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Al-Ihtiram: Multidisciplinary Journal of Counseling and Social Research
Published by Perkumpulan Ahli Bimbingan Konseling Islam Indonesia
ISSN : -     EISSN : 29628350     DOI : https://doi.org/10.59027/alihtiram
Core Subject : Religion, Humanities, Science, Education, Social,
Religion Humanities Astronomy Decision Sciences, Operations Research & Management Earth & Planetary Sciences Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice
Al-Ihtiram: Multidisciplinary Journal of Counseling and Social Research is a double-blind peer-reviewed multidisciplinary journal published by Perkumpulan Ahli Bimbingan Konseling Islam Indonesia. The journal disseminates the conceptual thoughts, ideas, and research results that have been achieved in the area of guidance and counseling, psychology, psychotherapy, education, health sciences, law, communication, tourism, and social sciences.
Arjuna Subject : Ilmu Sosial - Life-span and Life-course Studies
Articles 62 Documents
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PENGARUH KUALITAS LAYANAN KESEHATAN, FASILITAS KESEHATAN, DAN LAYANAN PERAWAT TERHADAP KEPUASAN PASIEN RAWAT JALAN DI PUSKESMAS RANTAU PANJANG, MERANGIN, JAMBI [THE INFLUENCE OF HEALTHCARE SERVICE QUALITY, HEALTH FACILITIES, AND NURSES' SERVICES ON THE SATISFACTION OF OUTPATIENTS AT PUSKESMAS RANTAU PANJANG, MERANGIN, JAMBI] Mayrawati, Nora; Saepudin, Didin; Syahidin, Rukhiyat
Al-Ihtiram: Multidisciplinary Journal of Counseling and Social Research Vol 4, No 2 (2025)
Publisher : Perkumpulan Ahli Bimbingan dan Konseling Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59027/al-ihtiram.v4i2.1052

Abstract

This study aims to examine the influence of healthcare service quality, healthcare facilities, and nursing care on outpatient satisfaction at Puskesmas Rantau Panjang, Merangin, Jambi. A quantitative approach was employed using Partial Least Squares (PLS) to analyze the relationships among the variables. The sample consisted of 98 respondents selected through purposive sampling, with questionnaires distributed to outpatients based on inclusion criteria. The results indicate that healthcare service quality is perceived as fairly good, healthcare facilities are categorized as good, and nursing care is considered fairly good. Partially, healthcare service quality and healthcare facilities significantly affect patient satisfaction, whereas nursing care does not show a significant effect. However, when examined simultaneously, the three exogenous variables collectively demonstrate a significant impact on outpatient satisfaction, with an R-square value of 0.62, suggesting that 62% of the variation in patient satisfaction can be explained by these variables. The study concludes that enhancing healthcare service quality and providing adequate facilities are key determinants of patient satisfaction. The findings carry managerial implications, emphasizing that Puskesmas management should prioritize improving service quality and upgrading facilities to enhance overall patient satisfaction
PERAN CITRA MEREK DAN KUALITAS PRODUK DALAM MEMBENTUK KEPUTUSAN BELANJA KONSUMEN PADA SABUN LIFEBUOY [THE ROLE OF BRAND IMAGE AND PRODUCT QUALITY IN SHAPEING CONSUMER SHOPPING DECISIONS FOR LIFEBUOY SOAP] Dana, Dana
Al-Ihtiram: Multidisciplinary Journal of Counseling and Social Research Vol 4, No 2 (2025)
Publisher : Perkumpulan Ahli Bimbingan dan Konseling Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59027/al-ihtiram.v4i2.1067

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh citra merek dan kualitas produk terhadap keputusan pembelian sabun mandi merek Lifebuoy di Hypermart Supermall Karawaci, baik secara parsial maupun simultan. Metode penelitian yang digunakan adalah metode asosiatif dengan melibatkan 96 responden sebagai sampel penelitian. Pengumpulan data dilakukan melalui kuesioner, sedangkan analisis data menggunakan regresi linier sederhana dan berganda, serta uji signifikansi secara parsial dan simultan. Hasil penelitian menunjukkan bahwa citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian. Hal ini berarti semakin baik citra merek Lifebuoy, semakin tinggi kecenderungan konsumen untuk melakukan pembelian. Kualitas produk juga berpengaruh positif dan signifikan terhadap keputusan pembelian, yang mengindikasikan bahwa semakin baik kualitas produk yang dirasakan konsumen, semakin besar kemungkinan mereka memilih Lifebuoy sebagai produk pilihan. Secara simultan, citra merek dan kualitas produk bersama-sama memengaruhi keputusan pembelian, sehingga dapat disimpulkan bahwa kedua faktor tersebut merupakan aspek penting yang harus diperhatikan oleh perusahaan dalam meningkatkan daya tarik produk dan loyalitas konsumen.

Page 7 of 7 | Total Record : 62

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