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Contact Name
Dedi Junaedi
Contact Email
dedijunaedi@gmail.com
Phone
+628118114379
Journal Mail Official
dedijunaedi@journal-laaroiba.com
Editorial Address
Lembaga Publikasi Ilmiah (LPI) Institut Agama Islam (IAI) Nasional Laa Roiba Bogor Jl Raya Pemda Pajeleran Sukahati No 41 Cibinong, Bogor 16913 Telp 021-8757150 08118114379
Location
Kab. bogor,
Jawa barat
INDONESIA
Da'watuna: Journal of Communication and Islamic Broadcasting
ISSN :  2798690     EISSN : 27986683     DOI : https://doi.org/10.47467/dawatuna
Dawatuna: Journal of Communication and Islamic Broadcasting  is a peer-reviewed national journal on communication, dakwah, broadcasting, education and Islamic studies managed by Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in cooperation with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies (IAFORIS) .  This journal focused on communication, dakwah, broadcasting, education, and Islamic studies  through the publication of articles, research reports, and book reviews. The Journal is published The Journal is published four time a year on January, April, July,  and October. The aim of the journal is to disseminate the communication, dakwah, broadcasting, and Islamic studies researches done by researchers. Specifically, the journal will deal with topics, including but not limited to: Broadcasting, Communication, Dakwah & Islamic propagation, Islamic education,  Islamic studies, Islamic education, and other related issues. E-ISSN 2798-6683 P-ISSN 2798-690X. Starting from Volume 1 Number 1 2021 to Volume 5 Number 1 of 2024 published on the website with the URL https://journal.laaroiba.ac.id/index.php/dawatuna. Starting from Volume 4 Number 2 2024 onwards it will be published with the URL https://journal-laaroiba.com/ojs/index.php/dawatuna.
Articles 259 Documents
Pengelolaan Pemasaran Politik Digital: Studi Kasus Pilkada Bupati Wonosobo – Jawa Tengah 2024 Kartono, Munir; Mustofa, Mustofa; Bonartua Hutapea, Edison
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 6 No. 1 (2026): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v6i1.11058

Abstract

This study examines the management of digital political marketing in the 2024 Wonosobo Regency Election (Pilkada), focusing on the Afif Nurhidayat–Amir Husein candidate pair. The digital era has reshaped political campaign strategies in Indonesia, positioning social media as a primary arena for interaction between candidates and voters. Using a qualitative descriptive approach through a single case study, data were collected from in-depth interviews with five key informants—campaign team members, political consultants, academics, and local observers—and through digital observation of candidates’ social media activities. The findings reveal that political marketing in Wonosobo operates within a hybrid model, integrating traditional and digital methods. Social media primarily serves as a tool for visibility and image-building but remains limited in mobilizing voter participation. The existing digital divide, especially in rural areas, constrains online campaign outreach, making face-to-face engagement the decisive factor in influencing voter behavior. This study underscores the need for adaptive political communication strategies that align with local socio-technological contexts, positioning digital platforms as complements rather than replacements for traditional campaigning.
Komunikasi Keluarga Beda Budaya dalam Membina Keharmonisan Rumah Tangga Kecamatan Kedondong Kabupaten Pesawaran Aji Suprapto, Muhamad; Khairullah, Khairullah; Rojiati, Umi
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 6 No. 1 (2026): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v6i1.11066

Abstract

This study aims to analyze daily communication patterns and conflict management strategies among intercultural couples in Kedondong District, Pesawaran Regency. The research is motivated by the increasing number of intercultural marriages, which often involve differences in language, customs, and social role expectations within families. A qualitative approach was employed, using in-depth interviews with intercultural couples as the primary data collection method. The findings indicate that couples tend to adopt accommodative communication patterns through the use of a neutral language, metacommunication, and the formation of a “third culture” resulting from the negotiation of cultural values. Conflict management is primarily conducted through integration and compromise strategies, supported by responsive tolerance manifested in respect for expressive differences, self-directed cultural learning, and the role of spouses as mediators with extended families. These results suggest that responsive tolerance is a key factor in maintaining harmony and sustainability in intercultural family relationships.
Wisata Religi sebagai Strategi Branding Kampung Adat Jalawastu Widyaningrum, Septiana Yustika; Turyati, Turyati
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 6 No. 1 (2026): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v6i1.11535

Abstract

Jalawastu Traditional Village in Brebes Regency is a tourism village that represents the acculturation of local indigenous traditions and Islamic values. This study aims to examine religious tourism as a destination branding strategy for Jalawastu Traditional Village by emphasizing the integration of culture, spirituality, and a community-based tourism (CBT) approach. The research employs a qualitative methodology through field observations, interviews with traditional leaders, documentation, and a literature review. Data were analyzed thematically to identify branding practices, community involvement, and the roles of stakeholders in sustainable tourism development. The findings indicate that religious tourism branding in Jalawastu Traditional Village is constructed through the integration of cultural and spiritual elements reflected in the Ngasa Traditional Ceremony, the Perang Centong ritual, the uniformity of traditional house architecture, the symbolism of white attire, and collective prayer practices. The CBT approach positions the indigenous community as the primary actor in cultural preservation and tourism management, while local government and educational institutions serve as facilitators of empowerment and capacity building, including digital marketing training. In addition, the utilization of conventional and digital media, such as documentary films and online promotional platforms, has proven effective in expanding branding outreach and strengthening tourism experiences grounded in cultural and spiritual narratives. This study concludes that religious tourism functions not only as a destination promotion strategy but also as a mechanism for preserving the cultural and spiritual identity of indigenous communities.
Komunikasi Kepemimpinan Perempuan Suku Melayu Semende dalam Budaya Tunggu Tubang: Analisis Etnografi Komunikasi Model Speaking Dell Hymes Dinata, Ehsan
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 3 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

