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Da'watuna: Journal of Communication and Islamic Broadcasting
Published by Institut Agama Islam Nasional Laa Roiba Bogor
ISSN :  2798690     EISSN : 27986683     DOI : https://doi.org/10.47467/dawatuna
Core Subject : Religion, Science, Education, Social,
Religion Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Dawatuna: Journal of Communication and Islamic Broadcasting  is a peer-reviewed national journal on communication, dakwah, broadcasting, education and Islamic studies managed by Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in cooperation with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies (IAFORIS) .  This journal focused on communication, dakwah, broadcasting, education, and Islamic studies  through the publication of articles, research reports, and book reviews. The Journal is published The Journal is published four time a year on January, April, July,  and October. The aim of the journal is to disseminate the communication, dakwah, broadcasting, and Islamic studies researches done by researchers. Specifically, the journal will deal with topics, including but not limited to: Broadcasting, Communication, Dakwah & Islamic propagation, Islamic education,  Islamic studies, Islamic education, and other related issues. E-ISSN 2798-6683 P-ISSN 2798-690X. Starting from Volume 1 Number 1 2021 to Volume 5 Number 1 of 2024 published on the website with the URL https://journal.laaroiba.ac.id/index.php/dawatuna. Starting from Volume 4 Number 2 2024 onwards it will be published with the URL https://journal-laaroiba.com/ojs/index.php/dawatuna.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 247 Documents
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Dakwah Bil Hikmah dalam Eksplorasi Komparatif Intervensi Spiritual Keagamaan untuk Menopang Kesehatan Mental Pasien Kemoterapi Nurjanah, Titin; Latifah, Siti Lutfi; Hakim, Hari Rahman
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i4.9395

Abstract

Cancer remains a persistent global health challenge, often accompanied by profound emotional and spiritual distress, particularly during intensive treatment phases such as chemotherapy. This study presents an in-depth analysis of the effectiveness of various forms of spiritual interventions, including individual spiritual counseling, spiritual support groups, and religious meditation or dzikir practices, in sustaining the psychological well-being of patients. Employing a qualitative research design with a phenomenological approach, this study explores the subjective experiences of patients undergoing these interventions. The theoretical framework is grounded in Kenneth I. Pargament’s theory of religious coping, which emphasizes faith and religious practices as adaptive mechanisms in confronting life’s adversities. The findings of this study are expected to offer contextual and applicable insights into the role of spirituality in enhancing mental resilience among cancer patients, and to generate practical recommendations for healthcare providers on integrating spiritual dimensions into a holistic care system.
Strategi Komunikasi Untuk Meningkatkan Kualitas Pengalaman Akademik Melalui Digitalisasi Layanan: Studi Kasus Sistem Informasi Akademik Bakrie Information Gateway 2.0 Tahun Akademik 2024-2025 Muhammad Rassya Saputra; Eli Jamilah Mihardja
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 4 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i4.9733

Abstract

The digital transformation of academic administration services in higher education presents opportunities and challenges for students, lecturers and education staff as stakeholders in the academic field. Bakrie University, through the implementation of the Bakrie Information Gateway 2.0 Academic Information System which functions as a digital information channel in academic administration activities, provides accessibility for stakeholders in accessing information in unlimited space and time. However, the process of digitizing academic services that occurred contained communication barriers experienced by stakeholders in the Bakrie Information Gateway 2.0 Academic Information System due to differences in understanding and interpretation of digital technology. This research aims to explore stakeholders perspectives and social construction of the digitalization of academic services, identify the level of importance of involvement of each stakeholder in the process of digitalizing academic services, and analyze the communication strategies implemented by managers in improving the quality of the academic experience through digitizing services on the Bakrie Information Gateway 2.0 Academic Information System. With a qualitative approach and case study method, this research uses social construction of technology theory, stakeholder salience model, and institutional theory of organizational communication to reveal cases in depth and detail to informants. The research results show that stakeholders perceptions and social constructions do not always contain the same elements regarding the digitalization of academic services and students being the main priority in fulfilling academic needs carried out by administrators. In overcoming communication barriers experienced by stakeholders, managers carry out institutional value-based communication strategies to build stakeholder involvement in the digitalization of academic services. By implementing institutional-based communication strategies, managers can improve the quality of the academic experience that stakeholders have.
Penerapan Konvergensi Media Radio Gema Wana Prima 98.6 FM Sangatta di Era Digitalisasi Taufik Hidayat; Silviana Purwanti; Johantan Alfando WS; Donny Kristian
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 5 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i5.8328

