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Published by Universitas Kristen Petra Surabaya

ISSN : - EISSN : 02150905 DOI : -

Core Subject : Humanities, Art,

Arts Humanities

NIRMANA Jurnal Deskomvis aims to: Promote a comprehensive approach to visual communication design incorporating viewpoints of different diciplines Strenghten academic exchange with other institution. Encourage designer, practicing, academic and others to conduct research and other similar activities.

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Articles 177 Documents

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PERGESERAN NILAI ESTETIS PADA DESAIN KARYA CETAK INDONESIA DI ABAD KE 20 Sachari, Agus
Nirmana Vol 7, No 1 (2005): JANUARY 2005
Publisher : Institute of Research and Community Outreach - Petra Christian University

Through historical study%2C design works of advertising and book covers can be viewed as important variables in detecting synergic relationship between aesthetic values. This study is of design works with aspects that become keyelements in modernization process%2C such as thought pattern change%2C lifestyle%2C social dynamics%2C economic policy%2C and technological development in 20th century Indonesia. The cultural synthesis process%2C as part of cultural transformation fragmentation%2C essentially happens as a whole. It happens in the form ofaesthetic works that become important signs in modern design discourse%2C as well as conceptual thoughts that base various limited design activities. Based on observation of design style shift in advertising and book covers in the 20th century%2C aesthetic value shifts can be viewed as a determinative model for a strategy in developing aesthetic values in Indonesia s future design works. Abstract in Bahasa Indonesia : Melalui kajian historis%2C karya desain iklan dan kulit buku dapat dijadikan variabel penting untuk menditeksi hubungan sinergis antara nilai-nilai estetis pada karya desain dengan aspek yang menjadi unsur-unsur kunci proses modernisasi berlangsung; seperti perubahan pola pikir%2C gaya hidup%2C dinamika sosial%2C kebijakan ekonomi dan perkembangan teknologi yang terjadi di Indonesia di abad ke-20. Proses terjadinya sintesis budaya yang menjadi bagian dari fragmentasi transformasi budaya hakikatnya terjadi secara keseluruhan%2C baik dalam bentuk karya estetis yang menjadi tanda penting dalam wacana desain modern%2C maupun pemikiran konseptual yang melandasi pelbagai kegiatan desain secara terbatas. Berdasar pengamatan terhadap pergeseran gaya desain iklan dan kulit muka buku di abad ke-20%2C pergeseran nilai estetis dapat dijadikan model diterminatif bagi strategi pengembangan nilai-nilai estetis pada karya desain di Indonesia untuk masa yang akan datang. aesthetic values%2C advertising and book cover design%2C 20th century Indonesia.

SEBUAH TINJAUAN TERHADAP TUGAS AKHIR PADA JURUSAN DKV UNIVERSITAS KRISTEN PETRA Nala Damayanti, Maria
Nirmana Vol 8, No 1 (2006): JANUARY 2006
Publisher : Institute of Research and Community Outreach - Petra Christian University

This article expose the increasing trends on student in Visual Communication Design at Petra Christian University which is choosing design process mather than thesis for their Final Assignment. The scope of analysis more on micro aspect of the student internal factor that contributes in deciding type of Final Assignment. Especially motivation%2C learning style in learning process through the related factors. Abstract in Bahasa Indonesia : Tulisan ini meninjau tentang pemilihan bentuk Tugas Akhir (TA) yang menunjukkan tingginya minat mahasiswa terhadap bentuk TA perancangan komunikasi visual termasuk audio visual dari pada penulisan skripsi sebagai prasyarat kelulusan jenjang Strata 1 pada jurusan Desain Komunikasi Visual (DKV) di UK Petra. Telaah yang dilakukan lebih kepada aspek mikro yaitu melihat faktor internal pada mahasiswa yang mempengaruhi gejala di atas. Khususnya melihat motivasi dan gaya belajar mahasiswa dalam proses pembelajaran sehubungan dengan faktor-faktor yang terkait. the final assignment%2C motivation%2C learning style%2C learning process.

