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Ery Sulistyorini
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ery.sulistyorini@unmer.ac.id
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+6282141904400
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bismar@unmer.ac.id
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Terusan Dieng Street 62-64, Sukun, Malang City, East Java, 65146, Indonesia
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INDONESIA
Business Management Research
Published by Universitas Merdeka Malang
ISSN : -     EISSN : 28278267     DOI : 10.26905/bismar.v2i2.10414
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Business Management Research (Bismar) is a periodical issue containing information and analysis related to management science and business. This journal is of a popular scientific nature that includes both theoretical and empirical research. This journal focuses on the development of management science and business including aspects : Financial Management, Marketing Management, Human Resources Management, Operational Management, Strategic Management, System Information Management and Business Applied.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 44 Documents
 1   2   3   4   5 
The Role of User-Generated Content and Firm-Generated Content on Destination Image and Intention to Visit Derawan Island: A Stimulus–Organism–Response Approach Luthfiamer; Maria Apsari Sugiat; Anton Mulyono Aziz
Business Management Research Vol. 4 No. 2 (2025): July 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v4i2.16480

Abstract

This study examines the role of user-generated content (UGC) and firm-generated content (FGC) in shaping destination image and their influence on the intention to visit Derawan Islands using the Stimulus–Organism–Response (S-O-R) framework. The research addresses the limited understanding of cognitive and affective mechanisms in digital-based destination image formation. A quantitative survey was conducted with 165 potential tourists exposed to UGC and FGC related to Derawan. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that affective image significantly influences intention to visit, while cognitive image is not significant. FGC affects intention both directly and indirectly, whereas UGC influences intention indirectly through affective image. Findings highlight the dominant role of emotional attachment compared to rational evaluation in driving tourist behavior. The study suggests that destination managers should emphasize emotional narratives by balancing UGC authenticity with FGC credibility in digital communication strategies. Future research should explore generational differences or tourist segmentation for broader insights. These results are important as they demonstrate that tourism promotion appealing to emotions is more effective in enhancing visit intentions.
Total Just-in-Time: An Empirical Study of Interelationship toward Operational Performance of Manufacturing Entities Natasya Lia Alfi; Pudjo Sugito; Ririn Sudarwati
Business Management Research Vol. 4 No. 2 (2025): July 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v4i2.16566

Abstract

This study aims to analyze the effect of Total Just In Time (which consists of Just In Time Production, Just In Time Purchasing, and Just In Time Selling) on Operational Performance. The sample used was 73 employees in the production department at PG Kebon Agung Malang from a total population of 220 employees, sampling using the simple random sampling method and for sampling using the Slovin formula approach. Data were analyzed descriptively and inferentially using validity and reliability tests, multiple linear regression, as well as t-test and F-test. The results showed that the implementation of Total Just In Time as a whole had a positive and significant effect on Operational Performance. Partially, the three Just In Time variables also had a significant effect, with Just In Time Purchasing being the variable that had the most dominant effect. This shows that timely, efficient, and planned management of raw material purchases is an important factor in increasing the efficiency of the production process, reducing waste, and maintaining product quality. These findings support previous theories and research regarding the strategic role of the Just In Time system in supporting the improvement of the company's operational performance.
The Role of Customer Satisfaction As A Mediator: The Relationship Between Product Quality, Service Quality, And Information Quality Towards Loyalty Dewi Wulan Noviasari; Syarif Hidayatullah; Ery Sulistyorini; Stella Alvianna; Ryan Gerry Patalo
Business Management Research Vol. 4 No. 2 (2025): July 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v4i2.16567

Abstract

The purpose of this study is to examine how product quality, service quality, and information quality affect customer loyalty, with customer satisfaction acting as an intermediary variable. This research specifically targets moisturizer products from “The Originote” through TikTok Shop. The study's population includes users of the TikTok app, though the exact number is not specified. A total of 125 respondents were sampled. A quantitative approach was employed, collecting data via surveys and interviews for primary data, alongside literature for secondary data. The analysis was conducted using multiple linear regression with two models. The findings reveal that both product quality and service quality positively and significantly influence customer satisfaction, while information quality does not have a notable effect. Additionally, product quality and customer satisfaction are shown to significantly enhance customer loyalty, whereas service quality and information quality do not. Customer satisfaction serves as a mediator that reinforces the impact of service quality and information on customer loyalty. These results underscore the significance of prioritizing product and service quality to foster customer loyalty. The implications of this research can help companies develop more effective marketing strategies, especially in utilizing the TikTok platform to boost customer satisfaction and loyalty.
A Comprehensive Synthesis of Technology Adoption Models in the Context of QRIS Digital Payment in Indonesia: A Systematic Review of UTAUT, TAM, and TRAM Diah Widiawati; Yosanda Zata Aman; Burhanuddin Jauhari
Business Management Research Vol. 5 No. 1 (2026): January 2026
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v5i1.16586

