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The Impact of Greenwashing Practices on Stock Liquidity and Volatility in Indonesia Melvien Deisie Christin Welang; Juli Hendri; Sung Suk Kim
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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This study examines the impact of greenwashing on stock liquidity and volatility, using data from companies listed on the Indonesian stock exchange in the period 2018 to 2022. The results show that greenwashing has a positive impact on liquidity. The results show that greenwashing has a positive effect with stock price volatility, which indicates that increased greenwashing leads to higher market uncertainty. Furthermore, greenwashing has a negative effect on liquidity during the Covid-19 pandemic, but the effect of greenwashing on stock volatility is not different during the Covid-19 period.

The Effect of Security Perception, Financial Literacy and Content Marketing on Mutual Fund Purchase Decisions on The Bibit Application with Trust As A Mediation I Gede Wisnu Satria Chandra Putra; Shirleen Alysia Valencia
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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These instructions give you basic guidelines for preparing papers for the IConEnt 2023. Papers must be submitted using this format. This document is a template for Microsoft Word. If you are reading a paper version of this document, please download the electronic file from the Conference website so you can use it to prepare your manuscript. Abstract should not exceed 180 words. Please include appropriate key words in your abstract, in alphabetical order, separated by commas.

Patchwork Innovation: A Study of Social Bricolage and Social Value Creation in Indonesia's Social Enterprises Meiliana Jaunanda
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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The concept of social bricolage highlights creativity, flexibility, and boldness in utilizing available resources as the core of the social entrepreneurship process. In developing countries like Indonesia, publicly listed companies occupy a strategic position as social development actors through hybrid models that integrate profit-making with social impact. This article critically and reflectively analyzes the application of social bricolage theory (Di Domenico et al., 2010) in three Indonesian public companies—PT Telkom Indonesia, PT Pertamina (Persero), and PT Bank Rakyat Indonesia (Persero) Tbk—using a case-based reflective essay approach. Five key dimensions—making do, improvisation, refusal to be constrained, stakeholder participation, and persuasion—are explored within the dynamic tension between commercial interests and social missions, as well as institutional challenges that shape the practice of social value creation. The findings suggest that implementing social bricolage in large-scale corporations is not only feasible but also represents an adaptive strategy in navigating the social complexities and regulatory pressures typical of emerging markets like Indonesia.

Wired to Change: The Role of Digital Messaging in Boosting EV Awareness Among Indonesian Millennials Alicia Angelina Baso; Prida Ariani Ambar Astuti
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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In response to the global climate crisis, electric vehicles (EVs) have emerged as a sustainable alternative to gasoline-powered transportation. In Indonesia, PT PLN has leveraged Instagram to promote EV awareness among millennials. This study investigates the effectiveness of PLN’s digital messaging in enhancing awareness and shaping attitudes toward EVs. Using a quantitative survey method with 100 respondents aged 22–42, this research measures the relationship between message exposure, awareness, and attitude. Findings reveal that exposure to digital content significantly boosts both awareness and attitude, with awareness having a stronger impact. Regression analysis supports all four hypotheses, confirming that visual, informative, and relevant Instagram content leads to greater cognitive engagement and positive perception of EVs. The study underscores the role of social media in environmental communication, affirming the Elaboration Likelihood Model’s applicability in digital campaigns. These insights offer theoretical contributions to persuasion and consumer behavior studies, while also providing practical guidance for public-sector digital campaign strategies in emerging markets.

Green And Empowered: Sustainable Business in The Modern Era Ilyona Risty; Oliandes Sondakh
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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The implementation of Community Service (CS) for the March 2025 period was carried out by a Team from the Faculty of Economics and Business School UPH Surabaya Campus together with Radio Sangkakala Surabaya as partners. Therefore, Universitas Pelita Harapan Surabaya Campus collaborated with Radio Sangkakala Surabaya to be able to provide education to the wider community. This collaboration was built by presenting quality speakers from the Management Study Program and the Accounting Study Program. Each speaker will present interesting topics that are in accordance with current issues. Based on discussions regarding community needs, this CS was carried out by providing supplies to the Community with the theme Green and Empowered. With the holding of this interactive talk show, it is hoped that it can provide information and educational education for the wider community in the Surabaya area in the fields of economics, business and immigrant issues that can improve community knowledge and skills.

Optimizing Smart Consumption and Green Financing Literacy Through Radio Talkshows Junika Halawa; Tania Monica Potu
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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The implementation of Community Service (PKM) for the January 2025 period was carried out by a team from the Faculty of Economics and Business School UPH Surabaya Campus with partner Radio Sangkakala Surabaya. Therefore, Universitas Pelita Harapan Surabaya Campus collaborates with Radio Sangkakala Surabaya to be able to provide education to the community more broadly. This collaboration is built by presenting quality speakers from the Management Study Program and Accounting Study Program. Each speaker will present topics that are interesting and in accordance with current issues. Based on discussions regarding the needs of the community, this PKM is carried out by providing briefings to the community with 2 main themes on “Optimizing Smart Consumption" and Green Financing Literacy through Radio Talk Shows” which is a topic that is in demand and is being discussed. With the implementation of this interactive talk show, it is hoped that it can provide information and educational education for the wider community in the Surabaya area in terms of economics and business that can increase community knowledge and skills.