KAJIAN DESAIN TOYOTA KIJANG DAN PENGUATAN CITRA PADA MASYARAKAT SOLO Isnanta, Satriana Didiek
Nirmana Vol 9, No 1 (2007): JANUARY 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

Indonesia's modern consumer societies develop in conjunction with the history of global economy and the transformation of consumer capitalism. This happens in many communities in cities of Indonesia, including Solo. With a population of 500 thousand at night and 1.5 million during the day, it is a potential market for global products. Therefore, it is obvious if the Solo people's tastes are no different than other communities, because of the consumer behaviour and global economy that are intertwined. The value of the meaning of products have also shifted, such as with cars. Cars that usually function as a vehicle no different than a wagon, have changed into a symbol of social class for the modern society, even for the people of Solo. The functions and facilities of the Various brands and types of cars, and elements that are related to automotive technology, are not too different. What makes the difference between these cars lays on the design of the form and image. This form design is able to create an image for certain social class for its user and its product brand. The most interesting phenomenon from automotive products in Indonesia is what happened with Toyota Kijang. Since its launch on 1977, Toyota Kijang, which is on its fifth generation this year, has succeeded in becoming the number one choice for cars for Indonesians. Abstract in Bahasa Indonesia: Masyarakat konsumen Indonesia mutakhir tumbuh beriringan dengan sejarah globalisasi ekonomi dan transformasi kapitalisme konsumsi Hal ini terjadi di banyak masyarakat perkotaan Indonesia termasuk masyarakat kota Solo. Dengan jumlah penduduk sebesar 500 ribu jiwa pada malam hari dan 1,5 juta jiwa pada siang hari merupakan pasar potensial bagi produk-produk global, maka tidak mengherankan bila selera masyarakat Solo sekarang tidak ubahnya dengan selera masyarakat lain karena perilaku konsumtif dan globalisasi ekonomi sangat terkait. Dalam menilai sebuah makna produkpun juga telah bergeser, tak terkecuali mobil. Mobil yang fungsi awalnya hanya merupakan alat angkut yang tidak ada bedanya dengan gerobak telah menjadi satu penanda pencitraan kelas sosial bagi masyarakat modern sekarang, tak terkecuali masyarakat Solo. Mobil berbagai merk dan jenisnya ini ternyata fungsi dan fasilitas serta unsur yang berhubungan dengan teknologi otomotifnya tidaklah jauh berbeda. Justru yang membuat mobil ini berbeda terletak pada desain bentuk dan citra. Desain bentuk inilah yang mampu membuat pencitraan bagi klasifikasi kelas sosial bagi pemakaianya, disamping tentu saja branded produknya. Fenomena yang paling menarik dari produk otomotif yang terjadi di Indonesia adalah Toyota Kijang. Sejak diluncurkan tahun 1977, Toyota Kijang yang tahun ini sudah memasuki generasi ke V telah berhasil menjadi mobil pilihan nomor satu bagi masyarakat Indonesia. Kata kunci: desain, pencitraan, Toyota Kijang, dan prilaku konsumen masyarakat Solo.

MENGENAL FOTOGRAFI DAN FOTOGRAFI DESAIN Yuliadewi, Lesie
Nirmana Vol 1, No 1 (1999): JANUARY 1999
Publisher : Institute of Research and Community Outreach - Petra Christian University

