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Penerbit: CV. Kampus Akademik Publising Jl.pedurungan kidul IV rt.03/01 No.62 Kel. Pedurungan Kidul/ Kec.Pedurungan
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JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Published by CV Kampus Akademik Publising
ISSN : 30467411     EISSN : 30467144     DOI : ttps://doi.org/10.61722/jrme.v1i2.1064
Core Subject : Economy, Science, Education, Social,
Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences
JURNAL RUMPUN MANAJEMEN DAN EKONOMI (JRME) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek Ekonomi, Bisnis dan Akuntansi. Jurnal ini memberikan ruang bagi para peneliti untuk berdiskusi, mengejar dan meningkatkan pengetahuan di bidang Ilmu Ekonomi Bisnis dan Akuntansi yang terus berkembang. Artikel dapat ditulis dalam bahasa Inggris atau bahasa Indonesia Jurnal ini terbit 1 tahun
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 763 Documents
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PENGARUH CUSTOMER ENGAGEMENT DAN CITRA MEREK TERHADAP MINAT BELI PRODUK YAKULT Noviana Zein; Mukhroji Mukhroji
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 4 (2026): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i4.12105

Abstract

Persaingan di industri minuman probiotik mengharuskan perusahaan untuk memahami faktor-faktor yang dapat meningkatkan minat beli konsumen. Studi ini menganalisis pengaruh Customer Engagement dan citra merek terhadap minat beli produk Yakult. Studi kuantitatif ini melibatkan 99 konsumen Yakult yang dipilih melalui pengambilan sampel terarah. Data dikumpulkan menggunakan kuesioner dengan skala Likert empat poin. Semua instrumen penelitian memenuhi persyaratan validitas dan reliabilitas, dan pengujian asumsi klasik menghasilkan model regresi yang sesuai. Analisis data dilakukan menggunakan regresi linier berganda, didukung oleh uji parsial (uji-t) dan uji simultan (uji-F). Hasil menunjukkan bahwa Customer Engagement memiliki pengaruh positif dan signifikan terhadap minat beli. Citra merek juga terbukti positif dan signifikan, memberikan kontribusi lebih besar daripada Customer Engagement. Kedua variabel tersebut secara signifikan menjelaskan perubahan minat beli konsumen. Hasil ini menunjukkan bahwa keberhasilan perusahaan dalam membangun hubungan pelanggan yang aktif dan mempertahankan citra merek yang positif dapat meningkatkan niat beli konsumen terhadap produk Yakult. Studi ini dimaksudkan untuk menjadi tolak ukur bagi perusahaan yang mengembangkan strategi pemasaran yang berfokus pada penguatan Customer Engagement dan citra merek untuk meningkatkan daya saing mereka di pasar minuman probiotik.
PERAN UMKM DALAM PENINGKATAN KESEJAHTERAAN MASYARAKAT Amelia Maharani; Hendi Irawan
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 4 (2026): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i4.12112

Abstract

UMKM adalah tulang punggung perekonomian Indonesia. UMKM memiliki strategis dalam perekonomian Indonesia dengan kontribusi sekitar 60% terhadap Produk Domestik Bruto (PDB) nasional. Selain itu, sektor ini mampu menyerap hampir 97% tenaga kerja di Indonesia. Namun, tidak sedikit pelaku usaha yang masih menghadapi tantangan dalam mengakses pembiayaan dari perbankan. Padahal, akses pembiayaan memiliki peran penting dalam membantu UMKM berkembang, memperluas usaha, hingga menciptakan lapangan kerja baru. Penelitian ini bertujuan untuk menjelaskan peran UMKM dalam meningkatkan kesejahteraan perekonomian di Indonesia. Pendekatan penelitian ini mengumpulkan data melalui studi literatur, yang melibatkan pembacaan literatur dari berbagai sumber berbagai sumber termasuk buku, jurnal, dan laporan dengan menggunakan pendekatan kualitatif dan deduktif. Temuan dalam penelitian ini adalah Usaha Mikro Kecil dan Menengah (UMKM) merupakan sektor yang sangat krusial bagi kesejahteraan perekonomian Indonesia. Karena itu, penguatan UMKM perlu didukung melalui pelatihan, pendampingan, akses permodalan, dan kebijakan yang berpihak pada pelaku usaha kecil. Dengan dukungan tersebut, UMKM dapat berkembang lebih stabil dan menjadi penggerak ekonomi yang lebih kuat di tengah perubahan kondisi sosial dan pasar.
ANALISIS PENGARUH DAMPAK KONTEN KREATIF DAN INTERAKSI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN BISNIS ONLINE PADA GEN Z : STUDI KASUS UMKM PADA PLATFORM TIKTOK DAN INSTAGRAM Christito Junior Sitepi; Henry Dunan Pardede; Hengki M.P Simarmata
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 4 (2026): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i4.12113

