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Student Journal of Business and Management (SJBM)
Published by Universitas Bengkulu
ISSN : -     EISSN : 30266165     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Student Journal of Business and Management (SJBM) e-ISSN : 3026-6165 is an open access journal that publishes the results of writing scientific papers, as a forum for research publications and academic review results in the field of Management and Business. Editors invite writers and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The main aim of this publication is to enhance theory, concepts and practice in management and business. Research dissemination will enable young researchers, and practitioners to present and share their empirical scientific findings. We will be a bridge between theory and practice in management and business. This journal is intended for researchers, lecturers, undergraduate and graduate students, and practitioners. Prepare your articles, SJBM editors will immediately accept articles for the next issue of the journal. Focus and Scope The focus of published journal articles is journal articles related to economics, business, management. The scope of writing journal articles within the scope of financial management, marketing management, business practices, human resource management, operations management, innovation and production, and financial management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 7 No. 1 (2024)" : 6 Documents clear
Professionalism, Attractive Appearance, Real-Time Interaction, and Price Discounts on Purchase Intention during Live Streaming on TikTok Yanti, Febri
Student Journal of Business and Management Vol. 7 No. 1 (2024)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v7i1.36243

Abstract

The purpose of this study is to analyze the effect of professionalism, attractive appearance, real time interaction, and Price Discounts on Purchase Intention. The research method is quantitative using primary data obtained from distributing online questionnaires.This study uses a quantitative method based on the philoshophy of positivism. The population in study is focused on users of the Tiktok application wherever they are but Indonesian citizens, while the sampling technique in this study is non-probability sampling. The questionnaire obtained 190 respondents who had criteria. 1) 17-30 years old, 2) respondents who have watched live streaming of product sales by live streamers on the Tiktok application. The analytical method in this study using SPSS 25.0 for windows was used to process and analyze data. The results of the study show that 1) professionalism has a positive and significant effect on Purchase Intention, meaning that the greater the positive reaction of individuals who have the intention to buy a product during Tiktok live streaming, the individual's Purchase Intention will also increase. 2) attractive appearance has a positive and significant effect on Purchase Intention, so the Purchase Intention of individuals who have the intention to buy products during Tiktok live streaming will also increase. 3) Real time interaction has a positive and significant effect on Purchase Intention. 4) The Price Discount has a positive and significant effect on Purchase Intention, meaning that the greater the discount given to consumers, the greater the Purchase Intention that arises when consumers see product sales while live streaming at the Tiktok shop. Suggestions for further research are expected to add other variables that are considered to have a significant influence on the dependent variable and explain the dependent variable. In addition, it is expected to expand the research population of all Tiktok users in Indonesia. The limitations in this study were in collecting data using a questionnaire because the answers given by respondents sometimes did not show the actual situation
The Influence of Work-Life Balance, Burnout, and Job Satisfaction on the Performance of Maxim Bike Drivers in Bengkulu City Silalahi , Iren Rosania; Nasution, Nasution
Student Journal of Business and Management Vol. 7 No. 1 (2024)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v7i1.36264

Abstract

This study aims to analyze the effect of work-life balance, burnout and job satisfaction on the performance of Maxim bike drivers in Bengkulu City. The study uses a quantitative descriptive approach using primary data collected through questionnaires. The sample used is the Maxim bike drivers in Bengkulu City, totaling 240 drivers who were taken using the Purposive Sampling method. The data processing of this research used the Statistical Package for Social Science (SPSS) software version 20.0. The analysis used is validity test, reliability test, F test, t test for hypothesis testing and analysis of the coefficient of determination (R²). The results of this study indicate that; 1). Work-life balance has a significant effect on performance of Maxim bike drivers in Bengkulu City. 2). Burnout has a significant effect on performance of Maxim bike drivers in Bengkulu City. 3). Job Satisfaction has a significant effect on performance of Maxim bike drivers in Bengkulu City
Intention to Reuse E-Learning among GENBI Students Williansyah, Yofie; Abdillah, Willy; Fachruzzaman, Fachruzzaman
Student Journal of Business and Management Vol. 7 No. 1 (2024)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v7i1.36265

