Business Management Research
Business Management Research (Bismar) is a periodical issue containing information and analysis related to management science and business. This journal is of a popular scientific nature that includes both theoretical and empirical research. This journal focuses on the development of management science and business including aspects : Financial Management, Marketing Management, Human Resources Management, Operational Management, Strategic Management, System Information Management and Business Applied.
Articles
30 Documents
<![CDATA[Luxury Vehicle Enthusiast: A Customer Loyalty Analysis in Jakarta ]]>
<![CDATA[Amelia, Tifa Noer]]>;
<![CDATA[Manungsong, Swastika Feranti]]>;
<![CDATA[Jahja, Adi Susilo]]>
<![CDATA[ Business Management Research Vol 3, No 1 (2024): January 2024 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/bismar.v3i1.12890
<![CDATA[This study aims to determine whether customer relationship management, public relations, and experiential marketing can affect customer loyalty. This study was conducted on luxury vehicle consumers in Jakarta. The study used a random sampling of 200 respondents. The research analysis technique is multiple linear regression using SPSS software. The results show that in both partial and simulant tests the model shows that customer relationship management, public relations, and experiential marketing effectively predict consumer loyalty. These findings show that the character of Jakarta as the capital city and the center of development in Indonesia impacts creating loyalty based on field assessment. About 50% of other variables need to be tested to strengthen factors that increase loyalty and show luxury vehicle enthusiasm in Jakarta. This research specifies an automotive distributor in Jakarta that specializes in luxury vehicles. Unlike the common vehicle customer, it is more manageable to maintain customer enthusiasm for luxury cars based on customer relationship management, public relations, and experiential marketing strategy.]]>
<![CDATA[Peran Keterikatan Karyawan pada Pengaruh Gaya Kepemimpinan Terhadap Kepuasan Kerja ]]>
<![CDATA[Alvanda, Alvanda]]>;
<![CDATA[Bidayati, Utik]]>
<![CDATA[ Business Management Research Vol 3, No 2 (2024): July 2024 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/bismar.v3i2.14126
<![CDATA[This study aims to analyze the role of leadership style on employee engagement towards job satisfaction. The research employs a quantitative method, using non-probability sampling techniques with a sample size of 53 respondents from employees of Ahmad Dahlan University Hospital. Data collection in this study was conducted using a questionnaire, and the data were processed using Path Analysis SEM PLS by evaluating the outer model and inner model. The results of this study indicate that leadership style has a positive and significant effect on employee engagement; leadership style has a positive and significant effect on job satisfaction, and employee engagement mediates the relationship between leadership style and job satisfaction. Therefore, Ahmad Dahlan University Hospital needs to pay attention to leadership style and employee engagement to achieve better levels of employee satisfaction.]]>
<![CDATA[Efek Moderasi Kebijakan Dividen pada Profitabilitas terhadap Nilai Perusahaan Manufaktur ]]>
<![CDATA[Irany Windhyastiti]]>;
<![CDATA[Febriana, Melati]]>;
<![CDATA[Windhyastiti, Irany]]>;
<![CDATA[Khouroh, Umu]]>;
<![CDATA[Ratnaningsih, Christina Sri]]>
<![CDATA[ Business Management Research Vol 3, No 1 (2024): January 2024 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/bismar.v3i1.13458
<![CDATA[This research aims to determine the effect of dividend policy as a moderating variable on the influence of profitability on firm value. The population used in this research includes all manufacturing companies listed on the IDX from 2018 to 2022 and the sample was obtained using a purposive sampling method with predetermined criteria and resulted in 9 selected companies from 22 companies. The data analysis technique used is moderated regression analysis (MRA) using the SPSS (Statistical Program for Social Science) appli cation to calculate research data. The results of the research show that: ROA has a negative and significant influence on company value, ROE has a positive and significant influence on company value, Dividend policy has a positive and insignificant influence on value company, Dividend policy is unable to moderate the influence of ROA and ROE on company value]]>
<![CDATA[Peran Influencer dalam Investasi Cryptocurrency: Literasi Keuangan Digital Mediator ataukah Moderator? ]]>
<![CDATA[Wijaya, Lientang]]>;
<![CDATA[Kusuma, I Gede Wahyu Artha]]>;
<![CDATA[Khouroh, Umu]]>
<![CDATA[ Business Management Research Vol 3, No 2 (2024): July 2024 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/bismar.v3i2.14050
<![CDATA[In the context of significant growth in cryptocurrency in Indonesia, investment influencers on social media often provide information that affects investment behavior. Digital financial literacy becomes crucial in ensuring wise investment decisions, especially in understanding the risks and potential benefits of cryptocurrency. This research explores the role of influencers in cryptocurrency investments in Indonesia, with a focus on digital financial literacy as a mediating factor. Data were collected using a survey method with a sample of 100 respondents. Data analysis employed SEM-PLS. The study results indicate that influencers and digital financial literacy affect cryptocurrency investment decisions. Digital financial literacy acts as a mediator, not a moderator. These findings highlight the importance of comprehensive financial education in addressing this increasingly popular investment trend.]]>
<![CDATA[Peran Mediasi Strategi Coping dalam Hubungan antara Stres dengan Kinerja Akademik Mahasiswa Kelas Karyawan ]]>
<![CDATA[Ningsih, Tasya Aprilia]]>;
<![CDATA[Musnaini, Musnaini]]>;
<![CDATA[Khouroh, Umu]]>
<![CDATA[ Business Management Research Vol 3, No 1 (2024): January 2024 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/bismar.v3i1.13457
