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All Journal JURNAL ILMIAH GLOBAL EDUCATION Journal of Mandalika Review Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Manajemen dan Pariwisata Majority Science Journal Tourism, Hospitality and Culture Insights Journal
Hetty Claudia Nainggolan
Politeknik Pariwisata Medan
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Pengemasan Paket Wisata di Desa Wisata Kampoeng Lama Kabupaten Deli Serdang Hetty Claudia Nainggolan; Anita Rahayu
Manajemen dan Pariwisata Vol. 2 No. 1 (2023): Vol. 2 No. 1 April 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (457.537 KB) | DOI: 10.32659/jmp.v2i1.260

Abstract

The trend of sustainable tourism has become the government's attention in directing various regions to be able to move to accelerate the economy but still pay attention to the social and cultural aspects of the local community, one of which is by forming a tourist village. Kampoeng Lama Tourism Village is a tourist village located in Pantai Labu sub-district, Deli Serdang Regency, North Sumatra. Along with the development of tourist villages, in order to compete with other tourist villages, it is necessary to package tour packages as tourism products. Therefore, this study aims to create and produce tour packages based on activities that are already available in the Kampoeng Lama Tourism Village which is managed by the Kawan Lama Area. The method used by the author in this study is a descriptive method with a qualitative approach. Data collection techniques in this research are literature study, observation, documentation, and interviews. The result of this research is the creation of a tour package "The Authentic of Kampoeng Lama Village 2D/1N". Made based on the target market, students, families or groups. Itinerary for the Kampoeng Lama Tourism Village package designed by Kawan Lama Area matrix/table. While calculating the price of the package, Kawan Lama Area classified it into fixed cost and variable cost. It is hoped that Kawan Lama Area can cooperate with various stakeholders in marketing The Authentic of Kampoeng Lama Village 2D/1N tour package so that it can increase the economy in the Kampoeng Lama Tourism Village.
ANALYSIS OF THE DEVELOPMENT OF A CULTURAL TOUR PACKAGE AT THE KARO REGENCY'S LINGGA CULTURE VILLAGE Hetty Claudia Nainggolan
Jurnal Ilmiah Global Education Vol. 4 No. 2 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 2, Juni 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i2.952

Abstract

The Covid-19 pandemic has had a significant impact on the tourism industry, including in Indonesia. To develop and thrive, Indonesia has focused on promoting tourism that highlights local culture and knowledge. This research focuses on the Lingga Cultural Tourism Village in Karo Regency as an example of cultural tourism that can be bundled into a tour package. The village features the Karo tribal culture and various attractions, such as the Siwaluh Jabu House, the Cultural Village Museum, and Uruk. However, despite its uniqueness and potential, the tourist sites in the Lingga Cultural Village have not been combined into a comprehensive tour package. This study aims to address the organization of cultural tour packages and the calculation of costs in the Lingga Cultural Village, Karo Regency.The research methodology employed in this study is qualitative. It involves direct observation, structured interviews with local administrators and guides, and the analysis of written records. The findings reveal that the Lingga Cultural Village has great potential as a tourist destination due to its historical and cultural significance. The village offers attractions such as traditional Karo houses, an art studio, a museum, and Uruk. However, the number of hotels and eateries in the area is still limited. The proposed one-day tour package itinerary includes visits to various attractions, such as the Karo Traditional House, art studio performances, Geriten, the Cultural Village Museum, and Uruk. The itinerary is designed to provide international visitors with an immersive experience of Karo culture and history. The calculated selling price for the participants. In conclusion, the research highlights the potential of the Lingga Cultural Village as a cultural tourism destination. The proposed one-day tour package itinerary provides an organized and immersive experience for visitors. The findings contribute to the development of cultural tourism in the region and emphasize the economic and cultural benefits it can bring to the local community.
Strategi Pemasaran Digital Dalam Pengembangan Prima Wisata Edukasi Desa Wisata Selemak Kabupaten Deli Serdang Dina Yunita; Nainggolan, Hetty Claudia
Journal of Mandalika Review Vol. 3 No. 1 (2024): Journal of Mandalika Review
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/mandalika.v3i1.146

