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Ery Sulistyorini
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ery.sulistyorini@unmer.ac.id
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bismar@unmer.ac.id
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Terusan Dieng Street 62-64, Sukun, Malang City, East Java, 65146, Indonesia
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INDONESIA
Business Management Research
Published by Universitas Merdeka Malang
ISSN : -     EISSN : 28278267     DOI : 10.26905/bismar.v2i2.10414
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Business Management Research (Bismar) is a periodical issue containing information and analysis related to management science and business. This journal is of a popular scientific nature that includes both theoretical and empirical research. This journal focuses on the development of management science and business including aspects : Financial Management, Marketing Management, Human Resources Management, Operational Management, Strategic Management, System Information Management and Business Applied.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 44 Documents
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The Influence of Brand Awareness and Engagement in Increasing MSME Consumer Loyalty Through TikTok Social Media in Malang City Putra Ramadhani Nurwijayanto; Dyah Setyawati; Restu Rahayu Bara; Via Amelia Putri; Elivia Destiana
Business Management Research Vol. 4 No. 2 (2025): July 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v4i2.15934

Abstract

This study investigates the influence of brand awareness and brand engagement on increasing MSME consumer loyalty through TikTok social media in Malang City. In the digital era, brand awareness and brand engagement on social media, particularly TikTok, are crucial for the success of MSMEs. Consumer loyalty is a vital aspect of marketing strategy, significantly influenced by these factors. The research employed a multiple linear regression method to analyze the relationship between brand awareness (X1), brand engagement (X2), and consumer loyalty (Y). Data was collected from 100 respondents via online questionnaires distributed through Google Forms and analyzed using SPSS. The findings indicate a significant positive effect of brand awareness and brand engagement through social media on consumer loyalty towards MSMEs in Malang City. Based on these results, it is recommended that MSMEs continuously develop engaging and authentic content on TikTok, leveraging its creative features. Additionally, collaboration with local influencers is proposed as an effective strategy to enhance brand awareness, brand engagement, and ultimately, consumer loyalty to MSMEs' products or services.
Analysis of Inclusive Agricultural Management Models for Strengthening Institutions and Mushroom Industry Performance Edwin Pondi Suwanto; Vierkury Metyopandi; Arya Agung Al Aziz; Putri Ayu Setiyowati; Arbikhan Mustaan
Business Management Research Vol. 4 No. 2 (2025): July 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v4i2.15984

Abstract

This research aims to analyze the level of inclusivity in the mushroom industry management in Mojokerto Regency using the Agricultural Industry Inclusivity Management (IMIP) model and to identify factors influencing inclusivity. This study employed a quantitative approach with an explanatory design. Primary data were collected through a survey using a Likert- scale questionnaire administered to 60 respondents, comprising mushroom farmers and related business actors. The five dimensions of IMIP analyzed were participation, equitable access, benefit distribution, capability and innovation, and institutional connectivity. Data analysis was performed using descriptive statistics, Pearson correlation tests, and multiple linear regression with SPSS. The results indicate that the inclusivity level of the mushroom industry is in the "fairly good" category. The dimensions of participation and institutional connectivity were the most dominant factors influencing inclusivity (p<0,01), followed by equitable access and benefit distribution. Meanwhile, capability and innovation did not have a significant effect. The regression model explained 68% of the variation in mushroom industry inclusivity. These findings highlight the importance of strengthening collective participation, institutional networks, access to capital, and technical assistance to enhance the inclusivity and competitiveness of the mushroom industry in Mojokerto Regency.
Juridical and Microeconomic Analysis of Franchise Agreements as Business Investment Instruments Moh. Ja’far Sodiq Maksum; Wisnu Mahendri
Business Management Research Vol. 4 No. 2 (2025): July 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v4i2.15985

Abstract

Franchise agreements are modern business instruments that integrate legal, economic, and ethical aspects within a unified framework of partnership. This study aims to analyze the juridical aspects and microeconomic approach to franchise agreements in Indonesia, using a case study of the agreement between PT Indomarco Prismatama (Indomaret) and its partner. Employing a normative juridical approach and descriptive qualitative analysis, the study finds that franchise agreements are legally valid but often unilateral and marked by an imbalance of contractual power. From an economic perspective, the distribution of incentives and risks remains inefficient and inequitable. Furthermore, the implementation of business ethics remains challenging, particularly in terms of transparency and franchisor's social responsibility toward franchisees. This study recommends policy reform, fairer contract design, and strengthening legal capacity among franchisees to foster a more balanced and sustainable business partnership.
Beyond Motivation: How Organizational Citizenship Behavior Translates Employee Enthusiasm Into Performance In The Garment Industry Muhammad Rizki Firdaus; Ginanjar Indra Kusuma; Agung Suwandaru; Anandhayu Mahatma Ratri
Business Management Research Vol. 4 No. 2 (2025): July 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v4i2.16813

Abstract

This study investigate the structural relationships between work motivation, work enthusiasm, and employee performance within the competitive Indonesian garment industry, where a critical disconnection exists between positive employee attitudes and desired organizational outcomes. The novelty of this research lies in its focus on exploring the underlying mechanism connecting these psychological states to performance by investigating the mediating role of Organizational Citizenship Behavior (OCB) in this particular industrial and cultural context. A quantitative, cross-sectional design was employed, with data collected from 70 employees in the Malang garment industry via structured questionnaires. The hypothesized model was tested using Structural Equation Modeling (SEM). The results indicate that while work motivation and enthusiasm have significant direct positive effects on performance, their influence is also partially mediated by OCB. This implies that the translation of positive psychological states into tangible performance is critically dependent on employees’ engagement in voluntary, pro-social behaviors. Therefore, it is recommended that organizations adopt a holistic human resource strategy that not only fosters motivation but also actively cultivates and rewards organizational citizenship behaviors to unlock the full performance potential of their workforce.

Page 5 of 5 | Total Record : 44

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