<![CDATA[This research is exploratory in nature and aims to explore the relationship between stress, coping strategies, and academic performance among working-class students. The research adopted a survey questionnaire design. Data on the causes of stress among working-class students and its impact on their academic performance were collected using a questionnaire. The research sample was working-class students. In total, 50 complete and valid questionnaires were obtained for further analysis. The data were analyzed using SEM-PLS. The results show that stress does not impact performance, but the coping strategies used can mediate this impact. The conceptual model developed in this research can provide a basis for how to address stress in order to improve academic performance and understand how the academic environment should be designed to address these issues.]]>
<![CDATA[The Role of Social Media and Social Influence on Firm Performance: Case Study of Financial Industry in Indonesia ]]>
<![CDATA[Abdillah, Pujangga]]>
<![CDATA[ Business Management Research Vol 1, No 2 (2022): July 2022 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/bismar.v1i2.8197
<![CDATA[The purpose of this research is to verify the impact of social media and social influence on firm performance in Indonesia’s financial industry. Samples were taken using the judgment sampling technique with a total sample of 126 observations. This research utilizes content analysis, fixed-effects, and random-effects models to verify the effect of engaging in social media and social influence on firm performance. The empirical study consists of panel data in the financial industry listed on the Indonesia Stock Exchange (IDX) for the period 2019 to 2021. All secondary data is analyzed by moderated regression analysis (MRA) with STATA program. The results explained that social media has an impact on firm performance as estimated by return on asset (ROA). That is, a higher social media made firm can improve firm performance. The study result also suggests that social influence estimates have the pressure to predict firm performance. ]]>
<![CDATA[Pengaruh Risiko Kredit, Risiko Pasar dan Risiko Likuiditas terhadap Profitabilitas Perusahaan Perbankan yang Terdaftar di Bursa Efek Indonesia ]]>
<![CDATA[Kamaluddin, Kamaluddin]]>;
<![CDATA[Ika, Beatrix Cindy Antia]]>
<![CDATA[ Business Management Research Vol 2, No 2 (2023): July 2023 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/bismar.v2i2.11290
<![CDATA[This research examines the influence of credit risk (NPL), market risk (beta), and liquidity risk (LDR) variables on bank profitability (ROA). This research uses a quantitative approach with a sample of 20 banks. According to this research, credit risk and market risk contribute to profitability. There is a negative and relevant influence between credit risk (NPL) and market risk (BETA) on profitability (ROA). Banking entities need to minimize credit risk and market risk in order to increase profitability.]]>
<![CDATA[Analisis Pengaruh Brand Ambasador terhadap Keputusan Pembelian di Lazada ]]>
<![CDATA[Widiawati, Diah]]>;
<![CDATA[Wicaksono Sudjarwo, Aleksius Bondan]]>;
<![CDATA[Suprayitno, Adi]]>
<![CDATA[ Business Management Research Vol 1, No 1 (2022): January 2022 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/bismar.v1i1.7332
<![CDATA[This study aims to examine the influence of brand ambassadors on purchasing decisions at Lazada. This type of research is explanatory research through a quantitative approach. Data collection was obtained through the distribution of online questionnaires to Economics and Business students at University of Merdeka Malang who had purchased and seen Lee Min Hoo's version of Lazada advertisement. The questionnaires collected were 70 questionnaires. The analytical method used is descriptive analysis and multiple linear regression analysis to test the hypothesis using SPSS 25 software. in purchasing decisions at lazada. The credibility variable has the biggest influence on product purchasing decisions at Lazada]]>
<![CDATA[Dampak Work life balance dan Lingkungan Kerja terhadap Kinerja Karyawan ]]>
<![CDATA[Monivca, Olivia Arina]]>;
<![CDATA[Alvianna, Stella]]>;
<![CDATA[Hidayatullah, Syarif]]>;
<![CDATA[Setioko, Danang]]>
<![CDATA[ Business Management Research Vol 3, No 2 (2024): July 2024 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/bismar.v3i2.14286
<![CDATA[Hotel Santika is one of the 4-star hotels in Malang City, and is a favorite hotel in Malang City. Employee performance can be influenced by work life balance and work environment. The data collection technique used a questionnaire given to all employees of the food and beverage department. The analysis technique used in this study was multiple linear regression testing and hypothesis testing. The results of this study are that there is influence between work life balance on employee performance, but the work environment does not have a significant effect on employee performance. This means that employees who work in the food and beverage department of Hotel Santika Premiere Malang have a balance between work life and personal life]]>
<![CDATA[Financial Performance: A Study of CAR and FDR Impact on ROA in Indonesian Islamic Banks ]]>
<![CDATA[Sulistyorini, Ery]]>;
<![CDATA[Sarasmitha, Citra]]>;
<![CDATA[June, Cindy Getah Tresna]]>;
<![CDATA[Jauhari, Burhanuddin]]>
<![CDATA[ Business Management Research Vol 3, No 1 (2024): January 2024 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/bismar.v3i1.13505
<![CDATA[This research analysis the influence of CAR and FDR on ROA in Sharia Banks during the COVID-19 Outbreak. The phenomenon behind this research is global economic uncertainty due to the pandemic which affects the stability and financial performance of banks, especially Islamic banks. There is a research gap in understanding how financial variables such as CAR and FDR affect ROA in the midst of crisis conditions. This research uses financial report data from Islamic banks in Indonesia during the pandemic period, and the analysis method uses multiple regression. The research results show that CAR and FDR have a significant influence on ROA. These findings indicate that Islamic banks need to maintain and increase CAR and manage FDR well to maintain healthy financial performance. The discussion in this research emphasizes the importance of increasing capital, optimizing financing, and strict regulatory supervision as policy steps that can be implemented. Thus, this research makes an important contribution to the Islamic finance literature and provides practical recommendations for Islamic bank management and regulators to maintain financial stability and health in times of crisis.Keywords: Capital, profitability, sharia banking, COVID-19 pandemic.]]>
