RESPON Jurnal Ilmiah Mahasiswa Ilmu Komunikasi
RESPON Jurnal Ilmiah Mahasiswa Ilmu Komunikasi adalah untuk publikasi Mahasiswa yang terbit empat kali dalam setahun, yang diterbitkan pada bulan Januari, April, Juli dan Oktober. Jurnal ini dikelola sejak Januari 2020, dalam hal ini Volume 1 yang terdiri dari artikel berbasis penelitian dan / atau artikel konseptual dalam komunikasi. RESPON Jurnal Ilmiah Mahasiswa Ilmu Komunikasi diterbitkan oleh Program Studi (Prodi) Ilmu Komunikasi, Fakultas Sastra Universitas Muslim Indonesia. Penerbit hanya menerima karya asli, yang belum dipublikasikan di tempat lain. Artikel harus dikirimkan melalui situs ini sesuai dengan format kami. Artikel yang dikirim akan ditinjau dan diedit untuk keseragaman format, istilah, dan prosedur lainnya. Artikel yang diterbitkan dalam bidang ilmu komunikasi yang dikaitkan berbagai disiplin keilmuan, dan sudut pandang, budaya, politik, ekonomi, sosial dan teknologi.
Articles
242 Documents
<![CDATA[Implementasi Digital Marketing Produk Funsit Id Melalui Media Sosial Instagram Dalam Meningkatkan Minat Beli Followers Di Kota Makassar ]]>
<![CDATA[Maharani Nur Annisa , Siti]]>;
<![CDATA[Ahdan, Ahdan]]>;
<![CDATA[Muttaqin , Andi]]>
<![CDATA[ RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 3 (2022) ]]>
Publisher : <![CDATA[UNIVERSITAS MUSLIM INDONESIA ]]>
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DOI: 10.33096/respon.v3i3.93
<![CDATA[This study aims to: determine the implementation of digital marketing for Funsit Id followers, and find out how Funsit Id increases buying interest in Funsit Id account followers. The method used in this research is descriptive qualitative. Using Interview, Observation, and Documentation Methods. This research lasted for approximately one month located at Jalan Telkomas Raya no.1. The research informants are the Funsit Id owner and also followers who are followers of the Funsit Id instagram account. The results of this study indicate that the implementation of Digital Marketing for Funsit Id Products through Instagram Social Media in Increasing Interest in Buying Followers in Makassar City is using Instagram social media by utilizing various available features such as reels, instastory, as well as using brandambassador services and making give away events. And the diversity of product menu innovations presented by Funsit Id makes followers spoil their eyes through postings on the Funsit Id Instagram account so that they can increase buying interest.]]>
<![CDATA[Pola Komunikasi Budaya Mahasiswa Rantau Dalam Menghadapi Culture Shock (Studi Kasus Mahasiswa Bima Di Kota Makassar) ]]>
<![CDATA[jusmika, Jusmika]]>;
<![CDATA[hadawiah, hadawiah]]>;
<![CDATA[Zelfia, Zelfia]]>
<![CDATA[ RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 1 (2022) ]]>
Publisher : <![CDATA[UNIVERSITAS MUSLIM INDONESIA ]]>
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DOI: 10.33096/respon.v3i1.95
<![CDATA[Jusmika. 2022. “Patterns of Cultural Communication of Overseas Students in Facing Culture Shock (Case Study of Bima Students in Makassar City)”. (Supervised by Hadawiah and Zelfia) Thesis. Department of Communication Studies, Faculty of Letters, Muslim University of Indonesia. Culture shock occurs when individuals enter a new environment with a different culture, so the habits, norms, customs and values that they have known so far cannot be applied in the new environment where they live. This phenomenon occurs in Bima overseas students. The aims of this study are 1. To determine the cultural communication patterns of Bima students in dealing with Culture shock while wandering in the city of Makassar 2. To determine the adaptation process of Bima overseas students in Makassar City. This study uses a qualitative method with the object of research, namely the Bima overseas students in Makassar City. The data collection used in this study used in-depth and semi-structured interviews to obtain results and complete information as required by the researcher. The results of this study are the cultural communication pattern of Bima students in dealing with Culture shock in Makassar City in this study is a primary communication pattern where the process of conveying thoughts or ideas by Bima students to their environment uses symbols as the medium, and students who experience the greatest culture shock are experienced by students. immigrants who are still categorized as new students.]]>
