cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Dedi Junaedi
Contact Email
dedijunaedi@gmail.com
Phone
+628118114379
Journal Mail Official
dedijunaedi@journal-laaroiba.com
Editorial Address
Lembaga Publikasi Ilmiah (LPI) Institut Agama Islam (IAI) Nasional Laa Roiba Bogor Jl Raya Pemda Pajeleran Sukahati No 41 Cibinong, Bogor 16913 Telp 021-8757150 08118114379
Location
Kab. bogor,
Jawa barat
INDONESIA
Da'watuna: Journal of Communication and Islamic Broadcasting
Published by Institut Agama Islam Nasional Laa Roiba Bogor
ISSN :  2798690     EISSN : 27986683     DOI : https://doi.org/10.47467/dawatuna
Core Subject : Religion, Science, Education, Social,
Religion Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Dawatuna: Journal of Communication and Islamic Broadcasting  is a peer-reviewed national journal on communication, dakwah, broadcasting, education and Islamic studies managed by Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in cooperation with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies (IAFORIS) .  This journal focused on communication, dakwah, broadcasting, education, and Islamic studies  through the publication of articles, research reports, and book reviews. The Journal is published The Journal is published four time a year on January, April, July,  and October. The aim of the journal is to disseminate the communication, dakwah, broadcasting, and Islamic studies researches done by researchers. Specifically, the journal will deal with topics, including but not limited to: Broadcasting, Communication, Dakwah & Islamic propagation, Islamic education,  Islamic studies, Islamic education, and other related issues. E-ISSN 2798-6683 P-ISSN 2798-690X. Starting from Volume 1 Number 1 2021 to Volume 5 Number 1 of 2024 published on the website with the URL https://journal.laaroiba.ac.id/index.php/dawatuna. Starting from Volume 4 Number 2 2024 onwards it will be published with the URL https://journal-laaroiba.com/ojs/index.php/dawatuna.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 9 Documents
 1 
Search results for , issue "Vol. 5 No. 6 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting" : 9 Documents clear
Key Opinion Leader dalam Membangun Citra Jenama Almira Travel melalui Media Sosial Nurafifah Lutfiah, Wanda; Haikal Wishnumurti, Rayhansyah
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 6 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i6.9859

Abstract

The digital era has reshaped the marketing communication landscape, positioning Key Opinion Leaders (KOLs) as strategic actors in brand image development through social media. This research aims to explore how Almira Travel leverages KOLs as part of its digital communication strategy to build brand perception among audiences. Using a qualitative approach, data was collected through in-depth interviews with Almira Travel’s team and two collaborating KOLs Marissya Icha (@marissyaichareal) and Mimi Jamilah (@michan_91) and triangulated with other supporting sources. The findings indicate that emotional engagement, KOL credibility, and message-brand alignment significantly influence public perception of Almira Travel.
Konstruksi Realitas Sosial Joko Anwar dalam Mempromosikan Film Pengepungan di Bukit Duri Laila , Qathrunnnada
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 6 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i6.9904

Abstract

This study examines how Joko Anwar constructs social reality through the promotion of his film "Pengepungan di Bukit Duri" (Siege on Bukit Duri) on digital media. Using a descriptive qualitative approach, the researcher analyzed Joko Anwar's posts on Instagram, Twitter, and YouTube. The results indicate that the promotional strategy used was not only informative but also emotional, touching on social issues such as injustice and education. The visual and verbal narratives successfully built public engagement, establishing Joko Anwar not only as a director but also as a public communicator who articulates social values ​​through media.
Analisis Semiotika Pesan Komunikasi dalam Film Siksa Kubur Karya Joko Anwar Abi, Faisal; Choiriyati, Sri; Azizah, Meylin
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 6 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i6.9905

Abstract

This study analyzes communication messages in the film Siksa Kubur (Joko Anwar, 2024) using John Fiske’s semiotic framework, which divides texts into three levels of codes: reality, representation, and ideology. Employing a qualitative descriptive method, data were obtained through intensive observation of the film, documentation of key scenes, and literature review from scholarly works and critics’ reviews. The findings reveal the complexity of the relationship between religion, trauma, and power as represented in the film. At the reality level, the suicide bomber, pesantren power relations, and Sita’s transformation are portrayed through physical details, behaviors, and expressions. At the representation level, cinematic techniques such as camera, lighting, sound, and editing reinforce the horror atmosphere and highlight unequal social relations. At the ideological level, the film exposes the manipulation of religion as a justification for violence, the normalization of sexual abuse, and personal trauma leading to a crisis of faith. This study concludes that Siksa Kubur is not merely a horror entertainment but also a social critique and religious reflection on how religion can operate both as an instrument of control and a source of trauma.
Komunikasi Persuasif Rumah Masker dalam Mengembalikan Brand Awareness Safitri, Novi; Asniar, Immawati; Choiriyati, Sri
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 6 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i6.9943

