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Nirmana

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Published by Universitas Kristen Petra Surabaya

ISSN : - EISSN : 02150905 DOI : -

Core Subject : Humanities, Art,

Arts Humanities

NIRMANA Jurnal Deskomvis aims to: Promote a comprehensive approach to visual communication design incorporating viewpoints of different diciplines Strenghten academic exchange with other institution. Encourage designer, practicing, academic and others to conduct research and other similar activities.

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Articles 177 Documents

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A Case Study Color as a Visual Language: Focused on TV Commercial Muljosumarto, Cindy
Nirmana Vol 17, No 1 (2017): JANUARY 2017
Publisher : Institute of Research and Community Outreach - Petra Christian University

Color is an important element of a visual design, it also an essential element in a TV Commercial (TVC). This paper examined color as a â€˜languageâ€™ to convey the TVC message to the audience, using Kobayashiâ€™s Color Image Scale to be the color descriptor combined with psychological colors theory and some data from professionals. To gain more specific result the data also compared with an experimental method that has been done with a group of potential target audience of this product. The last step is an analysis and conclusion. The result will be a new finding about color function in advertising and hopefully could lead into new creative ideas of TVC ads.

STRATEGI PEMASARAN PRODUK MELALUI MEDIA PERIKLANAN , Pujiyanto
Nirmana Vol 5, No 1 (2003): JANUARY 2003
Publisher : Institute of Research and Community Outreach - Petra Christian University

Free trade era motivates producers to compete in marketing their products. In that era they want public to accept their product. To familiarize the productsm they make use of advertisement. Doing so%2C the customers will obtain clear information and respond positively on the products that can finally increase the benefits for the producers. Abstract in Bahasa Indonesia : Di era perdagangan bebas merupakan masa persaingan produsen dalam memasarkan produknya. Produsen menginginkan pada era tersebut produknya dapat diterima masyarakat secara luas. Agar produknya sampai ke konsumen maka perlu informasi yang jelas melalui media periklanan. Kejelasan informasi pada segmen pasar terhadap produk yang diiklankan akan menghasilkan tanggapan positif dari konsumen yang tentunya akan mendapatkan keuntungan bagi produsen. Advertisement%2C Marketing%2C Segment%2C Customer

BAYI SEBAGAI MODEL ILUSTRASI DALAM IKLAN CETAK Tri Handoko, Cons.
Nirmana Vol 6, No 1 (2004): JANUARY 2004
Publisher : Institute of Research and Community Outreach - Petra Christian University

Babies as illustration models are not only appeared in babyÂ’s daily needs products advertisements%2C for instance babyÂ’s foods%2C drinks%2C and equipments as well but they are also appeared in non babyÂ’s daily needs products. Relate in print advertisement illustrations%2C babies as illustration models not just have functions pointing out babies as consumers%2C models (visual aid) but also function as attraction%2C productÂ’s image representation and productÂ’s value enumerator. Abstract in Bahasa Indonesia : Bayi sebagai model ilustrasi tidak hanya ditampilkan dalam iklan-iklan produk kebutuhan hidup sehari-harinya%2C misalnya makanan dan minuman serta perlengkapan bayi namun mereka juga dihadirkan pada iklan-iklan produk non kebutuhan bayi. Dalam hubungannya dengan ilustrasi iklan cetak%2C bayi sebagai model ilustrasi berperan penting dalam menarik perhatian khalayak sasarannya tidak sekedar hanya menunjukkan hubungan bayi dengan produk bahwa mereka adalah pengguna produk. Sebagai model ilustrasi iklan cetak bayi juga bisa berperan sebagai peraga dalam pemakaian/pengkonsumsian produk%2C merepresentasikan citra produk%2C sekaligus menambah nilai produk. Illustration%2C Baby%2C print ad.

