cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Nuraeni
Contact Email
nuraeni.mesy@gmail.com
Phone
-
Journal Mail Official
nuraeni.mesy@gmail.com
Editorial Address
Jl. Raya Cipacing No.22, Cipacing, Jatinangor, Kabupaten Sumedang, Jawa Barat 45363
Location
Kab. bandung,
Jawa barat
INDONESIA
Jurnal Maps (Manajemen Perbankan Syariah)
Published by Universitas Masoem
ISSN : 25973665     EISSN : 26852837     DOI : 10.32627
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education Other
Jurnal Maps (Manajemen Perbankan Syariah) is a scholarly journal published by the Islamic Banking Study Program, Masoem University Bandung. This journal is a forum for publication of scientific works in the form of writings by academics, researchers and practitioners on pure and applied research in the fields of Management, Islamic Banking, Islamic Accounting and Islamic Economics. Maps are published twice a year, namely in March and September. This journal has been accredited by SINTA 5. In 2021, Jurnal Maps (Manajemen Perbankan Syariah) will be merged and recorded in the Masoem University journal. In addition, the DOI prefix of STIBANKS Al Masoem, which was originally 10.32483, became 10.32627 and then the DOI is affiliation was changed to become Masoem University. The journal at STIBANKS Al Masoem has changed its form to a journal at Masoem University.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
 1 
Search results for , issue "Vol. 7 No. 1 (2023)" : 8 Documents clear
Pengaruh Atribut Produk, Relationship Marketing dan Citra Perusahaan terhadap Loyalitas Deposan PaS iB di PT Panin Dubai Syariah KC Bandung Aulia Nurul Rohmah; Ida Rapida Djachrab
Jurnal Maps (Manajemen Perbankan Syariah) Vol. 7 No. 1 (2023)
Publisher : Masoem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/maps.v6i2.684

Abstract

The background of this research is the fluctuating number of PaS iB depositors at PT Bank Panin Dubai Syariah Bandung Branch Office. This study aims to find out how the influence of corporate image, Relationship Marketing and Product Attributes on the loyalty of PaS iB depositors at PT Bank Panin Dubai Syariah Bandung Branch Office. The research object is PaS iB depositors with the type of associative quantitative research and primary data sources. The sample in this study amounted to 58 respondents, with the type of sample incidental sampling, data collection techniques using observation, interviews, questionnaires. The results showed that all independent variables consisting of corporate image, marketing relations, and product attributes  had an effect on depositor loyalty  either partially or simultaneously.
Peranan Image of Company, Image of User dan Image of Product dalam Meningkatkan Rating Box Office Film Dilan Susan Purnama; Fitri Reyta; Bob Foster; Muhamad Deni Johansyah
Jurnal Maps (Manajemen Perbankan Syariah) Vol. 7 No. 1 (2023)
Publisher : Masoem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/maps.v7i1.707

Abstract

The 1990 Dilan film became a boom in early 2018, compared to the previous film, the film by Fajar Bustomi became a breakthrough by lifting the 1990 time setting and successfully seized the attention of the audience. As of aired from January 25, 2018, until 7 February 2018, the number of ticket sales has reached 4.3 million and earned a box office income of Rp. 250 billion. This success does not escape the marketing strategy. Netizens began to question how the marketing strategy carried out by the production team so that this film could attract many viewers in a short time. The purpose of this study is to find out what marketing strategies make consumers want to watch Dilan 1990 films, whether there is a connection with the image of company (film manufacturer), the image of the film actor Dilan (actor) or image of the film Dilan 1990 itself. The study was conducted with a quantitative approach, the population was taken from the 1990 Dilan film consumers in the city of Bandung and the samples were taken as many as 100 film viewers randomly. The testing technique conducted to test samples used Partial Least Square techniques, the results of this study revealed that 43.55% brand image played a role in increasing the box office rating. The quality of products, content, performers and film production houses is able to increase interest in watching in the city of Bandung, the majority of respondents are women aged 15-25% and work as students.
Mengukur Determinan Minat Beli Konsumen Produk Fashion Lokal pada Marketplace Indonesia Vika Aprianti; Lukman Lukman
Jurnal Maps (Manajemen Perbankan Syariah) Vol. 7 No. 1 (2023)
Publisher : Masoem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/maps.v7i1.716

