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Dedi Junaedi
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Lembaga Publikasi Ilmiah (LPI) Institut Agama Islam (IAI) Nasional Laa Roiba Bogor Jl Raya Pemda Pajeleran Sukahati No 41 Cibinong, Bogor 16913 Telp 021-8757150 08118114379
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Da'watuna: Journal of Communication and Islamic Broadcasting
Published by Institut Agama Islam Nasional Laa Roiba Bogor
ISSN :  2798690     EISSN : 27986683     DOI : https://doi.org/10.47467/dawatuna
Core Subject : Religion, Science, Education, Social,
Religion Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Dawatuna: Journal of Communication and Islamic Broadcasting  is a peer-reviewed national journal on communication, dakwah, broadcasting, education and Islamic studies managed by Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in cooperation with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies (IAFORIS) .  This journal focused on communication, dakwah, broadcasting, education, and Islamic studies  through the publication of articles, research reports, and book reviews. The Journal is published The Journal is published four time a year on January, April, July,  and October. The aim of the journal is to disseminate the communication, dakwah, broadcasting, and Islamic studies researches done by researchers. Specifically, the journal will deal with topics, including but not limited to: Broadcasting, Communication, Dakwah & Islamic propagation, Islamic education,  Islamic studies, Islamic education, and other related issues. E-ISSN 2798-6683 P-ISSN 2798-690X. Starting from Volume 1 Number 1 2021 to Volume 5 Number 1 of 2024 published on the website with the URL https://journal.laaroiba.ac.id/index.php/dawatuna. Starting from Volume 4 Number 2 2024 onwards it will be published with the URL https://journal-laaroiba.com/ojs/index.php/dawatuna.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 247 Documents
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Aktivitas Public Relations Santasea Waterpark di Media Sosial (@santaseawaterpark) Ahmad Agus Salim; Kurnia Handita
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i4.8314

Abstract

This study aims to analyze the public relations activities conducted by SantaSea Waterpark through Instagram in enhancing public brand awareness. The research employs a descriptive qualitative approach using a case study method. Data were obtained through observation of the Instagram account @santaseawaterpark and literature review related to digital public relations. The findings indicate that the public relations activities include information dissemination, promotions, special events, and audience engagement. These efforts effectively foster user engagement and contribute to increasing SantaSea Waterpark's brand awareness. Positive responses from Instagram followers and users towards promotional and event-related content serve as indicators of the effectiveness of the communication strategies employed.
Analisis Pada Perusahaan PT Kereta Cepat Indonesia China (WHOOSH) Amelia Sandyrani; Eli Jamilah Mihardja
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i4.8480

Abstract

This study explores the condition of PT Kereta Cepat Indonesia China (KCIC), a company in a paradoxical situation: enjoying public popularity for its role in modern transport development while simultaneously facing major financial and operational challenges. A descriptive qualitative approach was employed using Miles and Huberman's inductive analysis method, combined with GE-McKinsey and SWOT frameworks. Data were collected through document review, secondary literature analysis, and triangulation from multiple sources. The study identifies distress indicators such as cost overruns, operational delays, and foreign loan dependency. KCIC's adaptation strategies include financial restructuring, operational optimization, and multi-stakeholder collaboration. Additional strategies are also proposed, such as funding diversification, technological innovation, sustainability efforts, and enhanced local community engagement. The success of the Jakarta–Bandung High-Speed Rail project relies heavily on the effective execution of strategies, stakeholder support, and adaptability to changing conditions.
Personal Branding Puteri Indonesia 2024 di Media Sosial Instagram Dimas Bagus Laksono
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i4.8515

Abstract

Instagram is one of the social media that plays an important role in shaping the self-image of public figures in the digital era. Puteri Indonesia as a representation of Indonesian women is not only required to appear aesthetically pleasing, but also to build a strong and authentic personal branding through digital media. This study aims to examine the personal branding strategy of Puteri Indonesia 2024, Harashta Haifa Zahra, through her official Instagram account. The research approach uses a descriptive qualitative method with a constructivism paradigm through case studies. Data collection techniques include digital observation, upload documentation, and in-depth interviews with key informants. The results of the study show that personal branding is built through the representation of leadership values, social concern, and authenticity that are conveyed consistently. The use of Instagram's interactive features such as Live, Q&A, and Stories strengthens two-way communication with the audience. These findings indicate that social media not only functions as a tool for forming an image, but also as an effective relational medium in establishing emotional closeness with the public.
Kajian Identifikasi Teknik Propaganda yang Menguatkan dan Melemahkan Anies Baswedan di Pemilihan Presiden Tahun 2024 Sapta Wira Udaya; Hariyanto
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i4.8547