<![CDATA[MANAJEMEN KOMUNIKASI PT. PELNI SARANA BANDAR NASIONAL DALAM MEMBERIKAN PELAYANAN JASA LOGISTIK KEPADA PELANGGAN DI MAKASSAR ]]>
<![CDATA[Indiatri Anwar , Astrid]]>;
<![CDATA[Majid , Abdul]]>;
<![CDATA[hadawiah, hadawiah]]>
<![CDATA[ RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 1 (2022) ]]>
Publisher : <![CDATA[UNIVERSITAS MUSLIM INDONESIA ]]>
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DOI: 10.33096/respon.v3i1.97
<![CDATA[The purpose of this research is to know the communication management process of PT. PELNI LOGISTISCS in providing logistics services and customer feedback regarding the services received. The type of research used is descriptive qualitative research with data collection techniques in the form of observation, documentation, and interviews. This research lasted for approximately 1 month and is located on Jl. General Sudirman No. 38 Makassar. The informants in this study were operational and administrative staff, general manager and terminal manager who used to serve customers and two of the customers of PT. PELNI LOGISTISCS which is able to provide information related to research. The results of the study, it can be concluded that the communication management process has 4 stages, namely, the first is careful planning, neat and good organization, the implementation goes according to a predetermined plan and the last is controlling or evaluating what has been done which is certainly supported by the staff. already experienced in their respective fields so that customers get comfort and satisfaction with the services they get and of course it will have an impact on the good image of the company.]]>
<![CDATA[Strategi Komunikasi Tvri Sulawesi Selatan Dalam Meningkatkan Eksistensi Sebagai Lembaga Penyiaran Publik Di Era Digital ]]>
<![CDATA[Fitrih, Fitrih]]>;
<![CDATA[Majid , Abdul]]>;
<![CDATA[Idris , Muhammad]]>
<![CDATA[ RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 1 (2022) ]]>
Publisher : <![CDATA[UNIVERSITAS MUSLIM INDONESIA ]]>
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DOI: 10.33096/respon.v3i1.98
<![CDATA[The objectives of this study are to describe the communication strategy of TVRI South Sulawesi in increasing its existence as a public broadcasting institution in the digital era. To find out the opportunities and challenges of TVRI South Sulawesi in improving its existence as a public broadcasting institution. The method used in this research is qualitative method. The type of research used is descriptive qualitative. There were five informants in this study. This research lasted for one month and was located at the TVRI office in South Sulawesi. Based on the results of this study, it can be concluded that the communication strategy in increasing its existence as a public broadcasting institution is to create programs that attract viewers and publish content on social media. As for the opportunities and challenges from TVRI South Sulawesi, the opportunities are wide open because TVRI has a lot of transmitters and a wide range. Meanwhile, the challenge is to change people's mindset. There are some mindsets that still think TVRI is old school television. However, TVRI will prove that this station will become a recognized part of the Indonesian television world. Trust in existing capabilities and resources.]]>
<![CDATA[Efektivitas Komunikasi Dinas Pariwisata Kota Makassar Dalam Mempromosikan Pisang Epe Sebagai Wisata Kuliner Pada Media Sosial Di Anjungan Pantai Losari ]]>
<![CDATA[Zulqifa Muhara , Fadira]]>;
<![CDATA[Majid , Abdul]]>;
<![CDATA[Muttaqin , Andi]]>
<![CDATA[ RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 1 (2022) ]]>
Publisher : <![CDATA[UNIVERSITAS MUSLIM INDONESIA ]]>
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DOI: 10.33096/respon.v3i1.99