From Ideas to Action: Empowering Youth as Future Business Leaders in Entrepreneurship Monica Potu; Janice C. Siahaya; Oliandes Sondakh
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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One form of the tridharma of higher education is carrying out Community Service (PKM). The UPH Surabaya campus Management study program conducts PKM in the form of an entrepreneurship workshop. This workshop, which is applied in community service, aims to increase the confidence of class X students to try new things and become entrepreneurs from an early age. This activity is designed to provide an in-depth understanding of the principles of becoming a true entrepreneur as well as training practical skills that can be directly applied in entrepreneurial activities. Through a participatory approach, participants are expected to be able to produce simple products with limited resources, and even promote the results of their business in an interesting way. The expected result is an increase in the capacity of participants who can then become young entrepreneurs who participate in efforts to boost the Indonesian economy in the future.

Fostering Entrepreneurial Spirit: Building Business Plans Based On Creativity Oliandes Sondakh; Janice C. Siahaya; Hananiel M. Gunawan; Felicia Juliani Leliga
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

One form of the tridharma of higher education is carrying out Community Service (PKM). The UPH Surabaya campus Management study program conducts PKM in the form of an entrepreneurship workshop. This workshop, which is applied in community service, aims to increase the confidence of class X students to try new things and become entrepreneurs from an early age. This activity is designed to provide an in-depth understanding of the principles of becoming a true entrepreneur as well as training practical skills that can be directly applied in entrepreneurial activities. Through a participatory approach, participants are expected to be able to produce simple products with limited resources, and even promote the results of their business in an interesting way. The expected result is an increase in the capacity of participants who can then become young entrepreneurs who participate in efforts to boost the Indonesian economy in the future.

Ownership Structures and Firm Value: Does Firm Size Matter? Lina
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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This study aims to empirically demonstrate the positive influence of managerial and institutional ownership on firm value. Furthermore, it aims to demonstrate the moderating role of firm size in strengthening this relationship. This study used a sample of mining companies listed on the Indonesia Stock Exchange for the 2019-2023 period. This study successfully demonstrated that managerial and institutional ownership have a positive effect on firm value. However, the results failed to demonstrate the role of firm size in strengthening the positive influence of managerial and institutional ownership on firm value.

The Influence of Entrepreneurial Intention, Entrepreneurial Commitment, Family Support, on Entrepreneurial Behavior to Students in Bandung Zoel Hutabarat; Evelyn Angelita
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Students with high entrepreneurial intention but who have not yet transformed it into entrepreneurial behavior represent a contradictory issue that requires in-depth research. This study explores the influence of entrepreneurial intention, entrepreneurial commitment, and family support on the entrepreneurial behavior of students in Bandung. The study involved 193 students from three universities in Bandung using a non-probability sampling method, specifically judgmental sampling. The results of the study indicate that entrepreneurial intention has a positive influence on entrepreneurial behavior, both directly and indirectly through entrepreneurial commitment. However, entrepreneurial commitment does not have a direct influence on entrepreneurial behavior. Furthermore, family support does not provide a positive moderating effect on the relationship between entrepreneurial intention and entrepreneurial commitment. This study provides insights into the importance of entrepreneurial intention in shaping entrepreneurial behavior, despite the absence of a role for entrepreneurial commitment and family support.

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Dewi Sri Surya Wuisan

Contact Email
dewi.wuisan@uph.edu

Phone
+62215460901

Journal Mail Official
iconent@uph.edu

Editorial Address
Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan Kampus Universitas Pelita Harapan Gedung F lantai 12 Jl. M.H. Thamrin Boulevard 1100, Tangerang, Banten 15811

Location
Kota tangerang,

Banten

INDONESIA

Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Dewi Sri Surya Wuisan

Contact Email dewi.wuisan@uph.edu

Phone +62215460901

Journal Mail Official iconent@uph.edu

Editorial Address Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan Kampus Universitas Pelita Harapan Gedung F lantai 12 Jl. M.H. Thamrin Boulevard 1100, Tangerang, Banten 15811

Location Kota tangerang, Banten INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Dewi Sri Surya Wuisan

Contact Email
dewi.wuisan@uph.edu

Phone
+62215460901

Journal Mail Official
iconent@uph.edu

Editorial Address
Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan Kampus Universitas Pelita Harapan Gedung F lantai 12 Jl. M.H. Thamrin Boulevard 1100, Tangerang, Banten 15811

Location
Kota tangerang,

Banten

INDONESIA