Abstract

Latar Belakang: Pemerintah Kabupaten Deli Serdang telah menetapkan desa Selemak sebagai salah satu desa wisata yang dikembangkan, desa wisata selemak mengandalkan pengembangan Prima Wisata Edukasi sebagai objek wisatanya. Namun pihak pengelola prima wisata edukasi belum menerapkan strategi digital marketing untuk mempromosikan objek wisata tersebut sehingga jumlah kunjungan terus menurun mulai dari tahun 2022 yang lalu. Metodologi: Penelitian ini menggunakan paradigma penelitian kualitatif yakni penelitian yang membahas tujuan penelitian melalui berbagai teknik yang memungkinkan peneliti untuk memberikan interprestasi terhadap fenomena yang menjadi perhatian tanpa tergantung pada pengukuran numerik Temuan: Setelah dilakukan penelitian ternyata pihak pengelola Prima Wisata Edukasi belum menerapkan strategi digital marketing yang memang banyak digunakan saat ini untuk aktivitas promosi, pengelola prima wisata edukasi juga belum membuat paket kegiatan wisata edukasi yang dapat dijual kesekolah-sekolah yang ada di Kabupaten Deli Serdang maupun Kota Medan Kesimpulan: Strategi yang direkomendasikan ialah social media advertising, content marketing, viral marketing (endoresement). Strategi yang direkomendasikan tersebut dapat diterapkan untuk meningkatkan Kembali kunjungan ke Prima Wisata Edukasi Desa Wisata Selemak Keywords: Deli Serdang, Selemak, Wisata Edukasi
Kultivasi Kesadaran Lingkungan Di Kalangan Pelajar: Penerapan Sapta Pesona Dan Aksi Penghijauan Di Desa Bukit Lawang Jekson Nainggolan; Ngatemin; Ika Berliani Lase; Meryl Panggabean; Wella Bella M; Bintang Samosir; Hetty Claudia Nainggolan; Liyushiana
PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT Vol. 3 No. 1 (2023): Prosiding Seminar Nasional Pengabdian Kepada Masyarakat : MEMAKSIMALKAN POTENSI
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/snpm.v3i1.1266

Abstract

Desa Perkebunan Bukit Lawang di Sumatera Utara telah menjadi salah satu destinasi wisata yang terkenal berkat keindahan alamnya, terutama hutan hujan tropis yang menjadi rumah bagi orangutan Sumatera yang dilindungi. Meskipun desa ini memiliki potensi besar dalam industri pariwisata, ada sejumlah masalah yang perlu diatasi, termasuk kurangnya sumber daya manusia yang terlatih untuk mengelola pariwisata dan kekurangan dalam aspek keamanan lingkungan desa. Artikel ini membahas program pemberdayaan pelajar tingkat menengah pertama (SMP Madrasah) di Desa Perkebunan Bukit Lawang melalui pendekatan Participatory Learning and Action (PLA) dengan tujuan untuk meningkatkan pemahaman mereka tentang Sapta Pesona serta meningkatkan kesadaran akan pentingnya praktik wisata yang berkelanjutan. Kegiatan pemberdayaan ini berlangsung selama dua minggu di bulan September 2023 dan melibatkan 34 peserta. Program ini mencakup serangkaian kegiatan, termasuk observasi langsung, penyuluhan, dan praktik aksi nyata seperti penanaman bibit pohon. Hasil evaluasi menunjukkan peningkatan signifikan dalam pemahaman dan pengetahuan peserta tentang Sapta Pesona, yang dapat diukur melalui ujian pre-test dan post-test. Selain peningkatan pemahaman, program ini juga mencapai dampak jangka panjang dengan mendorong peserta untuk menerapkan prinsip Sapta Pesona dalam kehidupan sehari-hari mereka, termasuk di lingkungan keluarga dan rumah mereka sendiri. Ini akan berkontribusi pada pengembangan Desa Perkebunan Bukit Lawang sebagai destinasi wisata yang lebih baik dan berkelanjutan di masa depan. Tinjauan hasil pengabdian ini juga menggambarkan bagaimana pendekatan PLA dapat efektif dalam memberdayakan masyarakat, terutama pelajar, untuk memahami dan menerapkan prinsip-prinsip wisata yang berkelanjutan. Program serupa dapat diadopsi dalam upaya pemberdayaan masyarakat di destinasi pariwisata lainnya untuk mencapai dampak positif yang lebih besar. Kesimpulannya, pemberdayaan pelajar di Desa Perkebunan Bukit Lawang melalui program pengabdian ini telah membawa perubahan positif dalam pemahaman mereka tentang Sapta Pesona dan pentingnya wisata yang berkelanjutan, memberikan kontribusi yang berkelanjutan bagi pengembangan desa wisata ini ke arah yang lebih baik.
Community-Based Tourism as a solution to Reduce the Negative Impact of Mass Tourism Nainggolan, Hetty Claudia; Prihadi, Donny Juliandri; Mulyana, Hadi
MSJ : Majority Science Journal Vol. 2 No. 4 (2024): MSJ-November
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v2i4.256

