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Mandalika Journal of Business and Management Studies
Published by Yayasan Banu Haji Samsudin
ISSN : 30254116     EISSN : 30254116     DOI : 10.59613
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal ini merupakan sarana publikasi ilmiah untuk menyebarluaskan informasi berupa ilmu pengetahuan dan terlebih khususnya hasil penelitian hasil penelitian, jurnal ini juga menerima manuskrip hasil kajian pustaka dan laporan lainnya untuk dipublikasikan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 73 Documents
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Financial Feasibility of Precision Agriculture in Smallholder Oil Palm Plantations Nugra Irianta Denashurya; Singgih Tiwut Atmojo; Muhamad Noor Azizu
Mandalika Journal of Business and Management Studies Vol 4 No 1 (2026): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v4i1.421

Abstract

Smallholder oil palm plantations play a vital role in Indonesia’s rural economy; however, these enterprises remain highly vulnerable to Fresh Fruit Bunch (FFB) price volatility and fluctuations in fertilizer input costs. This study aims to analyze the financial feasibility of transitioning toward precision agriculture and to formulate investment risk mitigation strategies for smallholder oil palm farmers. Using a Systematic Literature Review (SLR) approach and financial meta-analysis, the study evaluates the parameters of Net Present Value (NPV), Internal Rate of Return (IRR), and Net Benefit-Cost Ratio (Net B/C). Financial projections were synthesized from recent empirical studies on smallholder oil palm farming and precision agriculture adoption, using standardized assumptions regarding technology investment costs, fertilizer-use efficiency, and operational expenditures. The synthesis results indicate that although the initial investment in precision technologies—such as drone mapping and soil nutrient sensors—is relatively high, operational cost optimization, particularly through fertilizer efficiency reaching 15–20%, generates a positive NPV and an IRR substantially exceeding prevailing market interest rates. Further sensitivity analysis demonstrates that business models adopting precision agriculture exhibit greater resilience when facing FFB price declines of up to 25% compared with conventional models. These findings highlight the necessity of supply chain financing interventions from palm oil mills (PKS) or financial institutions to facilitate the initial technology capital costs for smallholder farmers.
Analysis of Asset Administration on the Performance of Regional Financial Statements in East Nusa Tenggara Province Yosaphat Maryo Diaz; Julia Safitri; Prisilia Damayanti
Mandalika Journal of Business and Management Studies Vol 4 No 1 (2026): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v4i1.422

Abstract

Currently, public demands for good governance are increasing. Therefore, the performance of Regional Work Units (OPD) must be improved to produce quality financial reports. This study aims to analyze the influence of human resources, leadership commitment, and asset user behavior on financial report presentation performance, with transparency and accountability as mediating variables, in OPDs within the East Nusa Tenggara Provincial Government. The novelty of this study lies in the integration of Stewardship Theory and the Resource-Based View (RBV) to examine asset administration factors and the mediating role of transparency and accountability in explaining financial report presentation performance in the public sector. This research is based on the integration of Stewardship Theory and the Resource-Based View (RBV) to explain the factors influencing local government financial report presentation performance. Based on the analysis using the SEM-PLS approach, it was found that human resources and leadership commitment did not significantly influence financial report presentation performance, directly or indirectly. Conversely, asset user behavior was shown to have a positive and significant influence on financial report presentation performance, both directly and through transparency and accountability. These findings highlight the importance of strengthening responsible asset management behavior and enhancing transparency and accountability mechanisms to improve the quality of regional government financial reporting and support good governance practices.
Hybrid Marketing Strategy Analysis at Danau Toba International Hotel Medan Using IFAS–EFAS Novita Indah Ruth Lestari Pasaribu; Endang Sulistya Rini; Nisrul Irawati
Mandalika Journal of Business and Management Studies Vol 4 No 1 (2026): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v4i1.423