Abstract

Political communication is all types of communication aimed at politics. Political communication can be done in various forms, such as rhetoric, political agitation, propaganda, public relations, political campaigns, political lobbying, and others. Propaganda is a technique of influencing human actions by manipulating representations in oral, written, pictorial or musical form. Seven propaganda techniques that are often used, including in politics, are name calling, generalities glittering, testimonial transfer, plain folks, card stacking, and bandwagon. As one of the presidential candidates participating in the 2024 Presidential Election contest,  there come a lot of propaganda to Anies Baswedan. This study is to find out what propaganda is happening to Anies Baswedan, both strengthening and weakening. The method used in the study is descriptive qualitative. The data processed is in the form of data/information from media analysis and the results of interviews with related informants. The results of the study show that there are several propaganda techniques that strengthen and weaken Anies Baswedan, even though further research is still needed to find out the influence of each propaganda technique on Anies Baswedan's defeat in the 2024 Presidential Election. The success of propaganda is greatly influenced by mass media, especially social media using by propagandists.
Efektivitas Debat Kandidat sebagai Media Komunikasi Politik dalam Meningkatkan Elektabilitas: Analisis Survei Pasca Debat Capres 2024 Saeful imam; Marim Purba
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i4.8737

Abstract

Candidate debates are one of the key instruments of political communication that play a strategic role in shaping public opinion and influencing voters’ political choices. This study aims to analyze the effectiveness of the 2024 presidential candidate debate as a medium of political communication in increasing candidate electability. The research employs a quantitative approach using a survey technique involving 250 respondents who watched the debate either directly or through mass media. Data were analyzed using descriptive statistics and Pearson correlation tests to measure the relationship between perceptions of debate performance and changes in electoral preference. The findings show a significant positive correlation between positive perceptions of debate performance and an increase in electability. The most influential elements include issue mastery, clarity of political message delivery, and non-verbal communication gestures. These findings highlight the importance of candidate debates as an effective political communication tool in shaping public perception and strengthening electoral support.
Islam di Layar Kaca Global: Studi Komparatif Narasi Dakwah Televisi di Indonesia dan Mesir Abiyyu, Livyo Faiq; Khasanah, Eva Lutfiati; Saefulloh, Aris
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i4.8773

Abstract

This study explores the dynamics of Islamic broadcasting in the digital era through a comparative analysis of Islamic television in Indonesia and Egypt. Using a qualitative approach based on literature review and media content analysis, the research highlights how socio-political variables, media regulations, and religious authority shape da'wah strategies, broadcast narratives, and responses to digital disruption in both countries. The findings reveal that in Indonesia, a relatively open democratic climate and the diversity of religious actors have encouraged the emergence of Islamic television that is communicative, innovative, and responsive to digital media. In contrast, in Egypt, Islamic broadcasting operates within a more centralized system tightly controlled by the state and official religious institutions, tending to maintain conservative broadcasting patterns despite beginning to adopt digital formats. This comparison underscores that Islamic broadcasting is not merely a religious phenomenon, but also a reflection of the configuration of power and media policies in each country. This study contributes conceptually to the understanding of the relationship between digital da'wah, media politics, and cross-cultural religious configurations.
Studi Literatur Tentang Perspektif Komunikasi Internal Ornganisasi Berkembang Andi Saputro
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i4.8777

