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Journal of Tourism Sciences, Technology and Industry
Published by Institut Seni Indonesia Padang Panjang
ISSN : -     EISSN : 29625378     DOI : http://dx.doi.org/10.26887/jtsti.v2i1
Core Subject : Science, Education, Art, Social,
Arts Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Journal of tourism science, technology and industry E-ISSN 2962-5378 merupakan jurnal ilmiah di bidang kepariwisataan yang diterbitkan oleh Program Studi Pariwisata, Fakultas Seni Rupa dan Desain, Institut Seni Indonesia Padang Panjang. Jurnal ini bertujuan untuk menyebarluaskan informasi hasil-hasil penelitian dan pengembangan, kajian serta pemikiran tentang kepariwisataan. Penyebarluasan tersebut diharapkan dapat dimanfaatkan dalam praktik mengidentifikasi dan menyelesaikan permasalahan untuk tujuan pengembangan kepariwisataan. Jurnal ini diterbitkan 2 kali dalam setahun pada Juni dan Desember secara online dengan menggunakan platform OJS (Online Journal System). Redaksi menerima naskah ilmiah dari para peneliti, dosen, dan praktisi dengan tema kajian kepariwisataan yang ditelaah secara multidisiplin dan disajikan sesuai kriteria yang ditentukan oleh jurnal ini.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 66 Documents
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Penggunaan Teknologi Artificial Intelligence Untuk Promosi Wisata Budaya Minahasa Di Media Sosial Rahman Rizal Wonggo; Brave Angkasa Sugiarso; Aurellyan Zihan Suhban; Friska Ester Takasili
Journal of Tourism Sciences, Technology and Industry Vol 4, No 2 (2025): JTSTI-Journal of Tourism Science, Technology and Industry
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/jtsti.v4i2.6162

Abstract

Artificial Intelligence; Digital Tourism; Social Media; Cultural promotion; Minahasa The development of Artificial Intelligence (AI) offers new opportunities for promoting cultural tourism through social media. This study aims to explore the use of AI in creating digital content related to Minahasa culture and to understand public perception of its application. A qualitative descriptive method with a digital simulation and online survey approach was employed, involving 30 student respondents aged 18–22 from Manado and surrounding areas. Data were collected through downloading cultural content from Instagram, generating AI-based automatic captions, and distributing online questionnaires to assess respondents’ perceptions. The results indicate that AI can effectively recognize visual elements of Minahasa culture, such as traditional houses, Tinutuan cuisine, and traditional dances, producing captions that are clear, informative, and engaging. Respondents perceived that AI-assisted content can broaden the reach of promotion, enhance content creativity, and facilitate audience understanding of Minahasa culture. However, AI has limitations in capturing non-visual contexts, such as prices, services, local expressions, and specific cultural elements. The majority of respondents agreed that AI should be used as a supportive tool, with human oversight necessary to ensure content authenticity, accuracy, and cultural relevance. This study confirms that AI implementation can improve the effectiveness of digital cultural tourism promotion in Minahasa while maintaining a balance between technological automation and human input to preserve the integrity of local culture.  
Pemanfaatan AI Chatbot untuk Edukasi Masyarakat tentang Ekonomi Biru di Sulawesi Utara Aditiya Jendri Bangonang; Brave Sugiarso; Kent Bernard Ezekiel Pondaag; Tesa Christania Sondakh
Journal of Tourism Sciences, Technology and Industry Vol 4, No 2 (2025): JTSTI-Journal of Tourism Science, Technology and Industry
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/jtsti.v4i2.6183