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh konten kreatif dan interaksi media sosial terhadap keputusan pembelian dalam bisnis online, khususnya di kalangan UMKM yang menggunakan platform TikTok dan Instagram, dengan target Generasi Z. Latar belakang penelitian ini didasarkan pada perkembangan media sosial sebagai alat pemasaran digital yang dapat memengaruhi perilaku konsumen, terutama Gen Z yang dikenal aktif dan responsif terhadap konten visual dan interaksi online. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner via Google Forms. Dari total 403 responden yang dikumpulkan, 399 responden dipilih sebagai sampel karena memenuhi kriteria validitas dan kesesuaian data. Analisis data dilakukan menggunakan regresi linier berganda, uji-t, uji-F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa konten kreatif memiliki pengaruh parsial yang positif dan signifikan terhadap peningkatan penjualan (t hitung=7,615>t tabel=1,966; signifikansi = 0,000<0,05). Interaksi media sosial juga memiliki pengaruh yang positif dan signifikan (t hitung=9,343). Secara bersamaan, kedua variabel tersebut memiliki pengaruh signifikan terhadap peningkatan penjualan (Fhitung=318,898>Ftabel=3,018; signifikansi = 0,000), dengan koefisien determinasi sebesar 61,5%. Ini berarti bahwa 38,5% peningkatan penjualan dipengaruhi oleh faktor lain seperti harga, kualitas produk, diskon, kemudahan pembayaran, dan testimoni konsumen. Penelitian ini diharapkan dapat menjadi referensi strategis bagi UMKM dalam mengembangkan konten dan membangun interaksi yang lebih efektif di media sosial, untuk meningkatkan penjualan digital
Pengaruh Keterampilan Karyawan dan Kualitas Pelayanan terhadap Kepuasan Pelanggan pada PT Mayindo Tritunggal Allyssia Rorencia; Lela Elvira; Maria Lapriska Dian Ela Revita
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 4 (2026): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i4.12138

Abstract

PT Mayindo Tritunggal is a company operating in the beauty service industry. In the face of increasingly intense competition in the service sector, the company needs to improve customer satisfaction through optimal employee skills and service quality. This study aims to analyze the influence of employee skills and service quality on customer satisfaction at PT Mayindo Tritunggal. This research employed a quantitative approach using multiple linear regression analysis with IBM SPSS Statistics version 20. The study involved 50 respondents selected using a non-probability sampling technique. Primary data were collected through questionnaires distributed to customers, while secondary data were obtained from books, journals, and the company's official website. The results indicate that employee skills have a positive and significant effect on customer satisfaction, with a t-value of 3.766 > 2.011 and a significance value of 0.000 < 0.05. Service quality also has a positive and significant effect on customer satisfaction, with a t-value of 6.048 > 2.011 and a significance value of 0.000 < 0.05. Simultaneously, employee skills and service quality have a positive and significant effect on customer satisfaction, with an F-value of 21.307 > 3.20 and a significance value of 0.000 < 0.05. The Adjusted R Square value of 0.453 indicates that employee skills and service quality explain 45.3% of the variation in customer satisfaction, while the remaining 54.7% is influenced by other factors outside the scope of this study. Therefore, employee skills and service quality have been proven to have a positive and significant influence, both partially and simultaneously, on customer satisfaction at PT Mayindo Tritunggal
Pengaruh Suasana Hati terhadap Keaktifan Mahasiswa dalam Kegiatan Organisasi Muhamad Wahyu Wicaksono; Iqbal Insanul Kamil; Asep Rinda Kramawijaya; Gurawan Dayona Ismail
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 4 (2026): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i4.12140