Abstract

This study aims to determine the effect of Electronic Promotion and Electronic Word Of Mouth on Buying Intention in Toko Drefaiv followers on the Lazada application. The method used in this research is descriptive with a quantitative research approach. The selection of the sample in this study was carried out using a random sampling technique with a total of 94 respondents. Based on the recap of the research interval, it shows that Electronic Promotion, Electronic Word Of Mouth and Purchase Intention are in the Good category. The results of the multiple correlation correlation between Electronic Promotion and Electronic Word Of Mouth on Buying Interest amounted to 0.778 or 77.8%. This shows that Electronic Promotion and Electronic Word Of Mouth  have a strong relationship with Purchase Intention. Partial and simultaneous hypothesis testing also shows that Electronic Promotion and Electronic Word of Mouth have an effect on Interest in buying products at the Drefaiv Store on the Lazada application.
Pengaruh Etika Bisnis Islam terhadap Keberhasilan Usaha Pedagang Wisata Kuliner di Wanayasa Kuliner Fair Muhamad Tedy Restu Putra; Arief Mulyawan Thoriq; Hamdan Ardiansyah
Jurnal Maps (Manajemen Perbankan Syariah) Vol. 7 No. 1 (2023)
Publisher : Masoem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/maps.v7i1.766

Abstract

In practice, there are several Wanayasa Culinary Fair traders who do not apply good Islamic business ethics. This can have an impact on the success of the trader's business at the Wanayasa culinary fair. Because with good Islamic business ethics can provide opportunities for greater business success. This study aims to determine the correlational relationship between Islamic business ethics variables and business success variables. This study used a quantitative correlation method with a saturated sampling technique with a total population of 50 traders. The analysis technique used in this research is statistical analysis technique. Based on the results of data analysis,  showed the results of a simple linear regression test with a significant value of 0.003. This value interprets that there is a significant relationship between Islamic business ethics variables and business success variables. The direction of influence shown is a positive direction of influence, which means that the higher the Islamic business ethics, the higher the success of the trader's business. The contribution made by Islamic business ethics to business success is 17.3%. This contribution shows that Islamic business ethics has an effect of 17.3% on the success of traders' businesses at the Wanayasa Culinary Fair.
Pengaruh Model Penerimaan Teknologi terhadap Loyalitas Penggunaan Mobile Banking oleh Nasabah Bank Syariah di Kota Bandung Bahmid I Magi; Asep Abdul Halim; Setiawan Setiawan
Jurnal Maps (Manajemen Perbankan Syariah) Vol. 7 No. 1 (2023)
Publisher : Masoem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/maps.v7i1.810

Abstract

This research was conducted to determine the effect of Islamic bank customer loyalty which is influenced by the technology acceptance model which is proxied by perceived ease of use and perceived usefulness. Data obtained from customers of Islamic banks in the city of Bandung as many as 168 respondents using a questionnaire. Dayang data analysis used was SEM-PLS. the results of the study show that perceived ease of use has a significant positive effect on customer loyalty. In addition, perceived usefulness has a significant positive effect on customer loyalty. The results of this study are expected to trigger Islamic banks to further improve mobile banking facilities so that customers can continue to use Islamic bank mobile banking technology.
Pengaruh Bauran Pemasaran terhadap Minat Berkunjung Wisatawan ke Destinasi Agrowisata di Cibodas, Kecamatan Lembang, Kabupaten Bandung Barat Badriyatul Huda; Adi Indradi Wazdi
Jurnal Maps (Manajemen Perbankan Syariah) Vol. 7 No. 1 (2023)
Publisher : Masoem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/maps.v7i1.811

