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Rayyanah Putri Elsafir
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Mandalika Journal of Business and Management Studies
Published by Yayasan Banu Haji Samsudin
ISSN : 30254116     EISSN : 30254116     DOI : 10.59613
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal ini merupakan sarana publikasi ilmiah untuk menyebarluaskan informasi berupa ilmu pengetahuan dan terlebih khususnya hasil penelitian hasil penelitian, jurnal ini juga menerima manuskrip hasil kajian pustaka dan laporan lainnya untuk dipublikasikan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 54 Documents
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Financial Feasibility of Precision Agriculture in Smallholder Oil Palm Plantations Nugra Irianta Denashurya; Singgih Tiwut Atmojo; Muhamad Noor Azizu
Mandalika Journal of Business and Management Studies Vol 4 No 1 (2026): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v4i1.421

Abstract

Smallholder oil palm plantations play a vital role in Indonesia’s rural economy; however, these enterprises remain highly vulnerable to Fresh Fruit Bunch (FFB) price volatility and fluctuations in fertilizer input costs. This study aims to analyze the financial feasibility of transitioning toward precision agriculture and to formulate investment risk mitigation strategies for smallholder oil palm farmers. Using a Systematic Literature Review (SLR) approach and financial meta-analysis, the study evaluates the parameters of Net Present Value (NPV), Internal Rate of Return (IRR), and Net Benefit-Cost Ratio (Net B/C). Financial projections were synthesized from recent empirical studies on smallholder oil palm farming and precision agriculture adoption, using standardized assumptions regarding technology investment costs, fertilizer-use efficiency, and operational expenditures. The synthesis results indicate that although the initial investment in precision technologies—such as drone mapping and soil nutrient sensors—is relatively high, operational cost optimization, particularly through fertilizer efficiency reaching 15–20%, generates a positive NPV and an IRR substantially exceeding prevailing market interest rates. Further sensitivity analysis demonstrates that business models adopting precision agriculture exhibit greater resilience when facing FFB price declines of up to 25% compared with conventional models. These findings highlight the necessity of supply chain financing interventions from palm oil mills (PKS) or financial institutions to facilitate the initial technology capital costs for smallholder farmers.
Analysis of Asset Administration on the Performance of Regional Financial Statements in East Nusa Tenggara Province Yosaphat Maryo Diaz; Julia Safitri; Prisilia Damayanti
Mandalika Journal of Business and Management Studies Vol 4 No 1 (2026): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v4i1.422

Abstract

Currently, public demands for good governance are increasing. Therefore, the performance of Regional Work Units (OPD) must be improved to produce quality financial reports. This study aims to analyze the influence of human resources, leadership commitment, and asset user behavior on financial report presentation performance, with transparency and accountability as mediating variables, in OPDs within the East Nusa Tenggara Provincial Government. The novelty of this study lies in the integration of Stewardship Theory and the Resource-Based View (RBV) to examine asset administration factors and the mediating role of transparency and accountability in explaining financial report presentation performance in the public sector. This research is based on the integration of Stewardship Theory and the Resource-Based View (RBV) to explain the factors influencing local government financial report presentation performance. Based on the analysis using the SEM-PLS approach, it was found that human resources and leadership commitment did not significantly influence financial report presentation performance, directly or indirectly. Conversely, asset user behavior was shown to have a positive and significant influence on financial report presentation performance, both directly and through transparency and accountability. These findings highlight the importance of strengthening responsible asset management behavior and enhancing transparency and accountability mechanisms to improve the quality of regional government financial reporting and support good governance practices.
Hybrid Marketing Strategy Analysis at Danau Toba International Hotel Medan Using IFAS–EFAS Novita Indah Ruth Lestari Pasaribu; Endang Sulistya Rini; Nisrul Irawati
Mandalika Journal of Business and Management Studies Vol 4 No 1 (2026): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v4i1.423

Abstract

Digital transformation in the hospitality industry has significantly reshaped marketing practices; however, many hotels continue to rely heavily on conventional promotional methods. Danau Toba International Hotel Medan, a long-established star-rated hotel that accommodates various meetings and events, recorded a Room Occupancy Rate (ROR) of 32.2% during the January–June 2025 period, substantially below the industry benchmark. This study aims to analyze the hotel's marketing performance through the integration of digital and conventional marketing approaches using IFAS–EFAS analysis and to formulate a hybrid marketing strategy to improve occupancy rates. The study employed a descriptive qualitative approach using a case study method. Data were collected through in-depth interviews with the Sales Manager, Front Office Manager, and Marketing personnel. Supporting data were obtained from direct observations, internal documents, and booking reports from 2023 to 2025. The analysis was conducted using SWOT analysis supported by the Internal Factor Analysis Summary (IFAS) and External Factor Analysis Summary (EFAS) frameworks. The findings indicate that the low occupancy rate was primarily attributable to limited utilization of digital marketing, inconsistent online campaigns, and a continued reliance on conventional marketing methods. The IFAS analysis produced a score of 3.20, indicating a strong internal position, while the EFAS analysis generated a score of 2.88, reflecting a moderately favorable external environment. The hotel was positioned in Quadrant IV (Grow and Build), indicating the need for a balanced enhancement of its marketing strategy. The resulting Hybrid Marketing Integration Model (HMIM) emphasizes the importance of optimizing Online Travel Agents (OTAs) and social media platforms, strengthening corporate sales activities, improving digital marketing competencies among human resources, maintaining content consistency, and enhancing interdepartmental coordination efficiency.
Analisis Kondisi Sarana dan Prasarana dalam Mendukung Efektivitas Manajemen Pengelolaan Limbah Medis Padat B3 di RSUD Kabupaten Fakfak Mertikatiga Halibi; Saraswati Prabawardani; Meike Meilan Lisangan
Mandalika Journal of Business and Management Studies Vol 4 No 1 (2026): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v4i1.426

Abstract

This study analyzes the role of facilities and infrastructure in supporting the effectiveness of hazardous and toxic medical solid waste management at Fakfak Regional General Hospital. The study used a mixed methods approach with an explanatory sequential design. Quantitative data were collected through field observation based on the criteria of the Ministry of Environment and Forestry Regulation Number P.56/MENLHK SETJEN/2015. Qualitative data were obtained through in depth interviews with hospital management, sanitation officers, room heads, cleaning service staff, and representatives of the environmental agency. The findings show that Fakfak Regional General Hospital has implemented the main stages of medical solid waste management, including segregation, containment, internal transportation, temporary storage, and treatment. However, several facilities have not fully complied with regulatory standards. The main problems include damaged waste bins and transport trolleys, limited availability of yellow infectious waste bags, inconsistent labeling, incomplete use of personal protective equipment, waste accumulation in temporary storage, an incinerator without an operational permit, and the absence of cooperation with licensed third party waste transporters. These findings indicate that the effectiveness of medical solid waste management is influenced by facility readiness, infrastructure adequacy, staff compliance, supervision, budgeting, licensing, and managerial coordination. Strengthening facilities and infrastructure, improving staff capacity, completing licensing requirements, and establishing cooperation with licensed waste transporters are therefore needed to support safe, effective, and sustainable medical waste management at Fakfak Regional General Hospital.

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