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Journal of Tourism Sciences, Technology and Industry
Published by Institut Seni Indonesia Padang Panjang
ISSN : -     EISSN : 29625378     DOI : http://dx.doi.org/10.26887/jtsti.v2i1
Core Subject : Science, Education, Art, Social,
Arts Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Journal of tourism science, technology and industry E-ISSN 2962-5378 merupakan jurnal ilmiah di bidang kepariwisataan yang diterbitkan oleh Program Studi Pariwisata, Fakultas Seni Rupa dan Desain, Institut Seni Indonesia Padang Panjang. Jurnal ini bertujuan untuk menyebarluaskan informasi hasil-hasil penelitian dan pengembangan, kajian serta pemikiran tentang kepariwisataan. Penyebarluasan tersebut diharapkan dapat dimanfaatkan dalam praktik mengidentifikasi dan menyelesaikan permasalahan untuk tujuan pengembangan kepariwisataan. Jurnal ini diterbitkan 2 kali dalam setahun pada Juni dan Desember secara online dengan menggunakan platform OJS (Online Journal System). Redaksi menerima naskah ilmiah dari para peneliti, dosen, dan praktisi dengan tema kajian kepariwisataan yang ditelaah secara multidisiplin dan disajikan sesuai kriteria yang ditentukan oleh jurnal ini.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 46 Documents
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Peran Masyarakat Dalam Peningkatan Kualitas Produk UMKM Di Desa Wisata Gunungsari Effendi, Ridwan; Aisyianita, Revi Agustin
Journal of Tourism Sciences, Technology and Industry Vol 4, No 1 (2025): JTSTI-Journal of Tourism Science, Technology and Industry
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/jtsti.v4i1.5600

Abstract

Gunungsari Tourism Village in Pamijahan District, Bogor Regency, holds significant potential in the tourism sector and creative economy development through Micro, Small, and Medium Enterprises (MSMEs). This study aims to describe community participation in improving the quality of MSME products as a strategy to strengthen the local economy. The research employed a descriptive qualitative method with data collected through observation, in-depth interviews, and documentation. The findings reveal that active community involvement in training, production, and marketing contributes to enhancing product quality and market value. Challenges faced include limited production facilities and low digital promotion capacity. Nevertheless, with institutional support and inclusive community engagement, MSMEs in Gunungsari Village have the potential to become a vital pillar of the sustainable tourism village economy. This study affirms that community participation is a key factor in the development of competitive MSME products.
DAMPAK WISATA PETUALANGAN DI AIR TERJUN KEDUNG KAYANG TERHADAP AKTIVASI EMOSI WISATAWAN DALAM SENSORY TOURISM Afif, Fuadi; Hermawan, Hary; Immanuel Widi, Fricilya Gladys; Umar Khusairi, Muhammad Zidane; Fadhilah, Regit Yasyifa
Journal of Tourism Sciences, Technology and Industry Vol 4, No 1 (2025): JTSTI-Journal of Tourism Science, Technology and Industry
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/jtsti.v4i1.5628

Abstract

Wisata petualangan telah menjadi bagian penting dari industri pariwisata dengan menawarkan pengalaman multisensori yang dapat memengaruhi aktivasi emosi wisatawan.Studi ini bertujuan untuk menganalisis dampak wisata petualangan di Air Terjun Kedung Kayang terhadap aktivasi emosi wisatawan serta mengidentifikasi faktor sensorik yang paling dominan dalam membentuk pengalaman emosional. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, melibatkan 107 responden yang dipilih melalui purposive sampling. Instrumen penelitian berupa kuesioner yang mengukur pengalaman sensorik, aktivasi emosi, dan kepuasan wisatawan dengan skala Likert 5 poin. Analisis data dilakukan menggunakan Teknik statistik deskriptif, uji validitas dan reliabilitas, serta analisis regresi linier berganda.Hasil penelitian menunjukkan bahwa pengalaman sensorik secara signifikan memengaruhi aktivasi emosi wisatawan, yang pada akhirnya berdampak pada kepuasan mereka. Aktivasi emosi ditemukan sebagai mediator yang lebih dominan dibandingkan pengalaman sensorik langsung dalam membentuk kepuasan wisatawan. Elemen sensorik yang paling berpengaruh terhadap aktivasi emosi adalah suara air terjun dan sensasi fisik selama trekking. Temuan ini mendukung teori sensory tourism dan memberikan implikasi bagi pengelola destinasi wisata untuk lebih menekankan pengalaman multisensori dalam pengembangan strategi pemasaran dan perancangan pengalaman wisata berbasis emosional. Studi ini juga merekomendasikan pengembangan fasilitas yang dapat meningkatkan pengalaman wisata berbasis sensorik tanpa mengurangi esensi petualangan.
Pengaruh Praktik Pemalakan Liar dan Pungutan Liar terhadap Industri Pariwisata di Indonesia: Tantangan dan Upaya Pemberantasan Masta, Putri Khairina; Humaira, Ririn
Journal of Tourism Sciences, Technology and Industry Vol 4, No 1 (2025): JTSTI-Journal of Tourism Science, Technology and Industry
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/jtsti.v4i1.5603