Abstract

Social media, particularly Instagram, has become an essential platform for local brands to build interaction and strengthen brand awareness. However, a period of digital inactivity presents significant challenges in maintaining audience relationships. This study aims to describe the persuasive communication strategies implemented by Rumah Masker in restoring brand awareness after being inactive on Instagram. The research employed a qualitative approach through in-depth interviews, content observation, and documentation. The findings reveal that Rumah Masker’s persuasive communication strategies were carried out through consistent visual content and storytelling, active interaction with audiences, collaborations with influencers, and structured content planning. These strategies proved effective in increasing engagement, enhancing message credibility, and rebuilding consumer trust. The study concludes that persuasive communication serves not only as a promotional tool but also as a recovery strategy to maintain brand existence in the competitive local beauty market.  
Analisis Framing Pemberitaan Status Keanggotaan Palestina di Perserikatan Bangsa-Bangsa pada CNNIndonesia.com Rifaldo, Alfan; Choiriyati, Sri; Meiranti, Mike
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 6 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i6.9945

Abstract

The media plays an essential role in shaping public opinion on complex global issues, including Palestine’s efforts to obtain full membership in the United Nations (UN). CNNIndonesia.com, as one of Indonesia’s national news portals, reported on this matter through several articles published between April 18 and May 18, 2024. This study aims to analyze CNNIndonesia.com’s framing of news coverage regarding Palestine’s UN membership status using Robert N. Entman’s framing analysis model. The research employed a descriptive qualitative method with text analysis of three CNNIndonesia.com news articles. The findings reveal that CNNIndonesia.com’s framing highlights formal diplomacy and the dominance of major power narratives, while direct representation from Palestine is relatively limited. The coverage also relies more on external sources and international actors than on Palestinian voices or supporting organizations, thereby creating a narrative that is not fully balanced. In addition, Indonesia’s foreign policy context provides a background to how the Palestinian issue is constructed by the media. The conclusion of this study is that CNNIndonesia.com’s framing tends to emphasize political and diplomatic aspects, which consequently limits the public’s ability to fully understand the substance of Palestine’s UN membership, while also underscoring the importance of media literacy.
Strategi Komunikasi Tokoh Adat dalam Pelestarian Budaya Butabuh Masyarakat Lampung Saibatin Sururuzzaman, Sururuzzaman; Choiriyati, Sri; Achmadi, Achmadi
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 6 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i6.9963

Abstract

This study aims to identify the communication strategies of traditional leaders in preserving the Butabuh tradition among the Lampung Saibatin community in Pekon Banjar Agung, Limau District, Tanggamus Regency. The framework positions traditional leaders as the initiators of cultural transmission, linking traditional values with younger generations through communication strategies. This research employed a qualitative approach using in-depth interviews, participatory observation, and field documentation, with source triangulation to ensure data validity. The findings reveal that traditional leaders communicate cultural values through oral advice, storytelling, and by involving youth in rebana practice and traditional ceremonies. These strategies help sustain cultural continuity, although youth participation remains low due to the influence of popular culture, feelings of shyness, and lack of understanding. Preservation efforts include increasing youth engagement, utilizing social media for cultural education, and fostering collaboration between traditional leaders, the community, and local government to maintain the relevance of  Butabuh .
Analisis Semiotika Promosi Vape di Akun Instagram @lostvape.indonesia Sebagai Representasi Gaya Hidup Gen Z Kurdiyanto, Danik; S. Khayan, Fika
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 6 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i6.10057

Abstract

This study aims to analyze how Generation Z's lifestyle is represented and how digital marketing strategies are used in promoting vape products on the Instagram account @lostvape.indonesia through Roland Barthes' semiotic approach. Using a qualitative descriptive method, the study observes visual and verbal signs in the vape content and explains their denotative, connotative, and myth meanings. The findings show that vape promotion does more than sell products; it also builds images of freedom, creativity, and social identity that attract Generation Z. The semiotic strategy helps to understand how the signs in digital ads create meaning and influence the audience’s perception. This research contributes to the study of digital marketing communication and semiotic analysis of social media advertising while providing practical insights for designing effective and ethical promotional campaigns.
Menghadapi Dominasi Media Nasional: Strategi Transformasi yang Dijalankan oleh Media Radio Lokal Apriyani, Iin
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 6 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i6.10108

Abstract

The influence of national media with its wide reach and massive resources is a major challenge for local radio stations to remain functional in the digital era. This study investigates the transformation strategies adopted by local radio in the face of these challenges. Through the use of digital technology, local content customization, and platform variation, local radio stations are able to expand their audience reach and increase engagement. In addition, cooperation with local communities supports their financial sustainability and competitiveness. The findings indicate that technology-driven innovation is a key factor for local radio to survive and grow in competition with national media.
Strategi Efektif dalam Mengelola Opini Publik di Era Media Digital: Tantangan dan Peluang Bagi Institusi dan Individu Surahmat, Surahmat; Muarih Adaby, Achmad
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 6 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i6.10128

Abstract

In the digital media era, managing public opinion has become a significant challenge for institutions and individuals. Information that circulates rapidly, whether accurate or misleading, can greatly impact public perception. This research aims to identify effective strategies for managing public opinion, including rapid response, information verification, two-way interaction, and the use of sentiment analysis technology. The findings reveal that institutions utilizing digital technology can more efficiently monitor and manage public opinion. Additionally, data security is a crucial element in maintaining public trust. By implementing strict data security policies and enhancing digital literacy among the public, institutions can mitigate misinformation risks and protect their reputations. In conclusion, effective public opinion management in the digital era requires a multidimensional approach involving proactive communication, technology, and robust security policies.

Page 1 of 1 | Total Record : 9

 1 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol. 5 No. 6 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 5 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 3 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 2 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 1 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 6 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 5 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 4 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press) Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press) Vol. 4 No. 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 3 No. 4 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting More Issue