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Mandalika Journal of Business and Management Studies
Published by Yayasan Banu Haji Samsudin
ISSN : 30254116     EISSN : 30254116     DOI : 10.59613
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal ini merupakan sarana publikasi ilmiah untuk menyebarluaskan informasi berupa ilmu pengetahuan dan terlebih khususnya hasil penelitian hasil penelitian, jurnal ini juga menerima manuskrip hasil kajian pustaka dan laporan lainnya untuk dipublikasikan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 42 Documents
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Developing Effective User Acquisition Strategies for The Early Stages of The Socles App Thalia, Rachel; Aprilianty, Fitri
Mandalika Journal of Business and Management Studies Vol 3 No 1 (2025): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v4i1.142

Abstract

The The rapid growth of social media has transformed global interactions, often leading to superficial connections, particularly among younger generations. Socles, an early-stage social media startup in Indonesia, seeks to address this issue by fostering genuine relationships through its Socles App, which is designed specifically for Generation Z. The platform emphasizes authenticity and meaningful connections by encouraging offline interactions and offering interactive social games. However, Socles faces significant challenges in acquiring its initial user base, which is critical for its growth. To overcome these challenges, this study applies a strategic management approach to develop targeted user acquisition strategies, with a focus on capturing and retaining user interest in a competitive digital landscape. Utilizing the AIDA model—Attention, Interest, Desire, and Action—the research framework evaluates Socles' internal situation and analyzes the external environment through tools such as PESTEL and Porter’s Five Forces models. Additionally, competitor and trend analyses, along with market insights, are incorporated to inform strategic recommendations. A SWOT analysis synthesizes these findings to guide actionable strategies. The study employs qualitative data from interviews with internal teams and potential users, along with quantitative data from surveys of Indonesian university students, to gain a comprehensive understanding of market preferences. The research concludes with strategic recommendations aimed at enhancing Socles' overall business readiness. This approach offers valuable insights for other startups in the social media industry looking to learn from the Socles case.
Sharia Financing in Improving the Ummah's Economy Safitri, Ika
Mandalika Journal of Business and Management Studies Vol 3 No 1 (2025): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v3i1.173

Abstract

Sharia financing is one of the important instruments in the modern economy, especially in the context of the people's economy. The basic concept of sharia financing that is free from elements of riba, gharar (uncertainty), and maysir (gambling), offers alternative solutions for Muslims in carrying out economic activities in accordance with sharia principles. In its development, sharia financing has proven to make a significant contribution to improving the welfare of the people, both through the micro, small, and medium (MSME) sector and other sectors. Through Islamic financial institutions, such as Islamic banks, Islamic cooperatives, and non-bank financial institutions, Islamic financing provides fairer and more transparent access to financing, as well as reducing economic inequality. Financing based on mudharabah, musharakah, murabahah, and ijarah, for example, encourages collaboration between capital owners and entrepreneurs, increases productivity, and creates wider employment. In addition, sharia products such as sukuk also play an important role in attracting beneficial investments for infrastructure development and increasing the economic capacity of the community. However, although sharia financing has great potential, challenges still exist, such as the lack of public understanding of sharia products, limited access to sharia financial institutions in certain regions, and challenges in creating a supportive ecosystem. Therefore, it is necessary to increase Islamic financial literacy, strengthen regulations, and support from the government and the community to optimize the role of Islamic financing in improving the economy of the people in a sustainable manner.
Strategic Management for The Success of Legislative Candidates in the 2024 Election Campaign Period Prabowo, Muhammad Aras; Munthazah, Shabrina; Zuhdi, Mohammad; Ulfah, Fitriah; Hidayadi, Taufik; Yasoa, Mohd Rushdan; Desiana, Fitria Auldry
Mandalika Journal of Business and Management Studies Vol 3 No 1 (2025): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v3i1.178

Abstract

This study aims to analyse the management and winning strategies used by legislative candidates during the general election campaign. Elections include a democratic process, in which legislative candidates compete to get votes from the public. Success in winning an election is highly dependent on effective campaign management and strategy. Using a case study approach, this research compares two legislative candidates with different backgrounds in terms of political parties, electoral districts, and personal characteristics. The results showed differences in the management and winning strategies used by the two candidates. Factors such as financial resources, a solid campaign team, the establishment of a support network, and the utilisation of social and conventional media were key elements that influenced the effectiveness of the campaign. This research provides insights into best practices in the management and winning strategies of legislative candidates, and highlights the importance of adapting to changes in the political environment and new trends in campaigning.
Analysis of the Impact of PT Waskita Karya Corruption on State Financial Accountability: Government Accounting Perspective Prabowo, Muhammad Aras; Hanipa, Siti Danila; Ulfah, Fitriah; Hidayadi, Taufik; Zuhdi, Mohammad; Sabri, Nur Ain Ayunni
Mandalika Journal of Business and Management Studies Vol 3 No 1 (2025): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v3i1.179

