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Liyushiana Liyushiana
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Tourism, Hospitality and Culture Insights Journal
Published by Politeknik Pariwisata Medan
ISSN : 27978885     EISSN : 28303415     DOI : https://doi.org/10.36983/thcij
Core Subject : Economy,
Economics, Econometrics & Finance
Penerbitan THCIJ (Tourism, Hospitality and Culture Insights Journal) bertujuan memajukan kegiatan penelitian di bidang kepariwisataan. THCIJ (Tourism, Hospitality and Culture Insights Journal) ini terbit setiap 6 bulan sekali dalam satu tahun yakni bulan Januari - Juni dan Juli - Desember. Redaksi menerima sumbangan tulisan jurnal dan artikel dalam Bahasa Indonesia dan Bahasa Inggris minimal 8 halaman maksimal 15 halaman kwarto. Redaksi berhak menyunting sejauh tidak merubah atau mengganti isi dan makna tulisan jurnal yang diterima.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 72 Documents
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The Study of Sigapiton Tourism Village Development Through the Pentahelix Model, Ajibata District, Toba Regency Bahagia Tondang
Tourism, Hospitality And Culture Insights Journal Vol 1 No 2 (2021): THCIJ (Tourism, Hospitality and Culture Insights Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v1i2.289

Abstract

The aim of this study is to see and analyze Pentahelix elements’ role and contribution in developing Sigapiton Tourism Village. The research approach is qualitative descriptive method that starts from the observation, documentation study and interview with the informants that are familiar with the helixes’ roles and contributions to the development of Sigapiton Tourism Village. Sigapiton Village is included in the list of four villages in the National Tourism Strategic Area (KSPN) of Lake Toba. The result of the study shows that the elements of Pentahelix as stakeholders need to carry out activities and programs seen as essentials and significant in developing Sigapiton Tourism Village. The result of the study also shows that not every helix did their roles and contributions as expected. This leads to the stagnation of the development of Sigapiton Tourism Village. The result of this stagnation may be one of the main reasons behind the low visit rate of the Sigapiton Tourism Village.
Homestay Development as a Community-Based Business in Dolok Martumbur Tourism Village, Muara District, Utara Tapanuli Regency Julianto
Tourism, Hospitality And Culture Insights Journal Vol 1 No 2 (2021): THCIJ (Tourism, Hospitality and Culture Insights Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v1i2.292

Abstract

This research is a research on Homestay Development as a Community-Based Business in Dolok Martumbur Tourism Village, Muara District, North Tapanuli Regency. This study aims to determine the management, standards of homestay and the role of the government towards Homstey as a community-based business in the Tourism Village of Dolok Martumbur, Muara District, North Tapanuli Regency. Data was collected by observation, interviews, questionnaires, and literature study. The researcher uses a qualitative descriptive research method because this study explores the phenomenon of Homestay Development as a Community-Based Business in the Tourism Village of Dolok Martumbur, Muara District, North Tapanuli Regency. Meanwhile, there are 25 homestays that are managed by local people because they use some of their houses as a place to stay. The homestay management system is managed by the local community. The community plays a role in two important aspects of tourism in the tourist village of Dolok Martumbur, Muara District, Homestay in improving service quality and taking part in various tourism activities. From the management related to the development of homestays, three important aspects are taken, namely cleanliness, comfort and security which still do not meet the standards where the government has provided assistance in the construction of homestays, but it is not in accordance with the standardization of homestays
The Cultural Heritage related to the Spread of Christianity as a Tourist Attraction in Humbang Hasunduntan Regency, North Sumatra Rita Margaretha Setianingsih
Tourism, Hospitality And Culture Insights Journal Vol 1 No 2 (2021): THCIJ (Tourism, Hospitality and Culture Insights Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v1i2.293

Abstract

The area of ​​Humbang Hasundutan Regency is 251,765.93 Ha. Consists of 10 (ten) Districts, 153 (one hundred and fifty-three) Villages and 1 (one) Kelurahan. There are 10 sub-districts, namely Pakkat District, Onanganjang District, Sijamapolang District, Lintongnihuta District, Paranginan District, Doloksanggul District, Pollung District, Parlilitan District, Tarabintang District and Baktiraja District. The tourist attractions in the Humbang Hasundutan area are several cultural heritages in the form of church remains, both Catholic churches and Protestant churches. The church was built from 1937 to 1950 where the spread of Christianity began. There are several cultural heritages related to the spread of Christianity as a tourist attraction in Humbang Hasundutan Regency, North Sumatra, namely (1) the HKPB Sabungan in Lintongnihuta; (2) HKBP Sihorbo Tanjung in Rura Tanjung Village, Pakkat District; (3) HKBP Pargodungan in Lumban Tobing, Dolok Sanggul; (4) the Catholic Church Maria Bunda Kerahiman Ilahi in Siniang Laksa, Lumban Tonga-tonga, Pakkat District; and (5) St. Fidelis Church in Dolok Sanggul and several other churches. The results of the study will show that several Cultural Heritage Related to the Spread of Christianity can be used as a tourist attraction in Humbang Hasundutan Regency, North Sumatra, while the intention is so that the community in this case also the students know that Humbang Hasundutan has a high cultural heritage value which can be used as a tourist attraction or a historical and cultural tourist destination that can be visited by domestic and foreign tourists.
The Development of Sipinsur Geo Site Entertainment and Recreation Attractions in Pearung Village, Humbang Hasundutan Regency Theresia Hutahaean
Tourism, Hospitality And Culture Insights Journal Vol 1 No 2 (2021): THCIJ (Tourism, Hospitality and Culture Insights Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v1i2.294