Abstract

Penelitian ini membahas pemanfaatan kecerdasan buatan (Artificial Intelligence/AI) dalam bentuk chatbot sebagai media edukasi interaktif untuk meningkatkan pemahaman masyarakat tentang konsep ekonomi biru di Sulawesi Utara. Ekonomi biru adalah pendekatan pembangunan berkelanjutan yang menekankan pemanfaatan sumber daya laut secara bijaksana guna meningkatkan kesejahteraan masyarakat pesisir. Chatbot berbasis AI (seperti Dialogflow atau ChatGPT API) dirancang untuk menyampaikan informasi edukatif secara responsif, mudah diakses, dan interaktif. Metode penelitian meliputi kajian literatur dan perancangan konseptual chatbot yang adaptif terhadap kebutuhan lokal. Hasil kajian menunjukkan bahwa chatbot memiliki potensi besar dalam meningkatkan literasi dan kesadaran masyarakat tentang ekonomi biru, sekaligus menjadi sarana efektif untuk penyebaran informasi berkelanjutan. Namun, pengujian lapangan dan penyesuaian konten dengan konteks lokal diperlukan agar implementasi lebih optimal dan berdampak signifikan pada perubahan perilaku masyarakat (Sukasetia et al., 2025; Fadhilah, 2024; Khoiriyah, 2024).
Analisis Peran Industri Hotel Syariah Dalam Mendukung Kota Padang Panjang Sebagai Kota Serambi Mekkah Ridho Kurniawan
Journal of Tourism Sciences, Technology and Industry Vol 4, No 2 (2025): JTSTI-Journal of Tourism Science, Technology and Industry
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/jtsti.v4i2.6163

Abstract

This research analyzes the role of sharia hotels in strengthening the brand of Padang Panjang City as the Veranda Of Mecca. Using descriptive qualitative methods, data were collected through observations and in-depth interviews at several sharia hotels. The results show that sharia hotels play a strategic role in building the city's religious identity through the application of sharia principles to services, facilities, operational policies, and hotel ethics. The presence of sharia hotels not only strengthens the city's Islamic image but also impacts the local economy, tourist comfort, and increases public sharia literacy. However, obstacles remain, such as the lack of standard sharia certification and variations in the implementation of standard operating procedures (SOPs) at each hotel. Strategies such as strengthening sharia-based SOPs, collaborating with halal MSMEs, and ethical digital promotion have proven effective in supporting Padang Panjang's brand as the Kota Serambi Mekkah. This study concludes that sharia hotels function as cultural, religious, and economic instruments that strengthen the sustainability of the city's identity based on Islamic values.
From Sound to Satisfaction: How Perceived Music Quality and Place Shape Visitors' Intentions at Music Festivals Jessyca Yulianty
Journal of Tourism Sciences, Technology and Industry Vol 4, No 2 (2025): JTSTI-Journal of Tourism Science, Technology and Industry
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/jtsti.v4i2.6201

Abstract

Despite the growing prominence of music festivals as experiential tourism products, limited empirical research has integrated perceived music quality and place within a unified behavioral framework, particularly in emerging economies. This study investigates how perceived music quality and place influence visitors’ revisit intention, with satisfaction acting as a mediating variable. Drawing on the Stimulus Organism Response (SOR) framework, a quantitative research design was employed. Data were collected via an online questionnaire from 220 visitors who had attended large scale music festivals in Indonesia within the previous year. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to test the proposed relationships. The findings indicate that both perceived music quality and place have significant positive effects on visitor satisfaction, with place exerting a substantially stronger influence. Moreover, satisfaction significantly mediates the effects of perceived music quality and place on revisit intention. The model demonstrates moderate to strong explanatory power, highlighting satisfaction as a key psychological mechanism linking festival attributes to behavioral intentions. This study extends the application of the SOR framework to music festival tourism in a developing country context and offers practical insights for festival organizers and destination managers seeking to enhance visitor satisfaction and foster repeat visitation through strategic improvements in musical performance and place-based experiences.
Tourism Impact Of Forest Fires In The Aek Martua Waterfall Area, Rokan Hulu Regency, Riau Niethzie Trie Revaliza Mj
Journal of Tourism Sciences, Technology and Industry Vol 4, No 2 (2025): JTSTI-Journal of Tourism Science, Technology and Industry
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/jtsti.v4i2.6168