Abstract

The advancement of communication technology has created new challenges for traditional media, including radio. This study aims to analyze the implementation of media convergence by Gema Wana Prima (GWP) 98.6 FM, a local radio station in Sangatta, East Kalimantan, in adapting to the digital era. This research uses a descriptive qualitative method through in-depth interviews, participatory observation, and documentation. The results show that GWP has adopted several elements of Rich Gordon’s media convergence theory, particularly Tactical Convergence, structural Convergence, and storytelling convergence. The station actively utilizes social media and digital platforms, although ownership and Information gathering convergence have not been fully implemented due to limited resources. This study concludes that local media can independently adopt selective convergence strategies to maintain relevance amid media landscape changes.
Pengembangan E-Handout Berbasis Nearpod Materi Table Set Up sebagai Suplemen Pembelajaran bagi Siswa Fase F SMK Kuliner Mardiyanti, Hanifah Saniinah; Widagdo, Andika Kuncoro; Astuti, Nugrahani; Miranti, Mauren Gita
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 5 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i5.9301

Abstract

  The research and development (R&D) conducted aims to determine: 1) The results of the development of E-Handouts based on Nearpod material for Table Set Up. 2) The feasibility of E-Handouts based on Nearpod material for Table Set Up. 3) Student responses to teaching and learning activities using E-Handouts based on Nearpod material for Table Set Up. This research uses the ADDIE development model up to the fourth stage (Implementation) only or up to a limited trial. The feasibility of the E-Handout based on Nearpod material for Table Set Up is assessed through validation by subject matter experts using a Likert scale ranging from 1 to 4, validation by design experts using a Likert scale ranging from 1 to 5, and the collection of student response questionnaires using a Likert scale ranging from 1 to 5. The research subjects were 55 students from class XI at SMKN 2 Jombang. The results of this study indicate that: 1) The E-Handout based on Nearpod for the Table Set Up material can be accessed online. The results of the interactive e-handout are as follows: https://app.nearpod.com/?pin=A9RE3  .  2) The results of material and design feasibility showed an average material feasibility of 0.944 and an average media feasibility percentage of 0.950, indicating that they are highly feasible. 3) Student response results indicate very good criteria with an average of 85.04%. Thus, the Nearpod-based e-handout for table setup material developed in this study can be implemented in learning activities.
Rebranding Pusat Perbelanjaan Star Department Store sebagai Upaya Penyelamatan Bisnis Ayumi Isidah; Dwi Purbaningrum
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 5 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i5.9346

Abstract

This study examines the rebranding strategy implemented by Star Department Store as a step to save the business amidst the increasingly tight competition in the retail industry. The traditional shopping center industry faces major challenges due to changes in consumer behavior, advances in digital technology, and the impact of the COVID-19 pandemic which has changed people's shopping patterns. Star Department Store, as one of the old players in the Indonesian retail industry, implemented a comprehensive rebranding strategy to maintain its existence and regain consumer trust. This study uses a qualitative approach with a case study method to analyze the rebranding process carried out by Star Department Store. Data were collected through in-depth interviews with company management, field observations, and analysis of company documents. Theories of marketing communication, brand identity, and crisis management are used as theoretical bases to analyze the effectiveness of the rebranding strategy implemented. The results of the study indicate that the rebranding of Star Department Store to Rambla Department Store includes changes in visual identity, physical store renovation, product diversification, and digital transformation through an e-commerce platform. An integrated marketing communication strategy was implemented to introduce the new brand image to a wider target market, including millennials and Gen Z. The rebranding implementation also involved improving customer experience through digital technology and more responsive customer service. This study shows that the rebranding strategy is effective in increasing brand awareness and getting a positive response from consumers. However, challenges still exist related to consistency in implementing the new brand identity and adapting to changing technological developments. The recommendations produced include the importance of long-term commitment in implementing the rebranding, ongoing investment in digital technology, and systematic evaluation to measure the effectiveness of the rebranding strategy.
The Effect of Informative Values on Consumer Engagement in Digital Content Marketing: A Study of Consumers on TikTok on Indonesia Kinanti, Annisa Wanda; Adi, Pramono Hari
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 5 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i5.9429

Abstract

This study aims to analyze the effect of consumer engagement mediation on the causal relationship of informative value on consumer buying interest moderated by product type (search product vs experience product) on the TikTok platform. This research is a type of quantitative research using a survey method conducted by distributing questionnaires to TikTok users throughout Indonesia. The sample determination was carried out using the purposive sampling method, with 212 TikTok users divided into 104 sample search products or 108 sample experience products. The data obtained were analyzed descriptively and using the SmartPLS Structural Equation Model. The results of the research show that: (1) the informative value has a significant effect on consumer engagement, (2) the influence of informative value is higher on search products compared to experience products. In order to increase consumer engagement, sellers on TikTok can increase content that is of value to consumers as an effort to increase consumer engagement with digital content marketing, especially emphasizing the informative value of search products
Komunikasi Hiperpersonal Avoskin dalam Memitigasi Isu Pencemaran Lingkungan Melalui Instagram Riansa Putra Fajri; Arya Wirawan Maulana
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 5 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i5.9475

