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Da'watuna: Journal of Communication and Islamic Broadcasting
Published by Institut Agama Islam Nasional Laa Roiba Bogor
ISSN :  2798690     EISSN : 27986683     DOI : https://doi.org/10.47467/dawatuna
Core Subject : Religion, Science, Education, Social,
Religion Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Dawatuna: Journal of Communication and Islamic Broadcasting  is a peer-reviewed national journal on communication, dakwah, broadcasting, education and Islamic studies managed by Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in cooperation with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies (IAFORIS) .  This journal focused on communication, dakwah, broadcasting, education, and Islamic studies  through the publication of articles, research reports, and book reviews. The Journal is published The Journal is published four time a year on January, April, July,  and October. The aim of the journal is to disseminate the communication, dakwah, broadcasting, and Islamic studies researches done by researchers. Specifically, the journal will deal with topics, including but not limited to: Broadcasting, Communication, Dakwah & Islamic propagation, Islamic education,  Islamic studies, Islamic education, and other related issues. E-ISSN 2798-6683 P-ISSN 2798-690X. Starting from Volume 1 Number 1 2021 to Volume 5 Number 1 of 2024 published on the website with the URL https://journal.laaroiba.ac.id/index.php/dawatuna. Starting from Volume 4 Number 2 2024 onwards it will be published with the URL https://journal-laaroiba.com/ojs/index.php/dawatuna.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 16 Documents
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Search results for , issue "Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting" : 16 Documents clear
Strategi Komunikasi PT. Samsung dalam Mempertahankan Reputasi Perusahaan Melalui Program Solve for Tomorrow Ennita LPS; Edison Bonar Tua Hutapea
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i2.6521

Abstract

                This study aims to analyze the communication strategies used by PT. Samsung in maintaining the company's reputation through the Solve for Tomorrow, a CSR program. Using a descriptive qualitative method, this research analyzes data obtained from various sources, including the company's website, press releases, and interviews. The results showed that PT. Samsung has implemented effective communication strategies, such as public relations and using appropriate communication channels such as media relations, and utilization of social media. The communication strategies used have succeeded in building a positive image of the company in the eyes of the public, especially the younger generation. This research concludes that an effectively communicated CSR program can be a solution to improve the company's reputation.
Strategi Produksi On Air dan Digital Promo Indosiar dalam Menarik Perhatian Pemirsa Mega Film Asia Hidayah, Deviana Rahma; Dharmawan, Leonard
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i4.7968

Abstract

This research aims to analyze the production strategy of on-air and digital promotions in attracting viewers' attention to the Mega Film Asia program at Indosiar. The method used is a descriptive qualitative approach with data collection techniques through in-depth interviews and participatory observation. The promotional strategy was analyzed using the AIDA model (Attention, Interest, Desire, Action) to identify the stages in building interest to encourage viewing actions from viewers. In addition, the Uses and Gratifications theory was used to understand the motivations and needs of viewers in consuming the promotional content presented. The results show that the promotion strategy is carried out in an integrated manner through synergy between the on-air promo division and the digital division, which results in consistent and adaptive promotional content according to the characteristics of each media. Promotion functions not only as a reminder of the airing schedule, but also as a trigger for viewers' initial interest through a strong emotional and visual approach. In conclusion, the success of the Mega Film Asia program promotion lies in cross-platform collaboration and the development of a production strategy that is responsive to the dynamics of audience behavior in the digital era.
Tren Hidup Sehat Melalui Interaksi Sosial di Tiktok: Efektivitas Konten Kesehatan Terhadap Perubahan Gaya Hidup Aryanto, Tiara Nisa; Irwansyah
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i4.8105

Abstract

This research examines the trend of healthy living through social interaction on the mobile-based social media application TikTok which is supported by artificial intelligence (AI), and the effectiveness of health content in changing people's lifestyles. Using a qualitative and case study approach, it was found that engaging short-form content delivered by credible personalities, supported by AI technology such as recommendation algorithms and user data analysis, motivates users to adopt healthy habits such as a good diet and moderate exercise. Social interaction through features on TikTok strengthens the virtual community that supports this motivation. However, the risk of spreading hoaxes and social pressure remain challenges that need to be addressed. These results emphasize the importance of collaboration between content creators, platforms, health professionals, governments, and the use of AI technology to provide accurate and educative information for a positive and sustainable impact on healthy lifestyles.
Implementasi Program Beasiswa Melalui Ruangguru Corporate Social Responsibility (CSR) PT Wijaya Karya Beton TBK Vivin Herial; Siti Chairunissa Yazahira
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i4.8140

Abstract

This study aims to describe the implementation of the CSR program carried out by PT Wijaya Karya Beton Tbk, reviewed from the perspectives of motives, forms, or models of CSR implementation. A qualitative approach was used, with data collection techniques through interviews and observations, which revealed that the company's motive for implementing the CSR program is based on political theories. Furthermore, various forms, models, and characteristics explain how a company implements its CSR program. Based on the program model, PT Wijaya Karya Beton Tbk integrates different CSR distribution models in its implementation, including direct involvement in activities, channeling CSR through social institutions or independent foundations, partnering with other institutions or foundations, or providing support and participating in an activity. Moreover, when viewed from the three forms of CSR implementation, PT Wijaya Karya Beton Tbk's CSR program is implemented in two forms: community relations, carried out through a scholarship program in partnership with the educational institution Ruangguru, and community empowerment, which is also part of the scholarship program in collaboration with Ruangguru stakeholders. The aim of this CSR implementation is to empower communities to achieve a level of citizenship that enhances their competitiveness.
Kebiasaan Gen Z dalam Membentuk Kebiasaan Konsumsi Coklat Dubai Ditinjau pada Peran Media Sosial Natasya Sarah Mountina; Prima Mulyasari Agustini
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i4.8181