At present%2C photography technology has grown rapidly. It began from invention of obscura camera%2C which was invented by Leonardo da Vinci%2C until the invention of digital camera%2C which are produced by camera factories. Together with this development%2C the role of photography become expanded%2C that is to support the other sciences%2C like visual communication design. From this case%2C the term design photography often become the question to those who are involved in department visual communication design. The dicussion consist of two sections%2C they are basic photography and design photography. Abstract in Bahasa Indonesia : Saat ini teknologi fotografi telah berkembang pesat%2C mulai dari penemuan kamera obscura yang ditemukan oleh Leonardo da Vinci sampai penemuan kamera digital yang dikeluarkan oleh beberapa pabrik besar pembuat kamera. Seiring dengan hal itu peranan fotografi juga semakin luas%2C yaitu sebagai pendukung ilmu pengetahuan yang lain%2C seperti desain komunikasi visual. Dari sini timbullah istilah Fotografi Desain yang sering menjadi pertanyaaan di kalangan orang yang akan terlibat dalam jurusan Desain Komunikasi Visual. Pembahasan terdiri dari dua pokok bahasan%2C yaitu fotografi dasar dan fotografi desain.

LITERACY AND SECONDARY ORALITY: (SEBUAH ANALISIS PERBANDINGAN KISAH ROMANTIS â€œA WALK TO REMEMBERâ€ VERSI NOVEL DAN FILM) Triwardani, Reny; Wicandra, Obed Bima
Nirmana Vol 10, No 1 (2008): JANUARY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

Electronic media has given birth to public life based on oral culture, though different from the previous understanding, in this case cited as the secondary oral form. The second difference is oral form can be said that the oral culture of the first (primary orality) is based on human physical, whereas the secondary orality is based on technology. It can be seen that the development of communication technology, especially electronic media resource uses audio as an important tool in communication and delivery of information. The forms of media in secondary orality are radio, television, movies, and other electronic media. This paper provides exposure to a comparison between written culture that manifests itself in a novel with a secondary orality embodied in a film. Both types of cultures used to study the novel and film of the same title, namely "A Walk To Remember" by Nicholas Sparks, in his novel in 1999 or in the movie with director Adam Shankman, released in 2002. Based on the indicators of the cultural characteristics of the two forms of writing and secondary orality, there has been a different reading of the work A Walk to Remember. The indicators that show differences are as follow: subjectivity/objectivity, situational/abstract and analytical, aggregative/stand alone, collaborative/authoritative knowledge, and grounded in observable/transcending barriers of time and place. In this form, the secondary orality through the film version has been able to overcome the limitations of audience involvement in reading the text due to the nature of audio visual. In contrast, in the form of novel writing provides the reader with its own pleasure in the freedom of imagination in the reading of text undertaken. Abstract in Bahasa Indonesia: Media elektronika telah melahirkan kembali kehidupan masyarakat yang berdasar atas budaya kelisanan, sekalipun berbeda dengan pengertian yang sebelumnya, dalam hal ini kemudian disebutkan sebagai bentuk kelisanan kedua. Perbedaan kedua bentuk kelisanan ini dapat dikatakan bahwa budaya lisan yang pertama (primary orality) berbasiskan fisik manusia, sedangkan kelisanan kedua berbasis kepada teknologi. Dalam hal ini, dapat dilihat bahwa perkembangan teknologi komunikasi, khususnya media elektronika memanfaatkan kembali sumber kelisanan sebagai alat penting dalam komunikasi dan penyampaian informasi. Bentuk-bentuk media dalam kelisanan kedua diantaranya adalah radio, televisi, film, dam media elektronika lainnya. Tulisan ini untuk memberikan paparan perbandingan antara budaya tulis yang mewujud pada novel dengan kelisanan kedua yang diwujudkan pada film. Kedua jenis budaya ini digunakan untuk mengkaji novel dan film dengan judul yang sama, yaitu â€œA Walk To Rememberâ€ yang ditulis oleh Nicholas Sparks dalam novelnya tahun 1999 atau pada filmnya dengan sutradara Adam Shankman yang dirilis pada tahun 2002. Berdasarkan indikator karakteristik kedua bentuk budaya tulis maupun kelisanan kedua, telah terjadi pembacaan yang berbeda dari sebuah karya A Walk to Remember. Indikator-indikator yang menunjukkan keberbedaan tersebut adalah sebagai berikut; Subyektifitas/Objektifitas, Situasional/Abstrak dan analitikal, Aggregative/ Stand alone, Collaborative/authoritative knowledge dan Grounded in observable/ transcending barriers of time and place. Dalam hal ini bentuk kelisanan kedua, melalui versi filmnya, telah mampu mengatasi keterbatasan keterlibatan penonton dalam melakukan pembacaan teks karena sifat audio visualnya. Sebaliknya, dalam bentuk karya tulis pada novelnya, tetap memberikan kenikmatan tersendiri bagi pembacanya dalam kebebasan imajinasi dalam pembacaan teks yang dilakukan. Kata kunci: kelisanan kedua, literacy, film, novel, A Walk To Remember.