COMPARISON OF RESORT SIGN SYSTEM BASED ON EFFECTIVENESS IN VISUAL COMMUNICATION DESIGN GOAL (Case Study: Kuta Beach Bali-Indonesia and Haeundae Beach Busan-Korea) Natadjaja, Listia
Nirmana Vol 7, No 2 (2005): JULY 2005
Publisher : Institute of Research and Community Outreach - Petra Christian University

As we know there are many resorts in Indonesia especially in Bali. Each resort needs a sign system for information and safety. We need a field study from other countries to compare our sign system condition%2C so we can get some description of how to create an effective sign system and what we should do to make a better environment. This case study represents two famous beaches in two countries which are Kuta Beach in BaliÂ–Indonesia and Haeundae Beach in Busan-Korea. Through a study of another sign system%2C hopefully we can create an effective sign system that meets the Visual Communication Design Goal. Each area has a unique character%2C so a sign system can be developed by looking at the environment and local culture to reach a global understanding. Abstract in Bahasa Indonesia : Seperti yang kita ketahui ada begitu banyak tempat rekreasi di Indonesia utamanya di Bali. Tiap-tiap tempat rekreasi memerlukan sistem tanda untuk informasi dan keselamatan. Diperlukan suatu studi lapangan untuk membandingkan kondisi sistem tanda antar negara%2C sehingga didapatkan beberapa gambaran bagaimana menciptakan suatu sistem tanda yang efektif dan apa yang perlu dilakukan untuk membuat lingkungan yang lebih baik. Studi kasus yang diambil mewakili dua tempat rekreasi yaitu pantai yang terkenal di masing-masing negara yaitu pantai Kuta Bali-Indonesia dan pantai Haeundae di Busan-Korea. Dengan mempelajari sistem tanda yang berbeda%2C diharapkan dapat diciptakan suatu sistem tanda yang efektif untuk mencapai tujuan desain komunikasi visual. Tiap-tiap lokasi memiliki karakter yang unik%2C jadi sistem tanda dapat dikembangkan dengan melihat lingkungan dan budaya lokal untuk mencapai pengertian secara global. resort%2C sign system%2C effective%2C visual communication design goal.

DESAIN GRAFIS GAYA POP: STUDI KASUS SAMPUL ALBUM REKAMAN MUSISI INDONESIA Basuki, Milka; Lasiman, Lasiman; Widjoyo, Caroline
Nirmana Vol 8, No 2 (2006): JULY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

A case study on cassettes record albumâ€™s covers of Indonesian musicians, which had chosen as research objects to find out whether there are influences of pop style graphic design which developed in Europe and America. Research is based on explanation about pop culture and its influences in art and design, especially in graphic design. Abstract in Bahasa Indonesia: Studi kasus pada sampul kaset album rekaman musisi Indonesia, dipilih sebagai obyek penelitian untuk melihat apakah mendapat pengaruh dari desain grafis gaya pop yang berkembang di Eropa dan Amerika. Penelitian didasarkan pada pembahasan pengaruh budaya pop dalam bidang seni dan desain, yang kemudian dikhususkan pada bidang desain grafis. Kata kunci: budaya populer, seni pop, gaya pop, musik pop.

GAYA PSYCHEDELIA COUNTER CULTURE AMERIKA KOMODIFIKASI INDONESIA KINI Banindro, Baskoro Suryo
Nirmana Vol 9, No 2 (2007): JULI 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