Abstract

The Aek Martua Waterfall area in Rokan Hulu, Riau, is one of the region’s prominent natural tourist destinations, renowned for its tiered waterfalls and well-preserved forest environment. However, the forest fire that occurred in July 2025 had a significant impact on the sustainability of tourism in this area. This study aims to examine the post-fire condition of tourism at Aek Martua Waterfall, including environmental impacts, changes in visitor numbers, and the effects on the local community’s economy. Previous research describes ecotourism as a form of tourism conducted in natural environments, emphasizing minimal negative environmental impact and providing socio-economic benefits for local communities. Additionally, ecotourism is considered a nature-based tourism sector that supports sustainable development (Nugroho, 2015). This study employs a qualitative research method through literature review and field observation. The findings indicate that the forest fire caused severe ecological damage, including the loss of part of the Tahura forest area, destruction of natural ecosystems, and a decline in the visual quality and attractiveness of the destination. These conditions negatively affected visitor comfort and safety. Despite this, some positive impacts were observed, such as improved accessibility to the tourist site; however, the ecological damage outweighs these benefits, making comprehensive recovery efforts essential. The results highlight the importance of sustainable environmental management, enhanced monitoring and education to prevent forest fires, and the development of conservation-based tourism to ensure the long-term sustainability of Aek Martua as a natural destination
Sistem Informasi Notifikasi Pembayaran Perkara Tilang Menggunakan Sms Gateway Berbasis Web Shella Putri Maqvirah
Journal of Tourism Sciences, Technology and Industry Vol 4, No 2 (2025): JTSTI-Journal of Tourism Science, Technology and Industry
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/jtsti.v4i2.6207

Abstract

Traffic violation enforcement carried out by traffic officers is implemented in accordance with applicable regulations. Traffic violators are subject to sanctions in the form of warnings or traffic fines, which can be paid at the Lhokseumawe District Attorney’s Office or through Bank Aceh Syariah. However, the management of traffic fine payment data is still conducted manually, causing delays in data processing and monthly as well as annual report preparation due to the absence of an integrated information system. This study aims to develop a web-based traffic fine payment information system that supports data management and notification services. The research method used is a system development approach consisting of data collection, system analysis, system design, implementation, and system testing. The developed system is integrated with an SMS Gateway to deliver payment notifications to traffic violators and is capable of automatically generating monthly and annual traffic fine reports. The results of this study indicate that the proposed system improves the efficiency and accuracy of traffic fine data processing, reduces reporting delays, and facilitates the performance of officers in managing traffic fine payments.
Analisis Keputusan Berkunjung Siswa ke Museum Kelahiran Bung Hatta di Kota Bukittinggi Anisa Putri Afra
Journal of Tourism Sciences, Technology and Industry Vol 5, No 1 (2026): JTSTI-Journal of Tourism Science, Technology and Industry
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/jtsti.v5i1.30814

Abstract

This study aims to analyze students’ visiting decisions to the Bung Hatta Birthplace Museum in Bukittinggi as an educational tourism destination. The research uses a quantitative descriptive method with data collected through questionnaires distributed to 100 respondents selected using purposive sampling. Data analysis was conducted using descriptive analysis with the Respondent Achievement Level (TCR) based on a Likert scale. The results show that students’ visiting decisions fall into the “fairly good” category, with TCR values ranging from 75% to 82% across indicators such as place and time selection, readiness of time and cost, personal decision, realization of visits, and educational value and experience. These findings indicate that the museum has potential as an educational tourism destination for students, although improvements are still needed in facilities, educational programs, and promotion.
Analisis Pentad Dramatistik dalam Pemasaran Pariwisata Budaya di Tiktok: Studi Kasus Pacu Jalur, Indonesia Gilbert Johan Martin Sinaga
Journal of Tourism Sciences, Technology and Industry Vol 5, No 1 (2026): JTSTI-Journal of Tourism Science, Technology and Industry
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/jtsti.v5i1.31197