<![CDATA[The aims of this study were: (1) To determine the effectiveness of Makassar City Tourism Office Communications in Developing Banana Epe Culinary Tourism. (2) To find out the success of the Makassar City Tourism Office in promoting culinary tourism on banana epe social media, the losari beach pavilion. This research lasted for one month and was located in Makassar City, precisely at the Makassar City Tourism Office and Losari Beach Pavilion with as many as (6) six informants, where they are people who understand the development of banana culinary tourism in the Losati beach pavilion. The research method used is a qualitative research method, with data collection techniques carried out in two ways, namely primary data and secondary data. The data collection method is by conducting observations, interviews, documentation, literature studies and phenomenological methods. The results showed that promoting culinary tourism through banana epe social media could be said to be quite effective.]]>
<![CDATA[POLA KOMUNIKASI BUDAYA DALAM TRADISI PERKAWINAN PADA MASYARAKAT BUGIS KABUPATEN PANGKEP ]]>
<![CDATA[Khatima , Husnil]]>;
<![CDATA[hadawiah, hadawiah]]>;
<![CDATA[F. Amin , Kasma]]>
<![CDATA[ RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 1 (2022) ]]>
Publisher : <![CDATA[UNIVERSITAS MUSLIM INDONESIA ]]>
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DOI: 10.33096/respon.v3i1.100
<![CDATA[The aims of this research are: (1) How is the Traditional Marriage Process of the Bugis Society in Pangkep Regency. (2) What is the Meaning of the Marriage Tradition of the Bugis Society of Pangkep Regency. (3) How is the Communication Pattern on the Marriage Customs of the Bugis Community in Pangkep Regency.This research lasted for one month and was located in the Pangkep Regency area. precisely in the Padanglampe Village with (6) six informants of which they were people from Pangkep Regency. The research method used is a qualitative research method. with data collection techniques carried out in two ways. namely primary data and secondary data. The data collection method is by conducting observations. interviews. documentation. literature studies and phenomenological methods.The results show that the Bugis community marriage process in Pangkep district has three stages. the first stage before marriage there are 5 traditions. the second stage of marriage there are 5 traditions then the post-wedding stage there are 2 traditions. in that tradition certainly saves some deep meanings. and there are also elements of primary and circular communication patterns.]]>
<![CDATA[Pola Komunikasi Kemitraan Program Tata Rias di Balai Besar Pelatihan Vokasi dan Produktivitas (BBPVP) Makassar ]]>
<![CDATA[Rahmadani M , Annisa]]>;
<![CDATA[Fikriani Amir , Izki]]>;
<![CDATA[F. Amin , Kasma]]>
<![CDATA[ RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 1 (2022) ]]>
Publisher : <![CDATA[UNIVERSITAS MUSLIM INDONESIA ]]>
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DOI: 10.33096/respon.v3i1.102
<![CDATA[The aims of study were: (1) To find out how the communication Pattern of the Cosmetology Program Partnership in the Vocational and Productivity Training Center (BBPVP) Makassar. (2) To find out how the partnerhip pattern developed in the cosmetology program at the Vocational and Productivity Training Center (BBPVP) Makassar. The research lasted for one month and was located at the Makassar Vocational and Productivity Training Center (BBPVP) office with 6 (six) informants with different bacgrounds. This study used descriptive qualitative method. The novelty of this research is that this research is discuss the pattern of partnership communication. The results of the study indicate that the partnership communication pattern is a form of collaborative communication between agencies. The communication pattern for the cosmetology program partnership at the Makassar Vocational and Productivity Training Center (BBPVP) is running well and as expected.]]>
<![CDATA[Pola Komunikasi Organisasi Divisi Human Resource And General Affair Dalam Pemeliharaan Aset Perusahaan Pada PT. Semen Bosowa Maros ]]>
<![CDATA[Iriyanti , Hana]]>;
<![CDATA[Majid , Abd]]>;
<![CDATA[muttaqin, Andi]]>