Abstract

Agro-tourism can be an alternative option in increasing income for farmers without reducing the importance of the agricultural sector in building food security in various countries, including Indonesia. However, the potential for agro-tourism has not been properly explored, so that the number of visits is still less compared to other tourist objects. The purpose of this study was to examine the effect of the marketing mix consisting of product, price, promotion, and place on the interest of tourists to visit agro-tourism destinations. In this case the object is agro-tourism in Cibodas Village, Lembang District, West Bandung Regency. For data analysis, the researchers used a structural equation model (SEM) with the help of the WarpPLS application. The expected result is a model of the influence of the marketing mix on tourist interest in visiting agro-tourism objects in Cibodas Village, Lembang District, West Bandung Regency. The results showed that prices, promotions, and places had a positive and significant effect on interest in visiting agrotourism destinations in Cibodas Village
Strategi LAZISNU Jawa Barat dalam Mewujudkan Masyarakat Sadar Zakat Jalaluddin Jalaluddin
Jurnal Maps (Manajemen Perbankan Syariah) Vol. 7 No. 1 (2023)
Publisher : Masoem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/maps.v7i1.823

Abstract

The NU West Java Amil Zakat Infaq and Shadaqah Institute is an official zakat amil institution under the auspices of the West Java NU Regional Management with a work focus on empowering zakat, infaq and alms collected from the nahdiyin congregation, donors, corporates and the community in general. As an institution that has a very large congregation and jam'iyah base, LAZISNU West Java must take a role in encouraging people to have awareness in paying their zakat. Therefore, LAZISNU West Java needs an effective strategy in maximizing the potential of zakat. Thus, LAZISNU West Java must have an organizational institutional mission in developing zakat management, this of course will not achieve efforts to develop zakat management if all the potential that exists in developing zakat management will not be achieved. The method used is a qualitative descriptive approach. The results of this research, West Java LAZISNU creates a zakat aware society, of course assisted by LAZISNU in the Branches as well as West Java LAZISNU itself including (1) Internal Platform, (2) External Platform, (3) Collection of Zakat Infaq and Sadaqah within the Internal Nahdlatul Ulama Regional Management ( PWNU) West Java, (4) LAZISNU West Java provides a service office to collect Zakat, Infaq and Shadaqah funds, (5) Optimizing the NU Coin movement, (6) Advice on giving zakat, infaq and shaqadah from Nahdlatul Ulama figures at each lecture, tabligh akbar, regular recitations and any momentum.
Pengaruh Reward dan Motivasi terhadap Kinerja Karyawan di PT Bank Muamalat Indonesia Bandung Akmal Tamami; Nur'aeni Nur'aeni
Jurnal Maps (Manajemen Perbankan Syariah) Vol. 7 No. 1 (2023)
Publisher : Masoem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/maps.v7i1.826

Abstract

Based on the observation results, the background of this research is the fluctuation in the number of customers and the number of employees. Which is suspected to be influenced by rewards and employee motivation at PT Bank Muamalat Indonesia Bandung Head Office. This study aims to determine how the influence of reward and motivation on employee performance either partially or simultaneously. The object of this study is the performance of employees at PT Bank Muamalat Indonesia Bandung Head Office. The type of research is quantitative associative with primary data types using data collection techniques in the form of observation, interviews, literature and questionnaires. While the sampling technique used a saturated sample where the entire population was sampled, namely all employees numbering 40 people. The results showed that there was a significant influence between rewards on employee performance of 77,8% with the results of the t test where the tcount > ttable value (11,552 > 2,024), there was a significant influence between motivation on performance employees by 78.7% with the results of the t test where the value of tcount > ttable (11,844 > 2,024), and simultaneously there is a significant influence between reward and motivation on employee performance is 83,6% with the results of the F test where the value of Fcount > Ftable (94,197 > 3,24).

Page 1 of 1 | Total Record : 8

 1 

Filter by Year

2023 2023


Reset
Filter By Issues
All Issue Vol. 9 No. 1 (2025) Vol. 8 No. 2 (2025) Vol. 8 No. 1 (2024) Vol. 7 No. 2 (2024) Vol. 7 No. 1 (2023) Vol. 6 No. 2 (2023) Vol. 6 No. 1 (2022) Vol. 5 No. 2 (2022) Vol. 5 No. 1 (2021) Vol. 4 No. 2 (2021) Vol. 4 No. 1 (2020) Vol. 3 No. 2 (2020) Vol. 3 No. 1 (2019) Vol. 2 No. 2 (2019) Vol. 2 No. 1 (2018) Vol. 1 No. 2 (2018) Vol. 1 No. 1 (2017) More Issue