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Proceeding of International Conference on Entrepreneurship (IConEnt)
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 29882664     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Proceeding of International Conference on Entrepreneurship (IConEnt) berisi artikel-artikel ilmiah dari para peneliti dari lingkup internasional yang mengikuti konferensi IConEnt yang akan diadakan rutin setiap tahun oleh Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 370 Documents
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Service Failure and Recovery: The Best Defense Is a Good Attack Dewi Wuisan; Hendra Achmadi; Oscar Jayanagara; Sylvia Samuel; Gracia Shinta S. Ugut
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Service failure is an inevitable aspect of any service-oriented business. When failures occur, the organization’s response is critical in shaping customer perceptions, satisfaction, and loyalty. This paper explores the notion that "the best defense is a good attack" in the context of service failure and recovery strategies. Proactive recovery initiatives, such as clear communication, swift actions, and personalized solutions, often outperform reactive or passive approaches in mitigating the negative effects of service failures. By employing a strategic recovery process, businesses not only address the immediate dissatisfaction but also create opportunities to strengthen customer relationships and even enhance brand reputation. The study examines key components of successful service recovery, including the role of empathy, transparency, and empowerment of frontline employees. It highlights the importance of preemptive measures such as employee training and the establishment of service recovery protocols. Furthermore, this paper discusses the psychological impact of recovery efforts on customers, emphasizing the significance of perceived justice—distributive, procedural, and interactional. Drawing from real-world examples and empirical studies, this research provides actionable insights for managers aiming to transform service failures into opportunities for improvement and differentiation. By adopting a mindset of proactive engagement, businesses can turn potentially negative experiences into moments that foster customer trust and loyalty. Ultimately, the findings suggest that an offensive approach in service recovery is not merely damage control but a strategic advantage in the competitive service landscape.
Banking Competition On Investment Efficiency of Non Financial Companies in Indonesia Ferris Hosema Putra; Vina Nugroho
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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The structure of the banking market influences corporate investment efficiency through credit allocation, where the level of banking competition determines the quality of credit screening and capital allocation. This study aims to examine the impact of banking competition on the investment efficiency of non-financial firms listed on the Indonesia Stock Exchange during the 2013–2023 period. The banking market structure is measured using three key indicators: Top 3 Bank Assets (TOP), the Herfindahl-Hirschman Index (HHI), and the Lerner Index. Data is processed using the Generalized Method of Moments (GMM) with a two-step system estimation and robust standard errors. Additionally, diagnostic tests (AR(1), AR(2), Sargan-Hansen) and robustness checks were conducted by removing dummy control variables. The results show that the TOP and HHI indicators have significantly negative coefficients on investment efficiency, indicating that a more concentrated banking market leads to more efficient corporate investment allocation. Although the Lerner Index also shows a negative coefficient, its influence is relatively weak in supporting the alternative hypothesis. These findings suggest that a more centralized banking structure can enhance credit monitoring mechanisms and improve investment efficiency in Indonesia.
The Impact of Market Orientation and Pricing Strategy on Sustainable Business Performance: A Case Study of Tour & Travel Businesses Christian Aprilio; Ali Wardhana
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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This study is motivated by the importance of market understanding in improving the competitiveness of tour & travel businesses, especially in the digital era where business actors must adapt to consumer needs. The purpose of this study is to analyze the effect of market orientation on business performance mediated by price strategy in tour & travel businesses in the Jabodetabek area. This research is a replication of a previous study conducted in the hotel sector, with adjustments made to the tour & travel industry context. This study uses a quantitative approach with descriptive methods. Primary data were collected through questionnaires distributed to 138 tour & travel business owners in the Jabodetabek area. Data analysis was carried out using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the help of SmartPLS version 4.1.1.2. The results show that market orientation does not have a direct significant effect on business performance. However, market orientation has a significant effect on price strategy, and price strategy significantly affects business performance. In addition, price strategy fully mediates the relationship between market orientation and business performance. The conclusion of this study indicates that market understanding needs to be translated into an appropriate pricing strategy in order to have a real impact on improving business performance.