Abstract

The focus of this research is to evaluate the emotional state of students and examine its influence on their participation in organizational activities. This study uses a quantitative method with a correlational approach. In this study, the research subjects consisted of 38 students who were actively involved in campus organizational activities. The sample was taken randomly using a simple method. The data collection technique was through a questionnaire using a Likert scale. The results of the reliability test showed that all the questions posed were valid, while the validity test results showed that the mood variable had a Cronbach's Alpha value of 0.821 which proves that the measuring instrument is reliable. The results of the simple linear regression analysis showed a significance value of 0.004 (p < 0.05) and a regression coefficient of 0.327, indicating that mood has a positive and significant effect. According to this research, a good mood can increase the enthusiasm, motivation, and participation of students in organizational activities.
Evaluasi Kualitas Pelayanan dengan Metode Importance-Performance Analysis (IPA): Studi Kasus Kedai Roti Ibu Saya Audi Janaty; Dea Delilah Kustia; Zaky Muhammad; Somadi Somadi
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 4 (2026): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i4.12144

Abstract

Persaingan usaha di bidang kuliner menuntut setiap pelaku usaha untuk terus meningkatkan kualitas pelayanan guna memenuhi harapan dan meningkatkan kepuasan pelanggan. Penelitian ini bertujuan untuk menganalisis kualitas pelayanan serta mengukur tingkat kepuasan pelanggan di Kedai Roti Ibu Saya menggunakan metode Importance Performance Analysis (IPA) dan Customer Satisfaction Index (CSI). Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada 117 responden. Hasil penelitian menunjukkan bahwa tingkat kesesuaian antara kinerja dan harapan pelanggan sebesar 104,47%, yang mengindikasikan bahwa secara umum pelayanan telah memenuhi harapan pelanggan. Hasil analisis IPA menunjukkan bahwa atribut yang berada pada Kuadran I (Prioritas Utama) meliputi kebersihan area meja dan kursi, kecepatan pelayanan, ketanggapan staf dalam membantu pelanggan, keramahan dan kesopanan staf, kebersihan serta keamanan makanan, dan perhatian terhadap kebutuhan pelanggan sehingga perlu menjadi fokus utama perbaikan. Sementara itu, hasil perhitungan CSI sebesar 65,00% menunjukkan bahwa tingkat kepuasan pelanggan berada pada kategori cukup puas. Oleh karena itu, Kedai Roti Ibu Saya perlu melakukan perbaikan secara berkelanjutan pada atribut-atribut tersebut untuk meningkatkan kepuasan pelanggan.
Machine Learning for Financial Distress Prediction: A Bibliometric Analysis of Global Research Trends and Future Research Agenda Dijan Mardiati
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 4 (2026): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i4.12149

Abstract

Financial distress represents a critical stage preceding corporate bankruptcy, making its accurate prediction an urgent need for creditors, investors, and regulators. Conventional statistical models such as the Altman Z-Score (Altman, 1968) are limited in capturing non-linear relationships among financial variables, driving the rapid growth of machine learning as a methodological alternative (Ben Jabeur et al., 2023; Breiman, 2001). Although the volume of publications in this domain has risen sharply, systematic mapping of its intellectual structure, dominant actors, and thematic development remains limited. This study aims to map publication trends, country contributions, thematic cluster structures, and keyword co-occurrence networks in machine learning research for financial distress prediction, while formulating a future research agenda. Data were retrieved from Scopus, accessed on 18 July 2026, and filtered through three screening stages (open access, article document type, and exclusion of irrelevant fields), yielding a final set of 642 documents analyzed using VOSviewer (Van Eck & Waltman, 2010) with a minimum threshold of 20 keyword occurrences. The results reveal a sharp increase in publications after 2020, peaking in 2025; the dominance of China, the United States, and Taiwan; and the formation of four thematic clusters representing comparative-methodological, core-substantive, technical-optimization, and managerial-application dimensions. The novelty lies in the simultaneous integration of five bibliometric dimensions based on the most recent data up to mid-2026, accompanied by twenty-two research agendas linking thematic gaps with emerging topics such as explainable AI (Bussmann et al., 2021), generative AI (Kim et al., 2024), and graph neural networks (Li et al., 2022). Practically, this study guides academics and risk-management practitioners in directing research and adopting financial distress prediction models that are more relevant to current artificial intelligence developments.
Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan di Domino's Pizza Pamulang Purwanti Purwanti; Ivantan Ivantan; Melvin Zakri
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 4 (2026): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i4.12150