Abstract

The development of social media has changed the way Generation Z shapes their preferences and consumption decisions. This research aims to understand how social media exposure, particularly through content from influencers and peer communities, influences perceptions and purchasing decisions towards Dubai chocolate products. Using a descriptive qualitative approach and phenomenological methods, data was collected from interviews with ten informants and one triangulator. The results were analyzed using Social Judgment Theory and Social Construction of Reality. The findings show that exposure to digital content is able to shift an individual's initial attitude from indifference to acceptance, as well as forming a collective meaning towards the product as a symbol of lifestyle, social status and digital identity. Dubai chocolate consumption is not only functional, but also symbolic, reflecting a shift in consumption paradigm among Gen Z. This research recommends the importance of marketing strategies based on social narratives and critical awareness in facing digital trends.
Komunikasi Persuasi dalam Strategi Pemasaran Jastip Barang Impor Irma Septuriany Dewanti; Eli Jamilah Miharja
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i4.8182

Abstract

Jastip or the abbreviation of Jasa titip is a convenience in transactions to buy goods where someone acts as an intermediary for the purchase of goods from within the country or abroad that cannot be accessed directly by the buyer of the goods. The party providing the titip service will make the purchase and send the goods according to the customer's request, by obtaining a commission or additional fee for the service. The phenomenon in this study is in the form of communication phenomenology, because Jastip imported goods have become an integral part of the global trade ecosystem where individuals or companies take on the role of intermediaries between local consumers and imported goods from abroad. Through a qualitative approach and case studies, this study aims to determine how persuasive communication is used by Jastip service providers to influence consumer perceptions and behavior.
Aktivitas Public Relations Santasea Waterpark di Media Sosial (@santaseawaterpark) Ahmad Agus Salim; Kurnia Handita
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i4.8314

Abstract

This study aims to analyze the public relations activities conducted by SantaSea Waterpark through Instagram in enhancing public brand awareness. The research employs a descriptive qualitative approach using a case study method. Data were obtained through observation of the Instagram account @santaseawaterpark and literature review related to digital public relations. The findings indicate that the public relations activities include information dissemination, promotions, special events, and audience engagement. These efforts effectively foster user engagement and contribute to increasing SantaSea Waterpark's brand awareness. Positive responses from Instagram followers and users towards promotional and event-related content serve as indicators of the effectiveness of the communication strategies employed.
Analisis Pada Perusahaan PT Kereta Cepat Indonesia China (WHOOSH) Amelia Sandyrani; Eli Jamilah Mihardja
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i4.8480

Abstract

This study explores the condition of PT Kereta Cepat Indonesia China (KCIC), a company in a paradoxical situation: enjoying public popularity for its role in modern transport development while simultaneously facing major financial and operational challenges. A descriptive qualitative approach was employed using Miles and Huberman's inductive analysis method, combined with GE-McKinsey and SWOT frameworks. Data were collected through document review, secondary literature analysis, and triangulation from multiple sources. The study identifies distress indicators such as cost overruns, operational delays, and foreign loan dependency. KCIC's adaptation strategies include financial restructuring, operational optimization, and multi-stakeholder collaboration. Additional strategies are also proposed, such as funding diversification, technological innovation, sustainability efforts, and enhanced local community engagement. The success of the Jakarta–Bandung High-Speed Rail project relies heavily on the effective execution of strategies, stakeholder support, and adaptability to changing conditions.
Personal Branding Puteri Indonesia 2024 di Media Sosial Instagram Dimas Bagus Laksono
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i4.8515

Abstract

Instagram is one of the social media that plays an important role in shaping the self-image of public figures in the digital era. Puteri Indonesia as a representation of Indonesian women is not only required to appear aesthetically pleasing, but also to build a strong and authentic personal branding through digital media. This study aims to examine the personal branding strategy of Puteri Indonesia 2024, Harashta Haifa Zahra, through her official Instagram account. The research approach uses a descriptive qualitative method with a constructivism paradigm through case studies. Data collection techniques include digital observation, upload documentation, and in-depth interviews with key informants. The results of the study show that personal branding is built through the representation of leadership values, social concern, and authenticity that are conveyed consistently. The use of Instagram's interactive features such as Live, Q&A, and Stories strengthens two-way communication with the audience. These findings indicate that social media not only functions as a tool for forming an image, but also as an effective relational medium in establishing emotional closeness with the public.
Kajian Identifikasi Teknik Propaganda yang Menguatkan dan Melemahkan Anies Baswedan di Pemilihan Presiden Tahun 2024 Sapta Wira Udaya; Hariyanto
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i4.8547

Abstract

Political communication is all types of communication aimed at politics. Political communication can be done in various forms, such as rhetoric, political agitation, propaganda, public relations, political campaigns, political lobbying, and others. Propaganda is a technique of influencing human actions by manipulating representations in oral, written, pictorial or musical form. Seven propaganda techniques that are often used, including in politics, are name calling, generalities glittering, testimonial transfer, plain folks, card stacking, and bandwagon. As one of the presidential candidates participating in the 2024 Presidential Election contest,  there come a lot of propaganda to Anies Baswedan. This study is to find out what propaganda is happening to Anies Baswedan, both strengthening and weakening. The method used in the study is descriptive qualitative. The data processed is in the form of data/information from media analysis and the results of interviews with related informants. The results of the study show that there are several propaganda techniques that strengthen and weaken Anies Baswedan, even though further research is still needed to find out the influence of each propaganda technique on Anies Baswedan's defeat in the 2024 Presidential Election. The success of propaganda is greatly influenced by mass media, especially social media using by propagandists.

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