The Effect of Profitability, Liquidity, Solvency, and Activity Ratios on Stock Prices with Dividend Payout Ratio as A Moderation Variable in Insurance Companies in Indonesia Apriani Simatupang; Aura Juliana Sirait; Radityo Arianto
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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This study aims to examine the influence of proxied financial performance on profitability, liquidity, solvency, and activity ratios, which are then moderated by dividend policy on the share price of insurance companies in Indonesia. Multi-linear regression panel data with a random effect approach was used to investigate the factors that influence stock prices. The sample data was selected to be limited to insurance companies listed on the Indonesia Stock Exchange (IDX) from 2014 to 2023. The data tested included 12 insurance companies listed on the Indonesia Stock Exchange (IDX). The data was obtained from the company's quarterly report which can be accessed through S&P Capital IQ. In this study, the software used to process the data is Stata version 17. The results show that the profitability ratio proxied at Return on Equity (ROE), solvency ratio proxied at Debt to Equity Ratio (DER), activity ratio proxied at Total Assets Turnover (TATO), and dividend policy proxied at Dividend Payout Ratio (DPR) have a significant effect on stock prices. Meanwhile, the ratio of liquidity proxied to the Current Ratio (CR) has no significant effect on the stock price and the DPR cannot moderate the influence of ROE on the stock price.
Board Gender Diversity and IPO Price Formation in Indonesia Vivi Liu; Sung Suk Kim
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

This study aims to analyze the effect of gender diversity in boards of commissioners and directors on the level of underpricing on the first trading day following an Initial Public Offering (IPO) in Indonesia. The data used consist of companies that conducted IPOs in Indonesia dure in Indonesia during the period 2021-2024. The results indicate that in the Indonesian market, investors place greater emphasis on firms’ fundamental factors rather than gender-related aspects when making investment decisions at the time of an IPO. Market Capitalization, Return on Assets (ROA), and Share Overhang (SO) are found to be significant variables. This study contributes to the literature on factors influencing stock market performance during IPOs and provides practical implications for firms and regulators in formulating IPO strategies. Future research could be extended by incorporating additional factors such as financial characteristics, macroeconomic conditions, and managerial aspects in shaping investor decision-making.
Characteristics of Customer Who Makes Allocation for Pension Plan in Indonesia Hendra Achmadi; Isana Sri Christina Meranga; Sylvia Samuel
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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This study sought to determine which characteristic from Indonesian people are most likely to make allocation for pension, and how to identify the key factors driving these purchases pension products. Recognizing Indonesia's relatively low allocation in pension plan, researchers analyzed a targeted sample of 199 data points from 38 companies across various sectors. Using the CRISP-DM data mining methodology, to determine what characteristics from customer with over 20 % allocation into the pension product, and in this study found that marriage status, income, industry, education, sex, domicile, electricity, position, age, status of property. The CRISP-DM process, which included defining objectives, data collection, preparation, modeling, and property ownership, as a characteristic of customer to invest in pension. This research uses data mining methodology with resulted in a model with 73.33 % accuracy. 1 The analysis revealed that the result demonstrated the highest stock market allocation by customers is based on industry (0,2), Listrik (0,13), Makan (0,12), transport (0,11), Pendidikan (0,10), income (0,06).
Inflation as a Trigger for Changes in Financial Behaviour People Shift from Saving to Investing Leroy Samy Uguy; Esther Kembauw; Maulida Nurfajrianti; Ridwan Masihuwey
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Investment is a financial strategy chosen by individuals to preserve and grow wealth. In recent years, investment activity in Indonesia has increased amid a downward trend in inflation. This reflects a shift in financial behaviour, where inflation is no longer seen solely as a threat but also as a driver for moving from saving to investing. As people become aware of inflation’s impact on purchasing power, they increasingly allocate funds to more profitable investment instruments. This study uses a behavioural finance approach and macroeconomic data from 2019 to 2024 to illustrate the pattern. The analysis shows that declining inflation, along with rising financial literacy, has significantly contributed to investment growth.