Abstract

This research aims to describe the efforts of the Department of Culture and Tourism in the development of entertainment and recreation attractions Geo Site Sipinsur In pearung village Humbahas district and to identify internal environmental and external environmental factors that occur in an effort to develop entertainment and recreation attractions Geo Site Sipinsur In pearung village Humbahas regency. The respondents in this study numbered 95 people including the community and beach tourists in pearung village, Humbahas regency. The tools used to collect data are questionnaires and likert scale techniques used to analyze and describe the results of research. The results showed that the factors in the development of entertainment and recreation attractions Geo Site Sipinsur In pearung village Humbahas district is the development of transportation, infrastructure and maintenance of facilities to improve accessibility and connectivity to and from the tourist area entertainment and recreation Geo Site Sipinsur In pearung village Humbahas District. Because it serves as promoting and servicing, transportation, infrastructure, maintenance of facilities need to be continuously improved and developed considering being able to create the value of place utility, time utility that fosters generating, and distribution in view and spot facilities for taking pictures. Where the interest of tourists entertainment and recreation Geo Site Sipinsur In pearung village Humbahas district based on the reference of visitors and beach users including transportation, adequate facilities, cleanliness and infrastructure arrangement and other supporting including housing and environment and others and also facilities for view and photo spots. As an effort of the Department of Culture and Tourism in the development of entertainment and recreation attractions Geo Site Sipinsur In pearung village Humbahas district has been done. Factors that encourage tourists nusantara users of the beach Geo Site Sipinsur In pearung village Humbahas district is the existence of good facilities and more complete.
The Potential Development of Pandua Beach Tourism Objects in Nainggolan District Samosir Kabupaten Regency Sumihar Sebastiana Sitompul
Tourism, Hospitality And Culture Insights Journal Vol 1 No 2 (2021): THCIJ (Tourism, Hospitality and Culture Insights Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v1i2.295

Abstract

The purpose of this study is to analyze the factors that influence the constraints in developing Pandua Beach tourism objects, where some of the obstacles faced consist of several factors where the ability of the surrounding community does not fully understand about good service for visitors who come. The research method used in this study is to use SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) which is an analytical method that will describe the strengths, weaknesses, opportunities and threats as well as the constraints that must be faced in a development process. The results of this study Pandua Beach has a beautiful panorama, pristine and cool, has a strong appeal of diversity, the community has openness to local and foreign tourists, relatively cheap food prices, good security conditions, already has a place for culinary tourism facilities. . Opportunity factor (Opportunity); Tourists easily reach the location, the more cooperative the tourism office and other agencies for the development of Pandua beach attractions, the flow of technology and information development is getting stronger, the location of the Nainggolan sub-district is strategic, the local government strongly supports the entry of investment for tourism development Supporting factors; Beautiful natural panorama, cool and pristine, openness of society to tourists, good security conditions, already has tourism for culinary, sloping beaches and clear water. Inhibiting Factors; constraints on land development to be used as tourist attractions, do not have uniqueness/attractions, people are still difficult to give up their land to develop tourism objects. Provision of public transportation facilities to reach the object to support the development of tourism objects. Utilization of information technology needs to be done to introduce and promote the potential of each tourist attraction to the wider community. In addition to introducing it to the wider community, the use of information technology can also attract investors to actively contribute to the development of Pandua Beach tourism objects.
Development of Tourism Village on The Basis of Tourist Typology (The Case of Pematang Johar Tourism Village, Deli Serdang Regency Emrizal; Ria Tamba; Sitti Nurlaeli
Tourism, Hospitality And Culture Insights Journal Vol 1 No 2 (2021): THCIJ (Tourism, Hospitality and Culture Insights Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v1i2.296

Abstract

The purpose of this study is to determine the typology of tourists visiting Pematang Johar Tourism Village and to analyze the implications of the findings for planning the development of tourism villages in the future. Survey method was used to collect data. 110 respondents were involved in this study. The data analysis was done by using Plog's psychographic typology model. The results showed that the majority of visitors to Wisata Sawah Pematang Johar belonged to the pro-allocentric group, followed by the mid-centric type and the pro-psychocentric group. The implications of the findings are discussed for the purposes of planning and developing tourism products and services in the tourist village of Wisata Sawah Pematang Johar.
Optimalisasi Aplikasi Berbasis Web dalam Upaya Promosi dan Peningkatan Tingkat Hunian Kamar pada Santika Premiere Dyandra Hotel & Convention Medan Liyushiana Liyushiana
Tourism, Hospitality And Culture Insights Journal Vol 2 No 1 (2022): THCIJ (Tourism, Hospitality and Culture Insights Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v2i1.318