Abstract

This study aims to analyze the partial and simultaneous influence of Service Quality and Price on Customer Satisfaction at Domino's Pizza Pamulang. Given the intense competition in the Quick Service Restaurant (QSR) sector in this sub-urban area, gaining a deep understanding of customer satisfaction drivers is crucial. This research adopts a quantitative approach using a survey method. The research population consists of all customers of Domino's Pizza Pamulang, with a sample of 100 respondents. Data were collected via questionnaires and subsequently processed and analyzed using multiple linear regression analysis. The hypothesis testing yielded significant findings: (1) Service Quality (X1) has a positive and significant influence on Customer Satisfaction (Y); (2) Price (X2) also has a positive and significant partial influence on Customer Satisfaction (Y); and (3) Service Quality and Price simultaneously proved to have a significant influence on Customer Satisfaction. The dominant contribution to customer satisfaction stems from the tangible service quality dimensions, such as delivery speed and staff friendliness, which strongly interact with customer perception of price value (value for money). The fundamental managerial implication of this study is the necessity for a strategic focus on enhancing the consistency of Service Quality at every touchpoint and ensuring competitive and high-value pricing offers to strengthen customer loyalty and satisfaction in the price-sensitive local Pamulang market.
Analisis Metode Antrean Single Phase – Multi Channel dalam Pelayanan pada Uniqlo Trans Studio Bandung (TSB) Andra Hafidz Fadhilah; Ayi Tejaningrum
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 4 (2026): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i4.12152

Abstract

This study aims to analyze the cashier queueing system at Uniqlo Trans Studio Bandung using the Single Phase–Multi Channel (M/M/s) queueing model. The study focuses on the implementation of the existing queueing system, the analysis of queue performance based on the Single Phase–Multi Channel method, and the comparison of queue performance before and after the analysis to determine the efficiency of cashier services. This study employs a quantitative method with a descriptive approach. Data were collected through direct observation, interviews, and documentation of cashier service activities at Uniqlo Trans Studio Bandung. The collected data include customer arrival rates, service times, the number of operating cashiers, queue lengths, and customer waiting times. The data were then analyzed using the Single Phase–Multi Channel (M/M/s) queueing model to calculate the service utilization rate, the average number of customers in the queue, the average number of customers in the system, the average waiting time in the queue, and the average time spent by customers in the system. The expected results of this study are to provide an overview of the cashier queueing system at Uniqlo Trans Studio Bandung, determine the efficiency level of the service based on the Single Phase–Multi Channel method, and provide recommendations regarding the optimal number of cashiers and queue management. Therefore, the findings are expected to serve as a reference for management in improving operational efficiency and service quality, thereby enhancing customer satisfaction.
PENGARUH TINGKAT PENDIDIKAN PEMILIK, LAMA USAHA, DAN PELATIHAN AKUNTANSI TERHADAP PENGGUNAAN INFORMASI AKUNTANSI PADA UMKM DI KABUPATEN SUKOHARJO Sudarsih Novi Amalia; Desy Nur Pratiwi; Yuwita Ariessa Pravasanti
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 4 (2026): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i4.12156

Abstract

This study aims to analyze the influence of the owner's education level, length of business, and accounting training on the use of accounting information by MSMEs in Sukoharjo Regency. This study employed a quantitative approach with multiple linear regression analysis, preceded by classical assumption testing. The data used in this study were primary data obtained directly through questionnaires distributed to MSMEs. The sample size was 100 respondents selected using specific techniques according to research criteria. The test tools used in this study included classical assumption tests (normality, multicollinearity, autocorrelation, and heteroscedasticity tests), as well as multiple linear regression tests consisting of t-tests, F-tests, and coefficient of determination (R²) tests. The results showed that simultaneously, the owner's education level, length of business, and accounting training significantly influenced the use of accounting information. The results of this study indicate that, partially, the owner's education level, length of business, and accounting training each had a positive and significant effect on the use of accounting information.

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