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Ayleen Alicia
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Journal of Indonesian Tourism and Policy Studies
Published by Universitas Indonesia
ISSN : 25415360     EISSN : 25415360     DOI : 10.7454/jitps.v1i1.105
Core Subject : Humanities, Social,
Humanities Social Sciences
The Journal of Indonesian Tourism and Policy Studies (JITPS) covers tourism studies, recreation studies and policies related to their development in Indonesia. The expected research can also include studies on Indonesian tourism related to social, cultural, economic, political, management, health, environmental, technology, policy, etc. issues. The aim is to achieve the objectives of the Indonesian Journal of Tourism and Policy Studies, namely as a portal and instrument for the development of tourism science in Indonesia from various aspects and perspectives. Therefore, not only as paper-based-field-research, this journal will become a portal for tourism implementation studies and related literature reviews.
Arjuna Subject : Ilmu Sosial - Kajian Budaya
Articles 5 Documents
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Search results for , issue "Vol. 10, No. 1" : 5 Documents clear
Sustainable Tourism Behaviour through Walking Tour: A Qualitative Study to Walking Tour Participants in Jakarta Altamira, Melisa Bunga; Putri, Khairunnisa Devani Aqtus Permana
Journal of Indonesian Tourism and Policy Studies Vol. 10, No. 1
Publisher : UI Scholars Hub

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Abstract

As urban tourism continues to rise, walking tours have emerged as a low-impact, environmentally friendly, and culturally immersive form of tourism. This study explores the relationship between walking tours and the development of sustainable tourism behaviour among participants in Jakarta, Indonesia. Using a qualitative research approach, this study elaborates the motivations, perceptions, and behavioural changes of individuals who have participated in walking tours across Jakarta’s historical and cultural sites. Data were collected through in-depth interviews and participant observations, focusing on themes such as environmental awareness, appreciation of local culture, and reduced dependency on motorized transport. The findings suggest that walking tours not only promote a deeper connection between tourists and their surroundings but also foster pro-environmental attitudes and responsible travel behaviour. Moreover, participants reported increased awareness of heritage preservation and community-based tourism values. This study also highlights the potential of walking tours as a strategic tool in encouraging sustainable tourism practices in urban settings. Recommendations are offered for tour operators, urban planners, and policymakers to integrate walking tours into broader sustainability frameworks within the tourism sector.
Effectiveness of Seca Skin Public Relations Marketing through Live Streaming on Tiktok Alvansa, Mochamad; Manalu, Margareta
Journal of Indonesian Tourism and Policy Studies Vol. 10, No. 1
Publisher : UI Scholars Hub

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Abstract

This study examines the utilization of TikTok's live streaming feature as a public relations marketing strategy in the beauty industry. Using a qualitative descriptive method, the research is grounded in public relations marketing and live streaming theories. Through in-depth interviews, it explores how the beauty brand Seca Skin optimizes this feature to expand market reach, increase sales, and enhance consumer engagement. The findings reveal that Seca Skin successfully meets four key aspects of live-stream selling: Attractiveness, Trustworthiness, Expertise, and Purchase Convenience. These factors contribute to higher audience engagement, strengthened customer loyalty, and more effective purchasing decisions. Moreover, the study highlights that live streaming not only drives sales but also reinforces brand authenticity, credibility, and relatability.
Content Analysis of @fadiljaidi's Instagram as a Reference to Gen Z's Followers Self-existence Naufal, Syifa Alvernia; Manalu, Margareta
Journal of Indonesian Tourism and Policy Studies Vol. 10, No. 1
Publisher : UI Scholars Hub

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Abstract

Social media has become the primary platform for generation Z to express themselves and establish their existence in the digital space One of the most influential social media platforms for generation Z is Instagram. Among the many Instagram influencers in Indonesia, Fadil Jaidi stands out for capturing his followers attention through humorous and relatable content. This study aims to analyze how the Instagram content of @fadiljaidi serves as a reference for self-existence among generation Z followers. Using a descriptive qualitative method, data were collected through in-depth interviews with five informants from generation Z who actively follow the Instagram account @fadiljaidi. The study’s results indicate that the main appeal of Fadil Jaidi’s content lies in elements of humor, family closeness, and an authentic and relatable communication style. Beyond entertainment, this content also positively impatcs followers by enhancing self-confidence, social interaction, and digital identity formation. These findings support the theory of self-existense, which encompasses perception, recognition values, freedom, and responsibility in building identity in the digital world. Thus, this study reinforces that social media, particulary Instagram, plays a significant role as a medium for self-existence and social identity formation for generation Z in an ever-volving digital era.
Telkomsel Siaga RAFI Annual Event Strategy to Improve Brand Image by Senusa Indonesia Manalu, Margareta; Khotimah, Qusnul; Zacharias, Alain Rishi
Journal of Indonesian Tourism and Policy Studies Vol. 10, No. 1
Publisher : UI Scholars Hub

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Abstract

This research aims to analyze the strategy of Telkomsel Siaga RAFI annual event organized by Senusa Indonesia in order to improve Telkomsel's brand image. Through this activity, Telkomsel seeks to strengthen relationships with customers and expand its social reach, especially during Ramadan and Idul Fitri 2025. The main focus of this final report is to explore the role of event management strategies in influencing the brand image of Telkomsel. Using brand image theory and direct observation techniques, this research also identifies the steps taken by Senusa Indonesia in designing and implementing events that include knowledge sharing and donations. The results showed that the event not only improved Telkomsel's image as a socially conscious brand, but also strengthened customer loyalty through their active involvement in social campaigns.
Community Empowerment for Strengthening the Local Economy Based on Cultural Heritage in Kampung Tudong, Pontianak City Fatimah, Siti; Abdi, Egy; Meisari, Winda Chelsea
Journal of Indonesian Tourism and Policy Studies Vol. 10, No. 1
Publisher : UI Scholars Hub

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Abstract

Kampung Tudong, located in Bansir Laut Subdistrict Pontianak City represents a local community that has successfully revitalized its cultural heritage through a traditional product called Tudong (a protective cover) made from mengkuang leaves that has existed since 1915. This product not only serves a functional purpose for the local community but also symbolizes cultural identity and has become a driver of the local economy across generations. The establishment of Kampung Tudong was driven by local residents’ concern for social and economic conditions and their independent initiative to build a craftsman village for Tudong production. This study employs a qualitative approach using a case study method. Data collection techniques included observation, interviews, and literature review. The findings reveal that community empowerment is carried out through the cultural preservation of Tudong production, community involvement in handicraft training, and the official recognition of Kampung Tudong as a cultural tourism destination by the Pontianak City Government through the Office of Youth, Sports, and Tourism. The implications of this study show that culture-based empowerment can strengthen the local economy while reinforcing community identity and solidarity. This model can be replicated in other regions through a participatory approach and cross-sectoral policy support.

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