Abstract

This Systematic Literature Review (SLR) provides a comprehensive synthesis of technology adoption models (TAM, UTAUT, TRAM) in the context of QRIS digital payment in Indonesia, aiming to resolve the theoretical fragmentation in existing literature. The study strictly adhered to the PRISMA protocol, examining Scopus-indexed articles from 2022 to 2025. The synthesis, predominantly based on quantitative studies utilizing PLS-SEM , reveals a strong convergence: Perceived Usefulness/Performance Expectancy and Trust consistently emerge as the most significant determinants of behavioral intention and actual QRIS adoption among both consumers and MSMEs. A critical divergence noted is the varying significance of Habit for sustained use and the pivotal role of contextual factors, such as Central Bank policies and the COVID-19 pandemic, which are often overlooked in traditional frameworks. Practically, the findings underscore the need for FinTech providers to prioritize investments in transparent security protocols and the clear communication of QRIS benefits. Future research is urged to employ longitudinal studies and cross-sectional comparisons between user segments to build a more integrated, parsimonious meta-model of digital payment acceptance.
The Influence Of Borrower Characteristics, Income, And Business Type On The Level Of Smoothness In Return Of People's Business Credit (KUR) (Case Study at Bank BTN KCP Jombang in 2024) Hasannudin Nursalim Putra; Alfani Amar Fuzaki; Vierkury Metyopandi; Yolanda Efionita; Rofikul Amin
Business Management Research Vol. 5 No. 1 (2026): January 2026
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v5i1.16589

Abstract

Micro, Small, and Medium Enterprises (MSMEs) serve as the vital backbone of the Indonesian economy, yet they frequently encounter structural hurdles in capital access and business management. To bridge this gap, the People's Business Credit (KUR) provides essential financing for feasible but non-bankable businesses. This research evaluates the critical factors determining the success of the KUR program, specifically focusing on the influence of borrower characteristics, income levels, and business types on repayment smoothness. Situated as a case study at Bank BTN KCP Jombang in 2024, the study addresses persistent challenges in loan installments despite existing government guarantees. Utilizing a quantitative approach, primary data were gathered from 30 KUR debtors selected through purposive sampling and analyzed via multiple linear regression. Empirical results reveal that all three variables significantly impact credit repayment. Notably, borrower characteristics exhibit a significant yet negative influence (sig = 0.021), suggesting that certain personal traits or high social responsibilities may inadvertently burden financial discipline. Conversely, income (sig = 0.000) and business type (sig = 0.000) demonstrate strong positive correlations with repayment performance. The model achieved an Adjusted R-Square of 0.961, indicating that 96.1% of the variance in repayment is explained by these factors. These findings highlight that while individual character is essential, the economic viability of the business sector and stable revenue streams are the primary drivers of credit quality.
Impact of NCT Dream's Endorsement and Parasocial Interaction in Driving Purchase Decisions via Brand Awareness Wisnu Mahendri; Madinah Nur Aliyah Rahmah
Business Management Research Vol. 5 No. 1 (2026): January 2026
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of Brand Ambassador, in this case NCT Dream, and Parasocial Interaction on the purchasing decision of Tos Tos Tortilla Chips through the mediation of Brand Awareness. In the marketing context, Brand Ambassador serves to introduce and build brand image in the minds of consumers, while parasocial interaction deepens the emotional closeness between fans and idols, which can influence purchasing behavior. Data were collected through a survey involving 150 respondents who are NCT Dream fans and consumers of Tos Tos products. The results of the analysis using Structural Equation Modeling (SEM) show that Brand Ambassador and Parasocial Interaction have a positive and significant effect on Brand Awareness. Brand Awareness itself has a significant influence on purchasing decisions. Although Brand Ambassador does not have a direct effect on purchasing decisions, its influence can be felt through increased Brand Awareness which then drives purchasing decisions. Conversely, Parasocial Interaction has a direct and indirect effect on purchasing decisions through Brand Awareness. These findings provide insight that celebrity influence in marketing, especially through parasocial interaction, plays an important role in building brand awareness which ultimately influences consumer purchasing decisions.
Moderating Role of Leverage and Profitability in the Relationship Between Eco-Efficiency and Firm Value in Consumer Goods Sector Bernadeta Dian Saputri; Umu Khouroh; Irany Widhiyastiti; Lilik Kustiani
Business Management Research Vol. 4 No. 1 (2025): January 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v4i1.15741