Abstract

Digital transformation in the hospitality industry has significantly reshaped marketing practices; however, many hotels continue to rely heavily on conventional promotional methods. Danau Toba International Hotel Medan, a long-established star-rated hotel that accommodates various meetings and events, recorded a Room Occupancy Rate (ROR) of 32.2% during the January–June 2025 period, substantially below the industry benchmark. This study aims to analyze the hotel's marketing performance through the integration of digital and conventional marketing approaches using IFAS–EFAS analysis and to formulate a hybrid marketing strategy to improve occupancy rates. The study employed a descriptive qualitative approach using a case study method. Data were collected through in-depth interviews with the Sales Manager, Front Office Manager, and Marketing personnel. Supporting data were obtained from direct observations, internal documents, and booking reports from 2023 to 2025. The analysis was conducted using SWOT analysis supported by the Internal Factor Analysis Summary (IFAS) and External Factor Analysis Summary (EFAS) frameworks. The findings indicate that the low occupancy rate was primarily attributable to limited utilization of digital marketing, inconsistent online campaigns, and a continued reliance on conventional marketing methods. The IFAS analysis produced a score of 3.20, indicating a strong internal position, while the EFAS analysis generated a score of 2.88, reflecting a moderately favorable external environment. The hotel was positioned in Quadrant IV (Grow and Build), indicating the need for a balanced enhancement of its marketing strategy. The resulting Hybrid Marketing Integration Model (HMIM) emphasizes the importance of optimizing Online Travel Agents (OTAs) and social media platforms, strengthening corporate sales activities, improving digital marketing competencies among human resources, maintaining content consistency, and enhancing interdepartmental coordination efficiency.
Analisis Kondisi Sarana dan Prasarana dalam Mendukung Efektivitas Manajemen Pengelolaan Limbah Medis Padat B3 di RSUD Kabupaten Fakfak Mertikatiga Halibi; Saraswati Prabawardani; Meike Meilan Lisangan
Mandalika Journal of Business and Management Studies Vol 4 No 1 (2026): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v4i1.426

Abstract

This study analyzes the role of facilities and infrastructure in supporting the effectiveness of hazardous and toxic medical solid waste management at Fakfak Regional General Hospital. The study used a mixed methods approach with an explanatory sequential design. Quantitative data were collected through field observation based on the criteria of the Ministry of Environment and Forestry Regulation Number P.56/MENLHK SETJEN/2015. Qualitative data were obtained through in depth interviews with hospital management, sanitation officers, room heads, cleaning service staff, and representatives of the environmental agency. The findings show that Fakfak Regional General Hospital has implemented the main stages of medical solid waste management, including segregation, containment, internal transportation, temporary storage, and treatment. However, several facilities have not fully complied with regulatory standards. The main problems include damaged waste bins and transport trolleys, limited availability of yellow infectious waste bags, inconsistent labeling, incomplete use of personal protective equipment, waste accumulation in temporary storage, an incinerator without an operational permit, and the absence of cooperation with licensed third party waste transporters. These findings indicate that the effectiveness of medical solid waste management is influenced by facility readiness, infrastructure adequacy, staff compliance, supervision, budgeting, licensing, and managerial coordination. Strengthening facilities and infrastructure, improving staff capacity, completing licensing requirements, and establishing cooperation with licensed waste transporters are therefore needed to support safe, effective, and sustainable medical waste management at Fakfak Regional General Hospital.
The Dynamics of Islamic Culture during the Abbasid Caliphate: An Intellectual Historical Perspective on the Role of Bayt al-Hikmah Muhammad Zaki; Nurzena Nurzena
Mandalika Journal of Business and Management Studies Vol 4 No 1 (2026): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v4i1.431

Abstract

This study explores the cultural dynamics of Islamic civilization during the Abbasid Caliphate, with particular emphasis on the strategic contribution of Bayt al-Hikmah to the intellectual development of the global scholarly tradition. The investigation focuses on the institutional mechanisms through which this establishment integrated external intellectual legacies with Islamic principles, thereby producing a dynamic civilizational synthesis. This research employs a qualitative historical approach with an intellectual history perspective to examine the role of Bayt al-Hikmah in the transmission, development, and institutionalization of knowledge during the Abbasid period. Data were collected through a comprehensive review of primary and secondary historical sources, including classical manuscripts, historical records, and recent scholarly literature. The collected data were analyzed through source criticism, thematic classification, and interpretive historical analysis. The findings indicate that political and material support from the Abbasid caliphs served as a crucial catalyst for the expansion of intellectual productivity, positioning Bayt al-Hikmah as a driving force behind the transformation of the Islamic world into an international center of scientific advancement. The study further reveals that the large-scale translation movement and the inclusive intellectual environment fostered the assimilation of diverse scientific traditions, contributing significantly to the advancement of philosophy, medicine, mathematics, and astronomy. This study concludes that Bayt al-Hikmah functioned not merely as a repository of literature but as an institutional foundation for fostering intellectual inclusivity and sustaining scholarly innovation. Theoretically, the research contributes new insights to cultural historiography by highlighting the importance of formal institutions in ensuring the continuity of knowledge production and innovation amid the challenges of the modern era.
Evaluasi Kenyamanan Termal dan Rekomendasi Desain Arsitektur pada Kawasan Waterfront Kota Manado Berbasis Temperature Humidity Index Jefri Muhaling; Defie R. Wawointana; Kivly E. Sarajar
Mandalika Journal of Business and Management Studies Vol 4 No 1 (2026): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v4i1.434