Abstract

TikTok has become an increasingly important platform for cultural tourism marketing and destination image formation in the digital era. This study aims to examine how Pacu Jalur, a traditional cultural event and tourism destination in Indonesia, is represented on TikTok by Destination Management Organizations (DMOs), destination influencers, and participants in viral trends. Employing a qualitative approach, the study integrates multimodal analysis with Kenneth Burke’s dramatistic pentad framework. The dataset consists of 30 purposively selected TikTok videos, including 10 videos from the official Pacu Jalur Indonesia account, 10 influencer videos using the hashtag #pacujalur, and 10 videos associated with the viral trend #aurafarming. The findings reveal that DMOs represent Pacu Jalur as a collective cultural heritage that emphasizes authenticity, local identity, and cultural legitimacy. In contrast, destination influencers construct more personalized representations by positioning individual experiences at the center of the narrative, thereby generating higher levels of audience engagement. Meanwhile, participants in the #aurafarming trend reconstruct Pacu Jalur through a process of symbolic appropriation that is more flexible and increasingly detached from its original cultural context. The study demonstrates that representations of Pacu Jalur on TikTok are not singular but are continuously negotiated through different communication motives, actor interests, and platform logics. It concludes that TikTok functions as a co-creative arena of cultural tourism meaning-making, where multiple actors participate in shaping destination images. These findings contribute to the growing literature on digital tourism and provide practical implications for the management and marketing of cultural tourism in social media environments.
Analisis Pengaruh Kualitas Layanan dan Citra Merek Terhadap Loyalitas melalui Kepuasan Penumpang Garuda Indonesia Andre Andre
Journal of Tourism Sciences, Technology and Industry Vol 5, No 1 (2026): JTSTI-Journal of Tourism Science, Technology and Industry
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/jtsti.v5i1.31199

Abstract

Penelitian kuantitatif eksplanatori ini bertujuan menganalisis pengaruh Kualitas Layanan (X1) dan Citra Merek (X2) terhadap Loyalitas Penumpang (Y) melalui Kepuasan Penumpang (M) pada maskapai Garuda Indonesia. Sampel penelitian berjumlah 150 responden yang dipilih menggunakan metode non-probability sampling. Analisis data menggunakan Structural Equation Modeling berbasis varian (PLS-SEM) melalui SmartPLS 4. Hasil evaluasi model struktural menunjukkan bahwa Citra Merek berpengaruh positif dan signifikan terhadap Kepuasan Penumpang, serta Kepuasan Penumpang berpengaruh positif dan signifikan terhadap Loyalitas Penumpang. Namun, Kualitas Layanan tidak memiliki pengaruh signifikan secara langsung terhadap Kepuasan Penumpang. Uji mediasi menunjukkan Kepuasan Penumpang bertindak sebagai full mediation pada hubungan antara Citra Merek terhadap Loyalitas Penumpang, tetapi tidak memiliki efek mediasi (no mediation) pada hubungan Kualitas Layanan terhadap Loyalitas Penumpang. Hipotesis pengaruh simultan tidak langsung dinyatakan diterima sebagian. Nilai R – Square menunjukkan varians model mampu menjelaskan Kepuasan Penumpang sebesar 45,3% dan Loyalitas Penumpang sebesar 36,1%, yang keduanya masuk kategori sedang (moderate).
Analisis Masalah Pengembangan Kue Cepak Kapung sebagai Daya Tarik Wisata Kuliner di Desa Terusan Kecamatan Maro Sebo Ilir Laila Laila; Muhammad Refki Novesar
Journal of Tourism Sciences, Technology and Industry Vol 5, No 1 (2026): JTSTI-Journal of Tourism Science, Technology and Industry
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/jtsti.v5i1.31145

Abstract

Cepak Kapung cake is one of the traditional specialties of Terusan Village, Maro Sebo Ilir Subdistrict, Batanghari Regency. This study aims to analyze the obstacles encountered and their impacts on the development of Cepak Kapung cake as a culinary tourism attraction. The study employed a qualitative approach using a purposive sampling technique involving eight informants. Data were collected through observation, semi-structured interviews, and document analysis. The findings revealed four main obstacles: the limited shelf life of the product (approximately 24 hours), the lack of generational succession among cake makers, inadequate infrastructure and limited integration with other tourist destinations, as well as weak digital marketing and promotional strategies. These obstacles are interconnected and affect production sustainability, destination competitiveness, the preservation of local cultural identity and heritage, and community economic development. The study recommends the adoption of food technology innovations, skills training programs for younger generations, the development of integrated infrastructure, and the strengthening of digital marketing capabilities through collaboration among local governments, tourism agencies, universities, and local communities. These efforts are expected to support the development of Cepak Kapung cake as a leading culinary tourism attraction.

Page 6 of 7 | Total Record : 66

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