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Abstract

This study examines the leadership communication of Tunggu Tubang women in the customary culture of the Semende Malay Tribe in Pajarbulan Village, Semende Darat Ulu District, Muara Enim Regency. Tunggu Tubang places the eldest daughter as the heir and manager of family heirloom assets, as well as the leader in the customary kinship structure. This research aims to analyze the leadership communication practices of Tunggu Tubang women using an ethnography of communication approach with Dell Hymes' SPEAKING model, encompassing eight components: Setting and Scene, Participants, Ends, Act Sequences, Key, Instrumentalities, Norms, and Genre. This qualitative research employed in-depth interviews, participatory observation, and field documentation with nine purposively selected informants. Thematic analysis following Braun & Clarke (2013) was used. Findings reveal that Tunggu Tubang leadership is multidimensional and exercised through dialogic deliberation with customary elders, jurai, apit jurai, meraje, and expert advisors. Adaptive communication competence manifests in contextual code-switching between the Semende language in customary and religious domains, and Indonesian in village governmental coordination. Customary symbols such as the guci (trustworthiness), tebat/kolam (patience), jale (unity), kapak (justice), and tombak/kujur (honesty) function as communicative resources reinforcing leadership legitimacy. These findings affirm that Tunggu Tubang women's leadership constitutes an adaptive and relevant communicative leadership model, synergistically integrating family, social, symbolic, religious, and institutional dimensions in preserving social cohesion and cultural identity.
Brand Sepatu Compass dalam Masa Sulit: Analisis Penyebab dan Upaya Strategis untuk Keluar dari Krisis di Tahun 2024 Victor Lucas, Ivan; Kresna Noer, Mochammad
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 6 No. 3 (2026): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

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Abstract

This study aims to analyze the causes of the crisis experienced by the Compass shoe brand in 2024 and identify effective recovery strategies. The background of this study focuses on various factors contributing to the brand's decline, including socio-cultural changes, technological developments, and increasingly fierce market competition. To achieve this objective, this study used a qualitative approach with in-depth interviews and document analysis. The collected data was analyzed using the GE McKinsey Matrix, which helps evaluate Compass's strategic position based on market attractiveness and business strengths. The results indicate that Compass's declining performance was influenced by rapidly changing consumer trends and the brand's inability to adapt to technological innovations and more effective marketing strategies. Based on the GE McKinsey Matrix analysis, the proposed recovery strategy involves increasing product innovation, adjusting marketing strategies, and improving internal management. The conclusions of this study highlight the importance of swift and focused action to overcome the crisis and provide practical recommendations for Compass management in facing future challenges.
Strategi Komunikasi Krisis Digital Personal dalam Kasus Pengadaan Chromebook: Analisis Klarifikasi Nadiem Makarim Arief Rahmatullah, Firza; Irsyadi, Muhammad Tsani
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 6 No. 3 (2026): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

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Abstract

This study analyzes the personal digital crisis communication strategy employed by Nadiem Makarim in responding to legal accusations related to the Chromebook procurement policy during his tenure as Indonesia’s Minister of Education, Culture, Research, and Technology. This case is significant because it illustrates how a public figure uses digital channels to construct clarity amid legal pressure, media coverage, and rapidly evolving public perceptions in digital spaces. The study applies a descriptive qualitative approach using a case study method. Data were collected through document analysis of the White Paper published on Faktanadiem.org, Google’s official blog statements, and national media coverage presenting both the prosecution narrative and subsequent clarifications. The analysis is framed through Situational Crisis Communication Theory (SCCT), Image Restoration Theory, and Framing Theory. The findings reveal three dominant communication patterns: the centralization of clarification through a dedicated digital portal, the separation of narratives between personal identity, corporate relations, and public policy, and the reframing of the issue from alleged state financial loss and corruption toward a policy-based narrative. The study also finds that the effectiveness of personal digital crisis communication remains limited when initial public perception has already been shaped by legal legitimacy and reinforced by media framing. Therefore, personal digital crisis communication requires not only speed and transparency but also a credible, consistent narrative architecture capable of addressing the complex intersections between public figures, policy, and corporate interests.
Klasifikasi Warna Biji Kopi menggunakan Algoritma EfficienNet Leonardi, Aldho; Wijaya, Vincent; Evaldo, Rafael; Pratama M, Dimas; Najamudin, Achmad
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 6 No. 3 (2026): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