Abstract

The waterfront area of Manado City is a strategic public space serving as a center of community activities; however, the area's architectural characteristics dominated by hard materials, minimal shade vegetation, and high-rise building configurations that block sea breezes have caused thermal discomfort for users. This study aims to evaluate the level of outdoor thermal comfort in the waterfront area of Manado City using the Temperature Humidity Index (THI) approach and formulate applicable climate-adaptive architectural design recommendations. The method employed combines a quantitative descriptive analysis with an architectural analysis of the area. Secondary climatological data were obtained from the BMKG Sam Ratulangi Meteorological Station, while the area's architectural characteristics were analyzed based on mass arrangement, building envelope materials, vegetation, and building orientation. Results show that the monthly THI values range from 25.62 to 26.45 with an annual average of 26.00; 50% of months fall within the "partially comfortable" category, and 50% are classified as "uncomfortable." Architectural factors causing discomfort include the dominance of high thermal-capacity materials, absence of shading elements, and building mass arrangements that obstruct sea breeze circulation. Based on these findings, this study proposes architectural design recommendations including: layered shade vegetation arrangement, application of pergolas and structural canopies, integration of water features in the landscape, use of porous high-albedo materials, and implementation of secondary skin and vertical gardens on building envelopes.
Analisis Penerapan Emergency Restoration System dalam Penanggulangan Kerusakan Fatal Tower Transmisi Tenaga Listrik Denny Julius Mawuntu; Sandy Wowor; Muhammad Fahri Soleman
Mandalika Journal of Business and Management Studies Vol 4 No 1 (2026): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v4i1.443

Abstract

Keandalan jaringan transmisi tenaga listrik merupakan faktor penting dalam menjamin kontinuitas penyaluran energi listrik kepada pelanggan. Kerusakan fatal pada tower transmisi akibat bencana alam, kondisi lingkungan, maupun faktor teknis dapat menyebabkan terganggunya sistem tenaga listrik dan menimbulkan kerugian yang signifikan bagi perusahaan penyedia listrik serta masyarakat. Penelitian ini bertujuan untuk menganalisis penerapan Emergency Restoration System (ERS) sebagai solusi percepatan penanggulangan kerusakan fatal pada tower jaringan transmisi. Metode penelitian yang digunakan adalah Action Research, yang dilakukan melalui identifikasi permasalahan, analisis kondisi lapangan, evaluasi metode restorasi, serta kajian teknis terhadap penerapan ERS pada jaringan transmisi. Studi kasus dilakukan pada kerusakan tower transmisi akibat bencana alam yang terjadi pada sistem transmisi di Gorontalo. Hasil penelitian menunjukkan bahwa penerapan ERS mampu mempercepat proses pemulihan jaringan transmisi dibandingkan metode pembangunan kembali tower secara konvensional. Terdapat dua metode utama dalam implementasi ERS, yaitu Overbuild Restoration dan Bypass Restoration. Metode Overbuild Restoration efektif digunakan apabila konduktor masih dapat dimanfaatkan dan area pembangunan terbatas, sedangkan Bypass Restoration lebih sesuai untuk kerusakan berat yang memerlukan fleksibilitas dalam pembangunan tower permanen tanpa mengganggu proses restorasi. Keberhasilan penerapan ERS dipengaruhi oleh berbagai parameter teknis, antara lain beban angin, koefisien tarikan angin (shape factor), tarikan konduktor, wind span, weight span, serta karakteristik isolator yang digunakan. Berdasarkan hasil analisis, ERS terbukti menjadi alternatif yang efektif, aman, dan andal dalam meningkatkan kecepatan restorasi jaringan transmisi sehingga dapat meminimalkan durasi pemadaman dan meningkatkan keandalan sistem tenaga listrik.
Strategic Leadership Practices Enhancing Employee Engagement, Innovation, and Sustainable Business Growth Performance Ratih Astiakurnia Putri; Andi Ihsan Triputrajaya
Mandalika Journal of Business and Management Studies Vol 4 No 1 (2026): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v4i1.446