Abstract

The rapid growth of the skincare industry in Indonesia presents a paradox: increasing environmental pollution caused by the use of single-use packaging. This study examines how Avoskin utilizes hyperpersonal communication through its Instagram account, @avoskinbeauty, to mitigate environmental issues. The aim of this research is to explore the application of hyperpersonal communication elements—selective self-presentation, idealized receiver perception, channel management, and feedback loop—in Avoskin’s sustainability messaging. This study employs a qualitative approach using a descriptive-analytical method and Systematic Documentary Review (SDR). The content analyzed was published between January 1 and April 30, 2025. Findings indicate that Avoskin consistently promotes sustainability values through educational digital content. These efforts not only inform the audience but also foster emotional resonance and active participation through likes, comments, and direct involvement in recycling programs. The study concludes that hyperpersonal communication via social media serves as an effective platform to strengthen a company’s green identity and raise public ecological awareness. Avoskin exemplifies how digital communication can strategically integrate commercial interests with environmental responsibility.
Analisis Konten Instagram Polsek Tanjung Priok Sebagai Wadah Informasi Publik Siti Dwijayaty Nur Hasan
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 5 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i5.9499

Abstract

This research analysis the content of the messages found in the feed (photos, videos, and reels) uploaded on the Instagram account @polsek_tanjung_priok in communicating public information, including the types of activities displayed on that account. Social media is utilized by various government agencies, including the National Police, with the aim of disseminating information and enhancing reputation, as well as serving as a means of online documentation. One of the popular social media platforms is Instagram; Instagram is not only a platform for sharing photos and videos but also a means to access news, information, and educational content. This research was conducted with the aim of analyzing the content of the messages found in the posts uploaded on the Instagram account @polsek_tanjung_priok in conveying public information, including the types of activities displayed. This research uses qualitative research methodology with content analysis research method. The results show that the content of messages found in the feed (photos, videos, and Reels) uploaded on the Instagram account @polsek_tanjung_priok in conveying public information contains various messages in the form of information aimed at the community, especially in the Tanjung Priok District of North Jakarta, utilizing social media Instagram for various purposes and delivered through various means, including appeals that are persuasive or warnings, news that conveys current events, and Instagram hashtags intended to categorize content on social media.
Peran Komunikasi Organisasi Bagi Pimpinan Menengah di The Highland Park Resort & Hotel Bogor Nadya Annisa Putri
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 5 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i5.9590

Abstract

This research analyzes the role and communication styles of middle managers at The Highland Park Resort & Hotel Bogor in managing organizational communication and employee development. Using a qualitative approach with in-depth interviews, observation, and documentation studies, it was found that managers effectively fulfill roles as a mentors, information controllers, external input seekers, and inter-departmental liaisons, while actively avoiding isolation. Regarding communication styles, they combine a responsive and equal approaches, structured communication, dynamic target achievement, and open to team ideas, and rarely use a controlling or avoiding styles. This dynamic and integrated combination of roles and styles enables managers to build strong relationships, manage team dynamics, and create a productive work environment. These findings affirm the importance of adaptive leadership communication for operational efficiency at The Highland Park Resort & Hotel Bogor.
Analisis Isi Komentar Netizen pada Akun TikTok @hiracloud dalam Respons terhadap Konten Motivasi Menulis Skripsi. Geri Hasbullah; Syahril Furqany; Fitri Meliya Sari
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 5 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i5.9632

Abstract

This study discusses a content analysis of netizen comments on the TikTok account @hiracloud in response to content related to motivation for writing a thesis. The research focuses on the reactions of netizens when viewing TikTok content by @hiracloud documenting the thesis-writing process. This study employs a content analysis method with a qualitative descriptive approach. The results show that netizen responses vary widely. Some comments offer emotional support, others share personal experiences, and some express that the content serves as an external source of motivation for writing their thesis. This phenomenon is particularly interesting because the content was not initially intended to motivate students; it was simply a personal documentation of the thesis-writing journey. Nevertheless, it unexpectedly triggered motivational responses from viewers. These findings demonstrate that netizens are indeed inspired to write their own theses after engaging with the content. Therefore, this study is considered significant because it shows how content originally created for personal purposes can evolve into a motivational force for others. It is hoped that similar content will continue to emerge, fostering responses that can further encourage students in their academic writing journey. Additionally, this research is expected to serve as a valuable reference for future studies in related fields.

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