Abstract

Community-based tourism (CBT) has become an alternative approach that aims to address the negative impacts of mass tourism on the environment, culture, and local economy. This concept places local communities as the main actors in the management of tourist destinations, which not only strengthens their role in decision-making but also provides direct economic benefits. Thus, CBT has great potential to improve people's welfare while minimizing ecosystem damage and degradation of cultural values. This study uses the Systematic Literature Review (SLR) method to evaluate the successful implementation of CBT in various global destinations and examine the challenges faced by local communities in maintaining the sustainability of this model. This article analyzes more than 50 related literature to explore how CBT can be effectively applied as a long-term solution. Based on the results of the study, it was found that the CBT approach is able to balance tourism growth with environmental conservation and cultural preservation. However, challenges such as limited community capacity, lack of government support, and the threat of commercialization must be addressed through inclusive and collaborative policies. This article concludes with strategic recommendations for the development of sustainable community-based tourism.
Analysis of Vulnerability and Effesctiveness of Strengthening Community Collaboration in Disaster Mitigation in Bukit Lawang Plantation Tourism Village, Bahorok District, Langkat Regency Nainggolan, Hetty Claudia; Dalimunthe, Femmy Indriany; Prastia, Rudi; Simamora, Beatrice Jennifer; Sihite, Sasdotio Yen Marlina
Jurnal Ilmiah Global Education Vol. 5 No. 4 (2024): JURNAL ILMIAH GLOBAL EDUCATION, Volume 5 Nomor 4, Desember 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v5i4.3290

Abstract

Flooding is one of the unexpected natural phenomena that often occurs in all parts of Indonesia, one of which is in the tourist village of Bukit Lawang Plantation. Precisely on November 2, 2003, a flash flood occurred. Therefore, at this time the flood hazard in Bukit Lawang Plantation Village is clearly visible, it is necessary to know how vulnerable the flood danger is in Bahorok district, so that the community can anticipate and be vigilant if the flood disaster occurs again. This study aims to analyze the vulnerability and effectiveness of strengthening community collaboration in disaster mitigation in Bukit Lawang Plantation Village, Bahorok District, Langkat Regency. This area is one of the ecotourism destinations that is prone to flood disasters, especially flash floods that have occurred several times. The approach used in this study is a qualitative descriptive method with data collection through interviews, field observations, and documentation studies. This study identifies various factors that affect the level of vulnerability of communities to disasters, including physical, social, economic, and environmental vulnerabilities. The results of the study show that collaboration between the local community, the government, and related parties in disaster mitigation in Bukit Lawang Village has not been optimal. Despite several mitigation efforts such as riverbank elevation and disaster preparedness training, communities still face high risks due to a lack of effective coordination and engagement. In addition, community vulnerability is exacerbated by limited access to mitigation resources and a lack of understanding of disaster risk. This study recommends increasing more effective collaboration between local communities, governments, and the private sector through community-based mitigation programs, which involve disaster education, capacity building, and better infrastructure planning. Strengthening this collaboration is expected to increase community resilience to future disaster threats and support the sustainability of ecotourism in Bukit Lawang.
Implementation of CHSE based on Health Protocol (Cleanliness, Healthy, Safety and Environment Sustainability) in Desa Wisata Silalahi II, Dairi Regency Hetty Claudia Nainggolan
Tourism, Hospitality And Culture Insights Journal Vol 1 No 1 (2021): THCIJ (Tourism, Hospitality and Culture Insights Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v1i1.286

