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RESPON Jurnal Ilmiah Mahasiswa Ilmu Komunikasi
Published by Universitas Muslim Indonesia
ISSN : -     EISSN : 28281756     DOI : https://doi.org/10.33096/respon.v1i1
Core Subject : Education, Art, Social,
Arts Languange, Linguistic, Communication & Media Social Sciences
RESPON Jurnal Ilmiah Mahasiswa Ilmu Komunikasi adalah untuk publikasi Mahasiswa yang terbit empat kali dalam setahun, yang diterbitkan pada bulan Januari, April, Juli dan Oktober. Jurnal ini dikelola sejak Januari 2020, dalam hal ini Volume 1 yang terdiri dari artikel berbasis penelitian dan / atau artikel konseptual dalam komunikasi. RESPON Jurnal Ilmiah Mahasiswa Ilmu Komunikasi diterbitkan oleh Program Studi (Prodi) Ilmu Komunikasi, Fakultas Sastra Universitas Muslim Indonesia. Penerbit hanya menerima karya asli, yang belum dipublikasikan di tempat lain. Artikel harus dikirimkan melalui situs ini sesuai dengan format kami. Artikel yang dikirim akan ditinjau dan diedit untuk keseragaman format, istilah, dan prosedur lainnya. Artikel yang diterbitkan dalam bidang ilmu komunikasi yang dikaitkan berbagai disiplin keilmuan, dan sudut pandang, budaya, politik, ekonomi, sosial dan teknologi.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 242 Documents
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AKTIVITAS KOMUNIKASI PARIWISATA DINAS PARIWISATA KOTA MAKASSAR DALAM PROGRAM SUSTAINABLE TOURISM DI PANTAI TANJUNG BAYANG KOTA MAKASSAR Rohmadani , Anisa; Zelfia, Zelfia; Rabiah , Sitti
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 3 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i3.119

Abstract

Tourism communication is an activity that intends to influence, urge and seduce potential tourists as consumers to make decisions to make tourist trips. The tourism communication that the writer wants to examine is about tourism communication activities carried out by the Makassar City Tourism Office with the manager of Tanjung Bayang Beach, Makassar City. In this study, the author uses a qualitative research methodology to describe tourism communication activities carried out by the Makassar City Tourism Office. Data collection techniques were carried out through interviews, direct observation and documentation. The validity of the data is checked, then the presentation and analysis of the data is carried out and then conclusions are drawn. Based on the results of the research, the Makassar City Tourism Office and the Makassar City Tanjung Bayang Beach manager are expected to continue to pay attention to the consistency of the sustainability of tourist destinations through the implementation of the Sustainable Tourism. In addition, researchers hope that this work can be used as a study material to find a formula for sustainable tourism development.
Pengaruh Digital Marketing Dan Brand Awareness Terhadap Keputusan Pembelian Produk Brand Clothing Erigo Pada Remaja Di Kota Makassar Ramadani , Nur; Zelfia, Zelfia; Hadawiah, Hadawiah
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 3 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i3.120

Abstract

The thesis discusses The influence of digital marketing, brand awareness on purchasing decision. This study aims to find out: 1). The influence of digital marketing on purchasing decision. 2). The influence of brand awareness on purchasing decision. This research uses Hovland’s A-T-R (Awareness, Trial, Reinforcement) Theory and Ehrenbrergs Robert S.'s S-O-R (Stimulus-Organism-Response) theory. The population in this study were adolescent consumers of Makassar City who used Erigo products. The number of samples in this study was 60 respondents. The technique of the sample selection used is random sampling. The data in the study were collected using the questionnaire method. The instrument tests used are validity tests and reliability tests. The analysis technique used is multiple linear regression. The results of this study show that: 1. Digital marketing affects purchasing decisions. 2. Brand awareness affects purchasing decisions. 3. Digital marketing (X1) and brand awareness (X2) simultaneously affect purchasing decisions (Y)
ANALISIS ISI KONTEN YOUTUBE MENJADI MANUSIA TERHADAP KECERDASAN EMOSIONAL MASYARAKAT DI KECAMATAN BIRINGKANAYA KOTA MAKASSAR Wulandari , Iracrsanti; Zelfia, Zelfia; Idris, Muhammad
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 3 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i3.121