Abstract

Strategic leadership has become increasingly important in helping organizations navigate dynamic business environments while achieving long-term sustainability. Although previous studies have examined the relationships among strategic leadership, employee engagement, innovation, and organizational performance, these constructs have often been investigated separately, resulting in fragmented theoretical understanding. This study aims to synthesize existing literature and develop an integrated conceptual framework explaining how strategic leadership practices enhance employee engagement and innovation to achieve sustainable business growth performance. Using a qualitative library research design with a systematic literature review approach, the study reviewed and synthesized peer-reviewed publications selected based on their relevance, academic credibility, and alignment with the study's core constructs, including strategic leadership, employee engagement, innovation, and sustainability. The findings indicate that strategic leadership practices foster organizational environments that strengthen employee engagement, stimulate innovation, and enhance organizational adaptability. Employee engagement functions as a key mechanism linking leadership to workforce commitment and innovative behavior, while innovation enables organizations to sustain competitiveness in dynamic environments. Sustainable business growth performance is achieved through the synergistic interaction of leadership, employee engagement, and innovation rather than isolated managerial interventions. The study contributes by proposing an integrated conceptual framework that bridges fragmented literature and provides theoretical insights and practical guidance for leaders seeking to strengthen long-term organizational sustainability.
Model Komunikasi Digital Pariwisata Berbasis Integrated Marketing Communicaton dalam Upaya Menciptakan Ketahanan Pangan Masyarakat Desa Watusigar, Yogyakarta Deni Malik; Maya Sofiana; Mochamad Rizki; Nur Haka Fathurahman; Ryansyah Alfajri
Mandalika Journal of Business and Management Studies Vol 4 No 1 (2026): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v4i1.449

Abstract

Watusigar Village is one of the villages that has adopted the concept of Community-Based Tourism (CBT) as the foundation for developing its tourism attractions. This study aims to analyze the role of an Integrated Marketing Communication (IMC)-based digital tourism communication model in strengthening food security within the Watusigar Village community, Yogyakarta. The research focuses on the utilization of social media as the primary instrument for promoting tourism destinations while simultaneously supporting the local food system. A qualitative approach with a case study design was employed, involving interviews with key stakeholders including tourism village managers, business actors, local food producers, visitors, and local government representatives. Data analysis was conducted using NVivo 14 to identify key themes aligned with the research objectives. The findings indicate that social media, particularly the Instagram account sembrani.watusigar, has proven effective in attracting tourists and building a positive image of Watusigar Village as a tourism destination. Furthermore, the IMC-based digital communication strategy significantly contributes to food security by expanding market access for local food products. These findings affirm that the success of implementing an IMC-based digital tourism communication model relies heavily on strong collaboration among tourism village managers, local government, business actors, and the local community. Such synergy serves as a key factor in achieving sustainable tourism while strengthening food security in Watusigar Village, Yogyakarta.
Artificial Intelligence Adoption, Employee motivation, competency and productivity enhancement in Human Resources Andi Sumangelipu; Muh. Hasbi Abbas
Mandalika Journal of Business and Management Studies Vol 4 No 1 (2026): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v4i1.450

Abstract

Artificial Intelligence (AI) has emerged as a transformative technology reshaping Human Resource Management (HRM) by influencing workforce management, employee development, and organizational performance. Despite the growing body of literature, previous studies have largely examined AI adoption, employee motivation, competency development, and productivity enhancement independently, resulting in fragmented theoretical understanding. This study aims to synthesize contemporary literature on the relationships among these constructs within HRM. Employing a qualitative library research approach, the study systematically reviewed peer-reviewed publications published between 2024 and 2026, selected through predefined inclusion criteria focusing on AI applications in HRM and analyzed using qualitative content and thematic analysis. The findings indicate that AI adoption improves decision-making, automates routine tasks, supports personalized learning, and enhances workforce management effectiveness. AI also strengthens employee motivation by creating more meaningful work experiences while fostering competency development through continuous learning, upskilling, and reskilling, ultimately contributing to higher productivity and organizational effectiveness. Human–AI Collaboration is identified as a critical mechanism for integrating technological capabilities with human potential. The primary contribution of this study is the development of an integrated conceptual framework that explains how AI adoption simultaneously influences employee motivation, competency development, and productivity enhancement through a human-centered Human–AI Collaboration perspective, thereby addressing fragmentation in the existing HRM literature. The findings highlight the importance of human-centered AI implementation for achieving sustainable workforce performance and long-term organizational success.

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