Abstract

memberikan kontribusi signifikan terhadap perekonomian Indonesia. Namun, keberlangsungan sektor ini terancam oleh berbagai faktor, termasuk praktik pemalakan terhadap wisatawan. Artikel ini bertujuan untuk mengkaji bentuk-bentuk pemalakan di destinasi wisata Indonesia, menganalisis dampaknya terhadap keberlanjutan pariwisata, serta mengevaluasi strategi mitigasi yang dapat diterapkan. Dengan pendekatan kualitatif berbasis studi literatur dan data sekunder, hasil kajian menunjukkan bahwa pemalakan merupakan dampak dari ketimpangan ekonomi, lemahnya pengawasan, dan belum optimalnya pelibatan masyarakat lokal dalam ekosistem pariwisata. Artikel ini merekomendasikan pendekatan kolaboratif antara pemerintah, pelaku usaha, dan masyarakat lokal untuk menciptakan tata kelola pariwisata yang inklusif dan berkelanjutan.
Analisis Tingkat Kepuasan Pengunjung Tentang Kualitas Fasilitas Di Taman Margasatwa Dan Budaya Kinantan Kota Bukittinggi Harahap, Fiqri Alidani; Fasandra, Fernando
Journal of Tourism Sciences, Technology and Industry Vol 4, No 1 (2025): JTSTI-Journal of Tourism Science, Technology and Industry
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/jtsti.v4i1.5768

Abstract

The purpose of this research is to determine the level of visitor satisfaction regarding the quality of facilities at the Kinantan Wildlife Park and Cultural Park in Bukittinggi City, measured through three indicators: alignment with expectations, interest in returning visits, and willingness to recommend. This type of research is descriptive and quantitative with the population consisting of visitors to TMSBK Bukittinggi City, and the sample size of the study is 269 respondents, who filled out questionnaires distributed via Google Forms. Based on the research results and descriptive data analysis of the three indicators, the results are as follows: the alignment with expectations indicator received positive results and falls into.the good category with an average score of 3,77, the interest in returning visits indicator received positive results and also falls into the good category with an average score of 3.79, and the willingness to recommend indicator received positive results and falls into the good category with an average score of 3.90. Based on measurements across the three indicators, the conclusion drawn from this study is positive, as reflected by the average score falling within the 'Good' category according to the Likert scale intervals.
Analisis Peran Bahasa Asing dalam Profesi Pemandu Wisata di Era Globalisasi Hafid, Fauziah Sri Andria; Alvira, Idea; Yuliza, Fresti
Journal of Tourism Sciences, Technology and Industry Vol 4, No 1 (2025): JTSTI-Journal of Tourism Science, Technology and Industry
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/jtsti.v4i1.5604

Abstract

This study explores the significance of foreign language proficiency in enhancing the professionalism of tour guides in the era of globalization. Mastery of foreign languages—particularly English—is a fundamental skill required to establish effective communication with international tourists, improve service quality, and enhance the competitiveness of tourism destinations. This research adopts a qualitative descriptive approach through literature review based on relevant academic sources. The findings indicate that language proficiency not only facilitates interaction but also plays a vital role in shaping tourists’ positive perceptions of destinations and enriching their overall experience. Nevertheless, several challenges remain, including limited access to continuous training, regional disparities in human resource development, and insufficient intercultural communication skills. Consequently, structured and collaborative strategies are necessary—particularly those involving government, educational institutions, and tourism stakeholders—to develop foreign language competencies. Integrating cultural understanding and digital technology into training is recommended as a solution to the challenges posed by globalization in the tourism sector.
Pengaruh Digital Storytelling di Media Sosial terhadap Minat Berkunjung Generasi Z ke Destinasi Wisata di Daerah Istimewa Yogyakarta Suwandi, Amanda Kresna Rahayu; Wardhana, Arya Kusuma; Lestari, Dewi
Journal of Tourism Sciences, Technology and Industry Vol 4, No 1 (2025): JTSTI-Journal of Tourism Science, Technology and Industry
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/jtsti.v4i1.5631

Abstract

Tourism has undergone a significant digital transformation with the rise of social media technology. Digital storytelling has emerged as an effective marketing strategy to attract tourists, particularly Generation Z, who are more responsive to visually driven and interactive narratives. This study aims to analyze the influence of digital storytelling on social media on Generation Z’s visit intention to tourist destinations in the Special Region of Yogyakarta. A quantitative approach was employed using a survey method and purposive sampling technique to collect data from 100 respondents who actively use social media. Inferential statistical analysis was conducted using multiple linear regression, along with classical assumption tests such as normality, multicollinearity, and heteroscedasticity tests. The findings reveal that digital storytelling elements related to visualization and audience engagement significantly influence visit intention. However, not all aspects of storytelling have a direct impact on tourists’ decisions. The implications of this study highlight the importance of using authentic and interactive storytelling to enhance the appeal of tourist destinations. This research provides valuable insights for tourism marketers in designing more effective digital content strategies to attract Generation Z tourists.

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