Abstract

This thesis discusses the Content Analysis of YouTube Content Being Human on the Emotional Intelligence of the People of Biringkanaya District. The main problem is whether content analysis (physical unit) has an effect on the emotional intelligence of the people of Biringkaya District, Makassar City. The type of research used is quantitative content analysis. This researchlasted for one month, located in the Biringkanaya sub-district, Makassar City, with the informants from the Biringkanaya District community itself. The results showed that after the researchers conducted an analysis of the two variables, the researchers found that 52.6% of the people of Biringkanaya District, Makassar City "Less Agree"that the duration of a video can affect emotional intelligence, the physical unit variable in the analysis has no effect on emotional intelligence of the community in Biringkanaya District, Makassar City.
SISTEM KOMUNIKASI LINGKUNGAN PADA PENGELOLAAN SAMPAH TPA TAMANGAPA DALAM MENINGKATKAN PARTISIPASI MASYARAKAT DI KECAMATAN MANGGALA KOTA MAKASSAR Husna , Asmaul; Ahdan, Ahdan; Muttaqin Mustari , Andi
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 2 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i2.122

Abstract

This study aims to: examine environmental communication in increasing community participation in waste management at TPA Tamangapa and forms of community participation in waste management. The research method used in this research is descriptive qualitative and data collection techniques are observation, interviews, and documentation. This research lasted for one month with 10 (ten) informants, namely the Environment Service staff, TPA Tamangapa officers, and the surrounding community. The results of the study indicate that environmental communication in increasing community participation uses communication strategies in the form of programs such as direct socialization, indirect socialization, and Waste Banks. While the form of community participation is divided into four levels, namely participation in decision making, implementation, utilization of results, and evaluation.
PEMANFAATAN MEDIA DIGITAL INSTAGRAM DALAM PEMASARAN DI KA-GA-NGA COFFEE MAKASSAR Rizqi Salsabila , Ayu; Zelfia, Zelfia
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 2 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i2.123

Abstract

This thesis discusses the Utilization of Instagram Digital Media in Marketing at Ka-Ga-Nga Coffee Makassar. The main issue is whether Instagram's Digital Media has an effect on marketing at Ka-Ga-Nga Coffee. The type of research used is descriptive analysis, where the data is in qualitative form obtained from interviews and observations. This research lasted for one month located at Ka-Ga-Nga Coffee Jalan Bougenvile no 23, Makassar. The theory used in this study is Uses and Gratification, which focuses on how the media meets the personal and social needs of audiences. The results of this study indicate that the Instagram account @kagangacoffee has been actively marketing through Instagram Digital Media by pressing on brand identity as a Makassar children's coffee shop.
ANALISIS SEMIOTIKA IKLAN WARDAH BEAUTY MOVES YOU MELALUI MEDIA YOUTUBE Syahruni , Syahruni; Hadawiah, Hadawiah; Zelfia, Zelfia
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 2 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i2.124

Abstract

This study discusses the Semiotic Analysis of Wardah Beauty Moves You advertisements which aired through the Wardah Beauty YouTube channel published since October 2021 with a duration of 60 seconds. With the development of technology, YouTube has become one of the most practical and easily accessible social media, so that it becomes the most popular site and is watched by thousands of people every day. The advertisement emphasizes that women's beauty can be a driving force for change that can have an impact and benefit on the environment. This study aims to determine the representation of symbols and meanings of beauty in Wardah Beauty Moves You advertisement, using a qualitative approach with virtual ethnographic methods. Researchers analyzed advertisements by collecting data from YouTube and then taking pictures of several scenes related to the meaning of beauty in the advertisement. The results of this study indicate that the representation of the symbol of beauty in the advertisement is showing Dewi Sandra as Wardah's brand ambassador who can represent the beauty of Indonesian women. The meaning of women's beauty is that they are capable of driving change according to the ad's tagline, namely #BeautyMovesYou. The beauty of women shown in advertisements is not monotonous in terms of beauty standards for Indonesian women in general, namely having white skin and long straight hair. However, the advertisement wants to show that in fact beauty is not only physical beauty. The meaning of beauty varies depending on the perspective of people.
POLA KOMUNIKASI PENDIDIKAN INFORMAL DALAM MEMBERIKAN MOTIVASI PENINGKATAN KUALITAS HIDUP KEPADA SISWA INPRES 6/75 WAEKECCE’E KABUPATEN BONE Azzahra , Zafira; Muttaqin Mustari , Andi; Muin , Nurmiah
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 2 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i2.125