The art of psychedelia is an example of art that uses a nationâ€™s cultural consciousness as a source of expression of the past. Conceptually, the spirit of this art is to connect the modern movement with the effects of drug use. The American youths utilized this movement as counter culture that gave the birth to the flower generation in a settled community. Psychedelic style which in the beginning was an identity, a symbol of anti settledness, and Uncle Samâ€™s youthâ€™s fight against its politics in the 1960â€™s. At the end it became the signs of times. The zeitgeist movement in the next decade entered Indonesia with new packaging that transforms into comodification that can be applied to various media through popular culture of its youths. Abstract in Bahasa Indonesia: Seni penggunaan kesadaran budaya bangsa untuk diubah sebagai sumber pengungkapan yang terjadi di masa lalu salah satu contohnya ialah â€œseni psychedelicâ€. Secara konseptual jiwa seni ini ialah menghubungkan kepada pergerakan modern yang berhubungan dengan perasaan yang diakibatkan oleh pengaruh obat bius. Kaum muda Amerika memanÂ¬faatÂ¬kan pergerakan ini sebagai budaya tanding â€œcounter cultureâ€ yang melahirkan â€œgenerasi bungaâ€ di komunitas yang telah mapan. Gaya psychedelia yang pada mulanya dijadikan â€œjati diriâ€ dan simbol anti kemapanan dan perlawanan kawula muda negara â€œPaman Samâ€ terhadap kebijakan politik di negaranya tahun 1960an, pada akhirnya menjadi sebuah penanda jaman. Gelombang â€œzeitgeistâ€ ini pada dekade berikutnya masuk ke Nusantara dengan â€œkemasan baruâ€ yang menjelma dalam bentuk komodifikasi yang aplikatif di berbagai media melalui budaya popular yang lekat di hati generasi muda Indonesia. Kata kunci: gaya, psychedelic, counter culture, komodifikasi.

PERANAN KEYWORD (KATA KUNCI) DALAM IKLAN Duto Hartanto, Deddi
Nirmana Vol 1, No 2 (1999): JULY 1999
Publisher : Institute of Research and Community Outreach - Petra Christian University

In the early 1996%2C Sanaflu launched the newest commercial ad themed Fireman. Most people will recognize and remember the words "Belum Tahu DiaÂ…." %2C a keyword that everybody : from children to older people of many classes in the society%2C certainly has repeated. Even a keyword is already concerned as something which can promote a product. Yet%2C not all keyword give advantages to product%2C keyword can be so familiar to everybody but is the products good in the selling market ? We often notice that keyword are usually put to compare products in the same kind%2C is this good ? This keyword thing is interesting to discuss in the topic of how far the role of a keyword in the success of commercial ad. Abstract in Bahasa Indonesia : Pada awal tahun 1996%2C Sanaflu meluncurkan iklan terbaru bertema pemadam kebakaran. Semua orang akan tahu dan ingat kalimat " Belum Tahu DiaÂ…" sebuah keyword (kata kunci) yang mulai anak kecil sampai orang tua dari berbagai golongan kelas ekonomi pasti pernah menirukannya. Bahkan keyword sudah dianggap sesuatu yang bisa mengangkat produk. Tidak semua keyword menguntungkan produk%2C keyword boleh terkenal tapi apakah produknya juga laku terjual ? Banyak kita jumpai keyword dijadikan suatu pembanding produk sejenis sesama kompetitor%2C apakah ini menguntungkan ? Keyword (kata kunci) inilah yang menarik untuk dibahas sampai sejauh mana peranannya dalam menunjang keberhasilan iklan.

Efektivitas Corporate Identity Join Pre-School and Enrichment sebagai Media Promosi di Surabaya Hosana M, Mendy
Nirmana Vol 11, No 1 (2009): JANUARY 2009
Publisher : Institute of Research and Community Outreach - Petra Christian University