Abstract

This research aims to examine the influence of company value on eco-efficiency with leverage and profitability as moderating variables. Companies that have implemented environmentally friendly concepts in their operational activities are expected to have higher share prices which will lead to an increase in company value. Eco-efficiency is implemented with ISO 14001 certification. Leverage is measured using Debt Equity Ratio (DER) and Profitability is measured using Return On Assets (ROA). This research also uses Earning Per Share (EPS) and Book Value (BV) as control variables. This research uses a sample of manufacturing companies in the consumer goods sector listed on the Indonesia Stock Exchange. The sample extraction technique used was purposive sampling with the criteria of companies presenting financial reports for the 2017-2021 period, resulting in 26 companies being obtained. This research is research that uses secondary data in the form of financial reports. This research uses the Moderated Regression Analysis (MRA) method. The research results show that when eco-efficiency is tested for its influence together with other variables, the results do not affect company value, but if eco-efficiency is tested alone, the results are significantly positive for company value. Based on the MRA test results, leverage and profitability as moderators are both unable to moderate the relationship between eco-efficiency and firm value.
Influence of Workload on Turnover Intention and The Role Of Job Satisfaction As A Mediation Variable Gemma Galgani Nirma; Pudjo Sugito; Boge Triatmanto; Rofikul Amin; Isman I
Business Management Research Vol. 4 No. 1 (2025): January 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v4i1.15742

Abstract

Human resources play an important role in improving the company's progress. One action to prevent employees from having turnover intentions is to pay attention to workload and job satisfaction. The aim of this research is to determine the effect of workload on turnover intention and the role of job satisfaction as a mediating variable for employees at PT X partially and simultaneously. The research carried out was research using quantitative methods. The research sample was determined using total sampling to obtain a sample of 50 respondents. The data collection technique used by researchers is a questionnaire. The data analysis method used is path analysis. The research results prove that 1). workload influences employee turnover intentions at PT X. 2). workload has no effect on employee job satisfaction at PT. X. 3) job satisfaction has no effect on turnover intention 4) job satisfaction has no effect on turnover intention which is mediated by job satisfaction. What leaders need to pay attention to is increasing job satisfaction by paying attention to employee workload and providing bonuses to support enthusiasm for work.
The Mediating Role of Organizational Citizenship Behavior in the Relationship Between Social Interaction, Knowledge Management, and Employee Job Satisfaction at Bank BCA East Java Natalia Ellianasari Putri Setiawan; Roby Nur Akbar
Business Management Research Vol. 4 No. 1 (2025): January 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v4i1.15849

Abstract

This study investigates the influence of social interaction and knowledge management on employee job satisfaction, mediated by Organizational Citizenship Behavior (OCB), within Bank BCA in East Java during 2024. Employing a quantitative research design, primary data were collected through online questionnaires administered to employees across 36 Bank BCA branches in East Java, selected via purposive sampling. Data analysis involved descriptive statistics, validity and reliability tests, discriminant variable tests, and model fit assessment using the PLS application, with SRMR (Standardized Root Mean Square Residual) utilized for enhanced model accuracy. The findings reveal that not all hypothesized relationships are significant. Specifically, knowledge management does not exert a direct significant effect on job satisfaction. Furthermore, the indirect effect of social interaction on job satisfaction, through OCB as a mediating variable, was also found to be non-significant. These results challenge common assumptions regarding the direct and indirect impacts of social and knowledge-related factors on job satisfaction in a banking context, highlighting the complexity of organizational behavior in practice.
The Dual Pathways to Customer Recommendation: Service Quality and Perceived Value in the Car Wash Industry Wisnu Mahendri; Muhammad Sidiq
Business Management Research Vol. 4 No. 1 (2025): January 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v4i1.15879

Abstract

This study examines the distinct mechanisms through which service quality and perceived value drive positive word-of-mouth (WOM), focusing on the mediating role of customer satisfaction among 120 customers of Papak Auto Care in Jombang, Indonesia, utilizing Structural Equation Modeling (SEM-PLS). Findings indicate that both service quality and perceived value significantly influence customer satisfaction, with perceived value exerting a more dominant effect (β=0.531) compared to service quality (β=0.409). Crucially, the study identifies two distinct pathways to WOM: service quality does not have a direct significant impact on WOM (P-value=0.396) but is fully mediated by customer satisfaction (β=0.122) , suggesting that satisfaction is a prerequisite for service quality-driven recommendations. Conversely, perceived value demonstrates a strong and direct significant influence on WOM (β=0.489) , indicating that superior value perception can spontaneously trigger customer advocacy. This research contributes by differentiating the impact of process-based evaluations (service quality) and holistic outcome-based evaluations (perceived value) on WOM, offering strategic implications for service providers to focus on service quality to build satisfaction and proactively enhance perceived value for direct WOM stimulation.

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