TRILOGI IKLAN PASTA GIGI PEPSODENT SEBUAH CITRAAN KONFLIK SEBAGAI PEMBANGKIT BRAND AWARE PADA IKLAN TV D. Hagijanto, Andrian
Nirmana Vol 2, No 2 (2000): JULY 2000
Publisher : Institute of Research and Community Outreach - Petra Christian University

Realities happening in a community often merely taken/adapted by advertiser to create brand awareness. Even a conflict have simulated as interesting to create impression and to create an image of product existance. Abstract in Bahasa Indonesia : Sebuah kenyataan yang berlaku dan terjadi dalam komunitas%2C sering dipakai oleh pengiklan untuk menciptakan brand awareness. Bahkan sebuah konflik sekalipun telah dicitrakan dan disimulasikan sebagai hal yang menarik untuk menciptakan pesona dan menciptakan imaji tentang keberadaan produk. trilogy%2C Pepsodent%2C television%2C advertisement%2C conflict%2C an image%2C community

Karakteristik Desain Poster Film Animasi Amerika Serikat Christianna, Aniendya; Pranata, Moeljadi
Nirmana Vol 12, No 1 (2010): JANUARY 2010
Publisher : Institute of Research and Community Outreach - Petra Christian University

An animated film will end in vain no matter how well it is without the support of media to give buzz to the message of the film. One of the most important advertising media in promoting an animated film is the poster. Because the animation movie poster is the leading medium which deals directly with the target audience in delivering information about the film before the screening of the film takes place. So visualization of the poster that includes the composition of verbal and non verbal language deserves more attention in its design.

JERAT BUDAYA BUJUK-RAYU DALAM LAYAR KACA DESAIN KOMUNIKASI VISUAL H. Istanto, Freddy
Nirmana Vol 3, No 2 (2001): JULY 2001
Publisher : Institute of Research and Community Outreach - Petra Christian University

The global community%2C including Indonesian society are trapped in the condition where cultural enticement through television has been spreading. With full capacity%2C the screen presents women as the main cast dancing and singing alluring theme to conquer society into consumptive culture. Women are always accused to be the leading actresses in this enticement and the cast securing their position in family. On the other hand%2C the puppeteers playing women on the screen are less spotlighted. Some of them are men and the others are visual communication designers. Abstract in Bahasa Indonesia : Tidak saja di Indonesia%2C warga duniapun kini berada dalam kondisi dimana budaya bujuk rayu lewat layar kaca demikian meruyak kemana-mana. Dengan segala kemampuannya%2C layar kaca menghadirkan perempuan sebagai pemeran utama menari dan mendendangkan bujuk rayu untuk menaklukan masyarakat pada budaya konsumer. Perempuan selalu dituding sebagai pelaku utama peran bujuk rayu ini dan pemeran yang melanggengkan posisinya pada seputaran lingkup rumah tangga. Di sisi yang lain%2C kurang di soroti tangan-tangan yang menggerakkan peran perempuan di layar kaca. Sebagian dari mereka adalah laki-laki dan sebagian dari mereka adalah para Desainer Komunikasi Visual. cultural enticement%2C women%2C television%2C visual communication design.