Development of Science and Technology in this globalization era which is supported by comprehensive, wide open, and easily accessible information facilities, encourages the Indonesian public mindset to become a modern mindset. This modern mindset even penetrates into all areas including in the field of education. If education used to not be considered for girls, today it has now become a need for all people, whether male or female. Not only that, the high levels of education achieved and the image of the selected educational institutions become markers of modern social class society in big cities now, not just in some areas of Surabaya. There are so many early educational institutions in Surabaya and almost all offer best quality education. But the difference is how the institution portray himself to the eyes of the community through corporate identity. The reflection of an institution or company image that often we know as corporate identity will be discussed through this study. Abstract in Bahasa Indonesia; Perkembangan Ilmu Pengetahuan dan Teknologi di era globalisasi ini yang ditunjang dengan sarana informasi yang lengkap, terbuka lebar serta mudah diakses mendorong pola pikir masyarakat Indonesia menjadi pola pikir modern. Pola pikir modern ini pun merambah ke segala bidang tak terkecuali bidang Pendidikan. Jika dulu pendidikan dianggap tidak terlalu penting secara khusus bagi anak perempuan maka saat ini pendidikan menjadi suatu kebutuhan penting bagi semua orang, baik laki-laki atau pun perempuan. Bukan hanya itu, tingginya jenjang pendidikan yang diraih dan citra lembaga pendidikan yang dipilih menjadi suatu penanda kelas sosial masyarakat modern.di kota-kota besar saat ini, tak terkecuali Surabaya. Ada begitu banyak lembaga pendidikan di Surabaya dan hampir semua menawarkan kualitas pendidikan yang baik. Namun yang menjadi pembeda adalah bagaimana lembaga pendidikan tersebut mencitrakan dirinya di mata masyarakat melalui identitas perusahaannya. Pencitraan diri dari suatu lembaga atau perusahaan yang sering kita kenal dengan corporate identity inilah yang akan dibahas melalui studi ini. Kata kunci: pendidikan usia dini, corporate identity, logo, media promosi.

NEGOSIASI PENERJEMAHAN VERBAL - VISUAL DESAIN GRAFIS Pranata, Moeljadi
Nirmana Vol 2, No 2 (2000): JULY 2000
Publisher : Institute of Research and Community Outreach - Petra Christian University

Design is commonly regarded as an act of individual creation to which both verbalization and logical analysis are only peripherally relevant. This article reviews a research study about talking design by Tomes et al (1998) which involving graphic designers and their clients. The conclusion is that talking design -- verbal and visual -- is the design itself. Comments from a design-major student give more light to the research s outputs. Abstract in Bahasa Indonesia : Desain umumnya dipandang sebagai karya ekspresi diri. Analisis logis dan penerjemahan verbal hanya dianggap relevan di permukaan saja. Artikel ini mereview kajian riset Tomes dkk. (1998) mengenai bahasan desain yang melibatkan tim desainer grafis dan kliennya. Simpulannya%2C bahasan desain Â¾ verbal dan visual Â¾ adalah desain itu sendiri. Artikel ini dilengkapi tanggapan mahasiswa desain terhadap hasil riset tersebut. graphic design%2C design process%2C verbal/visual communication

The Importance of Packaging and Graphic Design to Communicate Corporate Social Responsibility Natadjaja, Listia
Nirmana Vol 13, No 1 (2011): JANUARY 2011
Publisher : Institute of Research and Community Outreach - Petra Christian University

Graphic designâ€™s function develops through time. It does not only function to inform a product but also elements to communicate Corporate Social Responsibility. As happened in catastrophic areas in Indonesia like Aceh in 2004, Nias in 2005, Jogjakarta in 2007, Bekasi District in 2009, etc. many donated products had their contributorâ€™s information, especially the ones from corporations. There are many ways a company could implement their social responsibility. Graphic design cannot stand alone, it needs an effective media for its placement, one of them is packaging design. By using a Biskiz Susu packaging design as a case study, I try to analyze the design elements, like color, shape, brand, illustration/character, typography, and layout and then connect them with aspects like: the visual perception impact of packaging design and the importance in communicating Corporate Social Responsibility. For input information, I also discuss some consideration aspects of placing the contributorâ€™s identity on the packaging. Based on this study, the contributorâ€™s information in the products gives many advantages. The result shows that graphic design could be the effective element for communicating Corporate Social Responsibility and packaging design can be one of the recommended media for graphic design placement. Hopefully, this analysis could help a corporation, organization or the government in organizing the graphic design elements and considering a packaging as a medium to communicate Corporate Social Responsibility (CSR).

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