Abstract

Corruption is one of the main problems facing developing countries, including Indonesia. Corruption cases involving State-Owned Enterprises (BUMN) such as PT Waskita Karya have a significant impact on state financial accountability. This research aims to analyze the impact of corruption at PT Waskita Karya on state financial accountability from a government accounting perspective. This research applies a descriptive approach through the literature study method. The research results show that corruption at PT Waskita Karya has a negative impact on state finances, reduces public trust, disrupts development projects, and damages the company's reputation. Government accounting has an important role in increasing transparency and accountability to prevent and overcome the impacts of corruption.
Supervision of Ethical Compliance and Government Integrity in Improving Accountability and Transparency of Educational Governance Prabowo, Muhammad Aras; Fadjerini, Lina Noviana; Hidayadi, Taufik; Zuhdi, Mohammad; Ulfah, Fitriah; Razik, Muhammad Ashlyzan; Hanifah, Mariska Nur
Mandalika Journal of Business and Management Studies Vol 3 No 1 (2025): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v3i1.180

Abstract

This research aims to analyze supervisory strategies regarding the importance of government ethics in maintaining integrity, accountability and transparency in education administration. The research method used is literature study by collecting from various literature such as books, previous journals, and credible data sources. The research results show that good government ethics increase public trust in the government and help create a clean, effective and efficient government. Governance ethics is an important foundation for good governance and needs to be further strengthened with important contributions to understanding the role of supervision in improving the effectiveness of educational governance.
Strategi Pengelolaan Pariwisata Berkelanjutan untuk Mengurangi Dampak Lingkungan di Destinasi Wisata Alam Indonesia Sana, I Nyoman Lingga
Mandalika Journal of Business and Management Studies Vol 3 No 1 (2025): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v3i1.205

Abstract

Pariwisata berkelanjutan menjadi salah satu pendekatan utama dalam mengelola destinasi wisata alam di Indonesia guna mengurangi dampak negatif terhadap lingkungan. Penelitian ini bertujuan untuk menganalisis strategi pengelolaan pariwisata berkelanjutan yang dapat diterapkan dalam rangka menjaga keseimbangan antara pengembangan industri pariwisata dan kelestarian lingkungan. Metode penelitian yang digunakan adalah metode kualitatif dengan pendekatan studi literatur (library research), di mana berbagai sumber ilmiah seperti jurnal, buku, laporan kebijakan, dan dokumen resmi dianalisis secara mendalam untuk mendapatkan pemahaman yang komprehensif mengenai praktik terbaik dalam pengelolaan pariwisata berkelanjutan. Hasil penelitian menunjukkan bahwa strategi utama dalam pengelolaan pariwisata berkelanjutan meliputi penerapan kebijakan konservasi berbasis ekowisata, pengelolaan limbah dan energi secara efisien, pemberdayaan masyarakat lokal, serta edukasi bagi wisatawan mengenai praktik wisata yang bertanggung jawab. Selain itu, kolaborasi antara pemerintah, swasta, dan masyarakat dalam menerapkan regulasi ketat terkait daya dukung lingkungan serta pemantauan dampak ekologis menjadi faktor kunci dalam memastikan keberlanjutan destinasi wisata alam. Studi ini menegaskan bahwa keberhasilan pengelolaan pariwisata berkelanjutan sangat bergantung pada pendekatan holistik dan berbasis data dalam menyusun kebijakan yang adaptif terhadap kondisi lingkungan lokal. Oleh karena itu, diperlukan perencanaan strategis jangka panjang serta partisipasi aktif dari berbagai pemangku kepentingan guna menjaga keseimbangan antara manfaat ekonomi dan perlindungan ekosistem di destinasi wisata alam Indonesia.
The Effect of the Implementation of Local Government Information Systems (SIPD) and Human Resources on Regional Financial Management Accountability Daud, Nurmila; Blongkod, Harun; Yusuf, Nilawaty
Mandalika Journal of Business and Management Studies Vol 3 No 1 (2025): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v3i1.207