Abstract

Decree of Kepala Badan Nasional Penanggulangan Bencana Nomor 9A Tahun 2020 concerning the determination of the status of a certain emergency situation for the disease outbreak due to Covid-19 in Indonesia, it has had a major impact on various sectors, especially the tourism sector. In an effort to restore the national economy, especially in the tourism sector, the government through Kementrian Pariwisata dan Ekonomi Kreatif has intensified the CHSE program. Where CHSE is the Application of Health Protokol Based on Cleanliness, Health, Safety, and Environment Sustainability. It is hoped that all businesses in the tourism sector can implement this program. The importance of implementing a CHSE-based health protokol is aimed at all parties, from manager’s/business owners, employees, tour guides, guests/visitors/tourists, community groups, associations to local governments. Desa Wisata Silalahi II is one of the tourism villages that is developing by adding facilities, facilities and infrastructure and strengthening human resources in various tourism fields which have also experienced the impact of Covid-19. Using qualitative research methods, using observation data collection techniques, and using checklists and direct interviews with respondents according to research needs, with descriptive analysis techniques, the results of the study found tourist attractions in Desa Wisata Silalahi II had implemented health protokols, however, there were still attractions tourism facilities that have minimal facilities/facilities in accordance with CHSE-based health protokol standards, so it is hoped that there will be collaboration and cooperation between local governments and management of tourist attraction managers, associations, POKDARWIS, local tour guides to add these facilities/facilities and commitment is needed in carrying out CHSE-based health protokol sustain.
Optimizing the Performance of Local Tour Guides: A Case Study of Meat Tourism Village, Toba District Nainggolan, Hetty Claudia; Pakpahan, Rosdiana; Khairannur, Wilda
Jurnal Ilmiah Global Education Vol. 5 No. 1 (2024): JURNAL ILMIAH GLOBAL EDUCATION, Volume 5 Nomor 1, Maret 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v5i1.2391

Abstract

This research discusses the development aimed at enhancing the technical competencies of Tour Guides in Meat Tourism Village. The research findings are outlined in several responses to the problem formulations, namely the technical competency conditions of local tour guides in Meat Tourism Village and the formulation of strategies to enhance the technical competencies of local tour guides in Meat Tourism Village. This research was conducted using descriptive analysis methods through interviews, observations, documentation, and literature review. Optimizing the role of local tour guides in Meat Tourism Village, Toba District, has a positive impact on tourism development, although not yet fully maximized, especially in the economic sector. The limited number of tourist visits to Meat necessitates improvements and evaluations of the tourism experience, as well as an understanding of tourism ethics. The optimization of the role of local tour guides in Meat Village not only contributes to the enhancement of knowledge and skills of the guides but also creates more satisfying tourism experiences for visitors. By designing diverse and appealing tour routes, tour guides are capable of presenting the holistic beauty of nature, history, culture, and local uniqueness. This provides opportunities to attract more tourists and enhance the destination's appeal.
Co-Authors Anita Rahayu Bintang Samosir Dalimunthe, Femmy Indriany Dina Yunita Donny Juliandri Prihadi Ika Berliani Lase Jekson Nainggolan Liyushiana, Liyushiana Meryl Panggabean Mulyana, Hadi Ngatemin Pakpahan, Rosdiana Prastia, Rudi Rosdiana Pakpahan Sihite, Sasdotio Yen Marlina Simamora, Beatrice Jennifer Wella Bella M Wilda Khairannur wilda khairannur