Avatar, Identitas dalam Cyberspace Damayanti, Maria Nala; Yuwono, Elisabeth Christine
Nirmana Vol 15, No 1 (2013): JANUARY 2013
Publisher : Institute of Research and Community Outreach - Petra Christian University

Human dependence on technology will have implications for a new culture of communication. Culture is related to the person behind the presence of elements of verbal or visual communication through internet media. Communication established via the Internet, known as cyberspace, allows the presence of a person in a variety of virtual identities. These identities emerge through verbal and visual appearances. They have names and shapes but can be present in any kind of form, commonly called avatars. The identity of a person can be represented by a number of different avatars capable of having more than one party at the same time. Communication that exists in cyberspace exceed time and space. The presence of these identities clearly indicates a relationship model that has a specific purpose. It could be a model of social relations that promote friendship, excitement, a sense of play, a critical mind or with other purposes. But the presence of such virtual identity cannot simply be equated with human beings as their personal identity in the real world, because in cyberspace, identity is plural and fluid. It can even be made with a hidden agenda.

STUDIO LEARNING METHOD IN SCHOOL OF DESIGN IN INDONESIA: A CASE STUDY ON THE APPLICATION OF STUDIO LEARNING METHOD FOR THE VISUAL COMMUNICATION DESIGN DEPARTMENT OF PETRA CHRISTIAN UNIVERSITY H. Istanto, Freddy
Nirmana Vol 4, No 2 (2002): JULY 2002
Publisher : Institute of Research and Community Outreach - Petra Christian University

Awalnya Pendidikan Desain di Indonesia lebih ditekankan pada pendekatan keteknikan. Barulah 20 tahun terakhir inilah pendidikan desain yang bernafaskan kesenirupaan dimulai. Salah satu metode pengajaran di Pendidikan Desain ini adalah model pengajaran studio yang diadopsi dari sistim permagangan Bauhaus di Jerman dan Beaux-arts dari Perancis. Jurusan Desain Komunikasi Visual Universitas Kristen Petra menerapkan proses belajar-mengajar sistim studio ini tidak saja pada inti atau matakuliah utama saja%2C tetapi juga pada matakuliah-matakuliah yang membutuhkan pendekatan ketrampilan. Secara fisik konotasi studio adalah ruang atau tempat untuk menggambar. Tetapi dalam konteks perancangan (desain) studio tidak sekedar ruang gambar%2C tetapi juga sebagai proses belajar%2C pengkayaan dan penggalian ide melalui diskusi%2C mendengar%2C melihat%2C merasakan%2C menyentuh dan mempraktekan. Studio merupakan tempat yang potensial untuk mengintegrasikan ketrampilan%2C nilai-nilai desain dan wacana desain. Dalam perkembangan dunia informasi%2C pemanfaatan teknologi komunikasi dan kemajuan moda informasi (internet) tidak hanya memudahkan mengakses informasi saja%2C tetapi yang lebih penting dari hal itu adalah studio menjadi tempat yang ideal untuk memancarkan kekuatan%2C kearifan dan kebesaran aspek tradisional ke seluruh dunia Abstract in Bahasa Indonesia : In the early time of its appearance%2C the design education in Indonesia had a very technical sense. Then%2C it began to adopt the artistic sense after about 20 years later. The method of studio learning in Indonesia is adopted from the development of the Bauhaus and Beaux-arts apprentice system. This apprentice system was once influenced by the design in the technical/engineering context. In Petra Christian University s Visual Communication Design Department%2C this studio learning method is not only applied to its core subject but also to its skill subject. Physically%2C the connotation of studio is a room for drawing. But in term of designing%2C actually studio is more than just a room for it. Studio is a place for learning%2C enriching the idea by chatting%2C feeling%2C touching%2C and doing. It s also a potential place for integrating skills%2C values and design literacy. Studio can be an ideal place to make the traditional become more global. Right from this place%2C the strength of the local culture will spark its bright sunshine to the whole world. Sekolah desain di Indonesia%2C proses pembelajaran studio.

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