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Abstract

Determining the roasting level of coffee beans is generally done manually by roast masters, making it subjective and prone to inconsistencies. To address this issue, this study developed a Convolutional Neural Network (CNN)-based automatic classification system using the EfficientNet B0–B5 architecture to identify four roasting levels: green, light, medium, and dark. The dataset used consisted of 1,600 evenly distributed coffee bean images and was processed through preprocessing, normalization, and light augmentation stages. All EfficientNet models were trained using ImageNet pretrained weights to maximize the ability to extract visual features such as color, texture, and surface gloss of coffee beans. The test results showed that EfficientNet-B1, B2, B4, and B5 achieved the highest accuracy of 100%, while variants B0 and B3 achieved 99%. EfficientNet-B1 was considered the optimal model because it provided the highest accuracy with a relatively more efficient training time compared to B2, B4, and B5. These findings demonstrate that CNN methods, particularly EfficientNet, are capable of detecting visual differences between roasting levels with high accuracy and have the potential to be used as an automation system for roasting quality standards in the coffee industry.
Pengelolaan Dakwah Berbasis Digital Perspektif Manajemen Dakwah (Analisis POAC George R. Terry): Studi Kasus di Masjid At-Taqwa Jemurwonosari Wonocolo Surabaya Purnama, Bintang Handayani; Amelia, Alika Rahma; Perdana, Arya Putra; Setiyani, Wiwik
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 6 No. 3 (2026): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

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Abstract

Penelitian ini bertujuan untuk menganalisis pengelolaan dakwah digital di Masjid At-Taqwa Jemurwonosari Wonocolo Surabaya, dari sudut pandang manajemen dakwah dengan menggunakan teori perencanaan, pengorganisasian, pelaksanaan, dan pengendalian (POAC) yang dikemukakan oleh George R. Terry. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Data diperoleh melalui wawancara, observasi, dan dokumentasi yang melibatkan pengurus masjid yang aktif dalam mengelola media digital. Data yang terkumpul kemudian dianalisis secara deskriptif untuk memahami pelaksanaan pengelolaan dakwah digital dalam konteks masjid. Hasil penelitian menunjukkan bahwa pengelolaan dakwah berbasis digital di Masjid At-Taqwa dilakukan melalui perencanaan konten dakwah yang terstruktur, pembagian tugas yang jelas kepada pengelola media digital, penyebaran pesan-pesan keislaman melalui berbagai platform media sosial, dan evaluasi berkala terhadap efektivitas komunikasi dakwah. Penggunaan media digital dapat memperluas jangkauan dakwah di luar lingkungan masjid serta meningkatkan partisipasi masyarakat, terutama di kalangan generasi muda. Penelitian ini menyimpulkan bahwa pengelolaan dakwah digital merupakan strategi yang efektif untuk memperkuat peran masjid sebagai pusat komunikasi Islam di era modern.
Fenomena Komodifikasi Agama dalam Dakwah Islam di Hotel: Studi kasus Terhadap Ustad Hilman Fauzi Tirta Wibawa, Agung; Rahman Hakim, Hari
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 6 No. 3 (2026): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

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Abstract

ABSTRACT. The phenomenon of contemporary Islamic da'wah has undergone a significant transformation, shifting from traditional religious spaces to modern public venues such as luxury hotels. This study examines the da'wah practices of Ustadz Hilman Fauzi as a case study to understand the process of religious commodification within an urban context. Employing a descriptive qualitative approach and a case study method, data were collected through observation, interviews, and visual documentation. The findings reveal that da'wah activities conducted in hotel settings combine religious values with modern lifestyle elements, leading to the commodification of religious symbols. While this practice contributes positively to expanding the reach of da'wah, it also poses risks of social exclusivity and the dilution of spiritual meanings. Da'wah increasingly becomes part of a consumer culture that is aesthetically packaged and targeted toward specific social segments. This study contributes to the discourse on contemporary Islamic da'wah and highlights the importance of maintaining a balance between communication innovation and authentic spiritual values. ABSTRAK. Fenomena dakwah Islam kontemporer menunjukkan pergeseran signifikan, dari ruang-ruang tradisional ke ruang publik modern seperti hotel berbintang. Penelitian ini mengkaji praktik dakwah Ustadz Hilman Fauzi sebagai studi kasus untuk memahami proses komodifikasi agama dalam konteks urban. Menggunakan pendekatan kualitatif deskriptif dan studi kasus, data dikumpulkan melalui observasi, wawancara, dan dokumentasi visual. Hasil penelitian menunjukkan bahwa dakwah di hotel menghadirkan kombinasi nilai religius dan gaya hidup modern, yang mengarah pada komodifikasi simbol-simbol agama. Praktik ini memunculkan sisi positif berupa perluasan jangkauan dakwah, namun juga menimbulkan risiko eksklusivitas sosial dan pendangkalan makna spiritual. Dakwah menjadi bagian dari budaya konsumsi yang dikemas estetis dan segmentatif. Penelitian ini memberikan kontribusi terhadap kajian dakwah kontemporer dan menekankan pentingnya menjaga keseimbangan antara inovasi komunikasi dan nilai spiritual yang otentik.