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All Journal Irajagaddhita : Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Vokasi Indonesia Journal of Indonesian Tourism and Policy Studies
Meisari, Winda Chelsea
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences Other

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Pelatihan Digital Content Creation bagi Creativepreneur di Desa Limbung Kabupaten Kubu Raya Siallagan, Debbie Yuari; Prestoroika, Era; Lubis, Laila Nurfitrah; Yudimamase, Adiyath Randi; Hidayati, Asri; Depriyani, Magdalena; Trimawarni, Andjani; Meisari, Winda Chelsea; Sari, Eka Mustika
Irajagaddhita Vol. 3 No. 2 (2025): Irajagaddhita : Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : CV Global Research Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59996/irajagaddhita.v3i2.838

Abstract

Limbung Village in Kubu Raya Regency had numerous business opportunities. The village also has innovative and creative human resources, particularly through the youth community group in the village. Additionally, the community’s desire to develop businesses based on local resources and to utilize the village’s potential to build and grow new businesses was evident. The daily routines of the community were inseparable from the internet, particularly in the use of social media. This encouraged the community, especially the younger generation in Limbung Village, to actively create digital content. The Kristal Youth Organization of Limbung Village had two types of businesses that had been running for quite some time: the sale of office stationery and printing, as well as catfish farming, which was managed creatively. The creativity involved included producing catfish feed using a self-made production machine. Creativepreneurs, the business owners who ran their enterprises creatively by continuously innovating to ensure their businesses thrived, were active in the village. However, the utilization of these efforts had not yet significantly increased the income of the younger generation, indicating that the use of social media was not yet optimal. The lack of understanding among creativepreneurs in leveraging social media was a core issue that needed to be addressed. Strong skills in managing social media could provide significant benefits for entrepreneurs, such as reaching a broader market and increasing the potential for greater profits. As a result of these activities, creativepreneurs had become capable of creating engaging digital content using editing applications and had also contributed to promoting the village’s businesses and products.
Community Empowerment for Strengthening the Local Economy Based on Cultural Heritage in Kampung Tudong, Pontianak City Fatimah, Siti; Abdi, Egy; Meisari, Winda Chelsea
Journal of Indonesian Tourism and Policy Studies Vol. 10, No. 1
Publisher : UI Scholars Hub

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Abstract

Kampung Tudong, located in Bansir Laut Subdistrict Pontianak City represents a local community that has successfully revitalized its cultural heritage through a traditional product called Tudong (a protective cover) made from mengkuang leaves that has existed since 1915. This product not only serves a functional purpose for the local community but also symbolizes cultural identity and has become a driver of the local economy across generations. The establishment of Kampung Tudong was driven by local residents’ concern for social and economic conditions and their independent initiative to build a craftsman village for Tudong production. This study employs a qualitative approach using a case study method. Data collection techniques included observation, interviews, and literature review. The findings reveal that community empowerment is carried out through the cultural preservation of Tudong production, community involvement in handicraft training, and the official recognition of Kampung Tudong as a cultural tourism destination by the Pontianak City Government through the Office of Youth, Sports, and Tourism. The implications of this study show that culture-based empowerment can strengthen the local economy while reinforcing community identity and solidarity. This model can be replicated in other regions through a participatory approach and cross-sectoral policy support.
GOVERNMENT INFORMATION CLARITY AND DIGITAL ENGAGEMENT AS DRIVING FORCES BEHIND DIGITAL RESILIENCE ON THE JEPIN SMART CITY PLATFORM Meisari, Winda Chelsea; -, Muliawati; Fatimah, Siti
Jurnal Vokasi Indonesia Vol. 13, No. 1
Publisher : UI Scholars Hub

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Abstract

This study examines the influence of information clarity and government digital engagement on the digital resilience of urban communities, using the case study of the Jendela Pontianak Integrasi (JEPIN) platform. The research employs a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) with WarpPLS 7.0, involving 100 respondents from the city of Pontianak. The results indicate that information clarity (β = 0.49; p < 0.001) and government digital engagement (β = 0.37; p < 0.001) have a positive and significant effect on digital resilience. The model demonstrates strong reliability (Composite Reliability: 0.847–0.914; Cronbach’s Alpha: 0.772–0.882), good validity (factor loading > 0.5; AVE > 0.5), and a high level of model fit (GoF = 0.569). The R² value of 0.517 shows that the model explains 51.7% of the variance in digital resilience, while the Q² value of 0.524 indicates predictive relevance. These findings underscore the importance of transparent information and active government engagement in enhancing citizens’ adaptability, problem-solving capacity, and critical digital literacy within the smart city ecosystem.
Co-Authors -, Muliawati Abdi, Egy Asri Hidayati Lubis, Laila Nurfitrah Magdalena Depriyani Prestoroika, Era Sari, Eka Mustika Siallagan, Debbie Yuari Siti Fatimah Trimawarni, Andjani Yudimamase, Adiyath Randi