Abstract

Hotels play an important role in the tourism industry. Without a hotel, tourists would not be able to enjoy a comfortable vacation. This is because the hotel provides the services and other services you need for a comfortable stay. The hotel itself has the concept of a type of accommodation that is commercially operated, providing services such as accommodation, services and food and drink to the general public for a short stay. Medan has so many Star Hotel competitors that you need to develop an appropriate marketing strategy. Therefore, the right marketing strategy applicable in today's digital age is digital marketing, especially web-based applications. In this case, Hotel Santika Premiere Dyandra Medan also digitally marketed web-based applications and more. This is one of the mainstays for promoting and increasing room occupancy, which has been sluggish in recent years due to the Covid 19 pandemic. Web-based applications are called MySantika and MyValue. The benefits of the Internet and digital marketing are so great that you can benefit from the Internet in almost every area, including: B. Business sector through banking, insurance, travel, education, etc. Since the advent of the Internet, patterns of daily life have gradually changed.
Strategi Komunikasi Pemasaran Terpadu Hotel Labersa Balige Liyushiana Liyushiana
Tourism, Hospitality And Culture Insights Journal Vol 2 No 2 (2022): THCIJ (Tourism, Hospitality and Culture Insights Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v2i2.319

Abstract

Labersa hotel and convention center is a hotel located in Toba Regency, Balige District, which is a new hotel but can increase visitors from time to time. But for now, the interest of visitors to stay at Balige, especially to the location of the Labersa Hotel, has not yet reached the expected target. To deal with this problem, an integrated and targeted communication strategy is needed. This scientific article discusses how to implement the concept of integrated marketing communication created by Philip Kotler and then we apply it using qualitative research methods. The results of this analysis show that applying this concept can overcome the existing problems. This research will be conducted using descriptive qualitative research and data collection methods using observation, interviews, and documentation of the hotel.
Homestay Di Desa Sigapiton, Kecamatan Ajibata, Kabupaten Toba Samosir, Terhadap Kunjungan Wisatawan Rita Margaretha Setianingsih
Tourism, Hospitality And Culture Insights Journal Vol 2 No 1 (2022): THCIJ (Tourism, Hospitality and Culture Insights Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v2i1.323

Abstract

Sigapiton adalah salah satu desa di Kecamatan Ajibata, Kabupaten Toba Samosir, Provinsi Sumatera Utara, Indonesia. Mayoritas penduduk Desa Sigapiton adalah suku Toba. Pada 15 Oktober 2017 lalu telah berdiri dua unit Homestay Jabu Na Ture yang terinspirasi dari desain Sayembara Homestay Nusantara dan Homestay Ecopod yang merupakan percontohan Homestay. Desain Homestay Jabu Na Ture sendiri terinspirasi dari bentuk Jabu Bolon khas Rumah Tradisional suku Batak Toba namun dengan modifikasi material bambu yang lebih murah dan eco-friendly. Pembangunan Homestay ini didanai oleh Kementerian Pariwisata untuk menyosialisasikan kepada masyarakat bagaimana mempertahankan Arsitektur Nusantara dan menjadikan homestay sebagai salah satu usaha pariwisata masyarakat. Penelitian menggunakan metodologi kualitatif untuk melihat (1) bagaimana karakteristik interaksi homestay  di Desa Sigapiton; (2) apakah adanya homestay dapat mengubah budaya masyarakat?; dan (3) apakah perubahan adanya homestay itu menguntungkan ataukah merugikan pengelola homestay?   Hasil dari pada penelitian ini diharapkan dapat memberikan kontribusi dari bentuk kontribusi pariwisata terhadap peningkatan taraf hidup masyarakat, dan memberikan insipasi dari perilaku wisatawan.   Kata Kunci: attitude, homestay, wisatawan
Strategi Pengembangan Objek Wisata Istana Maimun Sebagai Pusat Pariwisata Sejarah Di Kota Medan Booni Tauhid; Robert Deffie; Handoko
Tourism, Hospitality And Culture Insights Journal Vol 2 No 1 (2022): THCIJ (Tourism, Hospitality and Culture Insights Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v2i1.326

Abstract

Historically the development of Medan since the beginning has positioned itself into a trading center city. Medan as the capital of the Land Deli which then became the capital of North Sumatra Province, made ​​the city is growing more rapidly. In the construction of Medan city, there are five of the most prominent actors: government, private (business), Community, Professional, and Intellectual. Similarly, in economic activities, in addition to well known public sector played by the Government is also important private and public sectors. Revenue (PAD) is a picture of the financial potential of the region that rely on elements of regional taxes and levies. With regard to revenue from the sector of the local levy can explore the potential of natural resources in the form of tourist attraction. It is recognized that the tourism sector is not the developer and the largest contributor to the sector but has the potential to increase local revenues. The method used in this study is quantitative and qualitative approaches. The variables of this study are the factors driving and inhibiting the development as a tourist attraction Maimoon Palace History Tourism Center in Medan

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