<![CDATA[ RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 1 (2022) ]]>
Publisher : <![CDATA[UNIVERSITAS MUSLIM INDONESIA ]]>
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DOI: 10.33096/respon.v3i1.103
<![CDATA[The purpose of this study was to determine the pattern of organizational communication used in the human resource and general affairs division in the company's asset maintenance activities at PT. Semen Bosowa Maros and what organizational communication media are used in the general affairs department in the company's asset maintenance activities at PT. Bosowa Maros Cement. This research lasted for two months using descriptive qualitative research methods whose data sources were obtained through interviews, observations and documentation by taking five staff from the human resource and general affairs division as informants and processing them and linking them using bureaucratic theory, systems theory and information theory. The results of this study indicate that the communication patterns used in the Human Resource and General Affairs division are formal communication patterns in the form of upward communication, downward communication, horizontal and diagonal communication and informal communication patterns or grapevine. The communication media used include HT (Handy Talky) used when outdoors or in the field, WA (WhatsApp) and SAP (System Application and Processing) applications.]]>
<![CDATA[STRATEGI KOMUNIKASI PEMASARAN PRODUK IKAN BANDENG TANPA DURI PADA MASA PANDEMI COVID-19 DI UKM POKLAHSAR CAHAYA BANDENG MAROS ]]>
<![CDATA[Amalia Anwar , Reski]]>;
<![CDATA[Amin , Nurtaqwa]]>;
<![CDATA[Muttaqin Mustari , Andi]]>
<![CDATA[ RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 1 (2022) ]]>
Publisher : <![CDATA[UNIVERSITAS MUSLIM INDONESIA ]]>
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DOI: 10.33096/respon.v3i1.106
<![CDATA[Marketing is a way to introduce and promote a product with the aim that consumers can be interested and then end up with a transaction or exchange process between the seller and the buyer. The impact of the COVID-19 virus outbreak that hit the economic sector, especially for Small and Medium Enterprises, forced the public to adapt to the habits and lifestyles of the new normal era, as was experienced by UKM Poklahsar Cahaya Bandeng Maros. The research method used is a descriptive qualitative method which is useful for providing facts and data phenomena regarding the marketing communication strategy of thornless milkfish products in UKM Poklahsar Cahaya Bandeng Maros. The techniques used to collect data are interviews, documentation and observation. The results showed that the marketing communication strategy of the product thornless milkfish by UKM Poklahsar Cahaya Bandeng during the COVID-19 pandemic was by direct marketing, personal selling and public relations. The type of promotion used by Cahaya Bandeng SMEs in promoting their products during the COVID-19 pandemic is online, using social media such as Instagram. Facebook, WhatsApp and offline like door to door.]]>
<![CDATA[ANALISIS ISI FITUR INSTAGRAM STORIES SEBAGAI MEDIA KOMUNIKASI INTERPERSONAL PENGGUNA INSTAGRAM DI KOTA MAKASSAR ]]>
<![CDATA[Hikmah Indriani , Nur]]>;
<![CDATA[Zelfia, Zelfia]]>
<![CDATA[ RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 3 No. 1 (2022) ]]>
Publisher : <![CDATA[UNIVERSITAS MUSLIM INDONESIA ]]>
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DOI: 10.33096/respon.v3i1.107
<![CDATA[The objectives of this study are, How is the description of Interpersonal Communication that occurs in Instagram users in Makassar City. How to Fill in the Instagram Stories Feature for Instagram users in Makassar City. This research lasted for one month with 4 (four) informants, where all of the informants were Instagram users who often used the question sticker feature on Instagram stories. The research method used is descriptive qualitative content analysis method, with data collection techniques carried out in two ways, namely primary and secondary data. The method of data collection by conducting observations, interviews, and documentation.]]>