Abstract

The purpose of this study is to describe the forms of education. This type of research is descriptive qualitative research. In this research to formulate the form of education and to describe the pattern of education in the community and family. The type of research is descriptive qualitative research. The data analysis technique goes through various stages, namely data reduction, data presentation, and drawing conclusions, while the data validity technique uses source triangulation, and techniques. The results of the research in the field show that the forms of informal education for students which consist of character education, religious education and traditional/cultural education given by the surrogate parents as grandmothers tend to only order without giving examples of examples to children and there is no firmness. The inhibiting factor in providing informal education to children, is the ignorance of parents about informal education. The supporting factors for informal education for Indonesian Migrant Workers are formal education and non-formal education, the success of achieving the goals of children's education with character will work well and if the informal, formal, and non-formal education strategies are implemented properly and there is cooperation between parents, teachers in schools and society.
OPTIMALISASI KOMUNIKASI ORGANISASI DALAM MENINGKATKAN KINERJA APARATUR SIPIL NEGARA (ASN) BIDANG BINA KONSTRUKSI DINAS PEKERJAAN UMUM DAN TATA RUANG PROVINSI SULAWESI SELATAN Husnia , Husnia; Zelfia, Zelfia; Rabiah , Sitti
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 2 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i2.126

Abstract

The purpose of this study was to examine the optimization of communication at the Department of Public Works and Spatial Planning of South Sulawesi Province. The research was conducted in the city of Makassar, South Sulawesi. Department of Public Works and Spatial Planning Jl. Andi Prince Pettrani No. 90 South Sulawesi Province. This study used a qualitative descriptive method, with eight (6) informants in this study. Data collection techniques were through observation, interviews and documentation. Data analysis was carried out by collecting data, reducing, presenting data and drawing conclusions.The results of this study indicate that the Organizational Communication Optimization of the Department of Public Works and Spatial Planning of South Sulawesi province. Optimization is an action to optimize or achieve maximum results in a government agency or organization. Optimization in an organization is very important where to achieve the target an organization must pay attention and carry out its task functions properly.
ANALISIS SEMIOTIKA MAKNA PESAN “KEBEBASAN MANUSIA” DALAM APLIKASI IKLAN JUAL BELI ONLINE TOKOPEDIA Kurniawati , Dewi; Zelfia, Zelfia; Rabiah , Sitti
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 2 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i2.127

Abstract

Tokopedia with the official name PT Tokopedia is a startup in the field of electronic commerce that was founded on February 6, 2009 and officially launched to the public on August 17, 2009. Has a vision to build a Super Ecosystem where anyone can start and find anything and has a mission to achieve economic equality digital. In this study, the author uses a qualitative descriptive research methodology with a semiotic analysis approach. As a descriptive study, this research only describes the situation or discourse, does not look for relationships, does not test hypotheses or make predictions. The data in this study is qualitative data (data that is without numbers or numbers), so the data are substantive categories which are then interpreted. Based on the results of research on the concept of freedom in the Tokopedia advertisement version of human freedom, #Celebrate Your Freedom is identical with seeing humans as having independence and freedom in determining their life journey. Tokopedia presents another side of freedom that you can find in each of its services. No exception when we dare to dream, free when we are not afraid to take steps to create opportunities. With the same spirit, Tokopedia was born to help as many people as possible to freely create opportunities without having to be afraid of limitations, whatever they may be.
STRATEGI PENGEMBANGAN MEDIA RELATIONS DINAS KOMUNIKASI DAN INFORMATIKA KABUPATEN MAROS DALAM PELAYANAN INFORMASI KEPADA MASYARAKAT Adrian Fatwa , Muh; Majid , Abd; Muttaqin Mustari , Andi
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 2 (2022)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v3i2.128

Abstract

This study aims to determine the media relations strategy of Diskominfo in providing information to the public so that the public can find out what the performance of the Maros Regency government is and how the Diskominfo process in providing information services to the people of Maros Regency. The research method used is qualitative and descriptive analysis. This study uses the uses and gratification theory (users and satisfaction) which reveals about the selection of media by users and the satisfaction obtained by users. The results of this study indicate that to provide information services known to Diskominfo using communication strategies through social media Facebook, YouTube, Instagram and the web, while the developments that have been carried out by Diskominfo are by using Planning, Organizing, Mobilizing and Control.

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