Abstract

This study aims to analyze the influence of the implementation of the Local Government Information System (SIPD) and the quality of Human Resources (HR) on the accountability of regional financial management in Regional Apparatus Organizations (OPD) in Gorontalo Province. SIPD functions as an information system that supports transparency, efficiency, and accuracy in regional financial management, while the quality of human resources plays a role in ensuring that the implementation of the system can run optimally. This study uses a quantitative approach with the Structural Equation Modeling (SEM) method to test the relationship between variables. The research sample consisted of 142 civil servants who served in the Gorontalo Province OPD and were involved in regional financial management. The results of the study show that SIPD has a positive and significant effect on the accountability of regional financial management, especially in the aspects of efficiency, transparency, and accuracy of financial data. In addition, HR also has a significant influence on accountability, where employees who have an understanding of financial regulations and the ability to operate SIPD tend to be more responsible in reporting and managing regional budgets. Simultaneously, SIPD and HR have a very strong influence on regional financial accountability, with a contribution of up to 100% in explaining the variation in financial accountability. However, there are several obstacles in the implementation of SIPD, such as lack of employee training and technical obstacles in the system. Therefore, local governments need to increase continuous training for ASN and conduct periodic evaluations of the effectiveness of SIPD to ensure better transparency and accountability in regional financial management.
The Role of Leadership, Motivation, and Work Discipline in Increasing Employee Commitment at CV Dwi Kurnia Mandiri, Purwokerto Madiistriyatno, Harries
Mandalika Journal of Business and Management Studies Vol 3 No 1 (2025): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v3i1.213

Abstract

This study aims to analyze the research approach using qualitative methods with data collection techniques in the form of in-depth interviews, observations, and documentation. The research informants consisted of leaders and employees who were selected purposively to gain a deep understanding of organizational dynamics. The results of the study show that participatory leadership style, consistent motivation, and the implementation of fair and transparent work discipline have a significant influence on increasing employee commitment. This study recommends the development of leadership training programs, performance-based rewards, and consistent enforcement of work rules to strengthen employee commitment. This finding is expected to make a practical contribution to the management of CV Dwi Kurnia Mandiri in creating a productive and harmonious work environment.
Analysis of the Influence of Brand Equity on Consumer Purchase Decisions in the Modern Retail Market Erislan, Erislan
Mandalika Journal of Business and Management Studies Vol 3 No 1 (2025): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v3i1.198

Abstract

This study aims to analyze the influence of brand equity on consumer purchasing decisions in the modern retail market. Brand equity, which includes brand awareness, brand association, quality perception, and brand loyalty, is a strategic element in building long-term relationships with consumers and creating a competitive advantage. This study uses a literature study approach by examining theories and related empirical findings. The results of the analysis show that each component of brand equity has a significant influence on consumers' purchasing decisions, with the perception of quality and brand loyalty as the dominant factors. Brand awareness and brand associations also make an important contribution in shaping consumer preferences. These findings underscore the importance of effective brand equity management through integrated marketing strategies to increase brand appeal and customer loyalty in the modern retail market. This research is expected to be a reference for business practitioners in developing brand equity-based marketing strategies.
The Role of Personality in Improving MSME Performance: Ontology, Epistemology, and Axiology Approaches Kusumaryoko, Prayogo; Sudarmiatin, Sudarmiatin; Rahayu, Wening Padmi
Mandalika Journal of Business and Management Studies Vol 3 No 1 (2025): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v3i1.206

Abstract

This research aims to explore the role of personality in improving the performance of SMEs using a philosophical approach through the dimensions of ontology, epistemology, and axiology. The research problems include how personality affects SME performance and how the perspectives of ontology, epistemology, and axiology provide deeper insights into this relationship. The method employed is a Systematic Literature Review (SLR) by analyzing 25 international journal articless that discuss entrepreneurial personality, SME performance, and the underlying philosophical views. The results show that entrepreneurial personalities, such as proactiveness, openness to new experiences, and perseverance, play a significant role in enhancing SME performance. From an ontological perspective, personality is viewed as an entity influencing entrepreneurs' actions and decisions, while epistemology highlights that entrepreneurs' knowledge and experiences are crucial in shaping performance. Axiology emphasizes the ethical and social values underlying entrepreneurial actions in running a business. In conclusion, this study finds that a philosophical approach provides a more holistic understanding of the factors influencing SME performance. The implication of this research is the importance of developing entrepreneurial personalities as an effort to enhance SMEs' competitiveness and sustainability.

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