Abstract

The e-learning lecture system is an important innovation in the world of education, allowing students to study remotely via the internet. The positive impact of e-learning learning is that students become more responsible and can value their time. Intention to Reuse is a person's Intention to Reuse a system that has been implemented in a higher education environment. This research aims to determine the influence of perceived usefulness, perceived convenience, subjective norms and IT system quality on Intention to Reuse. This research is a type of descriptive research with a quantitative approach (survey). The type of data used is primary data obtained through distributing questionnaires. The respondents of this research were 195 GENBI students at UNIB, UIN, UMB, and IAIN Curup. The data analysis technique used multiple linear regression analysis with the help of the SPSS 25 application. The research results are (1). Perception of usefulness has a positive and significant effect on Intention to Reuse. This perception of usefulness impacts students' Intention to Reuse. (2). Perception of convenience has no effect on Intention to Reuse, this perception of ease has no impact on Intention to Reuse. (3) Subjective Norms has a positive and significant effect on Intention to Reuse. (4) Perception of IT quality has a positive and significant effect on Intention to Reuse. This means that the quality of the IT system impacts students' Intention to Reuse. Suggestions for future research include adding samples other than Genbi students and adding other variables, such as organizational culture and perceptions of trust
The Influence of Online Customer Review and Online Customer Rating Mediated by Consumer Trust on Skintific Product Purchase Decisions via Tiktokshop Kusmawati, Kusmawati; Anggarawati, Sularsih
Student Journal of Business and Management Vol. 7 No. 1 (2024)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v7i1.36267

Abstract

The purpose of this study was to examine the influence of Online Customer Reviews and customer ratings mediated by consumer trust on the purchase decisions of Skintific products through TikTok shopping. The sampling technique in this study used purposive sampling techniques. The data collection technique uses questionnaires that are disseminated online through social media. The sample in this study was 287 respondents using Skintific skincare at Tiktokshop in Bengkulu City. The analytical tool used PLS-SEM with the assistance program SmartPls version 3.2.9. The results showed that (1) Online Customer Review and online customer rating have a positive effect on purchasing decisions; (2) customer trust positively influences purchasing decisions; (3) Online Customer Reviews and online customer rating have a positive effect on customer trust (4) customer trust mediates the influence of Online Customer Reviews and online customer rating on purchasing decisions; The practical implication in this research is for Tiktokshop developers to be able to continue to maintain quality and or continue to innovate to develop online customer rating and Online Customer Review features as platform advantages that help consumers before buying a product. Furthermore, for Skintific skincare companies on TikTokshop to be able to maintain product quality so that consumer response to Online Customer Reviews and Online Customer Reviews is good, so it will also result in increased sales of skintfic products
Influence of Negative Affect, Self Efficacy, Frugality Injunctive Norm on Consumer Guilt and its Implications on Consumer Price Consciousness in e-Commerce Azzahra, Saffa
Student Journal of Business and Management Vol. 7 No. 1 (2024)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v7i1.36323

Abstract

The purpose of this study was to determine the effect of negative affect, self efficacy, frugality injunctive norm on consumer guilt and its implications for consumer price consciousness in e-commerce. The sampling technique in this study used a non-probability sampling technique and data collection was carried out by distributing online questionnaires to respondesnts. The number of samples was 200 copies, but only 190 copies could be tested. The data analysis technique used Structural Equation Modelling (SEM) using the PLS program. Hypothesis testing using the bootstrapping method. The results of this studi indicate that negative affect has a significant positive effect on consumer guilt. Self efficacy has a negative relationtship that is not proven to have a significant effect on consumer guilt. Frugality injunctive norm has a significant positive effect on soncumer guilt. Consumer guilt is proven to have an effect on consumer price consciousness.
Influence of Person-Organization Fit and Servant Leadership on Innovative Work Behavior: Psychological Empowerment as a Mediating Variable suraya, Nana; suryosukmono, gerry
Student Journal of Business and Management Vol. 7 No. 1 (2024)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v7i1.36324

Abstract

This study aims to examine the effect of person-organization fit, servant leadership on innovative work behavior mediated by psychological empowerment. This research method is quantitative, and primary data is collected by means of a hand delivery survey to employees of the Bengkulu Province Public Works and Spatial Planning Office. The number of samples in this study were 258 respondents. However, the number of questionnaires that can be processed is 154. The data is processed using PLS SEM (Partial Least Square). The results obtained in this study: (1) person-organization fit has a significant negative effect on innovative work behavior (2) servant leadership has a significant positive effect on innovative work behavior (3) psychological empowerment has a significant positive effect on innovative work behavior (4) person- organization fit has a significant positive effect on psychological empowerment (5) servant leadership has a significant positive effect on psychological empowerment (6) psychological empowerment mediates the effect of person-organization fit on innovative work behavior (7) psychological empowerment mediates the influence of servant leadership on innovative work behavior

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