Abstract

Organizations are not formed because of letters or approval documents, but organizations exist from the interactions or specific communications among people that indicate they are organizing. An important aspect of an organization is human resources, which are the people who actively play a role in planning, executing, and controlling to achieve the organization's goals. Human resources are considered the key to success in an organization, because almost every activity carried out uses human resources as labor and an important component in the organization. Effective internal communication is the key to organizational success. However, most academic research on internal communication focuses on large and established companies; however, there are interesting differences in research that looks at newly developing companies. This research will specifically focus on internal communication from the perspective of employees in a developing organization. Research methodology used a systematic literature review with a qualitative approach. The results show that the perspective of organizational internal communication development leading to employee engagement (e.g. employee satisfaction, performance improvement, etc.) is covered in 10 articles. Meanwhile, there are 4 articles that do not clearly depict employees' perspectives on organizational internal communication. Meanwhile, 1 article do not directly discuss how employees perceive internal communication; instead, they explain perspectives towards fellow organization members. The conclusion of study is that the perspective on internal communication, especially among employees in developing organizations, can be linked to performance, satisfaction, and other employees’ engagement. Suggestion for future research could involve using other qualitative methods, especially in startup companies.
Studi Netnografi Akun Instagram @Quranreview dalam Menyampaikan Dakwah Kepada Gen Z Ulfa Azkia; Hasan Basri M. Nur; Zainuddin T
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i4.9060

Abstract

This study aims to examine the forms of da'wah message delivery and the patterns of digital social interaction found on the Instagram account @quranreview targeting Generation Z. The research employs a qualitative descriptive approach using netnography as the main method, and the AIDA model (Attention, Interest, Desire, Action) as the analytical framework to assess the effectiveness of digital da'wah communication. Data were collected through observations of content and comment interactions published between January and April 2025. The findings reveal that @quranreview successfully applies the full AIDA model in its content, starting with distinctive visuals and relevant topics to attract attention, reflective narratives that sustain interest, empathetic language that evokes spiritual desire, and finally encouraging real actions such as sharing content, engaging in discussions, and joining online da'wah activities. The digital social interactions show active, empathetic, and reflective two-way communication. Audiences are not merely passive recipients of messages but actively construct meaning through comments, personal stories, and spiritual discourse. This study concludes that @quranreview delivers relevant, engaging, and participatory digital da'wah and successfully creates a dialogical space that aligns with the communication characteristics of Generation Z on social media.
Dakwah dan Bisnis: Strategi Komunikasi PT Herba Penawar Alwahida Indonesia dalam Mencetak Wirausahawan Muslim Minangsih, Kalsum
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 3 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i3.9182

Abstract

This study aims to analyze the communication strategies used by PT HNI HPAI in developing Muslim entrepreneurship in Indonesia. The research method employed a qualitative approach with descriptive techniques. Data obtained from the company were systematically processed, including written, archived, and oral data, as well as observed behavior, to obtain information relevant to the research title. The findings of this study indicate that PT HNI HPAI's communication strategy in developing Muslim entrepreneurship in Indonesia utilizes a persuasive strategy. The company encourages Muslims to migrate to a lifestyle, or in other words, to adopt local Muslim products and adopt medical or health methods. This research contributes to the development of persuasive communication studies in the context of da'wah and entrepreneurship. It also provides a concrete illustration of effective communication strategies for fostering a network of Sharia-based Muslim entrepreneurs.
Framing Naturalisasi Pemain Sepak Bola Indonesia: Studi Komparatif Kompas.Com dan Bola.Net Yogi Purwanto
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 2 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i2.9226

Abstract

This study aims to analyze how two online media, Kompas.com and Bola.net, frame the issue of naturalization of Indonesian football players in the 2022–2024 period. This study applies a qualitative approach with framing analysis based on the Pan and Kosicki model to four news items from each media as the unit of analysis. Using the framing analysis approach developed by Pan and Kosicki, this study reveals how the construction of reality regarding naturalized players is formed through narrative choices, language styles, and thematic focuses of each media. The results of the analysis show that Kompas.com tends to present naturalization as a positive strategy to improve the performance of the national team, with a neutral to supportive frame. In contrast, Bola.net emphasizes the dramatic aspects and public responses, including controversies and criticisms of the policy. The differences in framing reflect different editorial orientations, while also showing how the media plays an active role in shaping public perceptions regarding the issue of naturalization of football players.

Page 22 of 25 | Total Record : 247

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