceived Usefulness factors are shown to be the main predictors that influence brand engagement and user satisfaction. These findings provide insights for companies in optimizing factors that can enhance customer experience through strong brand engagement.
Harnessing the Influence of Social Media Marketing Activities: Enhancing Brand Loyalty Through Brand Awareness and Brand Image Among Le Minerale Consumers in Medan Vanny Lim; Yolanda Soedibyo
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Driven by rapid urbanization, growing health consciousness, and shifting consumer preferences, the Indonesian bottled drinking water (AMDK) industry has witnessed remarkable expansion. Amid this growth, Le Minerale has emerged as a formidable challenger, disrupting Aqua's long-standing dominance in the market. This study investigates how Social Media Marketing Activities (SMMA) impact Brand Loyalty, mediated by Brand Awareness and Brand Image. Key SMMA elements analyzed include Entertainment, Interactivity, Trendiness, Electronic Word-of-Mouth (e-WOM), and Informativeness. Data were collected from Le Minerale consumers in Medan and analyzed using SPSS. The findings reveal that  Interactivity, Trendiness, and e-WOM significantly enhance Brand Awareness, while Interactivity, Trendiness, e-WOM, and Informativeness positively influence Brand Image. Both Brand Awareness and Brand Image, in turn, significantly drive Brand Loyalty. However, Entertainment does not have a direct impact on Brand Image, and Informativeness does not affect Brand Awareness. This research offers valuable insights for marketers aiming to increase customer loyalty in highly competitive markets through the effective use of social media platforms.

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