Drivers of Green Entrepreneurship Among MSMEs in Jakarta: An Empirical Analysis of Capability, Opportunity, Motivation, Incentives, and Capital Through the Lens of Self-Efficacy Jesslyn Benedicta Panjaya; Benny Aristo
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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This study investigates the determinants of green entrepreneurship among Micro, Small, and Medium Enterprises (MSMEs) in Jakarta, an urban economic hub increasingly pressured to adopt environmentally sustainable practices. The research examines the influence of green entrepreneurial skills, green opportunities, entrepreneurial motivation, green incentives, and availability of capital on green entrepreneurship, with green entrepreneurial self-efficacy positioned as a mediating variable. A quantitative survey was conducted with 200 MSME employees who have been engaged in or exposed to green business practices. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that all five predictors significantly and positively affect green entrepreneurship. Additionally, green entrepreneurial self-efficacy mediates all relationships, suggesting that cognitive belief systems play a central role in converting resources, opportunities, and motivations into environmentally responsible entrepreneurial behavior. This research contributes to the literature on sustainable entrepreneurship in emerging markets by demonstrating how psychological self-efficacy interacts with structural and motivational factors. The study also provides actionable insights for policymakers, MSME owners, and sustainability-driven institutions in Indonesia.
The Impact of Training, Workload, and Career Development on Job Satisfaction and Employee Performance: Evidence from Banco Nacional de Comércio de Timor-Leste (BNCTL) Isabel Agustina Zaka
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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This study investigates the influence of training, workload, and career development on job satisfaction and employee performance at Banco Nacional de Comércio de Timor-Leste (BNCTL). As Timor-Leste’s state-owned commercial bank, BNCTL plays a strategic role in financial inclusion and national economic development. Rapid modernization—branch expansion, digital banking, and international card products—creates both opportunities and human resource challenges. Using a quantitative, explanatory, cross-sectional design, this study employs stratified random sampling of 250 employees across branches and headquarters. Data will be collected through structured questionnaires and analyzed using SEM and regression models, including mediation and moderation testing. The research is expected to provide empirical evidence on how HR practices affect employee outcomes in small, post-conflict economies. Findings will contribute academically by extending HRM theories to developing country contexts, and practically by guiding BNCTL’s HR strategies in training investment, workload calibration, and transparent career pathways.
Strategic Synergy of Digitality, Spirituality, and Prosocial Leadership in Strengthening MSME Resilience in Jakarta Rajwa Ganendra; Jacquelinda Sandra Sembel
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Micro, Small and Medium Enterprises (MSMEs) play a critical role in Jakarta’s urban economy, yet they face increasing pressure to remain resilient, surviving digital disruption, economic volatility, and post-pandemic recovery. This study investigates the interconnected influence of Digital Mastery, Prosocial Leadership, and Islamic Spirituality on Business Resilience among MSMEs in Jakarta. Drawing on Resilience Theory, the research proposes a holistic framework that integrates technological competence, ethical leadership, and faith-based values as strategic assets for MSME sustainability. Using a quantitative approach and a descriptive correlation method, data was collected from 100 MSME respondents through structured survey questionnaires delivered online. The statistical analysis was conducted using SmartPLS4, assessing both the outer and inner models. Results reveal that Digital Mastery and Prosocial Leadership significantly influence Business Resilience, while Spirituality contributes indirectly through its influence on leadership and digital adoption. The model demonstrated strong explanatory power (R² = 0.707) and predictive relevance (Q² = 0.477), with Digital Mastery showing the largest effect size (F² = 0.915). This study offers theoretical contributions by extending Resilience Theory into a culturally grounded MSME context and practical implications for policymakers and educators seeking to empower small businesses through integrated digital, ethical, and spiritual development. The findings highlight the importance of holistic capacity-building strategies to foster resilient entrepreneurial ecosystems in emerging countries in Southeast Asia, with the case study in Indonesia.

Page 30 of 37 | Total Record : 370

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